KoMarketing Associates

APRIL 10, 2020

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. So what can B2B digital marketers do to demonstrate impact in such a scenario?

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. This website crawler allows search marketers to dig into every URL on a website and analyze key SEO elements to consider. Screaming Frog.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Direct Outreach.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

seo.co

MAY 6, 2021

Businesses and individuals compete for enhanced traffic, exposure, and conversions – making SEO a vital marketing strategy. SEO reports provide insights into this performance, focusing on rankings, organic traffic , and domain metrics. You can highlight that month’s major marketing campaigns and the significant wins.

SEO 105

SEO Template SERP Keywords 105

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. Running a marketing campaign, you want to know which ads or links bring you the most customers. Breaking Down the UTM Parameters! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

KoMarketing Associates

MAY 14, 2019

It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Analyze Keyword Visibility. What exactly does this entail? Evaluate Top SERPs.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

AUGUST 19, 2020

Google Ads Keywords, Ad Groups and Campaigns. Specific URLs. For example, let’s say an advertiser is seeing poor results for the keyword “website protection”. Audiences can be created with a variety of target options, including: Existing Google Analytics Audiences.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

OCTOBER 11, 2018

Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing. First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Two core benefits of this practice are: Improving Organic Visibility.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

FEBRUARY 6, 2018

While increasing search engine traffic is an exciting premise, B2B marketers know that traffic improvements have to be realized with accurate content, ultimately driving high-quality leads and inquiries. Keyword research is only the start for content marketers tasked with supporting SEO. SME Interviews.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. How often do you review brand-based keyword search performance? Keyword bids on high priority brand-related search queries. Brand-related ad copy (headline, descriptions, URL, etc.).

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

DAGMAR Marketing

OCTOBER 20, 2020

Are you familiar with local SEO but want to get better performance from this essential marketing tool? No matter where you are in your online marketing journey, prospective customers are always searching for what your business has to offer and there are several things you can do to make sure they find you.

SEO 71

SEO Tips Lead Scoring Lead Ranking 71

KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Why is it important? the Display Network). the Display Network).

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

seo.co

FEBRUARY 8, 2023

The online marketing and SEO industry is a highly competitive arena. If you’re running a business that operates only online, you need to master effective Search Engine Optimization (SEO). Website traffic can be measured by looking at the number of visits and the duration of time spent on the website.

Paid Search Agency 98

Paid Search Agency SEO Companies Work Management 98

KoMarketing Associates

FEBRUARY 14, 2017

But it also presents a digital marketing opportunity for B2B organizations. Seasonal SEO is a tactic online marketers can use to drive more organic traffic and gain more visibility to their sites during seasonally-specific peak traffic periods. I’m talking about seasonal SEO. I know what you’re thinking.

Top of Funnel 132

Top of Funnel SEO SERP Digital Marketing Funnels 132

KoMarketing Associates

MAY 22, 2018

At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. A user could type in a keyword, or browse the internet and see an ad that may or may not be of interest. Over the next few years mobile traffic will continue to rise significantly. Well, things have changed. Device Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

FEBRUARY 23, 2017

As part of your initial program work, you would have (hopefully) already done your keyword research and identified which core keywords you’ll be targeting in your content. You can also simply type your keyword into a Google search and see what type of content is coming up for it, noting competitor ranking. Organic traffic?

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Content Marketing Top of Funnel 152

KoMarketing Associates

SEPTEMBER 11, 2018

For example, I can’t tell you how many times we’ve been directed by the C-Suite to put our focus on a specific set of keywords that have no visibility. We started by mapping content to the corresponding keyword targets: What was driving traffic? 4 Steps to Map B2B Keywords to Landing Pages. What did we need to do?

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

KoMarketing Associates

JULY 22, 2016

Often referred to as “self-referral” traffic, gaps in the deployment of your tracking code to your website can wreak havoc on your data by changing the traffic source from the originating meaningful source to the useless “yoursite.com” referral. Clean-up Bot and Bad Referral Traffic. Block Internal/Partner Traffic.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

MARCH 24, 2016

Well, around the same time I was realizing I’d lost a year of life, I had several clients who had lost their traffic data or were trying to make important decisions about their site without data. And let’s be real, for marketers, losing traffic is essentially like losing a piece of your life. Sort the file by URL.

Analytics 120

Analytics Ideal Customer Profiles Marketing Analytics Tools Lead Scoring 120

Hubspot

AUGUST 30, 2019

Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. But, with the growth of social networks, social media marketing is even more heavily embraced today. Integrated Keyword Strategy.

Social Media 100

Social Media SEO Lead Scoring Lead Ranking 100

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? What are you doing or not doing on your blog that screws up your traffic? I’m posting twice a week, but I’m still not getting comments, and my traffic stats stink. Can you take a look?&#.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

KoMarketing Associates

MAY 13, 2020

The second primary benefit of featured snippets to SEO is simply the clicks and traffic that come from organic search when appearing in a listing. Here’s a snapshot of organic traffic to this page since it was picked up by featured snippets. ‘ To summarize: Include the question in the URL, title, and appropriate SEO tags.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

AUGUST 15, 2017

may vary, one thing remains consistent: new content is being added and chances are, only a few pieces of that content drive the majority of your traffic. Regardless of the changes that need to be made, you should always be looking for ways to improve visibility, keep visitors on your site, and take advantage of the traffic coming through.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

KoMarketing Associates

DECEMBER 14, 2017

Insights for digital marketers: Visitors to your site expect a smooth and user-friendly experience whether at they’re using a computer or a mobile phone. Also, paid search marketers need to carefully analyze the ROI from mobile and desktop campaigns and better allocate budget across devices. However, it was recently upgraded.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

KoMarketing Associates

SEPTEMBER 11, 2015

By using traffic performance reports and conversion tracking , you can better understand user behavior to get the most out of your data. Once you’ve identified key areas where your marketing strategy is working (e.g. URL Campaign Tracking. Once Google spits out your URL with your UTM codes, shorten it with Goo.gl

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

Writing on the Web

FEBRUARY 26, 2016

It is a sinking feeling when you’ve created quality content for your site that’s been optimized for content and keywords, and it’s still not showing up on the first page (or pages!) a change in your keywords) manually submitting your site can improve your ranking. Every time you make a change to your site you can submit your URL.

Google 100

Google Business SEO Keywords 100

KoMarketing Associates

JULY 6, 2016

Whenever possible you should make sure that your important keyword phrases are included within the header and description text as well. Multiple Display URL Paths for Testing. This gives you a lot more options on where and how to display important keywords, calls to actions, and information.

Adwords 121

Adwords Ads CTR Mobile Advertising 121

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. What is Internet/Online Marketing? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Writing on the Web

JUNE 17, 2016

Our blogs would rank high for our keywords, and life would be wonderful. Make it a point to check your site consoles on a regular basis (at least monthly, perhaps weekly if you have a large amount of traffic to your site). Run a broken link checker to check your site’s URL. Find her online at SWBmedia.

Business Blogging 100

Business Blogging Business Domain Blogger 100

Brandwatch Marketing

FEBRUARY 5, 2019

While many tools target a particular niche, these tools analyze multiple areas of your competitor’s online marketing strategy to give you an overview of their efforts to spot potential avenues for growth. You can input competitors to track, or let Kompyte suggest them based on the keywords you are tracking. Paid Advert Tools.

Paid Content 64

Paid Content Analysis Budget Programs Tools 64

B2B Marketing Insights - WE

MARCH 25, 2022

Drive organic traffic with B2B SEO services. SEO is one of the most important, yet often overlooked, marketing strategies for B2B businesses. B2B SEO strategies aim to increase organic traffic by focusing on specific keywords and keyphrases and developing quality content to drive sales-qualified leads. On-page SEO.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This helped the users of Google, but produced some painful results for marketers. Long-Tail Keywords Continue to Grow.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This helped the users of Google, but produced some painful results for marketers. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Ontraport

FEBRUARY 12, 2020

With so much attention on online marketing, it can be easy to forget that offline campaigns are still a viable option for many areas of the market. In fact, offline marketing — using channels including billboards and postcards — can now be seen as a way to stand out in the saturated online marketplace.

Campaigns 59

Campaigns CPA Cost per Acquisition Domain 59

seo.co

SEPTEMBER 25, 2023

Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. Develop your own online presence. If your website looks shoddy or if you aren’t ranking for any keywords of your own, you’ll have a hard time getting people to take you seriously.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Webbiquity

AUGUST 19, 2016

There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. Content marketing is broader than this and can take many different forms.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

seo.co

AUGUST 20, 2020

If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO). For each entry, you’ll see a clickable title (in blue), a URL for the webpage (above the title), and a brief description of what the site offers.

SERP 111

SERP Paid Content PPC Cost Per Click 111