Martech

MARCH 6, 2024

We also tracked open, click and unsubscribe rates along with the average number of transactions in the testing period. Here are the results, which had a statistical significance of 99%: Average open rate: The control (two campaigns/month) won with a 4% uplift over the variant (four campaigns/monthly). Which test won?

Click Rate 100

Click Rate Budget Programs Case Studies Open Rate 100

Webbiquity

JANUARY 18, 2024

So, do your research. To further enhance credibility, include recent insights, trends, or research relevant to the recipient’s industry in your emails to show you have a deep understanding of the corresponding business environment. You must provide a clear opt-out option for recipients to stop receiving messages.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Valasys

OCTOBER 10, 2023

This technique allows businesses to send out important updates, promotions, or reminders to their subscribers, instantly and cost-effectively. Unlike other marketing channels, text messages are typically opened and read within minutes, allowing businesses to convey time-sensitive information or promotions effectively.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

Zoominfo

JULY 23, 2020

You don’t have an urgent need for the product, and you might still be conducting research on the best version to buy. In a study conducted by Drift , 58% of companies they reached out to, never responded at all (at all!). Yet they don’t just appear out of a vacuum. Rather, hot leads are formed out of warm leads.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

Navigate the Channel

JULY 12, 2023

Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Twisted logic, yes, but a valid open rate metric?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Optinmonster

DECEMBER 28, 2023

In fact, 43% of people use social media to research before buying. If you want to stand out in the competition, you have to leverage both social media and email marketing. You can’t invest in social media marketing at the expense of leaving out email marketing. The average email click-through rate is 2.6-3%.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? White (Head of Research at Oracle Marketing Consulting) to learn the latest on MPP and where they believe things are headed. Check out the webinar recording and read the Q&A below.

Privacy Protection 71

Privacy Protection Privacy Webinar Metrics Opt-out 71

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

From the marketer’s point of view, the meat lies in the fact that the email marketing return on investment is stellar; it boasts of returning $38 for every dollar invested, according to Litmus research. Your list must be organically grown and comprise of subscribers who have opted-in for your emails.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Heinz Marketing

JUNE 27, 2022

Transparency isn’t a bad thing, and with the knowledge, some are opting in. According to an article from 9to5mac.com by Filipe Espósito , “ While the number of users opting to let apps track them was low at first, new research from Adjust shows that some people have been changing their mind about this option. Knowledge is power.

Privacy 96

Privacy Privacy Protection Opt-out Opt-in 96

LeanData

JULY 19, 2022

Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

xiQ

APRIL 29, 2020

“i2c leveraged xiQ’s AI-powered content curation engine to curate third-party content and establish a topical and timely cadence that was much more budget-friendly than bespoke research,” says Nikki. “ Increased Subscriptions, Minimized Opt-outs. Achieved consistent YOY growth in open rates.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

SalesIntel

AUGUST 23, 2023

As you cultivate this audience over time, you’ll likely experience higher open rates, click-through rates, and conversions. Compliance and Trust: Opt-in subscribers obtained through sign-up forms, gated content, or subscription boxes are more likely to welcome your emails rather than mark them as spam.

Buy 52

Buy Email Marketing Ad Building Ethics 52

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. They should leave a positive first impression which will help contribute to higher engagement rates. Increased brand credibility When a new subscriber is added to your list it’s important you reach out immediately.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Porch Group Media

OCTOBER 24, 2022

More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types. Check out these email marketing trends that are expected to shape your strategies in 2023. This number is expected to climb to 4.6 billion by 2025. Statista , 2021) 41.5% Salecycle , 2022).

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Liveintent

OCTOBER 8, 2021

In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information. “It’s essentially going to turn into a double-opt-in confirmation for those folks. Here’s what he has to say. .

Privacy Protection 71

Privacy Protection Privacy Clickthrough Click Rate 71

Mailmunch

JUNE 9, 2021

Surprised and shocked, I went to research further and saw some more people agreeing with it. . Welcome emails have a 60% higher open rate than other promotional emails with a 5x higher click-through rate than the other emails. . So how do you write a good subject line that guarantees a good open rate? .

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

Vision6

OCTOBER 12, 2022

Best of all they reel in an average open rate of around 46% and a 24% click-to-open rate. We don’t recommend opting for this strategy. It’s important to keep our event top-of-mind by sending out regular reminders to our database. Event Email Drip Campaign.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. This is particularly true if your audience has opted in to your email outreach — which simply means they’re interested in your business and your products or services. Don’t let your emails get lost in cyberspace.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Sprout Social

FEBRUARY 17, 2022

So whether you opt for plain text or a design theme, you need these elements to increase email opens and conversions. click-thru rate. “My cold list open rate is around 25%. Isn’t salesy, while still promoting a premium option to get more concise research. Timeliness. Digestible.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Vision6

MARCH 17, 2023

It’s a form of opt-in marketing that requires customers to subscribe to receive messages. But remember, the contacts still need to have opted-in to receive your messages! Expands your reach Studies have shown that 91% of consumers would opt-in for SMS messages from brands, further cementing its importance in this day and age.

SMS 52

SMS Opt-out Opt-in Paid Search Agency 52

KoMarketing Associates

JANUARY 7, 2016

In December 2015, the “Year of the Smartphone” report from Yesmail revealed that the gap between desktop and mobile email open rates is continuing to close. Not only are mobile CTO (Click-to-Open Rates) rates closer than they’ve ever been to desktops rates, but mobile clicks have grown significantly as well.

Mobile Marketing 120

Mobile Marketing Email Marketing Click Rate Open Rate 120

SendX

APRIL 16, 2021

The last thing you want to do is to turn off potential customers simply because you send out the wrong sort of mail. Avoid Generic Templates It would help if you tried sending out professional or customized templates rather than a generic email. Frequency You need to ask yourself how often you should send out your emails.

Email Marketing 280

Email Marketing Campaigns Autoresponders CAN-SPAM 280

Optinmonster

APRIL 4, 2024

If you want email marketing software that’s better than Mailchimp and has fairer pricing, there are plenty of options out there. We’ve tested, experimented, and optimized our way to a 59% open rate and a 99.08% deliverability rate for our own email campaigns. Click here to get started with Drip.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. For yet others, it may just be an avenue to send out feelers or newsletters with interesting information and specific calls-to-action.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

ViewPoint

APRIL 10, 2014

On the other hand, a marketing email or campaign piece, though effective and compellingly well-written, is less personal and once mailed, is beyond your control; it may not even be opened and read for days (or never), and even if opened, you may not get a response. It’s all a matter of research and timing. Cold Call Timing.

Contacts 120

Contacts Cold Calling Opt-out Opt-in 120

ViewPoint

JULY 26, 2018

Jane and George know that the deep multi-use reach of podcasting will establish the thought leadership they desire without spending hundreds of thousands of dollars on research or years on writing a book. She also sends the testimonials out to salespeople and adds them to the testimonial storage space in the CRM system. Testimonials.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

xiQ

APRIL 29, 2020

“i2c leveraged xiQ’s AI-powered content curation engine to curate third-party content and establish a topical and timely cadence that was much more budget-friendly than bespoke research,” says Nikki. “ Increased Subscriptions, Minimized Opt-outs. Achieved consistent YOY growth in open rates.

B2B Thought Leadership 62

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 62

SalesIntel

JUNE 13, 2023

The importance of quality over quantity takes an important seat at the table, and weeding out inactive subscribers, or even those that no longer actively engage with your content can save you time and valuable resources down the line. Whether this is for market research purposes or improved personalized messaging.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Zoominfo

JULY 23, 2020

You don’t have an urgent need for the product, and you might still be conducting research on the best version to buy. In a study conducted by Drift , 58% of companies they reached out to, never responded at all (at all!). Yet they don’t just appear out of a vacuum. Rather, hot leads are formed out of warm leads.

Differentiation 100

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 100

Optinmonster

DECEMBER 28, 2023

Conduct Your Own Research Know a brand that really complements your product? There are many influencers, non-profits, and businesses out there. If you’re not someone that networks, reaching out to brands probably sounds tough. Many of those tools can be used to research collaborators as well. Are they a competitor?

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

sagefrog

FEBRUARY 28, 2024

Provide recipients with a clear and conspicuous method to opt out of receiving further emails from your business. Email automation tools make it easy to analyze open rates and optimize subject lines for maximum engagement. A/B Test Subject Lines Crafting compelling subject lines is essential for email campaign success.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

ClickZ

JUNE 25, 2020

Whether you want to optimize your content, advertising, or audience management, there’s a tool out there for you. . is well worth a shot if you’re looking to rapidly grow your number of contacts, find higher-value contacts, or to generally make sure that you’re reaching out to the right people at all times. Seamless.ai Price: Seamless.ai

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

Sharpspring

JUNE 10, 2020

Growing your email list organically using direct opt-in is a surefire way to connect with leads who are most likely to engage with your email. and Briteverify, but we encourage you to take the time to research and select a service that best fits your needs. Unsure what to keep an eye out for? Monitor your results. Sunsetting.

Email Marketing 52

Email Marketing CAN-SPAM Phishing Paid Search Agency 52

DivvyHQ

MAY 19, 2019

Each year comes with new marketing goals and objectives to help you stand out from your competition. One simple example would be that, in comparison to email mailing lists, which have a 20% open rate, SMS marketing dominates with a 90% open rate in the first 3 minutes of sending the message. Know Your Customers.

SMS 68

SMS Relevance Campaigns Tips 68

Optinmonster

JANUARY 18, 2024

According to recent research, 51.2% Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO). Consider these mind-blowing statistics about welcome emails: Welcome emails have an impressive 91.43% open rate. Their average click-through rate is 14.34%.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

sagefrog

FEBRUARY 28, 2024

Provide recipients with a clear and conspicuous method to opt out of receiving further emails from your business. Email automation tools make it easy to analyze open rates and optimize subject lines for maximum engagement. A/B Test Subject Lines Crafting compelling subject lines is essential for email campaign success.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Martech Advisor

DECEMBER 3, 2019

It takes a lot of time to conduct research, synthesize it, and then act on it. Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted. Today’s buyers research purchases to an incredible extent.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66