Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT).

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

APRIL 4, 2013

Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. All of these allow increasingly relevant interactions to follow a consumer across apps and the mobile web, all while waiting for the right moment. Who’s to say which will work best?

Mobile Advertising 100

Mobile Advertising Psychographics Mobile Marketing Broadcasting 100

Buzz Marketing for Technology

MARCH 9, 2010

If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. I often get asked the question – how do you. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Did I forget to mention all of this is FREE! Tweet This! Share this on Facebook.

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Buzz Marketing for Technology

APRIL 10, 2013

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Or doubling your conversion rate? The short answer is.

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

MAY 28, 2014

Advertising Applications Big Data Business Intelligence Content Marketing Conversion Conversion Optimization Data Mining Innovation Interactive Marketing Lead Generation Lead Nurturing Marketing Online Advertising Pay Per Click ROI Strategy AIB CMO Integrate Marketing Ops Modern Marketing Online Ads PPC SEO'

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Buzz Marketing for Technology

FEBRUARY 2, 2016

Relevant – Interactions are personalized and tailored to the consumers need, interests, behavior and preferences. Here are three requirements for Omni-Channel from the webinar: Seamless – Trusted, unified consumer experience across multiple channel, platforms and devices. Convenient – Consumer expectations are fundamentally changing.

Advertising Channels 100

Advertising Channels Branding Brand Identity Webinar Metrics 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. A recent Cone Inc.’s

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

APRIL 6, 2011

In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies.

Planning 100

Planning Forrester Marketing & Strategy Analysis 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

MAY 6, 2010

1440 wanted to get in front of me to tell me about his interactive firm. Tags: Advertising Facebook Interactive Marketing Lead Generation Pay Per Click Social Media. Tim Kassouf the Director of Marketing at G.1440 As an experiment he had tried targeting his girlfriend (now fiance!) with a Facebook ad just for her and it worked.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

MARCH 25, 2010

The risk of corporate reputations being ruined by poor customer service interactions has greatly increases as customer have gaining the ability to share their experiences and their opinions with each other via the social web. Tags: Customer Support Interactive Marketing RSS Social Media Support.

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. This is not totally different from how they interact with their friends’ pages when you think about it. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” Failure to Get Past the First Step.

Facebook 100

Facebook Ideal Customer Profiles Branding Brand Identity 100

Buzz Marketing for Technology

DECEMBER 2, 2009

But with all this Inbound Marketing happening – who is looking at the higher order of Inbound Interactions across many different channels – call it Inbound Interaction Management (IIM). Inbound Interaction Management could mean many things. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Marketing Management 100

Marketing Management Inbound Marketing Digg Response Rate 100

Buzz Marketing for Technology

DECEMBER 2, 2009

But with all this Inbound Marketing happening – who is looking at the higher order of Inbound Interactions across many different channels – call it Inbound Interaction Management (IIM). Inbound Interaction Management could mean many things.

Marketing Management 100

Marketing Management Inbound Marketing Response Rate Acquisitions 100

Buzz Marketing for Technology

MARCH 16, 2009

Brands are the sum total of the experience a customer has when they are interacting with your brand. But on Facebook that interaction is relatively low and un-engaging. The interactions people may have with your brand will be limited to the people they interact with from your company.

Social Networks 100

Social Networks Rules Personalization Branding 100

Buzz Marketing for Technology

APRIL 8, 2010

Do the owners of each channel interact with each other? 1) Customers just want to be heard – no matter where they are interacting with you from the call center to the twittersphere – they just want to be heard and have you acknowledge them. Your customers can seamlessly move from web to social to call center to your front door.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

DECEMBER 21, 2012

Aligning all these efforts first requires companies to consider how consumers are using mobile devices to interact with the brand, and how that will differ from the online or in-store interaction. Any personalization you might be achieving on the PC, must be reflected on the mobile site (and on social, email, tablets and so on…).

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Buzz Marketing for Technology

JANUARY 28, 2010

Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

Tags: Advertising Buzz Marketing Customer Experience Customer Support Interactive Marketing Listening Monitoring Reputation Management Reputation Monitoring Sincere Marketing Social Media Social Networking Support.

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

JANUARY 30, 2013

Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. However they quickly realized many of the technology’s inherent limitations.

Branding 100

Branding Brand Identity Mobile Advertising Click Rate 100

Buzz Marketing for Technology

AUGUST 27, 2009

But what isn’t as widely understood is the “soft” benefits of reaching out to a customer in the virtual location and in the manner which the customer desires: it makes them feel empowered that the brand is listening, that the brand understands and cares about their preferences enough to interact with them the way in which they desire.

Social Media 100

Social Media BtoB Media Forrester 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Tags: Communications Communities Content Marketing Inbound Marketing Interactive Marketing PR Personal Branding ROI Social Media Social Networking.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

How Interactive is the Work? As noted earlier, some tasks are primarily individual in nature, while others are highly interactive. Many activities, like copywriting, programming, graphic design, and legal research, are "heads down" individual tasks that require only periodic interaction with others.

Work Management 100

Work Management Peer-to-peer Distribution Guidelines 100

Buzz Marketing for Technology

DECEMBER 19, 2012

Certainly, many ecommerce shops attempt to mimic Amazon’s highly successful interactions with returning customers (“You were interested in XYZ, so you may enjoy ABC,” etc.) — but most companies are not going far enough, allowing customers to slip through the cracks.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

OCTOBER 13, 2008

People can interact with these billboards via a special phone number which will show them as special avatars identified by the last four digits of the caller's phone number.

Blast Campaigns 100

Blast Campaigns Mobile Marketing Interactive Marketing Social Media 100

Buzz Marketing for Technology

JANUARY 21, 2010

Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

SEPTEMBER 7, 2011

My session will explain how to combine social monitoring with analytical firepower to go from reactive social media—such as customer support and crisis management—to proactive social strategies that lead to product innovation, lead generation and interactive buying. But I need your help to vote for my session!

Facebook 100

Facebook CMO Social Media PR 100

Buzz Marketing for Technology

JANUARY 26, 2010

Tags: Advertising Content Marketing Interactive Marketing Media Mobile Online Advertising Pay Per Click Search.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Buzz Marketing for Technology

AUGUST 11, 2010

Tags: Advertising Facebook Interactive Marketing behavioral targeting.

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

APRIL 3, 2011

Through interactive elements on websites to the provision of winning digital experiences via mobile, Microsoft is working very hard to help brand connect to customers. That I believe is the winning model and the only one that scales. 3) How is Microsoft helping brands to connect with customers using the Microsoft Digital Marketing suite?

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

But I must say my time at BearingPoint was filled with interactions with some of the most amazingly intelligent people. Peter Hahn and Christian Small – two of the best interactive marketers I have ever met and of course Robin Eggen who somehow just made everything we could think of work – I am always honored to be in your presence!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Buzz Marketing for Technology

JULY 14, 2010

Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases.

eCommerce 100

eCommerce CMO Banners Loyalty 100

Buzz Marketing for Technology

JUNE 27, 2008

The future of groupware in the interactive workplace. On the sophisticated end of the range are interactive systems linking employees with one another and with customers. HOW GROUPWARE CAN HELP HR TODAY The groupware industry and human resources share a common fundamental goal - to promote and improve interaction among individuals.

Work Management 100

Work Management Marketing Management Resource Management Software 100