4 Steps to Map B2B Keywords to Landing Pages

KoMarketing Associates

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. For the purpose of this post, we are going to assume a keyword set is already in the works or one has been established for your organization.

How B2B Buyer Personas Influence Online Marketing Campaigns

KoMarketing Associates

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. In coordination with buyer journey mapping , personas help marketers conceptualize how target audiences may interact with an organization and associated solutions.

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6 online marketing strategies for small businesses

RockContent

There is no denying: Digital Marketing completely changed how companies fight for the audience’s attention in the last years. Investing in online marketing for small businesses is democratic and brings a lot of benefits. Content Marketing. Social Media Marketing.

Mail Time! Answering Common B2B Online Marketing Questions

KoMarketing Associates

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. According to recent industry data , about 12% of keywords (U.S.)

How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. Which brings me to the point of this post: How to generate new keyword ideas.

Building Blocks of a Tailored B2B Online Marketing Program

KoMarketing Associates

If you visit the About Us page on our website, you will notice text on the left-hand side that reads, “ Our Mission: Deliver strategic online marketing programs tailored to maximize results.” Tailoring B2B online marketing programs to meet and exceed client expectations is at the core of what we do at KoMarketing, but accomplishing this requires internal legwork and alignment with our clients.

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools.

How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ).

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Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. This is one way for marketers to get a baseline for establishing deeper keyword research.

3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives

KoMarketing Associates

One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year. Will we increase the overall online presence of the brand in third party sites and publications?

Text Analysis for Online Marketers

SEMrush

Textual data are everywhere; social media posts, keywords, URLs, page titles and more. MarketingThey also come with a lot of numbers that describe them. How we can extract meaning from text data on a large scale?

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. The elements of competitive analysis in focus included: Competitive keyword visibility (keywords ranking, position, search volume, etc).

How to Find Influencers for B2B Online Marketing Campaigns

KoMarketing Associates

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. BuzzStream Discovery helps find and research influencers based on industry, keyword or topic.

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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? Other Sources of Brand-Based Keyword Influence.

What is Digital Marketing: The Ultimate Online Marketing Guide

RockContent

But the internet is more than a safe haven for adorable puppy videos and tutorials on how to boil water: it is any company’s marketing dream come true. Companies have swarmed the internet in recent years to take advantage of this, a strategy known as Digital Marketing. Email Marketing.

How to Map SEO Keyword Research to the B2B Buyer Journey

KoMarketing Associates

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. B2B marketers have sets of keywords they want to target in a SEO program.

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Mobile marketing will continue to grow. Guest post by Alice Jenkins of How2become.

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5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. It is essential to understand how to align keyword targets to applicable industry verticals.

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. Part 1: Keyword Discovery.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Prioritizing Your Keyword List.

Making Links a Priority within Online Marketing

Biznology

If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Content Marketing.

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20 Tools We are Thankful for as B2B Online Marketers

KoMarketing Associates

With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers.

Select the Right Keywords for SEO Success

Biznology

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Not conducting keyword research means that business owners are just getting in their own way.

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Besides the basic keyword rules , here are more tips for your SEO: 1.

Top 15 Online Marketing Tips and Tricks for Small Businesses

Biznology

Small business owners can now be more successful with a little knowledge on how online marketing works and very little budget. All successful businesses market to a certain demographic. Tip #2 Align your business and online marketing your goals.

4 Ways to Improve Your Online Marketing Funnel

Modern Marketing

He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right.

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3 predictions for online marketing in 2016

Biznology

Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . All the best keyword strings have already been taken. 3) Marketing Automation Software (MAS) for the Rest of Us. The post 3 predictions for online marketing in 2016 appeared first on Biznology.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Head keywords are harder to rank for. What Are Long-Tail Keywords? Some examples of long-tail keywords are: White Adidas shoes with green stripes.

Keyword Research: What Smart Professionals Know

Writing on the Web

My clients tell me it feels hard to write well for both, and in my experience, it’s because they’ve skipped the first step in the process: Keyword research. By competition, I mean other websites also optimized for that same keyword phrase.

Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

Online marketing is growing in popularity – and importance. More and more of professional life is moving online – and the professional services world is no exception. Increasingly, the firms that succeed are the ones that learn to leverage online marketing effectively.

Top 4 Online Marketing Trends for 2016

Hinge Marketing

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Online Marketing

3 Online Marketing Tasks: Get Found, Get Known, Get Clients

Writing on the Web

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Do you need to be seen online? Online Reputation?

Our Favorite Online Marketing Blog Posts and Articles of 2014

KoMarketing Associates

But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. Based on what they saw, they put together 10 “ingredients” for content marketers to utilize. Content Promotion is a crucial part of the online marketing process. The Ultimate List of IFTTT Recipes for Marketers. The Scientific Guide to Pinterest for Marketing . Introducing The Periodic Table of Content Marketing.

Google stopped tracking keywords; but there are still ways to monitor keywords for SEO

NuSpark

What You Can Do to Get Keyword Data for SEO. Despite causing minor inconvenience since that time, most marketers found they still had enough remaining data to analyze keywords, conversions, ROI and other important metrics. Search Marketing Not Provided? Why Not?

You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it.

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4 Ways You Can Reap the Benefits of Online Marketing

Hinge Marketing

Online marketing is a vast term that can include a variety of media tactics to achieve branding and awareness goals, as well as more direct response and conversion-based goals. SEE ALSO: 7 Lessons Every Managing Partner Needs to Learn For Better Marketing Results.

Online Marketing Strategies of Successful Companies

KEO Marketing

There is no silver bullet for success in marketing. When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. Content marketing is a part of successful companies’ online marketing strategies.