Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 95

Research Case Studies Case Study Skype 95

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. The Aragon Research Globe for Sales Enablement Platforms, 2023 This SEP Globe marks the fifth consecutive time Seismic has been recognized as the top Leader.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

nDash

AUGUST 18, 2020

Research is essential when writing an article. Here are some top tips on how to become a research expert. Be Selective in Your Research. If you deep-dive into every topic, your research will never end. Set your Google News alerts to tell you when something exciting is happening in that specific industry.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 283

Stats Advertising Agencies Paid Search Agency Work Management 283

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Marketers can sponsor influencers or have them review a product and share their honest opinion of it.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Industrial Marketing Today

JANUARY 16, 2023

Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. It is packed with valuable research data and expert opinions. Marketing to engineers has always been a challenge.

Opinions 158

Opinions Marketing Report Marketing Research 158

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) CEOs regarding the performance of their marketing function and their CMO.

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55

Scoop.it

OCTOBER 27, 2022

From topic research to consumer behavior analysis to outlining, drafting, and editing, there’s a lot of work to do. Let’s take a closer look at why content curation is essential for service-based industries. Why is content curation important for service-based industries? But here’s the deal with content creation.

Curation 87

Curation Work Management Marketing Management Service 87

PureB2B

SEPTEMBER 5, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 62

Relevance Research Content Opinions 62

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. If you need to identify patterns, quantitative research is appropriate.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

B2B Marketing Directions

JANUARY 29, 2023

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights about the importance and value of B2B thought leadership content.)

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

seo.co

AUGUST 23, 2021

OpenAI is a non-profit artificial intelligence research company that was founded in 2015. AI research is highly technical and specialized, drawing on mathematics, probability theory, cognitive psychology, neuroscience. What is Open AI’s GPT-3 Important in the SEO Industry? GPT-3 is produced by OpenAI. How Does GPT-3 Work?

Marketing AI 126

Marketing AI SEO Budget Programs Marketing Budget 126

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. It provides valuable insights into customer preferences, behaviors, needs, industry trends and opportunities. So let’s dive in and unlock the power of market research data. What Is Market Research?

Research 52

Research Paid Search Agency Business Analysis 52

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 10) Google Drive Research Tool. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Act-On

APRIL 26, 2024

It’s the kind of company you’re going to aim for: the most likely size, industry, and location to benefit from (and buy) your product and services. Create your buyer personas Your buyer personas are imagined biographies based on firsthand experience, market research, and customer listening. Which industries? What job titles?

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Savanta

NOVEMBER 11, 2014

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. the research team engage well with them). Not once has ‘research’ been mentioned. High quality analysis (64%).

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

LeanData

JANUARY 5, 2023

The new year is usually a time of inspired resolutions and motivational sales kickoffs, so why the gray cloud of unease hanging over the SaaS industry? Maybe it’s the 121,000 tech workers laid off during 2022 or the revenue downturns pointing towards the industry’s first recession. . Good advice from a 25-year industry veteran.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands.

Business 110

Business Analysis Work Management Forecasting 110

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

Hinge Marketing

SEPTEMBER 30, 2019

For example, our research shows that when we ask a firm who their competitors are, and then we ask their clients and prospects the same question, we find that the average overlap is only about 30%. Similarly, our research also shows that about 70% of the time your clients admit they don’t really know all your firm does. “So what.”

Research 91

Research Ad Frequency Paid Search Agency Work Management 91

Valasys

SEPTEMBER 23, 2021

A business never underestimates the importance of online research. You are aware that the success of your company depends on how well you grasp the basics of your industry, your consumer, and competitors. Online research may be a little bit frightening to a new company owner, but that’s where you reap gold. New product research.

Communities 52

Communities Research Enterprise Management Business 52

Martech Advisor

DECEMBER 6, 2019

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. What is Market Research?

Research 95

Research Marketing Websites Buyer Personas Tips 95

Valasys

SEPTEMBER 21, 2021

A business never underestimates the importance of online research. You are aware that the success of your company depends on how well you grasp the basics of your industry, your consumer, and competitors. Online research may be a little bit frightening to a new company owner, but that’s where you reap gold.

Communities 52

Communities Research Enterprise Management Business 52

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. Get MarTech! In your inbox.

Optimization 114

Optimization Ideal Customer Profiles Customer Surveys Communities 114

Heinz Marketing

FEBRUARY 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Physicians and their respective hospitals/clinics are focused on very personalized care for their patients.

Work Management 101

Work Management Marketing Management B2B Marketing B2B 101

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of information about marketing trends, spending and practices.

CMO 52

CMO Customer Surveys Analytics Research 52

Convert

OCTOBER 18, 2022

Courses lay the foundation but our industry is protean. Keeping a finger on the pulse of breakthroughs, new technologies, debates, and research is the best way to stay immersed in optimization (which is a less a career and more a way of life). Are there research papers included? Dig in deeply. Consume them right away.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

PureB2B

SEPTEMBER 5, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 48

Relevance Research Opinions Content 48

Content Standard

JANUARY 4, 2024

How often does your marketing team produce content based on internal opinions or requests? Frustrated with opinion-based strategies, he gravitated towards the analytical nature of product marketing, merging creativity with a reliance on hard facts.

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87