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8 Contact Center Automation Trends to Watch for in 2025

Salesforce Marketing Cloud

This is where AI -powered contact center automation comes into play to help your team work more quickly and efficiently, all while focusing their attention on the customer. Let’s zoom in on eight major contact center automation trends that are already making waves in customer service and are set to get even bigger in 2025 and beyond.

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How You Can Write a Good Knowledge Base Article

Salesforce Marketing Cloud

Your customers can easily get the answers they need with knowledge base articles, which are informative help articles on your site. Service agents can also use knowledge base articles to solve customer problems and reduce their average handle time. What is a knowledge base article?

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6 Tips to Scale Knowledge Base Content That Truly Helps Customers

BenchmarkONE

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels.

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Contact Center Automation: Your Guide to Efficiency and Customer Happiness

Salesforce Marketing Cloud

When it comes to great customer service, your contact center plays an important role. Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. What is contact center automation? What are the benefits of contact center automation?

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4 Ways Your Contact Center Can Get Started With Generative AI

Salesforce Marketing Cloud

The hottest topic in service today is generative AI, especially in the contact center. 84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. The challenge?

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What Is an Omnichannel Contact Center? Everything You Need to Know

Salesforce Marketing Cloud

That’s why an omnichannel contact center needs to be part of your customer service strategy. An omnichannel contact center uses cloud-based software to manage customer interactions across multiple channels. It helps you deliver an efficient, personalized experience every time — no matter how your customers contact you.

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What's the Deal with HubSpot’s Offline Contact Creation

Envy

HubSpot’s source properties help us identify where contacts come from, including how they came to visit a website AND how they were created or updated via offline sources. The “Original Source” property tells us the first known source that a contact interacted with our business. Email Marketing“. Y-axis: Count of contacts.

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