SendX

JANUARY 18, 2021

According to Invesp , personalized promotional emails have a 29% higher open rate and 41% higher click rates. According to yet another research by Epson, 80% of consumers are more inclined to buy from a brand offering personalized services. Source: invespcro.com The advantages don't stop here.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Heinz Marketing

JUNE 27, 2023

I researched everything email optimization, read blogs and articles, watched webinars, and spoke to experts over the course of months. We hit rock bottom that month with a CTR of 2.2%. I had learned so much from the research, but what good was it doing? Not only that, but our click to open rate went from 2.2%

Deliverability 102

Deliverability Email Marketing Optimization Work Management 102

ClickZ

JULY 4, 2020

Acoustic researchers analyzed email marketing data including – send volume, open rates, click-through rates, click-to-open rates, and unsubscribe rates across thousands of campaign customers globally. They found that the global email open rates increased at an average of 4.7%

Marketing Budget 131

Marketing Budget Email Marketing Allocation Marketing & Strategy 131

Scoop.it

SEPTEMBER 21, 2023

Research shows that when companies blog, they see 67% more leads and significantly more organic traffic (pageviews) than non-blogging businesses. Open Rate Your open rate is a vital metric that indicates the number of people who open your email out of the total number of emails delivered.

Curation 81

Curation Click Rate Content Open Rate 81

SendX

MARCH 18, 2021

According to SurveyMonkey research , 91% of consumers think companies should listen to their feedback to fuel innovation. It could be a low visitor-to-subscriber conversion rate, low open rates, low CTR, high unsubscribe rates , and more. The subscribers whose open rates are higher than the average.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

ClickZ

AUGUST 27, 2021

However, industries like Insurance saw some of the highest open rates in 2021. At the beginning of 2021, the government was among the highest open rate industries. Insurance also saw some of the highest open rates in 2021 likely due to the ongoing demand for new cars , houses , and boats. Final thoughts.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Porch Group Media

JANUARY 14, 2023

Email personalization increases open rates by 26% and generates a 760% increase in email revenue. According to the latest research, email personalization has many benefits: According to 75% of marketers, click-through rates are improved due to personalization.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Optinmonster

DECEMBER 28, 2023

In fact, 43% of people use social media to research before buying. The average email click-through rate is 2.6-3%. Across most industries, the acceptable benchmark for email bounce rate is 2%. But it’s not uncommon for brands to have a 5-10% bounce rate. In the context of email, there’s no such thing as organic reach.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? Plus, it doesn’t hurt to know that open rates are 31% higher in segmented rather than non-segmented campaigns , CTRs 100.95% higher, and the number of people who unsubscribe 9.37% lower. Image Source: dma.org.uk

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

SmarkLabs

JUNE 12, 2023

A study by Forrester Research found that companies excelling at lead nurturing generate 50% more sales-ready leads at 33% lower cost. A high bounce rate might suggest that your site isn’t user-friendly, your content isn’t engaging. Moreover, nurtured leads make 47% larger purchases than non-nurtured leads.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

ClearVoice

JANUARY 8, 2024

Use it to measure paid advertising KPIs, such as click-through rate (CTR) and cost per click (CPC) Mailchimp Analytics: Provides insights into the performance of email campaigns. Use it to evaluate email marketing KPIs such as open rate , subscriber growth rate, and unsubscribe rate.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Huptech Web

DECEMBER 14, 2023

Key digital marketing statistics to track include website traffic, conversion rates, click-through rates (CTR), bounce rates, customer acquisition cost (CAC), return on investment (ROI), social media engagement metrics, email open and click rates, and customer retention rates.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Heinz Marketing

DECEMBER 10, 2019

Example: using emojis in subject lines increases open rates. Example: a count-down clock visually causes urgency, increasing CTR by 31%. Example: subject lines about limited time or limited space increase open rate and CTR. Requires deep-dive research. Requires deep cluster research.

Account Based Marketing 64

Account Based Marketing ABM Ideal Customer Profiles Urgency Marketing 64

Litmus

SEPTEMBER 28, 2020

White, Head of Research at Oracle CX Marketing Consulting. The Data Storyteller Award honors those who look beyond open rates and use Litmus Email Analytics to pull a narrative together around their entire program and demonstrate the gains made by doing so. As a result, they saw a 35% increase in open rates.”.

Work Management 110

Work Management Storytelling Copywriting Open Rate 110

Meerkat Marketing

FEBRUARY 6, 2023

It involves collecting, analyzing, and interpreting data from various sources, such as website analytics, social media metrics, email data, conversion rates, customer feedback, and market research; and using all of these data points to guide marketing decisions. Lead Management: Track leads from initial interest to conversion.

Paid Content 52

Paid Content Marketing Analytics Tools Marketing Automation Services Marketing Management 52

Circle Studio

MAY 17, 2018

Once you’ve successfully landed in your audience’s inbox, the goal is to get your emails opened and have your contacts take action. Here are 10 B2B email marketing optimization hacks that can help you get more opens and clicks. Use a known (and human) sender name. Utilize the preview text. Stand out in the inbox.

Email Marketing 60

Email Marketing Optimization B2B Marketing Planning 60

Oktopost

NOVEMBER 28, 2022

Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company. Churn rate: This measures the percentage of customers who stop doing business with a company over a given period.

B2B 84

B2B Webcast Customer Satisfaction Click Rate 84

LeadSquared

AUGUST 14, 2017

Personalize – It helped us increase open rates by 327.75% and click rates by 543.75%! a) Personalize the subject line (to increase open rate). So how did this impact the click rate? gave us an open rate of 59% as opposed to 5.9% That’s a 327.75% increase in open rate! Click Rate.

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

Directive Agency

JUNE 12, 2020

The average email open rate is 17.6% Transactional emails have an average CTR of 4.8% , and the overall average CTR is around 2.5%. Perform unique research that your audience may need to make decisions about their business. Email marketing is an affordable and effective way to interact with your target audience.

Activities 72

Activities Search Marketing Work Management Planning 72

The ABM Agency

MAY 16, 2023

In-Depth Intelligence in Account-Based Marketing Comprehensive research around the buying committee is crucial for a successful account-based marketing campaign. In summary, conducting in-depth intelligence research is a critical component of any successful account-based marketing campaign.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Porch Group Media

NOVEMBER 10, 2022

HubSpot Blog Research, 2021) Personalized emails are 6 times more likely to drive conversions. Personalized emails deliver 6x higher transaction rates. Emails with personalized subject lines get a 26% boost in open rates. Including videos in your email content can increase your click rates up to 300%.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Valasys

FEBRUARY 26, 2020

According to research from Terminus , 74% of the B2B buyers conduct more than half of their research online before speaking with a salesperson. Account-Based advertising, on the other hand, focuses on meeting prospects wherever they are with all the requisite help required to sail them through their research & buying processes.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

LeadSquared

DECEMBER 9, 2016

Personalize – It helped us increase open rates by 327.75% and click rates by 543.75%! a) Personalize the subject line (to increase open rate). So how did this impact the click rate? gave us an open rate of 59% as opposed to 5.9% That’s a 327.75% increase in open rate!

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

Vision6

JUNE 4, 2023

Hyper-personalise your emails Research has shown that 80% of consumers are more likely to purchase from a business if they engage with them using personalised advertising or messaging. Key engagement metrics include email opens, click-through, bounce, and unsubscribe rates.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Planning 52

SalesIntel

APRIL 28, 2022

The first method to collect the data is manual research. Using video in an email boosts the click-through rate (CTR) by 200-300%. Do your research, investigate your target audience, and develop relevant content that demonstrates you care about their problems and have the correct answers.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. Front-end metrics , such as click-through-rate (CTR) and engagement ratio, tell you if your content is relatable enough to inspire action by your target audience. Are your emails not getting opened?

ROI 134

ROI Top of Funnel Planning Click Rate 134

Cintell

MARCH 10, 2016

Persona-based campaigns: EX: Siemens 200% higher engagement rates and 50% + CTR from persona-based nurture campaigns (SiriusDecisions). Using Personas increases email open rate 2-5 times (Forrester). Email Click-through-Rate increased by 10% (MarTechBlog). Understanding B2B Buyers Benchmark Study, Cintell ).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Tomorrow People

SEPTEMBER 27, 2012

uptime is two days’ annual downtime), helpdesk support, response time, back-up, monitoring or compatibility, it's important to research first and be sure you are getting an ESP that can handle the demands your email marketing will put upon it. Sharing Rates – The proportion sharing or forwarding the email to a friend.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

ConvertKit

SEPTEMBER 23, 2020

Marketers who measure success by looking at email metrics like open rates and click-through rates (CTR) can more accurately gauge the success of their campaigns. Take a gander at your analytics and look at your bounce rate. And newsletter analytics make this easy to incorporate into a marketing campaign.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Hubspot

MAY 16, 2017

With that staggering number in mind, it's not surprising that people are unsubscribing from emails at higher rates. Research shows that the number one reason users unsubscribe from email lists is because they get too many emails in general , not necessarily because they don't like the content. A 2% CTR is now considered "good".

Intent Data 69

Intent Data Intent Lead Ranking Campaigns 69

Hubspot

JANUARY 23, 2020

Using email management tools is an easy way to analyze metrics that you don't have time to collect yourself, like CTR subscriber count. To save you the hassle of researching the best software tools for email list management, we've done the heavy lifting for you. Take a look at the 10 best email list management software tools, below.

Work Management 89

Work Management Marketing Management Budget Programs Software 89

Belkins

JANUARY 20, 2020

However, there is a difference that is very relevant to your open rate and response rate. Therefore, industry research is a must. They have done a lot of research-based on billions of emails and cases, so their insights are an absolute must for building a successful schedule. Variable #1 — Vertical.

Best Practices 40

Best Practices Work Management Ideal Customer Profiles Open Rate 40

Marketing Insider Group

FEBRUARY 5, 2024

Ahrefs) In the US, 53% of people research products using search engines before making a purchase. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. MarketingEvolution) 57% of marketing research analysts hold a bachelor’s degree, and 39% have a master’s degree.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Litmus

FEBRUARY 17, 2021

You can access metrics like open rate, click-through rate, conversions, and unsubscribe rate—giving you a clear understanding of campaign performance and what you may need to adjust. Most consumers are doing their own research before making a purchase decision. Organizes and segments your audience.

Automation 85

Automation Marketing Automation Services Work Management Budget Programs 85

Optinmonster

APRIL 22, 2020

Consider the following: Transactional emails have open rates that are up to 8x higher than any other email and can generate up to 6x more revenue (Campaign Monitor). They also have an average click-through rate (CTR) of 4.8% (99firms.com). Plus, they’re more valuable than you might think.

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

Hubspot

JULY 15, 2020

Finally, add colleagues of people who have historically exhibited high value engagement (nothing like name dropping to increase email open rates)! This will look like CTR, CPM, CPA, CTOR, etc. Account Intent is a measure of which companies are engaging with your solution area but are not (yet) engaging with your business.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

DivvyHQ

FEBRUARY 4, 2019

We’ve suggested in the past that a stat such as click-through rate “works best as a complementary KPI – it blossoms in the company of a bottom-funnel, performance-based friend.” One simple way to gain more value from something like CTR is breaking it down by various devices. Did more people click on the same link via mobile or desktop?

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76