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A Knowledge Base: The Sales Enablement Tool Your Business Needs

Benchmark Email

A strong knowledge base tells your customers, your industry, and the search engines that you’re an authority in your field. It’s also especially useful in regards to sales enablement.

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A Knowledge Base: The Sales Enablement Tool Your Business Needs

BenchmarkONE

A strong knowledge base tells your customers, your industry, and the search engines that you’re an authority in your field. It’s also especially useful in regards to sales enablement. And when your sales team is enabled, you get more deals past the finish line — which in turn benefits your entire organization.

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6 Tips to Scale Knowledge Base Content That Truly Helps Customers

BenchmarkONE

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels.

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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Guest post by Sean Gordon.

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5 Sales-Marketing Alignment Best Practices for ABM Success

Heinz Marketing

By Win Salyards , Marketing Coordinator at Heinz Marketing. I cannot overstate how vital sales and marketing alignment is to a successful ABM program sale. Develop Sales Collateral Content . Work with your sales colleagues to understand what will support them best. . It shouldn’t be.

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3 Ways Your Sales Team Can Repurpose Your Manufacturing Marketing Content

Brandpoint

One of the great things about digital marketing for manufacturing is that it generates so many assets that sales can use and repurpose to showcase your value. Your content marketing strategy is a great driver of organic and social traffic. Our Tips to Boost Your Digital Marketing Strategy for the Manufacturing Industry 1.

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2024 B2B SaaS Buyer Preferences: Human-Centric Digital Experiences over Sales Calls

FunnelEnvy

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.