Zoominfo

NOVEMBER 17, 2020

Today’s post covers the ins and outs of data privacy laws and how this various regulations affects consumers, collectors, and anyone with personal data. Read: Guide to GDPR and FAQs CCPA – Based in California, CCPA states how businesses can use personal information while individuals have their privacy. Spam is always a no-go.

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Zoominfo Privacy Opt-out Privacy Policies 225

Choozle

MARCH 5, 2024

Privacy policies must be transparent and instructive. Privacy Policies must also inform consumers of not just their rights, but how to exercise them. Under the CCPA as amended by the CPRA, consumers have the right to opt-out of data ‘sales’ and also from their data being ‘shared’ with targeted advertising providers.

Privacy 77

Privacy Privacy Policies Advertising Agencies Paid Search Agency 77

Salesforce Marketing Cloud

JANUARY 29, 2024

The people on your list have opted in, which means they decided they want to hear more from you via email. Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. With it, information like shopping preferences, demographics, and browsing behaviors are all at your fingertips.

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Ad Building Opt-out Opt-in Click Rate 124

Zoominfo

MAY 19, 2021

Data privacy generally encompasses the laws, regulations, industry standards, and business practices used in the handling of personal information: how it is collected, how it is used, and to whom and under what circumstances it is shared. Consent is an individual’s permission to process that person’s information in a specific way.

Privacy 130

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Zoominfo

FEBRUARY 17, 2023

We’ve released our second Sustainability Report to align with our commitment to sustainability and transparency. Fair and Transparent Compensation Last year, we launched a Total Rewards Statement program that shows employees an itemized report of their total compensation. Here are some of the highlights.

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Zoominfo

JULY 19, 2022

While the GDPR was designed to protect individuals’ rights and improve transparency in the EU, in practice it affects organizations all over the world. Under GDPR, the collection and use of all personally identifiable information is regulated to protect people, while PECR establishes more specific privacy rights on electronic communications.

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Zoominfo

JUNE 10, 2022

Any company conducting business in the European Union (EU) must comply with the rules and regulations laid out by GDPR or risk facing hefty fines. The GDPR established guidelines for greater transparency, confidentiality, and accountability for the collection and use of personal data in the EU. What is GDPR?

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Organization Zoominfo Enterprise Management Privacy 130

Zoominfo

AUGUST 30, 2022

Transparency Requirement (Articles 13-14) : Your business, as a data controller, must provide individuals with information including, but not limited to: Who you are, what types of data you collect and process, what you plan to do with the data, and who you may share the data with. What is the GDPR? What is the ePrivacy Directive?

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Zoominfo

JANUARY 18, 2023

In exchange for free access, CE users share business contact information from their email accounts with ZoomInfo. The type of information shared is what you would find on a resume or business card: company, job title, email addresses, and phone numbers. This agreement also applies to the information users share with ZoomInfo.

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Communities Zoominfo Promotion Privacy 130

Heinz Marketing

MARCH 22, 2023

Digital privacy and compliance was not a concern for B2B buyers who handed out their data with little understanding of how it was used or shared. We understand that while third-party data allows superior campaign targeting, it can get out of control if not managed appropriately. But those days are long gone.

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Privacy Privacy Policies B2B Marketing Opt-out 98

Zoominfo

FEBRUARY 9, 2022

In this role, Simon will advance one of our core missions: providing transparency about how we collect and use professional contact data, while upholding individuals’ rights to privacy. Prior to joining us, Simon was deputy commissioner for the Information Commissioner’s Office (ICO), the U.K.’s during the COVID-19 pandemic.

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Zoominfo Privacy Opt-out Ad brokers 130

Webbiquity

JANUARY 20, 2021

One of the biggest concerns for businesses is that all information capable of identifying a consumer (name, email, IP address, server location, etc.) Information about consumed media. Guest post by Natasha Lane. Nonetheless, the rules can be overwhelming for marketers just trying to do the right thing. And not just that. Time of day.

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Marketing Insider Group

MAY 2, 2023

You’re probably already familiar with first-party data – the information gathered directly from customers’ interactions with your brand. With zero-party data, consumers are handing you their personal information on a silver platter. Image Source: Giphy Our secret weapon for success is to include zero-party data.

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ROI Webinar Metrics Privacy Content 222

Inbox Insight

MAY 31, 2024

ABM Intent-based lead generation Omnichannel Generative AI Google algorithm updates and policies Cookieless future Authenticity and transparent communication is key Trend 1: ABM is a standard practice for B2B companies Account-based marketing has emerged as one of the most effective strategies for lead generation.

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Lead Ranking Lead Generation Lead Scoring Trends 52

Zoominfo

JULY 13, 2022

As consumers in a technology-driven world, our information has become a new form of currency. In an effort to promote transparency, we’re pulling back the curtain here to share our rigorous approach and commitment to privacy. Data FAQ: Does ZoomInfo collect your sensitive personal information? Answer: No.

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Martech

APRIL 9, 2024

There’s also a Privacy Sandbox for Android that explores ways of preserving the app advertising ecosystem once users can opt out of being tracked (as they already can on iOS). Google might feel that the transparency has not been appreciated.

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Privacy Advertising Agencies Paid Search Agency Marketing Proposals 107

Marketing Insider Group

DECEMBER 28, 2020

Check out the video below from CMWorld 2019 for a good overview. There are additional tools that snapshot this information if GA seems a bit confusing. Enterprises are likely to opt for Salesforce. What are we without technology? It’s a fair question considering the digital world we live in and our celebration of technology.

Enterprise Management 362

Enterprise Management Marketing Automation Services Marketing AI Work Management 362

Vision6

SEPTEMBER 13, 2023

1) No unsubscribe button According to the Spam Act 2003, you must provide an easy way for subscribers to opt-out of your email communications. Failing to provide an easy opt-out is not only illegal but email servers may think your legitimate subscribers are receiving unsolicited messages from you.

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Zoominfo

MAY 19, 2021

Let’s get started… Data Privacy Data privacy generally encompasses the laws, regulations, industry standards, and business practices used in the handling of personal information: how it is collected, how it is used, and to whom and under what circumstances it is shared. you can’t use the person’s information until they opt in).

Privacy 100

Privacy Opt-out Zoominfo Opt-in 100

Marketing Insider Group

JULY 14, 2020

They mainly want three things: speed, transparency, and expertise. They want to be informed of how the products are handled and shipped as well as the estimated time that it will be delivered. Your platform should have relevant information, easy checkout, order tracking, and no errors.

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B2B Sales Top of Funnel Marketing AI Work Management 350

Digilant

MARCH 24, 2024

These solutions utilize authenticated traffic and opt-in mechanisms to provide a persistent, non-PII (Personally Identifiable Information) ID for each user, maintaining privacy while allowing targeted advertising. Moreover, relying on opt-in data could potentially limit scale, particularly for smaller publishers. Short on time?

Work Management 59

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Salesforce Marketing Cloud

FEBRUARY 7, 2024

The latter revolves around securing information against bad actors with cybersecurity tactics like encryption, threat monitoring, and two-factor authentication. It safeguards the integrity and trustworthiness of the information. Data takes center stage in building trust. The outcome? Keep up with trends Why is data privacy important?

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Lock-In Privacy Practices Work Management 59

Salesforce Marketing Cloud

NOVEMBER 3, 2023

But they also have a problem: They frequently present inaccurate information as if it’s correct. LLMs are trained on massive datasets, which gives them a deep understanding of a broad context of information. Known as “AI hallucinations,” these mistakes occur up to 20% of the time. “We And with good reason.

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Generation Lead Ranking API Knowledge Base 127

SmartBrief - Marketing

MAY 19, 2024

While predicting customer purchasing trends and preferences through data analytics has existed for many years, we’re still in the early stages of fully harnessing AI’s potential to make more informed decisions. And, if you do choose to integrate AI personalization technologies, be careful with how you roll them out.

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Marketing AI Forecasting Cross-Selling Loyalty 102

Heinz Marketing

JUNE 27, 2022

Apple is now allowing people to choose if they want an app to be able to track them with their App Tracking Transparency feature, and people are often understandably saying “no”, resulting in companies like Facebook feeling the pain in lost revenue. Transparency isn’t a bad thing, and with the knowledge, some are opting in.

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ClearVoice

MARCH 14, 2024

We will explore the ins and outs of integrating email marketing into your content distribution strategy. Personalized content recommendation systems use AI algorithms to analyze subscriber preferences and data and recommend relevant content based on that information. If you’re considering doing the same, this guide is for you.

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Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

SEPTEMBER 29, 2023

With Einstein GPT, customers can generate content that continuously adapts to changing customer information and needs in real-time. With the proliferation of digital channels, marketers have been able to collect troves of personal information from consumers, often without their explicit consent or awareness. Data ownership.

Marketing AI 124

Marketing AI Ethics Work Management Marketing Management 124

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. To keep your first-party data in top form, it’s critical to conduct regular audits to identify any inaccuracies, duplications or outdated information. Data hygiene is more than just cleaning and organizing your customer data.

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Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

Thinkers360

APRIL 7, 2024

He is a leading information technology and data center enthusiast who consistently delivers the latest and most credible solutions to the industry, globally and in vast geographical and vertical coverage terrains. At a Glance Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC Focus Areas : AI, Big Data, Cloud, Management.

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B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Zoominfo

JANUARY 12, 2023

Countries around the globe are implementing stricter regulations and larger fines in order to protect the rights of the individuals whose data is being collected. As a data privacy specialist in the UK, I often hear this question from customers and prospects: “How do we remain compliant as we expand into new regions?”

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B2BMarketing.net

NOVEMBER 28, 2023

In this modern fast-paced era of e-commerce, reaching out and targeting your customer base is more important than ever before. Essentially, permission-based marketing is a form of marketing strategy where you obtain permission from your customers before sending them more offers or information. What is permission-based marketing?

Tips 52

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Vision6

JUNE 6, 2023

Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists. Include an opt-in during checkout process The end of the check-out process provides perfect real estate for customers to opt-in to your email list. On the other hand, puchasing an email list can land you in hot water.

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Convert

NOVEMBER 30, 2020

Here are some of them, explained: Right to rectification – Granting consumers the right to correct inaccurate personal information. Here are some of them, explained: Right to rectification – Granting consumers the right to correct inaccurate personal information. Right to Opt-Out of Third-Party Sales.

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Privacy Advertising Agencies Privacy Protection Opt-out 93

Navigate the Channel

AUGUST 7, 2023

These small, wireless devices transmit signals via Bluetooth Low Energy (BLE) to nearby smartphones, enabling businesses to send targeted messages, promotions, and information in real-time. By providing valuable information in real-time, businesses can significantly enhance their engagement and establish meaningful connections.

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Marketing AI B2B Marketing B2B Trade Show 65

Hubspot

JULY 12, 2021

Whenever I share a screenshot of a friend's funny text on social media, someone always points out the huge number of unread text messages I have. As it turns out, a recent study from SimpleTexting shows that text message marketing might still be alive and well. However, nearly 10% reported decreased opt-ins in the same year.

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SMS Research Opt-out Planning 101

Convert

SEPTEMBER 15, 2021

Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. Appropriate Data Security to Safeguard Information. Right to data portability (i.e., Right to correct errors in personal data.

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Act-On Privacy CPA Cost per Acquisition 98

Zoominfo

MAY 22, 2020

With whom would you willingly share sensitive personal information, such as your bank account number? But clearly, there’s another consideration: Customers also judge who wants their personal information and how these parties will use it. Figure 2 : Consumers said financial information was the top type of personal data to protect.

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