Hubspot

JULY 18, 2019

According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. This data supports the PPC method as it involves buying ad space at the top of the SERP. The top 3 paid advertising spots get 46% of the clicks on the page. they spend on AdWords.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. How we appeared in the SERP: Position #1 -- but didn't capture the featured snippet.

Traffic 76

Traffic Features Google SERP 76

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. What’s CTR? Search type.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

Hubspot

MAY 30, 2019

To understand search volumes and costs around each keyword you want to select, you can use free tools like the Google Ads Keyword Tool or -- if you're a HubSpot customer -- our Keywords tool. The service will rotate them until it notices that one appears to drive a higher clickthrough rate (CTR). Handy, right?

PPC 101

PPC Template Work Management Marketing Management 101

seo.co

OCTOBER 27, 2020

Source: Hubspot. In a recent book, he claims to have created a new website circa October 2004, and was able to push it to the top 20 positions in Google SERPs for a target keyword in less than a month. But it also happens to be one of the most contested, debated, and questioned concepts in the world of search engine optimization (SEO).

Google 116

Google Effectiveness Domain CAN-SPAM 116

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? An SEO friendly FAQ page can be a great way to increase your rankings and CTR. And as for clicks? Pages two and three get just 5.59% combined.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Quality Score. Maximum Bid. Bid Adjustments.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Google starts clipping off title tags in the SERPs around 50–60 characters (ish) depending on screen size. So keep your title tags around this length.

SEO 98

SEO Practices Best Practices Lead Scoring 98

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. Master these tactics and your website will dominate the SERPs and generate leads and revenue for your business.

SEO 48

SEO Paid Search Agency Trends SERP 48

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Here's what those top checkboxes mean: Clicks: The raw number of clicks from the SERPs. Impressions: The number of times the page showed up on the SERP. CTR: Clicks divided by impressions.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. In fact, it's dramatically increased the click-through rate (CTR) of results ranking within it. I wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs?

Features 28

Features Google CTR SERP 28

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

OCTOBER 3, 2018

Developed by the SEO software company Moz , domain authority is a search engine ranking score that predicts a website’s ability to rank on search engine results pages or SERPs. What is domain authority? Domain authority ranges from a score of 1 to 100. The higher your score, the better your website will rank.

Domain 78

Domain SEO SERP High Quality Lead 78

Moz

FEBRUARY 20, 2019

You're not making an automated report — even a HubSpot intern can do that. The CTR of organic search is up to par with Facebook. It looks like email flows are the clear winner in terms of CTR to the website, which has a highly engaged community of users who return fairly often and advocate passionately.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). Check out this page for more information.).

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

The Lead Agency

APRIL 14, 2024

Customer behaviour data: Website visit duration, pages viewed, click-through rates (CTR), and interaction with online content. Win the E-E-A-T game, and you win in the search engine results pages (SERPs). So, let’s look at the types of data you’re collecting and the strategies you can use to leverage this information.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

MARCH 20, 2018

This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys. Find your country's and language's HTML meta tag here.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

JUNE 26, 2020

Also known as a negative match, negative keywords make sure that certain words or phrases don't trigger an ad being shown on a SERP or website. This results in a loss of ROI and CTR. "Surely," I thought, "There must be a marketing method you can use to avoid this scenario.". The answer? Negative keywords.

Keywords 96

Keywords Paid Search Agency Advertising Agencies Social Media 96

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

SnapApp

APRIL 4, 2018

For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . CTR, Unique CTOR, Forwards/Shares and links clicked on. Visibility and ranking, SERP rankings - Ahrefs. User Engagement Metrics (time on page, bounce rate, organic CTR, etc.).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. In my observation, the title has the greatest influence on an ad’s CTR. Or better yet, create another offer and landing page that speaks more directly to the keyword.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

FEBRUARY 18, 2015

You have about 215 total characters (or 512px by 100px) to persuade searchers to click on your listing in SERP. 215 characters because SERP is dependent upon pixels and not characters (the letter ''W'' is obviously wider than "I"). Knowing that they impact CTR why would you ignore them? The result is more equity of SERP.

Tactics 28

Tactics SEO SERP Keywords 28

Hubspot

NOVEMBER 11, 2020

An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). The higher your blog posts rank in the SERPs, the more visibility (and, as a result, traffic ) your blog can earn through organic search. Positioning (the ranking position on Google SERPs). Organic Clicks.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Directive Agency

JULY 26, 2017

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible. How B2B Search Engine Result Pages are Evolving.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Marketing Insider Group

SEPTEMBER 14, 2020

Half of the clicks on SERPs go to the top 3 results. Google utilizes 810 rare SERP features. On average, Google image results have a CTR of 0.21%, however it varies extensively by industry. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. Pew Research Center ). Optinmonster.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Traffic to the HubSpot Blog 2014 - 2017. But in 2018, those long-tail search queries are more likely to result in entirely different SERPs with entirely different top results. Our New Editorial Strategy.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Hubspot

MARCH 27, 2019

In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. Even worse, it started to decline. So after months of stressing over the mysterious cause of our blog’s traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit.

Lead Ranking 101

Lead Ranking Hubspot Lead Scoring Organization 101

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Single Grain

JANUARY 24, 2020

.” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. Also, moving up a single position in Google increases relative CTR by 30.8%. Organic CTR. Getting in the featured snippet not only increases visibility in the SERPs, but can also help improve click-through rates.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. A higher score leads to better positioning of your ad -- and again, a better CTR. including search marketers !

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

JUNE 18, 2012

Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. An ad position of 1 is the highest on page one of the SERPs. Don’t be worried if your CTR is not high at first; the average click-through rate is around 2%, but can change depending on the industry and company.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

FEBRUARY 25, 2014

Descriptions are also shown in search results and can help increase CTR -- but remember that nowadays, they don''t have a direct impact on rankings. Using keywords in your content is also used by Google as a ranking factor, so doing this can help improve your SERP placement. Descriptions.

Keywords 28

Keywords SEO Optimization Clickthrough 28