Marketing Insider Group

JANUARY 29, 2024

And let’s just say, we’ve gathered some valuable insights along the way. But it is an incredibly useful tool that can simplify our lives in the content creation arena. ChatGPT can be your go-to tool for uncovering those hidden keyword gems that can drive your strategy forward.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.

Keywords 99

Keywords Template Analysis Barriers 99

SocialPilot

MARCH 12, 2024

But as social media evolved, so did this platform, and scheduling content became a thing. As this industry got bigger and busier, people started looking for clever ways to stay consistent and grow by learning how to schedule a reel on Instagram. So, let’s learn all about scheduling Instagram reels using popular tools.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Sprout Social

OCTOBER 19, 2023

Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. We live in an age where promoting our services online is essential.

Social Media 62

Social Media Work Management Marketing Management Media 62

Marketing Insider Group

DECEMBER 28, 2020

And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. What Are the Main MarTech Tools? Marketing Automation Tools.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Martech

MARCH 7, 2024

SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels.

Marketing AI 108

Marketing AI Work Management Marketing Management Barriers 108

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. Uncover important insights about your audience. Let’s dig in.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. We’ve got three reasons why.

Facebook 98

Facebook Digital Asset Management Tools Branding 98

SocialPilot

APRIL 22, 2024

You can consider adding these optimal post timings to your daily Reel posting schedule. 12 Instagram schedulers so you never miss the schedule Discover the top Instagram scheduling tools of 2024 to help you schedule all your posts at the right time.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Marketing Insider Group

APRIL 17, 2023

We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past. What Is Brand Storytelling?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. If the concept of maintaining a steady stream of content seems daunting, don’t worry—you have the ability to schedule Facebook posts in one of three different methods. And scheduling ensures that reliability.

Facebook 121

Facebook Social Media Profiling Urgency Marketing 121

Marketing Insider Group

MARCH 11, 2024

Leveraging SEO through optimized titles, descriptions, transcripts, and social sharing is key to increasing the visibility and effectiveness of video content. Social Sharing: When people share your video, they’re not just viewers; they’re advocates. Tools like automatic captioning can help, but always review for accuracy.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. Here’s the solution: harnessing social media engagement insights. But why is this so important?

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Tim Hanson is doing the same.

Social Media 157

Social Media SEO Cost Per Click Media 157

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 103

Social Media Work Management Marketing Management Media 103

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. Why this surge? What is AI?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Lead Forensics

APRIL 16, 2024

Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI. Craft Personalized Outreach with AI-Powered Insights (5x More Likely to Convert) Understanding your leads’ needs and preferences is crucial for building rapport and securing meetings.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

JANUARY 9, 2024

External data sources like social media also help to build a complete picture. “It Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.)

Optimization 115

Optimization Ideal Customer Profiles Customer Surveys Communities 115

Oktopost

APRIL 9, 2024

Insights into your target audience- Demand gen focuses on learning how to communicate effectively with your customers, giving you actionable insights into their needs, values, and behavior Source How does B2B demand generation work?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Types of Content Automation Tools Social Media Scheduling Tools: These tools automate the process of scheduling and publishing content on social media platforms.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? Without the right tools, you’re essentially navigating a stormy sea in a leaky boat. Without the right tools, you’re essentially navigating a stormy sea in a leaky boat. Tools like Creator Studio for Facebook and Instagram can help.

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

Sprout Social

NOVEMBER 30, 2023

How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Also follow social media hashtags related to your product or service. Publishing whitepapers/ebooks?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

SmartBug Media

MARCH 16, 2023

HubSpot is a popular customer relationship management (CRM) platform that offers a range of tools for marketing, sales, and customer service. Enhanced User Experience By integrating third-party tools with HubSpot through APIs, you can streamline workflows and create a better user experience for your team members.

API 105

API Marketing Automation Services Hubspot Work Management 105

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. In this article, we’re sharing every social media marketing template we’ve ever made.

Social Media 65

Social Media Template Work Management Marketing Management 65

Sprout Social

JUNE 28, 2023

And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. But with the right tools and processes, automation also breaks down silos and makes your whole business a well-oiled, data-driven machine. Automation tools are popular in marketing departments.

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Sprout Social

APRIL 17, 2024

6 features to look for in a chatbot builder 9 chatbot building tools to boost efficiency What is a chatbot builder? Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites. 9 chatbot building tools to boost efficiency 1.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Trade Press Services

JANUARY 21, 2024

Digital Communications Tools The growth of remote and hybrid has given rise to many digital workplace communications tools. Designed to facilitate messaging, file sharing, project management, video conferencing and other tasks, these tools make team communication and collaboration easier than ever before.

Enterprise Management 81

Enterprise Management Work Management Multi-Channel Transparency 81

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. It’s a tool for customer service and nurturing loyalty. Imagine the benefits of using their collective IQ to integrate social strategy and data in all aspects of the business.

Social Media 122

Social Media Work Management Marketing Management Media 122

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. The releases for August include generative AI additions but also AI-powered data tools. Mobile users can now experience the efficiency of the AI content assistant for social media (beta).

Top of Funnel 128

Top of Funnel Forecasting SMS Work Management 128

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. That’s why we compiled a list of TikTok tools you can use to create videos and measure their impact on your business goals. Save time with our powerful TikTok management tool. All-in-one TikTok management tool. Sprout Social. Published on.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. NLP tools can help you easily scour content to help you understand your audience’s needs. Then, you can create content that addresses the key issues at hand.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147