PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. In a report by GetResponse , researchers asked 1,831 marketers from all over the world about email marketing.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

SmartBug Media

FEBRUARY 2, 2023

Doing so results in: Subscribers who are engaged with your brand Boosted revenue Customers who are loyal to your brand Our team of e-commerce marketers works with a variety of businesses in many industries, including the beauty and skincare industry, and we’ve witnessed some serious revenue wins. percent click rate 27.3

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

SmartBug Media

DECEMBER 14, 2022

At SmartBug Media, our team of email marketers and Klaviyo experts have helped businesses in the health and nutrition industry increase their revenue in as few as 30 days. Email marketing demographics can offer some insight into the frequency and rate at which the general public checks their email. percent open rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

KoMarketing Associates

MAY 27, 2020

Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. However, research shows that sending time matters in the B2B buyer journey. Sunday and Tuesday had the lowest click-to-open rate (14.6%).

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. In a report by GetResponse , researchers asked 1,831 marketers from all over the world about email marketing.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

SmartBug Media

JANUARY 4, 2023

At SmartBug, our team of e-commerce experts have worked with many businesses in the food and beverage industry to help them see serious results—sometimes in as little as 30 days. As a result, some of the best-performing metrics observed include: 14 percent average monthly click-through rate. percent average monthly open rate.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

SmartBug Media

FEBRUARY 24, 2021

Today, we are uncovering insights from a range of SmartBug Media® clients in the SaaS industry that use HubSpot, as well as insights from our own team, on what email strategies we have employed during the pandemic—and how to move forward. With this strategy, you can capture data about open rates, locations, click-throughs, and more.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

KoMarketing Associates

MARCH 6, 2020

Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient. Thursday has the highest click-to-open rate (15.2%), while Tuesday overall has the highest email open rate (17.6%).

Email Campaigns 276

Email Campaigns Email Marketing Campaigns Open Rate 276

Delivra

JANUARY 2, 2019

Two of the most important metrics are the click-through rate and the click-to-open rate. Click-through rate vs. click-to-open rate. The click-through rate (CTR) simply measures how many emails resulted in a recipient clicking your call-to-action link. 3 ways to improve your click-through rate.

Click Rate 51

Click Rate Open Rate CTR Email Marketing 51

KoMarketing Associates

SEPTEMBER 13, 2022

As a result, new research suggests that they will be turning to artificial intelligence (AI) in the coming months. Although many marketers are still struggling with leveraging email, previous research indicates that their open rates continue to climb. Additionally, the average click-through rate is 10%, which is up 4.4%

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

Hubspot

NOVEMBER 12, 2019

isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. When it comes to what time and day you should send an email and days, we found some researched-backed best practices. The highest line of the graph represents the open rate.

Research 101

Research CTR Best Practices Open Rate 101

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 69

Research Customer Satisfaction Hubspot Lead Scoring 69

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 63

Research Customer Satisfaction Hubspot Lead Scoring 63

SendX

NOVEMBER 8, 2019

In fact, personalizing subject lines can increase open rates by 50%. Research suggests you should be using no more than 24 characters and three to five words. That might not sound like much, but it’s unsurprising when you consider that half of all emails are opened on mobile devices. Avoid spam filters Globally, some 14.5

Open Rate 263

Open Rate Practices Best Practices CAN-SPAM 263

Webbiquity

JANUARY 18, 2024

So, do your research. Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Without further ado, here are eight vital steps.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR).

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. Source: Include Emojis But that’s not all: research also proves that emojis are quite effective. The use of emojis began in 2015 and has shown to have had a profound impact on open rates. They just subscribed to your email list.

Email Marketing 361

Email Marketing Planning Tips Paid Search Agency 361

Martech

MARCH 6, 2024

Here are three principles I developed over my decades in the email industry that should guide your frequency planning: Higher frequency can generate more revenue when done mindfully. We also tracked open, click and unsubscribe rates along with the average number of transactions in the testing period. Which test won?

Click Rate 113

Click Rate Budget Programs Case Studies Open Rate 113

ClickZ

JULY 4, 2020

Special focus on industry wise share of email marketing campaigns, region-wise email marketing stats, and the most read email content types. They found that the global email open rates increased at an average of 4.7% The top three sender industries were: Government. Regions with the highest open rates.

Marketing Budget 131

Marketing Budget Email Marketing Allocation Marketing & Strategy 131

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? What’s the average email open rate that you can expect to see?

Open Rate 108

Open Rate Click Rate CAN-SPAM Advertising Benchmark 108

Marketing Insider Group

APRIL 12, 2021

Recent research shows email open rates dropped in 2020. You don’t just need people opening your emails: you need them receiving, opening, reading, and finding value in them. Attention is a limited resource. That trend may reverse, but the number of emails in the world will continue to increase significantly.

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

Zoominfo

FEBRUARY 3, 2023

Optimum website conversion rates vary depending on the type of website, the desired action, and the industry. An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment. of the time.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Porch Group Media

AUGUST 10, 2021

As consumers, the way we engaged, researched and bought from brands completely changed. Research by Campaign Monitor digs into overall email marketing trends and statistics and strategies marketers should be implementing to find success. Friday was also the best day with the highest click-through rates (2.7%). billion by 2024.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Vidyard

NOVEMBER 30, 2018

As their needs evolve, so too must the industries serving them. Banking and Financial Services Customer experience is important in every sector, but it’s often overlooked in traditional industries such as banking and financial services. Leaving the buyer more impressed by personalized video than mass marketing.

Marketing Management 77

Marketing Management Forrester Paid Search Agency Touchpoints 77

SendX

FEBRUARY 26, 2021

Email marketing is just as relevant in the finance industry as it is in any other industry. According to Walker Sands , emails with subject lines that are 50 characters or less have a 12% higher open rate and a significantly higher click-through rate. The answer is a resounding yes. Measure everything.

Work Management 204

Work Management Marketing Management Email Marketing Service 204

ClickZ

AUGUST 27, 2021

However, industries like Insurance saw some of the highest open rates in 2021. In Acoustic’s newly released email and mobile marketing benchmark report , we evaluated the current state of email and mobile engagement in 2021 to help marketers understand how consumers respond to email across geographies and industries.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

KoMarketing Associates

JUNE 11, 2020

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. Despite these challenges, email still remains a valuable channel for marketers, according to previous research. Finding Value in Email Marketing Campaigns.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

Only B2B

JUNE 18, 2021

Do you know according to researches the current ROI for email marketing per $1 spent is $42? Average Email Open Rate Is 21.33%. For all industries this is an average open rate, but specifically talking about Marketing and Lead Generation industry it is only 17.38%. Isn’t it great!

Statistics 127

Statistics Email Marketing Planning Stats 127

KoMarketing Associates

APRIL 10, 2018

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018. In addition, these emails saw 2.5

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

FMG Suite

APRIL 25, 2024

And since your more extensive blogs will often contain more research, you can rest assured that what you’re providing is valuable. Overthink Your Subject Line According to HubSpot, 35% of people receiving an email open it because of the subject line. And it’s critical to the open rate among your clients.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

KoMarketing Associates

SEPTEMBER 13, 2017

As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. Previous research indicates that personalization can play a significant role when it comes to customers opening and engaging with marketing emails.

Customer Surveys 123

Customer Surveys Email Marketing Open Rate Click Rate 123

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. Engagement rates. Email open rates. The B2B buyer’s journey can vary depending on your organization and industry. In 2019, 90% of all U.S. Behavioral data. Demographic information.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

SmartBrief - Marketing

FEBRUARY 26, 2024

Since design is highly subjective, I recommend asking a handful of industry peers to provide their feedback (customers are ideal – as they are typically the target audience). Frequency and timing : Assess competitor email frequency and send times (factoring in industry best practices and research, included below).

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Scoop.it

SEPTEMBER 21, 2023

Many marketers use curation as a way to connect with other businesses and publications in their industry. As a result, you can improve your brand reputation and build your name in the industry with the right strategy. The average email open rate varies wildly based on the industry, primary audience, and much more.

Curation 81

Curation Click Rate Content Open Rate 81

KoMarketing Associates

FEBRUARY 11, 2020

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. Click-through rates (53%) was ranked as the top challenge to effective email marketing by the survey respondents, followed by open rates (42%).

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Optinmonster

DECEMBER 28, 2023

In fact, 43% of people use social media to research before buying. The average email click-through rate is 2.6-3%. Similarly, the average email deliverability rate is 85.7%. The average email unsubscribe rate across all industries is 0.26%. But it’s not uncommon for brands to have a 5-10% bounce rate.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111