Navigate the Channel

OCTOBER 9, 2023

Digital transformation is a concept that is expected to grow exponentially. Need to be further convinced that your business must embrace the digital transformation? Here are four key ways in which digital is helping businesses right now. FAQs What is digital transformation?

Digital Transformation 65

Digital Transformation Business FAQ Work Management 65

Adobe Experience Cloud Blog

AUGUST 6, 2020

Thankfully, digital tools had been developed to the point of enabling these many adaptations across sectors, industries, and businesses. Now it is time to recognize that the digital era has fully begun. Leverage real-time customer insights. Nurture human connection as an essential aspect of your digital transformation.

Digital Transformation 174

Digital Transformation Business Work Management Marketing Management 174

Webbiquity

JULY 26, 2019

International Data Corporation (IDC) predicts that digital transformation spending will reach nearly $2 trillion by 2022. This is because simply gathering vast amounts of data doesn’t necessarily mean that information will yield valuable insights. Get End Users to Crave Insights. In fact, results can be just the opposite.

Digital Transformation 163

Digital Transformation Marketing AI Paid Search Agency Analytics 163

DivvyHQ

DECEMBER 13, 2022

Digital transformation is crucial for marketing and content teams if they want to be able to focus on their goals and be creative. But what does digital transformation look like in today's environment?

Digital Transformation 98

Digital Transformation PR Content Creativity 98

Biznology

FEBRUARY 28, 2018

Business leaders are now losing sleep over digital transformation. At the most general level, digital transformation is when a company uses technology to disrupt itself and dramatically improve the customer experience. IT transformation. It’s probably the biggest concern for businesses of all kinds.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Biznology

MAY 27, 2020

Will the effects of COVID-19 on your business: Delay your digital transformation plans and initiatives 0% Accelerate your digital transformation plans and initiatives 86% Unsure 14%. What level of Digital Transformation is your Company?

Digital Transformation 138

Digital Transformation Webinar Metrics Consulting Work Management 138

PathFactory

AUGUST 11, 2021

Content intelligence, powered by AI, converts content into rich data and insights, enabling organizations to deliver deeper levels of personalization buyers have come to expect. Content intelligence will drive the next wave of digital transformation. To keep up, marketers need to overhaul and future-proof their content engines.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

Martech

MARCH 9, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and changing situations require more digital transformation. Get the daily newsletter digital marketers rely on. Chris Wood, Editor. Processing.Please wait.

Digital Transformation 101

Digital Transformation Conference Internet Marketing Newsletter 101

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In this guide we’ll be covering challenges in the financial sector and how digital transformation can benefit banking and finance. The clearest is to satisfy consumer demand.

Digital Transformation 104

Digital Transformation Work Management Marketing Management Service 104

Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. Your experience and success as the “webinar queen of RSM” are both inspirational and a fascinating “case study” of virtualization and digital transformation.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

KoMarketing Associates

DECEMBER 13, 2017

Respondents also appear to be focused on “digital transformation,” according to the survey. In 2018, the majority of agency marketers (59 percent) claimed that it will be essential to draw insights from “big data” for digital transformation purposes.

Digital Transformation 209

Digital Transformation Advertising Agencies Paid Search Agency Customer Surveys 209

Heinz Marketing

MARCH 16, 2022

We have all witnessed a digital transformation in B2B Marketing with the onset of Artificial Intelligence (AI). Marketers are becoming more comfortable utilizing AI in their digital marketing strategies than they were a few years ago. Gain insight into competitors’ ad spend, creatives, and strategies.

Marketing AI 107

Marketing AI Digital Transformation B2B Marketing Top of Funnel 107

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. This helps us to give a clear picture of the future of in-housing and digital transformation. Differing digital priorities.

Digital Transformation 52

Digital Transformation Paid Search Agency Marketing Automation Services Work Management 52

Tony Zambito

MARCH 12, 2017

The realization is setting in for senior executives that the time to develop their buyer insights assets and competencies is becoming mission-critical. B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. This helps us to give a clear picture of the future of in-housing and digital transformation. Differing digital priorities.

Digital Transformation 52

Digital Transformation Paid Search Agency Business Marketing Automation Services 52

ClickZ

NOVEMBER 27, 2019

Buzzwords like “data-driven” and “AI” can be a roadblock to digital transformation. The digital transformation is not going away and if you haven’t already been impacted by it then it’s only a matter of time. Another surprising element is that buzzwords can be a roadblock to digital transformation.

Digital Transformation 107

Digital Transformation Advertising Agencies Enterprise Management Paid Search Agency 107

Bannerflow

SEPTEMBER 26, 2022

As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. As competition increases ever further, coupled with the issues faced with supply and demand, businesses are seeking an edge and are accelerating their shift to a digital world. Building customer relationships.

Digital Transformation 52

Digital Transformation Social Media Media Budget Programs 52

Bannerflow

MAY 22, 2022

iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. The State of In-Housing Report 2022 looks at the digital nature of many organisations. This kind of digital asset has been more traditionally linked to retail.

Digital Transformation 52

Digital Transformation Business Digital Asset Management Mobile Marketing 52

Strategic-IC

NOVEMBER 17, 2021

The digital transformation market is growing at breakneck speed. With a market that size - are we all clear what digital transformation is? This reimagining of business in the digital age is digital transformation.”. 7 ways ABM powers digital transformation. billion in 2031.

Digital Transformation 62

Digital Transformation Account Based Marketing ABM Advertising Benchmark 62

Tony Zambito

JANUARY 22, 2017

To think digital transformation is primarily a consumer phenomenon is a fallacy. In this era of disruptive digital transformation, customer behaviors in B2B and B2C markets are radically changing. It also calls for new thinking when it comes to buyer persona development and gathering insights.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

Tony Zambito

JANUARY 29, 2017

What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Tony Zambito

MAY 31, 2017

What was true then and is as true today, is the need for information and insights into accounts. Buyer Insights Are A Prerequisite. What becomes evident when you think about these three potential missteps is that gaining deep buyer insights becomes a prerequisite for succeeding at account-based marketing – and – account-based sales.

Account Based Marketing 211

Account Based Marketing ABM Digital Transformation Paid Search Agency 211

B2BMarketing.net

NOVEMBER 28, 2023

” Merkle B2B’s approach involves not only creating valuable experiences based on customer insights but also assisting clients in organizational design, technology adoption, and maximizing data impact across various business functions. Businesses must ensure that the information provided is reliable and aligns with customer needs.”

Digital Transformation 52

Digital Transformation Advertising Agencies Paid Search Agency Customer Satisfaction 52

Champion Communications

JANUARY 12, 2022

Driving digital transformation with collaboration . Nik Willetts, TM Forum’s CEO, featured in Mobile Magazine to assess the current situation surrounding digital transformation in telecoms. Three quarters of CIOs struggle to unlock data insights within their organisation . TM Forum – . successful?digital

Digital Transformation 62

Digital Transformation Trends Customer Surveys Fulfillment 62

Marketing Insider Group

JULY 13, 2020

Their “outside in” perspective is critical, with the ability to keep a pulse on the marketplace with regular insights and research from experts with deep expertise in specific areas of focus. We have come to embrace the concept of “Modern Marketing” over that time, with marketing and digital transformation seeming to accelerate constantly.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Atomic Reach

MAY 7, 2019

What is Digital Transformation? Can you remember a time when computers, cloud-storage, high-speed internet, and digital applications were not a requirement at your place of employment? As the years have gone on, businesses have come to rely on digital processes and procedures. Why is this happening? million in 2022.

Digital Transformation 76

Digital Transformation Marketing Automation Services Enterprise Management Business 76

Tony Zambito

SEPTEMBER 26, 2018

What are 5 reasons and key forces forward-thinking leaders will need to gain in-depth buyer insights on for the year 2020? From Solution Selling to Insight Selling To Insight Collaboration. In the last few years, there have been attempts to redefine selling around the notion of providing insights.

Allocation 181

Allocation Digital Transformation Press Training 181

Tony Zambito

NOVEMBER 4, 2020

As Covid-19 impacts every aspect of our work and life, we’ve seen two years’ worth of digital transformation in two months.” — Satya Nadella, Microsoft CEO. Insights Into Three Buying Behaviors Impacted By COVID-19. Gaining insight into how buyer behavior is changing. The three buyer insights are notable.

B2B 202

B2B Buyer Personas B2B Sales Buyer's Journey 202

Adobe Experience Cloud Blog

MAY 9, 2018

This way, you can analyze information and reveal insights into the efficacy of varying forms of marketing spend and measure against success criteria. The post The Role of Automation in Digital Transformation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Digital Transformation 134

Digital Transformation Automation Advertising Agencies Touchpoints 134

Martech Advisor

SEPTEMBER 18, 2019

Digital transformation is an opportunity for businesses to leverage technology to deliver a cutting-edge user experience. Learn how digital transformation can benefit your small business, writes Shane Barker, Digital Strategist, Shane Barker Consulting. Why Does Digital Transformation Matter?

Digital Transformation 64

Digital Transformation Small Business Marketing Marketing AI Marketing Budget 64

Parse.ly

FEBRUARY 4, 2022

Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. Companies, in moving from brick-and-mortar services to the digital world, use content to facilitate their digital transformation and how they deliver value to their customers.

Digital Transformation 52

Digital Transformation Top of Funnel CMS Development Webinar Metrics 52

Conductor

AUGUST 24, 2021

According to Smart Insights , out of internet users ages 16 to 64 years old in July 2020: 81% searched online for a service or product to buy. According to Smart Insights , out of internet users ages 16 to 64 years old in July 2020: 81% searched online for a service or product to buy. Digitalization isn’t new.

Digital Transformation 59

Digital Transformation Marketing AI Marketing Websites Marketing & Strategy 59

Thinkers360

MARCH 1, 2024

In this edition, we speak with Maria Villablanca Co-Founder and CEO, Future Insights Network , a fast-growing network of over 130,000 manufacturing, supply chain, and digital transformation leaders. I co-founded and run The Future Insights Network, a network of over 130,000 senior supply chain professionals.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Digital Transformation Opt-out 52

Marketing Insider Group

AUGUST 10, 2020

Q: Eric, we have seen unprecedented change during a COVID19 global pandemic and everything from accelerated digital transformation, physical events moving to virtual and people working from home. The post Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing appeared first on Marketing Insider Group.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Martech

AUGUST 9, 2021

Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. Digital communications bring customers closer to brands in many different ways. Marketers know that in many cases digital transformation has shortened the buy cycle.

Product 107

Product Buying Cycle Digital Transformation Analysis 107

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. Other than that, when a source has an interesting insight or a unique perspective that can push a narrative further, that’s always welcome.

PR 98

PR Media Case Studies Vendors 98

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. Embracing digital transformation helps companies stay relevant and meet the evolving needs of their clients.

Marketing Analytics Tools 120

Marketing Analytics Tools Digital Transformation B2B B2B Sales 120