Earnest about B2B

This is the week that was in B2B: from content marketplaces to dinner dates

Earnest about B2B

HubSpot nerd of the week…. goes to Pete Jakob – Earnest friend of the family and most recently HubSpot CRM guru. If you’re still struggling with Excel spreadsheets to keep your data in check, it’s worth noting HubSpot CRM offers a compelling and FREE alternative.

Is there a place for chatbots in B2B?

Earnest about B2B

One chatbot that’s making waves in B2B is HubSpot’s Growthbot. HubSpot has connected a variety of marketing systems (like HubSpot, Google Analytics and others) to provide quick, easy access to information and services.

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Trending Sources

A guide to content curation. Where can I find shareable social content?

Earnest about B2B

HubSpot calendar – we use HubSpot. How can we keep the content monster fed and happy?

You have a new match! Online dating tips for the B2B inbound marketer

Earnest about B2B

For advice on planning your inbound strategy try this guide from Hubspot’s blog , or find even more tips at the Hubspot Academy (although arguably it’s less useful for advice on dating). Back on the market or going to market? Hot tips from Earnest!

7 key takeaways from The State of Inbound 2016

Earnest about B2B

HubSpot’s annual State of Inbound study is becoming something of a bellwether of industry attitudes to and adoption of inbound strategies.

Vital Statistics for B2B Marketers Two. Inbound vs. Outbound

Earnest about B2B

Source: HubSpot [link]. Not long ago, being a B2B marketer was simple. The more you pushed out there, the better your pipeline. But then something changed. Here are all the latest facts and stats B2B Marketers need to build the case for a balanced inbound and outbound marketing strategy. As always use and abuse at your leisure and feel free to share your own Vital Statistics using #b2bvitalstats. The way businesses buy is changing.

For the love of your customers: How a free coffee can make all the difference

Earnest about B2B

Speaking on the HubSpot Growth Show recently, Jason Bosinoff one of the founders of Airbnb explained the reasons behind the company’s exponential growth. What does it take to make your customers feel appreciated? Last week, Clive Schlee, CEO at Pret a Manger dropped the f bomb in an interview.

The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

Source: Hubspot. Source: Hubspot. Source: Hubspot. Source: Hubspot. Every good marketing strategy needs a good set of performance indicators to back it up. However, more often than not, determining these targets can be as big a stab in the dark as a game of pin the tail on the donkey. So here are a few figures from Earnest to turn your wild guestimate into an educated estimate. It’s not the size that matters it’s what you do with it.

This is the week that was: Pitches, Emails and Jelly

Earnest about B2B

This week Ginny Soskey from Hubspot explained why marketers should be using SlideShare to bring in real sales leads. The best of the best in B2B marketing.

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This is the week that was in B2B: It’s back in business

Earnest about B2B

Here at Earnest we’re all for B2Bers getting a little more scientific in their marketing efforts so we were delighted to see a recent blog post by the good people at HubSpot. Summer is well underway. The British weather has returned to business-as-usual.

"The state of Inbound" - HubSpot Inbound 2014, Wednesday 17th Sepember

Earnest about B2B

After lunch, HubsPot''s VP of content, Joe Chernov talked us through the recent "state of Inbound" document. Tomorrow, Thursday is the final day of HubSpot and everyone needs to face up to going back their real lives.

B2B Summit Crunched

Earnest about B2B

60% of the sales cycle is over before a buyer talks to a sales person (Kieran Flanagan, Hubspot). Great content is the best sales tool in the world (Kieren Flanagan, Hubspot). Be a brand that people want to spend time with (Kieran Flanagan, Hubspot). Everything you need to know from the people in the know. ?b2bsummit. b2bsummit. 400 B2B Marketing professionals, 34 expert speakers, 4 workstreams, 2 keynote presentations, 1 unmissable day in June. We came, we saw, we crunched….

Building a case for lead nurturing

Earnest about B2B

But HubSpot quote the Search Engine Journal’s report that inbound leads cost 61% less than outbound leads – so the upfront resource investment will more than pay you back in the medium to long term. Rome wasn’t built in a day. Good things come to those who wait.


The big barriers to big data for b2b marketers

Earnest about B2B

The likes of Eloqua, Silverpop and Hubspot shine a light on what prospects are doing and how they are interacting with your business. Metrics. Measurement. Three little things responsible for marketers across the world waking up in cold sweats at night. The thing is being a b2b marketer is not easy at the moment.

"Don't listen to so-called experts" HubSpot Inbound 2014 - Monday 15th September

Earnest about B2B

After many months in the planning, today saw the start of HubSpot''s annual ''Inbound'' conference in Boston. HubSpot Tips Inbound2014 This time bigger and better than ever before taking place at the cavernous Boston Conference and Exhibition Centre.

The changing role of the CMO - HubSpot Inbound 2014, Tuesday 16th September

Earnest about B2B

Day 2 of HubSpot''s Inbound event started with an impressive keynote speech from Simon Sinek. This point was echoed by Dharmesh Shah and Brian Halligan (co-founders of HubSpot) in their joint keynote which finished the afternoon before HubSpot happy hour.


This is the week that was in B2B: IBM Outthinks & Slideshare plays a shocker

Earnest about B2B

goes to Inbound 2016 in Boston, hosted by HubSpot. Chat bots = the next mega trend (they would say that, HubSpot has got a ‘GrowthBot’ in beta. After a somewhat lengthy hiatus, we felt it was high time to bring back TITWTW.

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"In Inbound Marketing, metrics matter" HubSpot Inbound 2014 - Thursday 18th September

Earnest about B2B

This was what Martha Stewart told us in her keynote that opened the final day of HubSpot''s Inbound 2014 conference. The HubSpot team''s enthusiasm and hospitality has been outstanding and much appreciated. "The internet hasn''t simplified anything.

I went to INBOUND15 and all I came back with was this lousy blog post

Earnest about B2B

Welcome to INBOUND15 – HubSpot’s annual shout out for the Inbound Marketing cause. Here’s what I learnt along the way: The Inbound Movement is well and truly gathering pace HubSpot coined the term ‘ Inbound marketing ’ way back in 2005.

Changing the game for Intelliflo - an inbound marketing case study

Earnest about B2B

This was housed in a revised fully-responsive website (built in the HubSpot COS) that was able to track and segment leads automatically, and where possible provide a tailored, personal experience – so often lacking from competitor financial software organisations.

Changing the site and changing the game for Intelliflo

Earnest about B2B

They needed to rethink things and get onboard the Hubspot Inbound approach! Intelliflo provides innovative and revolutionary software to the financial advice sector.

Painting a vivid vision of the future is easier than you think

Earnest about B2B

Cameron Herold was interviewed by Mike Volpe on the Growth Show Podcast from HubSpot. Forget the banal vision statements – here’s a more useful way to align your business. I recently heard an interview with Cameron Herold , the former COO of the world’s largest junk removal company.

This is the week that was: Changing face of social

Earnest about B2B

Well you are in luck, as this week HubSpot put together 20 of the best (and most secret) Facebook, Twitter, LinkedIn and Pinterest features you didn’t know existed - all of which could give a real boost to your social media presence. The Earnest weekly round up.

State of Inbound 2014: The speed read

Earnest about B2B

All the best bits from Hubspot''s ''State of Inbound'' report. HubSpot’s annual report for 2014 is here, packed full of insights on the power of inbound.

How buyers' new "subscriptions psychology" will effect B2B marketers

Earnest about B2B

Accountancy software and marketing automation platforms such as Xero and Hubspot , for example, have enabled businesses to stop having to ‘buy in’ programmes to run their operations – and instead essentially rent them on a monthly basis, dialling up or down depending on their needs.

This is the week that was: All things inbound

Earnest about B2B

Following on from the theme of all things Inbound, Hubspot recently released their ‘State of Inbound 2014’ report – full of insights and opinions from marketers across the globe.

This is the week that was: #inbound14

Earnest about B2B

Goes to our very own Andy McKay who provided a daily round up of the HubSpot Inbound conference all the way from the US of A. A round up of the great and good in B2B marketing.

This is the week that was: Pixels of Furry

Earnest about B2B

This week HubSpot released its annual report on the state of inbound marketing in 2014. The weekly round up of the great and good in B2B Marketing.

The lay of the land – benchmarking the B2B landscape

Earnest about B2B

We need to get better at this, but thankfully it’s easier than ever to measure the performance of our tactics with great platforms like HubSpot and free analytics tools from Google and Twitter. The importance of benchmarks and the art of navigation.

#GrowWithTwitter - What you missed and what you need to know about the latest developments from Twitter

Earnest about B2B

Success stories from B2B brands like HubSpot and New Relic were cited. All the latest developments at Twitter - and what they mean for B2B and B2C marketers alike. Earnest crossed May Day protests and police cordons to make it to #GrowWithTwitter yesterday.

The lay of the land ??? benchmarking the B2B landscape

Earnest about B2B

We need to get better at this, but thankfully it’s easier than ever to measure the performance of our tactics with great platforms like HubSpot and free analytics tools from Google and Twitter. The importance of benchmarks and the art of navigation. Benchmarks were, historically, little grooves cut into stone structures by surveyors to help them calculate elevation between points. They were used to ensure constancy of measurement; to literally give them the lay of the land.

This is the week that was

Earnest about B2B

Campaign advice of the week came courtesy of Hubspot identifying three campaign approaches holding marketers back. As the penultimate week of January draws to a close, and the world gets busy breaking new year’s resolutions and falling back into routine, we reflect on the best blog posts, articles and other such content that has both entertained and inspired us over the last 7 days. Behavioural economics article of the week.

This is the week that was: Leo has left the building

Earnest about B2B

The ever helpful people at HubSpot win this one hands down with their 100 Awesome Marketing Stats, Charts and Graphs. View more presentations from HubSpot Internet Marketing.

How to beat Hubspot at its own game

grow - Practical Marketing Solutions

“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot. HubSpot is a machine, you’re not. HubSpot has no soul.

Hubspot Inbound Conference Recap 2 of 9


Filed under: Marketing Guru Tagged: business challenges , change , Cognitive thinking , content , Content marketing , Hubspot , Inbound , marketing , Memorable Content , Neuroscience , Science. The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media.

How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce)

Influitive b2b

That was the advice of angel investor, VC, and former CMO of Hubspot, Mike Volpe, who kicked off the recent Advocacy Advantage roadshow in Boston on September 19, 2016. The post How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce) appeared first on Influitive.

HubSpot Jumps into the CRM Marketplace

Customer Experience Matrix

Hell probably didn’t freeze over today but there might have been a light frost: after years of rejecting the option, HubSpot today announced it will offer a CRM system. Audience response was predictably enthusiastic, since CRM features have been much desired by HubSpot users and resellers for years. HubSpot hopes this will encourage adoption of CRM by sales reps who have rejected it because it took too much work for too little value.

Does Influencer Marketing Actually Work? A HubSpot Blog Experiment


I didn't think about influencer marketing again until I joined HubSpot. When I started experimenting with influencer marketing strategies for the HubSpot Sales Blog seven months ago, I was operating under a few key assumptions: If one influencer is good, 23 is better.

Hubspot Inbound Conference Recap 3 of 9


” – Christopher Penn Filed under: Marketing Guru Tagged: Boston , Brand Awareness , content , Hubspot , Inbound , Measurement , PR , Public Relations , Referral Traffic , social media. Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications.

Introducing: HubSpot Guerrilla Marketing


At HubSpot, we’re big believers in the power of inbound. That’s why we’re thrilled to officially announce a program that’s been in development for some time, the HubSpot Guerrilla Marketing program.