KoMarketing Associates

FEBRUARY 11, 2020

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. Click-through rates (53%) was ranked as the top challenge to effective email marketing by the survey respondents, followed by open rates (42%).

Customer Surveys 159

Customer Surveys Email Marketing Lead Ranking Lead Scoring 159

Zoominfo

MAY 19, 2020

All marketers could get great open rates if they titled an email “URGENT: News about your mother’s health”—except disgraceful tactics like this violate the CAN-SPAM Act. Bounce Rates and Email Deliverability. The best-purchased lists have a bounce rate of around 10%, and most will bounce at least 25% of the time.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Act-On

APRIL 26, 2024

In addition to dialing in on email deliverability best practices — like implementing authentication standards, optimizing for mobile, and promptly complying with unsubscribe requests — marketing leaders need to pay close attention to the reliability of common email metrics. Sometimes we get 90%+ open rates, which we know isn’t right.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

SendX

NOVEMBER 8, 2019

In fact, personalizing subject lines can increase open rates by 50%. Research suggests you should be using no more than 24 characters and three to five words. That might not sound like much, but it’s unsurprising when you consider that half of all emails are opened on mobile devices. Avoid spam filters Globally, some 14.5

Open Rate 255

Open Rate Practices Best Practices CAN-SPAM 255

Optinmonster

DECEMBER 28, 2023

In fact, 43% of people use social media to research before buying. The average email click-through rate is 2.6-3%. Similarly, the average email deliverability rate is 85.7%. The average email unsubscribe rate across all industries is 0.26%. But it’s not uncommon for brands to have a 5-10% bounce rate.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

eDataSource

MARCH 6, 2019

Believe it or not, your deliverability is in the hands of your subscribers. Positive interactions, like opens and clicks, and negative ones, like when subscribers ignore, delete without reading, or report your messages as spam, all impact your deliverability. Segmentation is Key. Here’s how to get started: Step 1: Tidy Up.

Deliverability 53

Deliverability CAN-SPAM Marketing & Strategy Mobile Advertising 53

distribion

APRIL 12, 2017

The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. According to Return Path , deliverability issues can come down to inadequate list hygiene, causing your emails to go straight to the junk and spam folders, or merely just go missing. Step One: Learn What to Look For.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Martech

MARCH 6, 2024

Further, a haphazard approach to frequency can annoy customers and turn them against the brand to the point where the brand could run into problems with deliverability and inbox access. We also tracked open, click and unsubscribe rates along with the average number of transactions in the testing period. Which test won?

Click Rate 98

Click Rate Budget Programs Case Studies Open Rate 98

Webbiquity

JANUARY 18, 2024

So, do your research. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. To ensure helpful testing, it’s essential to track key metrics such as open rates, click-through rates, and conversion rates.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Optinmonster

APRIL 4, 2024

Deliverability Rates : High email deliverability rates are crucial for the success of your email campaigns. Compare the rates of different platforms to ensure your emails reach your subscribers’ inboxes. Not only that, but we’re also experts at running our own email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

KoMarketing Associates

MARCH 20, 2017

The “Hidden Metrics of Email Deliverability” report from Return Path recently found that in 2016, the average email read rate was 22 percent. Previous research indicates that the day of the week may play a role in marketing email engagement. Researchers discovered that Friday yielded the highest open rate (16.6

Marketing Report 120

Marketing Report Email Marketing Click Rate Open Rate 120

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. Chapter #2: Subject lines and open rates. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

DiscoverOrg

APRIL 20, 2017

SiriusDecisions, a global B2B research and advisory firm, has historically identified data management proficiency in the following ways: Impact : Measures revenue, marketshare, and profit. Demand generation has always been a consideration, of course, and traditional metrics like open rates and deliverability won’t go away anytime soon.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Litmus

JUNE 29, 2021

It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information. For these businesses, opens aren’t a vanity metric.

Privacy Protection 86

Privacy Protection Privacy Open Rate Deliverability 86

Navigate the Channel

JULY 12, 2023

Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Twisted logic, yes, but a valid open rate metric?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

SmartBug Media

JUNE 7, 2021

In fact, Litmus Research found that the ROI on email marketing is 38-to-1. To do that, let’s talk through how you can increase email open and click-through rates. Increase Email Open Rates. To increase email open rates, you should be focusing on a couple of key factors: responsive design and subject lines.

Click Rate 105

Click Rate Deliverability Open Rate Mobile Marketing 105

Zoominfo

MAY 19, 2020

No Misleading Subject Lines All marketers could get great open rates if they used spam subject lines and email titles like, “URGENT: News about your mother’s health”—except disgraceful tactics like this violate the CAN-SPAM Act. The best-purchased lists have a bounce rate of around 10%, and most will bounce at least 25% of the time.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 107

Open Rate Click Rate CAN-SPAM Advertising Benchmark 107

Litmus

OCTOBER 26, 2022

For example, terms like open rates , streams, smart lists, and subscriber keys often aren’t known or used by teams outside of email marketing.). Email Deliverability Roundup: How to Ensure Your Beautifully Crafted Emails Hit the Inbox. Compared to business-as-usual emails, welcome journeys get a higher open rate of +42%.

Deliverability 90

Deliverability Trigger Marketing Work Management Marketing Management 90

DealSignal

FEBRUARY 23, 2023

Whitepapers are in-depth reports that provide insights, analysis, and research on a particular topic relevant to your industry. When analyzing your test results, it’s important to focus on the metrics that matter most for your business, such as open rates, click-through rates, and conversion rates.

Lead Generation 98

Lead Generation Email Marketing Lead Ranking Lead Scoring 98

LeanData

JULY 19, 2022

Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Liveintent

SEPTEMBER 1, 2021

To discuss these upcoming changes, we invited Chad White, Head of research for Oracle Marketing Consulting, to join us on Real Time Banter. Publishers and marketers can use that unaffected audience to gather insights and test new strategies that go beyond open rates, for example. “A lot of these things can be mitigated.

Privacy Protection 136

Privacy Protection Privacy Click Rate Custom Publishing 136

Litmus

JUNE 24, 2021

If they will, you can prioritize resources toward moving quickly beyond open rates. Before you can begin developing new strategies to personalize, automate, and segment your email campaigns without relying on open rate, you first need to have a clear view of where these dependencies already exist in your program.

Privacy Protection 65

Privacy Protection Privacy Marketing AI Tips 65

Litmus

SEPTEMBER 17, 2021

You’re seeing massive deliverability issues and need to start over. From researching vendors to moving everything over, switching to a new ESP is no small task. Then your deliverability has a solid foundation moving forward, as long as you maintain positive sending standards. Or worst-case scenario? Migrating ESPs?

Domain 72

Domain Planning Deliverability CAN-SPAM 72

Porch Group Media

FEBRUARY 16, 2021

In research by DemandMetric and Return Path from Validity, The State of Email Marketing 2021 Report, respondent stated that communications and brand awareness were top email marketing objectives: 71% – Communicate with customers 69% – Build brand awareness 64% – Communicate with prospects. Disruptive Advertising ).

Email Marketing 72

Email Marketing Optimization Marketing & Strategy Marketing Strategy 72

Liveintent

OCTOBER 8, 2021

In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information. “If for nothing else, you’re going to want to watch that by mailbox provider for deliverability purposes.”

Privacy Protection 71

Privacy Protection Privacy Clickthrough Click Rate 71

Litmus

OCTOBER 14, 2021

White (Head of Research at Oracle Marketing Consulting) to learn the latest on MPP and where they believe things are headed. Fortunately, mailbox providers don’t really use opens to determine email deliverability, so we recommend focusing more on engagement metrics such as reads, clicks, and inbox behaviors.

Privacy Protection 71

Privacy Protection Privacy Webinar Metrics Opt-out 71

Salesforce Marketing Cloud

DECEMBER 8, 2023

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Improve email deliverability With all the automation happening for emails, be sure your connections are linked properly and all information is inputted correctly to ensure deliverability.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

From the marketer’s point of view, the meat lies in the fact that the email marketing return on investment is stellar; it boasts of returning $38 for every dollar invested, according to Litmus research. You’ll need to focus on your requirements and research the available options to make the best choice.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

PureB2B

MAY 30, 2022

Campaign Monitor found that the average open rate for email marketing is just 17.92%. Mentioning their product, a talk they gave at a conference, or an article they published are all great ways to show you've done your research and care about your lead's time. All tactics lose effectiveness over time. Name], [question]?

Practices 62

Practices Examples Best Practices Open Rate 62

Vision6

JANUARY 14, 2024

This level of personalisation immediately grabs the attention of email recipients and increases open rates and engagement. Ways you can use ChatGPT today: Conduct research on industry trend or competitors. AI can also craft subject lines that feel like personal invitations from your brand.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Single Grain

MARCH 15, 2023

However, it can be challenging to get people to open and engage with your emails, so brands can spend a lot of time and resources trying to improve their email open rates. In this post, we’ll look at the fastest and easiest way to increase your email open rate. Inboxes are becoming more crowded and cluttered.

Open Rate 52

Open Rate CAN-SPAM Click Rate Case Studies 52

Hubspot

MAY 19, 2016

Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database. A Marketer's Guide to Email Deliverability: How to Avoid Email Spam Filters ". 6) SendForensics Email Deliverability Test. 7) HubSpot Research.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

Optinmonster

AUGUST 24, 2023

Brevo (formerly Sendinblue) is an email marketing tool with high email deliverability, an easy-to-use campaign builder, and bulk email services. Finally, you can analyze the results of your campaign with A/B testing and measure parameters such as click rates, open rates, and conversion rates.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

sagefrog

FEBRUARY 28, 2024

Email automation tools make it easy to analyze open rates and optimize subject lines for maximum engagement. By leveraging data-driven insights, you can refine your approach and improve key metrics like open and click-through rates without manually experimenting with individually crafted email variations.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

The Mx Group

AUGUST 8, 2018

Email open rates are five times higher for companies using personas (Forrester). Final deliverable : in-depth persona overviews of 3–4 pages, including: Core persona information. Research Method : first-person interviews. Final deliverable : in-depth persona overviews of 3–4 pages, including: Core persona information.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86