Zoominfo

FEBRUARY 5, 2020

Plain text emails receive higher open rates than HTML emails ( source ). Welcome emails have an average open rate of 82% ( source ). 48% of buyers begin their mobile research on a search engine like Google or Bing ( source ). clickthrough rate for mobile devices compared to 19.3% More than 5.6

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

FMG Suite

JULY 18, 2019

Some researchers have attributed a 3800% ROI for email marketing. One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send. Improve Open Rate and Click-Through Rate. What can you do to get more eyes on your emails?

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

Zoominfo

DECEMBER 5, 2017

Emailing (21%) Data Entry (17%) Prospecting & researching leads (17%) Internal meetings (12%) Scheduling calls (12%) 3. 33% of email recipients open emails based on the subject line alone ( source ). Subject lines with more than 3 words experience a drop in open rate by over 60% ( source ). emails, 35.9

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

Salesforce Marketing Cloud

DECEMBER 11, 2023

According to our research , the number of outbound emails increased 15% last year. With its ability to analyze historical customer engagement patterns – such as open rates, click-through rates, and conversion rates – predictive AI can identify the best moments to send emails to individual recipients.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Litmus

FEBRUARY 1, 2021

The email itself had an incredible open rate of 47.8%! And we’ve done the research: Subject lines that include personalization can result in a 50% higher open rate. The click-to-open rate was well below our average, and we weren’t able to encourage our audience to share what they were grateful for on Twitter.

Click Rate 62

Click Rate Open Rate Clickthrough Twitter 62

6sense

FEBRUARY 17, 2022

Research shows that about 75% of B2B vendors experience an average sales cycle of four months, while over 46% have a sales cycle of at least seven months. It includes email open rate and clickthrough rate metrics. Advertising engagement rates: This shows if your target accounts are interacting with your paid ads.

Account Based Marketing 62

Account Based Marketing ABM Advertisements Advertising 62

Madison Logic

AUGUST 31, 2023

Multiple decision-makers on a purchasing team do their own online solution research when buying a complex B2B solution. Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Hubspot

MAY 19, 2016

Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database. 7) HubSpot Research. One more shameless plug: Our research site -- HubSpot Research -- offers a ton of data across all facets of marketing.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

Madison Logic

SEPTEMBER 21, 2023

In fact, research suggests that B2B display advertising is projected to surpass traditional search spending for the first time. It’s also a proven method for generating higher clickthrough rates, web engagement, and pipeline. The reality is this couldn’t be further from the truth.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Porch Group Media

AUGUST 31, 2021

According to recent research by Litmus, ROI for email is $36 for every $1 spent and other research puts this number even higher at $42 for every $1 spent, which is an astounding 4,200% ROI. Research by Monetate looks at data sources used for personalization by brands in the retail, travel & hospitality and insurance industries.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Is this good? United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Sharpspring

AUGUST 26, 2021

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. Some research suggests that 41-55 characters is the ideal length. Driving more opens with the From field.

Open Rate 69

Open Rate Urgency Marketing Click Rate CAN-SPAM 69

Atomic Reach

JUNE 3, 2019

Abandoned cart follow-up emails have an average open rate of 45 percent. Eighty-two percent of consumers rate an “immediate” response as important or very important when they have a marketing or sales question. 90 percent of consumers rate an “immediate” response as important or very important when they have a support question.

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

nDash

JULY 30, 2020

Going through the motions of keyword research and SEO competitive analysis will help you gain a better understanding of what your target audience is searching for. You’d do your research and create the content. That doesn’t mean it’s not a critical component of any content promotion strategy. The process would look something like this.

Paid Content 52

Paid Content Promotion B2B Content 52

Hubspot

JUNE 2, 2014

Wouldn''t it be nice to know beforehand if your email would get opened? But you can stack the deck in your favor by following a few best practices for increasing email open rates. Today I’m going to give you three tips to improve your subject lines so you can increase your engagement and improve your open rates.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

OCTOBER 8, 2014

Check out the results of my own company''s research in the table below -- we found that coupons offering $10 off or 20% off to cause a higher clickthrough rate than other promotional mailings. During Q4 of 2013, emails sent on Saturdays and Sundays boasted some of the highest open and clickthrough rates.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

SEPTEMBER 21, 2016

They mull over the decision to buy something -- researching, searching, reading, and thinking. We know from research that on average it takes six touches before a prospect converts. On average, retargeting emails have an open rate of 60%, convincing customers to click 15% of the times. This post is about these prospects.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Sharpspring

SEPTEMBER 16, 2021

Some research has found that using emoji actually hurt open rates and increased the number of abuse reports for legitimate emails. Others have noted that emoji may boost the open rate slightly — but only if the subject line is already compelling. After all, this is what convinces your recipients to open your email!

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2% Email Performance Trends. from 45.9%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

SnapApp

APRIL 4, 2018

Overall conversion rates are not very meaningful. . Email open and clickthrough rates. Publishing deep content or big research and following up with outreach to content creators can drive links and mentions. Metrics: Email Open % (as a grade of topic, content format, subject line). New backlinks.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Sprout Social

JUNE 10, 2021

With open rates and click rates easily available, you can benchmark your own performance against your industry’s average. It’ll take time for you to research software, plan content and design an issue. Personalization by using the customer’s name has a 46.21% open rate while naming a product has a 44.01% open rate.

Newsletter 132

Newsletter Email Marketing Effectiveness Planning 132

Hubspot

MAY 6, 2014

Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Lower opt-out/unsubscribe rates. Even HubSpot’s own research of sending personalized email messaging has resulted in nearly 3X clickthrough rate improvement over general email sends.

Segmentation 28

Segmentation Clickthrough Opt-out Deliverability 28

Vision6

MARCH 15, 2021

However, as our email metrics show, email open and clickthrough rates can vary wildly by industry. For example, in January 2021, the ‘Engineering’ category had an average open rate of 26.89%, while ‘Insurance & Superannuation’ is up at 54.32%. This has consistently shown an increase in an email’s open rate.

Clickthrough 98

Clickthrough Urgency Marketing POS Domain 98

Madison Logic

FEBRUARY 28, 2024

Intent data is key to identifying in-market accounts based on their online research and content consumption behavior. It also helps you align your content with the trending topics your target customers are researching. But buyers research solutions on various channels and their journey isn’t confined to one place.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Sharpspring

NOVEMBER 23, 2021

As a marketer, your frequency shouldn’t be based on open rates — or even on low unsubscribe rates. Look at how your open rate and clickthrough rates vary over the month. Your best strategy is to lead with research and great content. However, keep in mind that unsubscribing takes time.

Email Marketing 83

Email Marketing Planning CAN-SPAM Marketing Management 83

Hubspot

JUNE 8, 2017

At the time of my initial research, we were churning approximately 10% of our total subscriber list size each month. Improve clickthrough rate. I'd done some research and I'd put a lot of thought into the changes we were making. Clickthrough & Open Rate. clickthrough rates, respectively.

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

BenchmarkONE

MAY 2, 2019

Research shows that the best time to send emails is between 10 am and 11 am. For higher open rates and clickthrough rates, send on a Tuesday. Research is one thing, though — your actual success rates are another. For instance: the days and times that you send your emails.

Email Marketing 90

Email Marketing Sales Qualified Leads Marketing & Strategy Marketing Strategy 90

Hubspot

JANUARY 7, 2013

Research from the Lyris Annual Email Optimizer Report shows that 39% of marketers who segmented their email lists experienced higher open rates, 28% experienced lower unsubscribe rates, and 24% experienced better deliverability and greater revenue. 2) Nurture your leads with workflows.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

ClickZ

OCTOBER 27, 2020

You can always optimize for clickthrough rate and open rate, but I find that, very often, the logic stops way too early. Our own research at Salesforce shows that empathy is also a top skill we’re going to need for the future,” explains Solis. “If

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

FMG Suite

JANUARY 19, 2022

While demographics and client research can provide technical information for defining an audience, it often does not inspire a good copy. . For example, using buyer personas in an email campaign improved open rate by 2x and clickthrough rate by 5x. .

Copywriting 52

Copywriting Long Tail Marketing Tips Clickthrough 52

Hubspot

JULY 31, 2020

Are your open rates and click rates what you expected? This is a simple way to get feedback from your email recipients to provide more personalized offers in their inbox, thus increasing the chance of a high clickthrough and offer redemption rate. Monitor your metrics. As the campaign runs, take notes.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

DECEMBER 5, 2012

Start with the open rate of each email in the workflow. If your open rate is significantly lower than average, ask yourself the following questions: Are you sending the email at the right time? Furthermore, about 35% to 50% of sales go to the vendor that responds first , according to research from InsideSales.com.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Atomic Reach

APRIL 2, 2019

Emails with personalized message content receive a 5 percent increase in open rates when compared to non-personalized email content. This email received a staggering clickthrough rate of 40 percent. More than 40 percent of digital consumers use social networks to research new brands or products. Source ).

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

MAY 14, 2018

There’s been a ton of research about lead nurturing and its ability to affect a funnel. 30% open rate (OR), and a 14% click-through-rate (CTR). It’s extremely rare to see open and clickthrough rates like this. Who doesn’t want that? This strategy worked pretty well for us. Nurturing Based on Goals.

Marketing & Strategy 76

Marketing & Strategy CTR Lead Ranking Top of Funnel 76

Outgrow

JULY 18, 2022

And save the time that they would otherwise spend on conducting research. As a result of this personalization campaign, they achieved an 8% increase in email revenue overnight, an 17% increase in total email response rate, an 11% increase in clickthrough rate, and a 7.6% Helps Create Better Content.

Personalization 52

Personalization Examples Planning Top of Funnel 52

Hubspot

DECEMBER 2, 2019

A marketing experiment is a form of market research. It's a test organizations run to discover possible marketing avenues that will improve a campaign -- for example, a marketing team might create and send a few test emails to gauge engagement rates before adding them into a campaign. Collect research. Make a hypothesis.

Examples 65

Examples Planning Paid Search Agency CTR 65

Optinmonster

DECEMBER 30, 2019

Check out OptinMonster’s review of what makes a good clickthrough rate (CTR) with Google paid ads. That post is a good starting point for understanding click-through rates and how to drive more traffic with Google ads. You will likely want to test a little of both to see which yields a better ROI. Facebook Ads.

Paid Content 52

Paid Content eCommerce Practices Best Practices 52