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A Few Quick SEO Wins Your Google+ Page Needs


This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox. Why publish to Google+?


How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip]


Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. ” 4) Add the websites or blogs to where you publish content and click “Save.”

The Character Count Guide for Blog Posts, Videos, Tweets & More


It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP). But consider that even the average shortened URL takes up about 23 characters -- that leaves you with about 116 characters left for the title and any accompanying text.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog


So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. From each of the URLs, we extracted: The article title.

6 SEO Tools to Analyze Your Site Like Google Does


You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. This easy to read list allows publishers to see which links are not working as they should, giving them the opportunity to address the problem. 5) HubSpot's Page Grader.

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48 Phenomenal SEO Guides, Tips & Tactics


The Ultimate Guide to Enterprise SEO by SERPs. Ian Cleary passes along seven helpful tips for improving blog rank in search, among them internal link building (“When you write content on your website, find relevant articles that you have already published on your site to link to.

Everything You Need to Know to Dominate Local Search


From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Every new blog is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). Connect with HubSpot


The Ultimate Online Editing and Proofreading Checklist


As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." The important thing is to be consistent across all content you publish. Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.).

20 (More of the) Best SEO Guides, Tips and Insights of 2011


7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. use a simple URL structure, avoid session variables or docIDs, include an XML sitemap and a robots.txt file), content hierarchy and on-page factors, as well as “black hat” tactics to avoid.

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How to Research Blog Topics: A Step-by-Step Process


HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. What other content has been published on this topic before?

Discover Where Your Competitors Are Beating You Online


You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business. 8] HubSpot. [9] 10] HubSpot. Every company has competitors.


The Sophisticated Marketer's Guide to Generating More Leads With SlideShare


Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. HubSpot customers, you’re covered.).

The Ultimate Facebook Marketing Cheat Sheet


Claim Your Page's Vanity URL: Once you've created your business Page, make it more shareable and easier to find by creating a more recognizable vanity URL (e.g. Auto-Publish Blog Content: Start populating your Page's wall with content! Connect with HubSpot

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 SERPs: The Benefits of Being No.

30 Careless Mistakes That Will Totally Muck Up Your Marketing


In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. 4) Prematurely Publishing Content. 6) Not Double Checking the Date and Time of When You Publish. We've all had those moments.

7 Silly Google+ Business Page Mistakes to Fix NOW


This publishing inconsistency throws followers for a loop and prevents you from building momentum. Short bursts of publishing quickly loses steam. Google+ business pages also provide a field for your website URL. Connect with HubSpot


Is Author Rank Really Relevant?


SERP results for the authorized will simply have a byline. Thirteen years ago, Google published this: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. Here ye, here ye.

40 Essential SEO Terms Marketers Should Know [Glossary]


Blog - A part of your website where you should regularly publish content (e.g. Canonical URL - The canonical URL is the best address on which a user can find a piece of information. URL - The web address of a page on your site (example:

11 Ways to Totally Screw Up Your Inbound Marketing


While your publishing volume should certainly remain competitive for your industry, keep the quality of your content up too, or you'll be penalized in the SERPs and your analytics. Publishing a ton of content, and then abandoning ship. Connect with HubSpot

How B2B Marketers Can Succeed on the 6 Big Social Networks


At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. Bonus Tip: If your blog runs on WordPress, LinkedIn has a WordPress app that lets you automatically publish the posts you publish on your blog to your LinkedIn profile, and instantly notify your LinkedIn network of the new post.). For an example, take a look at HubSpot's 'Marketing Infographics' board on Pinterest.

7 Sure-Fire Signs Your SEO Sucks


Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. Also, link to other people in content you publish. Connect with HubSpot


Confessions of a Content Marketer


But for the majority of people who see minimal gains after investing time and effort into legitimate content creation , it’s dismissive to say the problem is just bad writing or publishing too infrequently. Connect with HubSpot If you build it, they will come.

How You (and Rick Santorum) Can Fix a Damaged Search Reputation


If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. With concerted effort, there are things you can do to ensure you're putting your best foot forward in the SERPs. Where do you stand in the SERPs for those terms?

7 SEO Twitter Tips to Rank Better in Search


Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. Don’t Forget Your URL. Connect with HubSpot

The Handy Character Count Guide for Blog Posts, Facebook Pages & More


The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. You'll find them in the title of a search engine result page (SERP), and in the top bar of an internet browser. HubSpot on.