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Why Content Curation is Essential for Service Based Industries

Scoop.it

Building a relationship with your customers starts with presenting yourself as a valuable source of information. But if you haven’t crafted a dense knowledge base section on your site, a booming blog , or consistent social media content, it can be tough to get your content seen. Let’s take a look. Image Source ).

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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

Generative AI models have substantial weaknesses: They create fiction and present it with all the certainty of sure fact. The AI Curator Or take the idea of becoming an “AI curator”: use generative AI for first drafts or simple utilitarian content like knowledge base articles or basic listicles. require a ton of concrete data.

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Video Accessibility: How to Make Videos Everyone Can Enjoy

Vidyard

There are four key elements to accessible video design and presentation: Captions , transcripts , audio description , and accessible video players. Like captions, they present viewers with text versions of dialogue and sound effects, but also describe relevant visual elements. Present options to pause playback and adjust the volume.

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2020 vision: three resolutions marketers are committing to this year

Sprout Social

In an industry known for rapid change, it’s critical for marketers to stay on top of their skill sets and expand their knowledge base. With only so many hours in the day to dedicate to professional growth, consider leveraging audiovisual platforms like webinars and podcasts to take your learning on the go.

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Content Marketing Hierarchy: Building Your Main Content Hub

ClearVoice

How you organize and present your amazing content is a brand differentiator. podcasts, courses). account-based marketing, customer loyalty). Knowledge Base by monday.com. A knowledge base might also be called a help center, depending on the brand’s preference. Filter by: Content types (i.e.

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The Radical Mindset Shifts That Helped Me Build a Multi Six-Figure Business During a Time of Scarcity

Buffer

As inflation and the shaky economy are presenting another challenging season for many business owners, I wanted to reflect back on the approaches that helped me build a thriving business despite what was going on in the world around me. I would go on podcasts and do Instagram lives and share all of my secrets for small business PR.

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17 Sales Training Games, Activities, & Ideas to Ramp Up Your Team

Hubspot

Subscribe to industry publications, newsletters, and podcasts. Complacency can kill in a sales job, so encourage salespeople to listen to sales podcasts and subscribe to newsletters from the best sales blogs , regardless of where they are in their career. Present your buyer’s journey. Objection handling training exercises.