Martech

JULY 22, 2022

An impressive 94% of marketers thought their 2021 was successful. Get the trends report. The post Research: Latest digital marketing trends to better connect with customers appeared first on MarTech. Forty-two percent of marketers say they already trust AI to personalize content and offers in real-time.

Trends 111

Trends Research Planning Marketing & Strategy 111

KoMarketing Associates

MAY 4, 2022

As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to making a lasting impression. The Increasing Value of B2B Marketing Content. Given this context, it makes a great deal of sense why more and more content is being requested.

Marketing Report 246

Marketing Report Purchase B2B Marketing B2B 246

Webbiquity

JULY 13, 2021

Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. The massive report pulls together data from a wide range of sources to give a picture of the current state of Internet use and trends. Google dominates the browser world much as it does in search.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Martech

DECEMBER 6, 2021

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. The state of holiday gifting.

Differentiation 104

Differentiation Research Branding Brand Identity 104

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Download the full report, here. Download the full report, here. Download the full report, here.

Work Management 98

Work Management Marketing Management Research Allocation 98

Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Experts are forecasting Meta to report $36.1 Why we care. billion in ad revenue. Fuel for your marketing strategy.

Cost 101

Cost Advertisements Advertising Automation 101

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Keywords 104

Keywords Research SEO Lead Scoring 104

Buffer

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. More content leads to greater median reach and impressions. Instagram Stories research benchmarks for specific verticals. Average reach and impressions.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Content Standard

APRIL 2, 2019

However, when faced with the pressure of launch timelines, budget constraints, and performance expectations, marketers can easily overlook the foundational phase of content strategy development: audience research. Original research for content marketing takes the guesswork out of audience development. Image attribution: Omar Lopez.

Research 105

Research Content Marketing Paid Search Agency Content 105

Convince & Convert

MAY 17, 2016

As I’ve written about many times, Facebook’s goal is to increase their revenue, not yours , and when they shut off the free impressions spigot they gambled that social marketers would grumble for a while but eventually pay up. Paid Instagram delivers impressions for visuals. . And of course, they were right.

Social Media 112

Social Media Budget Programs Facebook Research 112

Hubspot

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. Either way, that deal is probably going nowhere.

Research 89

Research Marketing Automation Services Tips Best Practices 89

Convince & Convert

APRIL 25, 2024

This year’s analysis draws from an impressive 6.2 Full report goes live next week. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 143

B2B Case Study Case Studies Content 143

Biznology

FEBRUARY 15, 2018

The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. 29% felt impressed. Credit: [link].

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Bannersnack

DECEMBER 8, 2023

A recent report shows that 92% of recruiters use the platform to research candidates. However, to make a powerful impression in the crowded online world of LinkedIn, you’ll need a strong profile that stands out.

Profiling 98

Profiling Linkedin Banners Social Media 98

Content4Demand

NOVEMBER 25, 2020

But new research from Ceros reaffirms the growing need to create interactive and experiential content—not just to drive buyer engagement but to activate employee engagement and passion. Industry Report: The Embrace of Immersive Content (Ceros). PDFs, PowerPoint presentations, flat experiences.

Research 52

Research Webinar Metrics Peer-to-peer Content 52

Webbiquity

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research.

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

Content Standard

NOVEMBER 13, 2017

According to research Facebook produced in collaboration with Oracle, these short-view videos have plenty to offer in terms of viewership and sales lift. The more immediate question is whether the hype generated by Facebook’s research is backed up by the evidence. Calling Facebook’s Stats Into Question.

Research 95

Research Video Marketing Case Studies Top of Funnel 95

Content Marketing Institute

DECEMBER 6, 2017

Unless these teams hang on to their tight focus, though, even the most impressive typically hit a wall. B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. Click To Tweet. Click To Tweet. Conclusion.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

PureB2B

AUGUST 28, 2018

You’ve most likely experienced a call that went from bad to worse in an instant, where you seemingly fail to impress your prospect no matter how hard you try to sweeten the deal. The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. They need something.

Research 95

Research Sales Qualified Leads Marketing Automation Services Work Management 95

Sprout Social

JANUARY 24, 2024

Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. Reach and impressions Tracking reach and impressions in influencer marketing is one of the simplest ways to measure brand awareness. Not all social channels tell you both reach and impressions.

Paid Content 101

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 101

Hinge Marketing

MAY 4, 2022

According to a new research study from the Hinge Research Institute entitled, Navigating The Mid-Career Talent Crisis ? A Report For The Professional Services , that percentage rises to 30% when you look at those surveyed who quit or switched jobs in the past year. About The New Research Study.

Lead Scoring 158

Lead Scoring Lead Ranking Thought Leadership Work Management 158

SocialPilot

MARCH 8, 2024

It’s not a straight-up dull service pitch but a well-crafted document that comes into existence after consultation with prospects and thorough research on their needs. So ask and research the following question around your prospect’s target audience: What are their average age range and gender? What is their job profile? Income range?

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

BenchmarkONE

MAY 4, 2022

One big area is research, and within that sits content testing as a niche discipline. It’s a form of research that allows marketers to find out whether their content is on point. The five-second test is a little different from the Cloze and Highlighter tests, as it relies on quick, first impressions. Photo by lilartsy.

Research 62

Research Planning Content Sample 62

Insider Interviews

APRIL 22, 2020

As VP of data and research for NYI - the ad sales interconnect in the country's biggest DMA, Betsy Rella likes finding the stories in the numbers – the takeaways she extrapolates from surveys and data sets that NYI can use to grow the advertising business. Always wanted a solid definition of "Impression-Based Buying"? You got it.

Research 52

Research Cable Classified Ads Paid Search Agency 52

Webbiquity

MAY 9, 2023

If one of your aims is to increase brand awareness, you need to track specific KPIs like followers, impressions, traffic, share of voice, and reach. Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders.

Social Media 313

Social Media Social Marketing Planning Tips 313

B2B Marketing Directions

MARCH 24, 2024

This initial consideration set is based on the mental impressions of brands the potential buyer has formed through personal experiences with the brand, marketing messages, news reports, and conversations with colleagues and friends. Google Survey Bain & Co. The study defined the Pre-Decision stage as ".

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Top Rank Marketing

NOVEMBER 7, 2023

Today, TopRank Marketing is launching our third B2B Influencer Marketing Report. The report is good news for B2B marketers. This year, 85% reported they had a program. Click the image below to get the full report , and read on for highlights from the third edition of the B2B Influencer Marketing Report from TopRank Marketing.

Marketing Report 105

Marketing Report B2B Marketing Advertising Agencies B2B 105

Marketing Insider Group

APRIL 11, 2023

Website Design & Development Remember, your company’s website is an opportunity to make a good first impression on your audience. Not only does your site need an impressive design, but also a user-friendly, functional layout. Using SEO-based research and keywords to optimize content for high ranking on SERPs. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

PureB2B

AUGUST 28, 2018

You’ve most likely experienced a call that went from bad to worse in an instant, where you seemingly fail to impress your prospect no matter how hard you try to sweeten the deal. The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. They need something.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. Action item: CMI research has consistently shown that a documented content marketing strategy is one of the most important keys to content marketing success. cmicontent Click To Tweet. For more insights.

Research 100

Research Planning Marketing Budget Creation Content Marketing 100

Contently

NOVEMBER 12, 2020

I’ve spent the last decade researching and reporting on the content marketing industry. Content is the primary way that consumers have that crucial first impression with your brand. If the first impression is mediocre, there’s a good chance your sales team will never even know that prospect existed.

Allocation 218

Allocation Branding Brand Identity Paid Search Agency 218

Valasys

AUGUST 22, 2023

Drawing insights from two comprehensive surveys—one involving 3,000 C-level executives across 28 countries and another encompassing 21,000 workers in 22 nations—IBM’s report underscores the transformative potential of AI. The survey revealed a striking statistic: an estimated 40% of the global workforce—equivalent to a staggering 1.4

Studies 98

Studies Lead Ranking Domain Customer Surveys 98

Hinge Marketing

JANUARY 30, 2017

Download the research summary here. The growth rates for each of the research groups (High-Growth, Average-Growth and No-Growth) are shown in Figure 2. Importantly these impressive firms also outpace all their peers on the important metric of revenue per employee by $28,000. The report explores why this is the case.

Peer-to-peer 48

Peer-to-peer Research Case Studies Buyer Personas 48

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. This research will help you narrow down your list of potential vendors. This will help you avoid choosing a vendor that doesn’t offer the critical features you need.

Enterprise Management 107

Enterprise Management Marketing Management RFI RFP 107

Walker Sands

JULY 20, 2022

In the second half of 2021, Walker Sands partnered with Visier to develop and launch a series of reports that used Visier’s data to verify the existence of the Great Resignation and solidify the company as an expert in this phenomenon. Congratulations to Visier and our teams for their outstanding work and impressive results.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Sprout Social

OCTOBER 11, 2022

This year, Sprout Social expects to reach 10 million impressions from our Employee Advocacy platform alone. More than two-thirds (68%) of marketers report their organization already has an advocacy program. According to Sprout’s research, brands report not having enough content as one of their greatest employee advocacy challenges.

Marketing & Strategy 133

Marketing & Strategy Curation Thought Leadership Content 133