Best Practices for Naming UTM Tags for Reporting
SmartBug Media
DECEMBER 13, 2021
The more data you put in the hands of a marketer, the more informed and strategic their decisions become. That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. Below we outline: What UTM tags are and how they work.
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