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  • SNAPAPP  |  WEDNESDAY, MARCH 6, 2013
    [Hubspot] Five Reasons Your Marketing Strategy Needs Blogger Outreach
    Findings from HubSpot show that blogging is the number one factor companies cite for increasing traffic. Today's guest post comes from Kristen Matthews of the blogger outreach company, GroupHigh. Imagine you're conducting a job interview and the potential candidate talks about how skillful he or she is. You call the candidate's references and hear less than desirable evaluations. Who do you believe?
  • HUBSPOT  |  MONDAY, JUNE 7, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: SMBs & Group Buying
    Connect with HubSpot Group buying is all the rage these days, and I'll admit, I've cashed in on an awesome deal or two using the group deal site, Groupon , myself. But as with any new online trend, this one has many small businesses asking themselves if it's an opportunity they should take advantage of. Our top inbound marketing article of the week weighs in on this debate, explaining the concept of group buying websites and discussing whether or not small businesses should jump in.
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Hubspot] 13 Ways to Create a Cringeworthy Social Media Presence
    Take former HubSpot employee Brian Whalley, for example, who was the recipient of one of AT&T's tweet. But tweeting more than once an hour has shown to decrease the click-through rate of your links by over 200% , according to HubSpot's Dan Zarrella. This week, a new free social media tool called Klouchebag hit the web. If you haven't played around with it already, it's a tool that tells you how. annoying you are on Twitter.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2011
    [Hubspot] 11 Safeguards to Prevent Business Blogging Embarrassment
    Connect with HubSpot You just wrote an awesome blog post. It's well researched, it will help your audience, and the tone is spot on. The excitement to get it on your site is so overwhelming, you scurry over to the 'publish' button and hover over it, about ready to push. Don't make another move. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2011
    [Hubspot] 4 Ways to Address Privacy Concerns in Your Marketing
    Connect with HubSpot Have you ever been at a social gathering, and you and one of your friends realized you'd been shopping at the mall/supermarket/pet store at the very same time earlier that day? "No No way! I was in there at 5! You went at 4:45?! We must have just missed each other!". Say goodbye to those interactions! Thanks to Banjo, a social discovery service, a mobile application is now available that will alert you when a friend is nearby.
  • SNAPAPP  |  FRIDAY, JUNE 30, 2017
    [Hubspot] Marketer Unleashed: An Interview on the Impact of Interactive With Skyler Moss
    To me I consider SnapAppl in the same level as our HubSpot for our marketing automation. A few of weeks ago, our CEO, Seth , published a blog post about SnapApp’s new mission: Unleashing the Potential in Every Marketer. . In the post Seth explains: . SnapApp exists to help marketers achieve greatness. And this isn’t just in their programs with cool content and campaigns, or sexy new strategies.
  • SNAPAPP  |  WEDNESDAY, JUNE 15, 2016
    [Hubspot] “Heartfelt and Intuitive”: Lianna Patch on Comedic Resonance
    I’ve been talking about HubSpot’s study for a paragraph or two. Everybody loves to laugh, right? We’ve all had that movie, a TV show, a book, or an article that could always make us double over in laughter – for me, that’s The Office. Name any episode from any of the nine seasons that show aired, and I can vividly recall the jokes the characters made and how the episode made me feel. Comedy is powerful.
  • SNAPAPP  |  WEDNESDAY, JUNE 17, 2015
    [Hubspot] More Than Clickbait: 4 Ways to Create Authentic Content
    A study conducted by Hubspot found that this kind of personalization increases potential leads by 42%. Have you ever scarfed down a bad cheeseburger and greasy fries after a late night? They’re exactly what you crave in the moment, but they go down fast and leave you feeling unsatisfied. Meet clickbait : the fried food of the content marketing world. It may suck you in, but it’s not worth the hype and will probably give you the same salty hangover as a big plate of nachos.
  • SNAPAPP  |  WEDNESDAY, OCTOBER 14, 2015
    [Hubspot] How to Use Interactive Content to Find, Qualify, and Close Your Best Customers
    HubSpot suggests adding an extra question or two to a lead form to give marketers greater insight into these questions. “The more the merrier” is true for most things, including the number of friends at your birthday party – and B2B leads for your funnel. A strong prospect pool is the seed of your client base, but savvy marketers know you can’t stop at the top of the funnel.
  • SNAPAPP  |  TUESDAY, NOVEMBER 17, 2015
    [Hubspot] 5 Practical Tips to Manage Your Next Marketing Campaign
    With SnapApp, you can combine analytics with the power of marketing automation like Marketo, Hubspot, and Salesforce Pardot to dive deep into the nitty gritty of brand performance and ROI. Marketing can, at times, get a little frazzling. And it’s no surprise: marketing is one of the fastest growing industries in the world, with a constant stream of new technologies, advanced strategies, and additional channels to tack onto our work day.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 16, 2015
    [Hubspot] 16 Content Marketing Predictions for 2016
    HubSpot describes relationship marketing as “building stronger loyalty and long-term customer engagement rather than on quick, short-term customer acquisition and individual sales.” Even if we don’t have our New Year’s resolutions ready to go, it’s inevitable: 2016 is just around the corner. Before we know it, the ball will drop in Times Square, and we’ll head into another adventure as marketers, with a new year and a new focus.
  • SNAPAPP  |  MONDAY, DECEMBER 21, 2015
    [Hubspot] 4 Building Blocks of a Strong Content Marketing Strategy for 2016
    As HubSpot notes, a style guide should be living document that evolves over time. Do you remember playing with LEGOs as a kid? In my young career as a LEGO architect, I always wanted to build higher. I meticulously crafted skyscrapers from LEGO pieces – only to find that they fell over without a strong base. I noticed one day that attaching my tower to a wide foundation kept it upright. From there, my buildings grew and grew in height.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Hubspot] Plagiarism-Proof Your Content Marketing Strategy
    Here are common sense tips from Hubspots’ guide to correct attribution online, “How to Cite Sources & Not Steal People's Content on the Internet.” In today’s online marketplace, content is everything. It brings traffic to your website and into your sales funnel, which ultimately drives revenue and growth. According to Forbes , 88% of B2B marketers currently incorporate content in their overall strategy.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 12, 2018
    [Hubspot] Mental Models: The Ultimate Guide
    For example, a HubSpot content creator can write an article that teaches realtors how to use the inbound methodology to attract homebuyers, but she shouldn't try to write about the real estate industry itself. Realtors know far more about their customers and how the industry operates than HubSpot content creators do. Have you ever wondered why two heads are better than one -- and four heads are better than two?
  • HUBSPOT  |  THURSDAY, OCTOBER 26, 2017
    [Hubspot] 7 Books That Will Help You Develop More Empathy
    When Brian McGrory, Editor-in-Chief of The Boston Globe , gave a talk at HubSpot’s Cambridge office this summer, he told us a story about a crucial leadership lesson he learned during his early days as head editor. At night, Brian would answer emails before bed, and it became a daily routine for a few years. He enjoyed his nightly ritual. But when he pictured a young reporter seeing one of his emails at 11 PM, it irked him. Brian didn’t expect his colleagues to reply until the next day.
  • HUBSPOT  |  TUESDAY, DECEMBER 5, 2017
    [Hubspot] FAQ This! Why Should I Care About Amazon AI?
    It's a trend that, as HubSpot's own global presence continues to grow, I take inordinate glee in seeing. The past three months, it seems, have been a nonstop parade of major tech events and the new product announcements that come with them. One of the latest was last week's AWS re:Invent , where Amazon announced a new suite of AI-enabled technology designed with businesses in mind.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2011
    [Hubspot] The 3 Habits of Successful Social Sellers
    Connect with HubSpot This is a guest post by Jeff Molander, author of Off the Hook Marketing: How to Make Social Sell. Jeff answers questions each month live on AskJeffMolander.com and blogs at OffTheHookBlog.com. Be sure to tune to this Target Marketing webinar on June 30, where he'll reveal tips on generating leads using social media. There is a simple way to make social media sell for you.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 24, 2010
    [Hubspot] 10 Almost Instant Responses to Your Google Instant Questions
    Connect with HubSpot Yesterday, we hosted an incredibly popular webinar called “Google Instant: Major Change for SEO.” ” It was attended by over 1,500 viewers, and by the end of the webinar, we had collected close to 200 questions. If you missed it, you can watch the webinar on-demand in our archives !
  • CHIEFMARTECH  |  FRIDAY, JULY 28, 2017
    [Hubspot] 3 thoughts on Marketo’s domain outage this week
    In contrast, one of the classier responses I saw was from Tim Merrill , a product designer at HubSpot, who tweeted this: “There but by the grace of god.” This was a rough week for the folks at Marketo. If you hadn’t heard, they somehow let their marketo.com domain expire.
  • CONTENT STANDARD  |  THURSDAY, JULY 7, 2016
    [Hubspot] How Far Will Native Ads Spread? Google Maps and the App Store Enter the Fray
    According to HubSpot , 59 percent of 18-to-24 year-olds either have an ad blocker already installed, or have plans to get one. If you’re an app store purist or a long-time fan of Google Maps, you might want to sit down for this news: Both platforms intend to offer native ads through their app-based services. For Google Maps, these ads will come in the form of “featured pins.”
  • HUBSPOT  |  THURSDAY, SEPTEMBER 20, 2018
    [Hubspot] Why I Paid $25 to Take a Nap (And You Should, Too)
    Sure, HubSpot has a nap room, but I would venture to say that it's among a limited number of employers to provide such a benefit. Blink twice if you typically sleep less than seven hours each night. Go ahead. I'm not watching, or judging. But if you're part of the one-third of U.S. adults who get less than the recommended amount of sleep each night -- please, blink twice. Did you do it? So did I.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Hubspot] How a Small VC's Commitment to Content Made a BIG Difference
    HubSpot's 2012 State of Inbound Marketing research shows that customer acquisition is directly correlated with blogging frequency; 66% of businesses that blog have acquired a customer through their blog. This is a guest post written by Brian Zimmerman. Brian is managing director of OpenView Venture Partners , an expansion-stage venture capital firm focused on providing technology companies with deep operational support. You can follow Brian on Twitter @BrianZimm1.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2011
    [Hubspot] 12 Guaranteed Ways to Annoy Your Email Recipients
    Connect with HubSpot Without a doubt, email marketing can be a powerful lever in your inbound marketing mix. It can help you nurture prospects, connect with existing customers, distribute your content, and yes, generates tons of coveted leads for your business. But that said, email can be tricky, and there is a fine line between sending contacts in your database emails they want to open and enjoy reading, and ticking them off. And the price of ticking them off?
  • BRANDPOINT  |  TUESDAY, APRIL 19, 2016
    [Hubspot] 3 Simple Strategies for Establishing Brand Personality
    Example: HubSpot’s post Why You Should Teach Your Clients to Fire You. If your brand were a person, would it be more like Steve Jobs or Steven Tyler? If your brand were music, would it be classic or country? If your brand were a food, would it be closer to sushi or a cheeseburger? These questions seem silly but they are great for sparking a conversation about brand personality. Too often companies maintain a vanilla personality in order to appeal to the broadest audience possible.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Hubspot] How to Fuel Lead Generation With Facebook Contests
    Connect with HubSpot This is an excerpt from our new ebook, Beyond the Facebook Business Page. Download your free copy to get more valuable insights into using Facebook for marketing. A recent Exact Target study showed that the number one reason people will ‘Like’ a Facebook Page is to be notified of special offers and promotions. With that in mind, it’s not a bad idea to consider running a contest on your Facebook Page.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2018
    [Hubspot] Facebook Misses Q2 Earning Estimates, Showing No Growth in the U.S.
    but it can still grow in emerging markets, which is why the company has invested in internet access in developing countries," says HubSpot CMO Kipp Bodnar, alluding to such initiatives as Facebook's work on its own internet satellites. But where there is still room for growth, some, like HubSpot VP of Marketing Jon Dick, say there there is an equal risk for audience fatigue, as well as considerations of Facebook's long-term sustainability as an advertising platform.
  • CONTENT STANDARD  |  THURSDAY, MARCH 2, 2017
    [Hubspot] Should You Hire a Ghostwriter?
    But a bigger issue, as HubSpot pointed out , is the problem ghostwriting poses to your credibility. This morning, your CMO approached you about creating new content to be published online. Among several new ideas for campaigns, she mentioned having a ghostwriter create some thought leadership content that could be published under her name. You’re supposed to come up with a way to make this work.
  • ONLY B2B  |  MONDAY, JANUARY 29, 2018
    [Hubspot] Only B2B - Untitled Article
    From Washington Post to Hubspot and from Buffer to SproutSocial, she has her presence on almost all the famous online media. Generate Leads With Marketing Automation | Tips from 10+ Experts. So what could be the best marketing automation method for generating leads? We are bored with generating leads and we wanted to find a more productive way to do so.
  • HUBSPOT  |  THURSDAY, JULY 14, 2011
    [Hubspot] 4 Steps to Motivate and Scale Your Blogging Program
    Connect with HubSpot This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. In order to get my startup off the ground, blogging and guest blogging was one of my most effective tactics I used to build traffic. In fact, over the past 4 months, I have written about 100 guest posts for various social media and design blogs. Firstly, I have to admit, I have always feared writing a bit in the past.
  • SNAPAPP  |  THURSDAY, JUNE 9, 2016
    [Hubspot] 7 B2B Companies Making Pretty Funny Content (Plus How They Did It)
    According to a review by HubSpot, “the video cost approximately $4,500 – and yet, it got more than 11 million views and coverage on countless media outlets.”. Three words: Dollar Shave Club. Is this going to be yet another post about the 2012 minute-and-a-half promotional video? Thankfully, no. But, I can’t help bringing it up because when talking about using humor to promote dry subject material – replacement shaving razors – Dollar Shave Club can’t be beat.
  • HUBSPOT  |  FRIDAY, JULY 15, 2011
    [Hubspot] 5 Misconceptions About the Mobile Web
    Connect with HubSpot This is a guest blog post written by Adrian Mendoza. As co-founder of Marlin Mobile , he helps businesses create and deliver a winning mobile user experience by understanding and overcoming the fragmentation in the mobile market. The mobile web is growing faster than we can imagine. I compared it last year to where the web was in 1998, but this year we leap forward to roughly the state of the Internet in 2001.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Hubspot] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” When I think about digital storytelling, there are a few images that come to mind. I picture crisp, vivid photography that draws my eye to a publication. I picture articles so compelling I can practically hear the clear voice of the writer who composed it.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, NOVEMBER 16, 2017
    [Hubspot] Why Marketers Need to Think Like Data Scientists (And How to Do It)
    HubSpot, LinkedIn, SlideShare, and Facebook, among others, use JavaScript tracking code to enable you to follow people “from your content through to your website.”. Your company may not employ data scientists today. And you might be fine with that. Consider, though, that if you’re not working with a data scientist or at least thinking like one, you’re missing something: the ability to say “I know” instead of merely “I think.”.
  • HEINZ MARKETING  |  WEDNESDAY, MARCH 21, 2018
    [Hubspot] 5 Content Marketing Tips From a Plant Dad
    According to HubSpot , “leads nurtured with targeted content produce an increase in sales opportunities by more than 20%.” By Joshua Baez , Marketing Consultant for Heinz Marketing. Well folks, it’s happened. I’ve gone full Plant Dad. And I mean full-on. With over 70 plants and counting, clearly something happened along the way, and well, here we are.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Hubspot] How to Launch a Google AdWords Campaign the RIGHT Way
    Connect with HubSpot So you’ve decided to try out a pay-per-click (PPC) campaign for your business. Awesome! Paid search is an extremely powerful tool and a valuable asset for enhancing your company’s online presence. But let’s be honest here – Google AdWords can be a little intimidating when you’re just starting out. There are a handful of decisions to make when you’re setting up your campaign, and it’s not always clear how to approach them.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2011
    [Hubspot] 6 Steps to Implementing an Effective Lead Management Process
    Connect with HubSpot This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Lead management bridges the gap between marketing and sales. It’s a customer acquisition process which identifies potential buyers (leads), educates them, engages with them, and when the leads are considered qualified, get passed from marketing to sales.
  • MARKETING ENVY  |  THURSDAY, JULY 26, 2018
    [Hubspot] Marketing Envy's Favorite Subreddits
    all about the tools used in automated marketing, including, email marketing, Hubspot, Marketo, etc. Reddit is a rich gem for tech marketers; check out our latest blog post on some of the best subreddits to use in your marketing campaigns - to build your domain knowledge and expertise. Marketing Envy’s Favorite Marketing and Tech Subreddits. We hope you enjoyed part one of this two-part blog series on Reddit.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Hubspot] How to Protect Your Website Content From Future Panda Updates
    Connect with HubSpot This is a guest post by Amy Balliett, the co-founder of ZippyCart.com , a website focused on providing non-biased and thorough shopping cart reviews for the ecommerce merchant. Balliett is also the co-founder of Killer Infographics, an infographic design firm based on Seattle.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Hubspot] 10 Reasons You're Not Hitting Your Leads Goal This Month
    Connect with HubSpot As a marketer, you're all too familiar with the infamous lead gen goal. And if you're anything like us, you obsess over this number. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). And even if you hit your goal this month, the glory won't last very long. As soon as the month ends, a new one begins, and you'll need to hit your goal yet again. Oh, the horror!
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2012
    [Hubspot] Ad Copy Must-Haves That Make or Break a PPC Campaign
    Connect with HubSpot Writing ad copy isn’t sexy. Typically done using a program like Excel (boring), it’s easy to just go through the motions and write copy that “will do.” ” While almost any ad copy you write will probably be okay , that kind of mediocrity won’t help you stand out and get the kind of performance you expect out of your paid search campaigns. Remember, your ad is competing with 10 other paid ads, as well as organic listings.
  • HUBSPOT  |  FRIDAY, MAY 11, 2018
    [Hubspot] We Looked Through the Russian-Bought Facebook Ads. Here's What We Noticed.
    The full picture is astonishing," says HubSpot Social Media Editor Henry Franco. The U.S. House Permanent Select Committee on Intelligence (HPSCI) Minority yesterday released roughly 3,400 ads that ran on Facebook and Instagram leading up to the 2016 U.S. presidential elections.
  • CIRCLE STUDIO  |  THURSDAY, MAY 31, 2018
    [Hubspot] What Does GDPR Mean for US-based B2B Firms and Their Marketing?
    Hubspot, Act-On, Marketo), advanced web analytics (e.g. While all European Union (EU) businesses should now be fully compliant with the General Data Protection Regulation (GDPR), B2B firms based in the United States are still wondering what GDPR means for them. Do they need to comply? If so, to what degree? We have helped many of our B2B clients over the past few months comply with the GDPR at various levels, depending on their involvement with the EU.
  • HUBSPOT  |  FRIDAY, JULY 28, 2017
    [Hubspot] The Future of Social Media Is Here: These Are the Trends You Need to Know
    We know this because it’s something our own marketing team has gone through here at HubSpot. HubSpot CMO Kipp Bodnar recently wrote , “Facebook Messenger will be the next great marketing channel, and it is arguably the best way to engage with the Facebook community as a marketer.”. At HubSpot our own ads used to manually test and optimize combinations of creative and targeting to get the best results. It’s time we talked about how you’re using social media.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Hubspot] How to Enhance Your Marketing Videos With Analytics
    Connect with HubSpot Creating video content can be a grueling process, leaving marketers with carpal tunnel from hours upon hours of editing and fine-tuning. On top of the production process, marketers stress about video promotion to enable people to find it , like it, and share it. Lucky for you, YouTube recently launched an improved and more thorough analytics report to help you understand what's working and what isn't with your video marketing efforts.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Hubspot] 6 Ways to Spice Up Bland Email Marketing Campaigns
    Connect with HubSpot This is a guest post written by Kimberly Lindquist. Kimberly is a project manager and in-house social marketer at ListEngage , a full service interactive marketing firm. She can be found tweeting about marketing, content, Boston, and other ramblings @lindquik. Do you remember creating your first email marketing campaign?
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Hubspot] The Power of Marketing Personalization in President Obama's Re-Election
    In essence, Goff practiced what we preach here at HubSpot: Create marketing people love. Content is king, right? Everybody says that, so it must be true. right? Well, to a certain degree, it is. But content on its own is worthless unless it's high quality, relevant, personalized, and delivered in context. During the 2008 presidential election, content played an important role in electing Barack Obama.
  • PUREB2B  |  MONDAY, APRIL 24, 2017
    [Hubspot] How to Effectively Manage Your Contacts List
    Image Source: HubSpot ). We all know that email marketing isn’t dead. But before sending a single email, businesses need to understand the importance of segmenting email contact lists. Yes, segmentation can be tedious but consider this, DMA says that 77% of email marketing ROI came from segmented, targeted, and triggered campaigns. Furthermore, MailChimp reports that email opens and unique opens of segmented campaigns were 14.31% higher than non-segmented campaigns.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 29, 2015
    [Hubspot] 12 Digital Marketing Experts Share Their Trend-Watching Habits
    Section Editor, HubSpot. And, I like to grab coffee with my teammates at HubSpot to ask them what they’re working on. The ever-evolving digital ecosystem poses a hefty but thrilling challenge to marketers. We thrive on its dynamic nature, but it’s not easy to keep up with the landscape’s flux. Monitoring industry, consumer, and marketing trends requires daily immersion and dedication.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 3, 2015
    [Hubspot] 6 Tips to Increase Your Email Marketing ROI
    Source: Hubspot]. Nataly Kelly – VP of Marketing (Localization), HubSpot. Email is here to stay. It is the preferred mode of communication for the majority of consumers and is the biggest driver of new leads. When used correctly, email marketing is cost-effective and powerful. According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), an increase of 3 percent from last year. Organic search came in as a close second (67 percent).
  • FATHOM  |  MONDAY, AUGUST 8, 2016
    [Hubspot] Don’t Be Traditional, Be Transformational: Leading Marketing Change, Part 2
    Statistics courtesy of Hubspot : In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. Most marketing teams have made the transition from traditional to digital already. At least, they have in theory. If not, you’re in a whole different place on the marketing maturity curve and probably shouldn’t be reading this blog (sorry).
  • VIDYARD  |  TUESDAY, AUGUST 30, 2016
    [Hubspot] 17 Reasons Why Small Business Need (More) Video
    And what’s even better is if you’re using a video platform that’s integrated with your marketing platform, like Hubspot, you can see this info for each potential buyer you’re working with. Remember when you were in school and you took every opportunity to get free food? Okay, maybe you still do this, I won’t judge). But at the family potluck, you’d pile your plate so high, your aunts and uncles might’ve questioned whether or not you’d eaten for the past 3 weeks.
  • EVERYONESOCIAL  |  TUESDAY, JULY 24, 2018
    [Hubspot] Why Becoming A Complete Social Business Should Be Your B2B Company’s Top Priority
    Utilizing employee advocacy or social selling platforms like–ahem–EveryoneSocial, but even using tools for collaboration like Slack, Basecamp, Trello, or marketing automation tools like HubSpot, Pardot, Marketo, etc. Many businesses will argue that because they’ve invested in a strong presence on social media, they can safely categorize themselves as a social business.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Hubspot] 13 Paid Search Pitfalls That Kill Your Conversion Rate
    Connect with HubSpot Running a paid search campaign is not easy, and the best way to do it is certainly not intuitive. However, there are some important practices to help ensure that your PPC campaign drives the highest lead-to-customer conversion rates possible. Trada’s webinar , "13 Ways You’re Killing Your Conversion Rate" lists some of the pitfalls that could cause your paid search campaign to take a turn for the worse. Make sure you steer clear of these harmful tactics.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Hubspot] Take the Inbound Marketing Personality Test
    Connect with HubSpot If your marketing strategy had a personality type, what would it be? Popular in the field of psychology, the MBTI (Myers-Briggs Type Indicator) is the world’s most widely used personality assessment test. The questionnaire is designed to measure personality by evaluating preferences in how people perceive the world and make decisions, and it is based on 4 scales: Extraversion/Introversion, Sensing/Intuition, Thinking/Feeling, and Judging/Perceiving.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Hubspot] B2B Marketers Have Little Social Media Engagement
    Social Media Aids Customer Acquisition Many B2C and B2B companies are successfully using social media networks to acquire customers, according to the “State of Inbound Marketing Report&# from internet marketing firm Hubspot. Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.
  • PUREB2B  |  TUESDAY, FEBRUARY 6, 2018
    [Hubspot] 10 B2B Lead Generation Strategies for 2018
    According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers.
  • VIDYARD  |  WEDNESDAY, MAY 2, 2018
    [Hubspot] 4 Video Selling Examples to Steal for Yourself (You’re Welcome!)
    In fact, Sean McPheat of MTD Sales Training named video a top sales trend of 2018 , just as HubSpot recently listed video prospecting as their #1 skill every sales development representative needs to master in 2018. Want to get started with video selling but not sure where to begin? Look no further than our video selling examples! Video selling is exploding right now.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2011
    [Hubspot] How to Use Online Video for Business with @SteveGarfield [@InboundNow #17]
    Connect with HubSpot Steve Garfield, the online video ninja, joins us for episode 17 of Inbound Now. Steve is the author of Get Seen: Online Video Secrets to Building your Business and is one of the web's first video bloggers and a mastermind when it comes to all things online video. In the episode we talk about: Why companies should start producing video content. Some of the biggest video mistakes to avoid. W hy the content and the passion behind video content is a key component.
  • HUBSPOT  |  MONDAY, JUNE 28, 2010
    [Hubspot] A B2B Guide for Blogging Lead Generation
    Connect with HubSpot With all of the online buzz today about social media, blogging may seems like an old idea to some businesses. However, for many, it is still a new frontier. I previously took a deep look at leveraging Twitter for lead generation as the first in our series of social media lead generation articles. Today, let's take a deep dive into business blogging to ensure your business is doing everything it can to leverage its business blog for lead generation opportunities.
  • OUTBRAIN  |  MONDAY, JULY 23, 2018
    [Hubspot] 6 Tips to Foolproof Your Inbound Lead Qualification Process
    According to Hubspot’s State of Inbound 2018 Report , 17% of salespeople struggle with qualifying leads. If you are struggling with allocating the appropriate time and resources when qualifying leads – you are not alone. Having an efficient lead qualification process is key to work efficiently and avoid wasting time. Here are a few tips that should help you qualify inbound leads: But first, something important….
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Hubspot] What To Do If Your Website Traffic Is Down
    Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website. You’ve noticed a dip in website traffic. Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? First thing: Don’t panic.
  • VIDYARD  |  TUESDAY, OCTOBER 22, 2013
    [Hubspot] Why Video is the Best Medium for Inspiring Action
    In a series of interviews lined up at Hubspot Inbound ’13, we scored this awesome chat with the amazing Aussie, Paull Young of charity: water. Serving as the Director of Digital for the non-profit organization, Paull and his incredible team work to bring safe drinking water to people in developing nations and they use powerful video assets to drive their campaigns. Unlike some organizations, charity: water isn’t after your wallet for a one-time donation.
  • HUBSPOT  |  THURSDAY, MARCH 31, 2016
    [Hubspot] How to Motivate Yourself When You're Absolutely Exhausted
    For example, here at HubSpot, the blogging team holds a daily standup meeting where we come together in the morning to list out what we plan to get done that day. That's what Amanda Sibley, a demand generation manager at HubSpot, told me works for her : "If there is something I must get done in a day -- a deck due to our CMO, for example -- then I turn off email and shut myself in a room for an hour or so until it's done.". Off days. We all have them from time to time.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Hubspot] Where to Learn Excel: The 10 Best Resources on the Internet
    5) HubSpot's Free Ebooks & Blog Posts. And because we want marketers like you to succeed, we've created a whole bunch of educational content about Excel here at HubSpot -- which include free ebooks, templates, blog posts, and video tutorials covering a wide range of topics. I, like most people, have some experience with Microsoft Excel -- but not as much as I wish I did.
  • HUBSPOT  |  TUESDAY, MARCH 1, 2016
    [Hubspot] The Future of the Office: 7 Innovative Ways Companies Are Changing the Workplace
    We've seen this first-hand at HubSpot -- we have a few rooms with wallpaper mimicking the outdoors: Image Credit: BostInno. Image Credit: HubSpot & Market Domination Media. Clement Stone once said : "You are a product of your environment. So choose the environment that will best develop you toward your objective. Are the things around you helping you toward success -- or are they holding you back?".
  • HUBSPOT  |  MONDAY, AUGUST 1, 2016
    [Hubspot] How to Be Creative When You're Not Naturally Creative
    Brian Halligan, HubSpot's own CEO and co-founder, is a big advocate for naps at the workplace. Be sure to check out HubSpot's own list list of recommended productive playlists. "Everything’s already been thought of.". "I I don't even know where to start.". "I’m I’m just not a creative person.".
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Hubspot] How to Use Data to Create More Relevant Content
    If you're a HubSpot customer, you can use the Keywords App to uncover the monthly search volume for specific keywords. If you're not a HubSpot customer, you can check out Keyword Planner to uncover this information. Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Hubspot] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    And here's the mobile version: HubSpot Customers: If your website is on the Content Optimization System (COS), then your site is already mobile-friendly from a technical point of view. The HubSpot COS uses responsive design to adapt to any mobile device and fully passes the sniff test on Google's new algorithm. When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages. But what about a website's 'Contact Us' page?
  • HUBSPOT  |  MONDAY, JANUARY 18, 2016
    [Hubspot] 20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career
    With this in mind, I polled the rest of HubSpot's content team, pulled some recommendations from an internal wiki page by my colleagues Rebecca Corliss and Andrew Rodwin , and did a little old-fashioned digging of my own to find the best blog posts, books, TED Talks, and podcast for every stage of your career. Here at HubSpot, we have a podcast that uncovers interesting stories and advice from every corner of the business world.
  • ZOOMINFO  |  THURSDAY, FEBRUARY 22, 2018
    [Hubspot] How to Use Social Media for B2B Lead Generation
    Notice how this Hubspot post includes a video that corresponds with the blog post they’d like you to visit: Twitter : Twitter moves fast—much faster than other social media platforms. The success of a B2B organization is often dependent on the quantity and quality of leads it has access to. As a result, sales and marketing professionals are constantly looking for new ways to improve their lead generation strategies.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, OCTOBER 5, 2010
    [Hubspot] Top 56 B2B Marketing Posts for September 2010
    50 Killer Free Social Media Icon Sets - Hubspot , September 10, 2010 Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. 60 Proven Ways to Increase Your Online Marketing Influence - Hubspot , September 8, 2010 On July 7, in the late afternoon, I tuned in to The Influencer Project. Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Hubspot] 10 Ways to Rock PR Like an Inbound Marketer
    Connect with HubSpot Public relations isn't easy to master, especially when it comes to media relations. The smallest event can lead to the biggest news coverage ever, and the proudest moment of a business' career might only become a short article in the back of a local newspaper. The mantra of an inbound marketer is to get their message out without interrupting people along the way. So how does a company do great PR while still maintaining inbound marketing best practices ?
  • HUBSPOT  |  SATURDAY, APRIL 9, 2016
    [Hubspot] Emotional Advertising: How Brands Use Feelings to Get People to Buy
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Ads that make people share and buy can usually be summed up in one word: emotional. That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions -- and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad.
  • EXO B2B  |  THURSDAY, MARCH 16, 2017
    [Hubspot] Influence in Marketing: our top 30
    For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. I’ve worked alongside or hobnobbed with hundreds of them over the conferences I’ve organized or attended here, in Europe or the USA. Everywhere, I’ve met influential people and long-standing experts. Marketing is now overflowing with them.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Hubspot] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. Keep up with HubSpot on Snapchat (@hubspotinc) to see what we're saying, too.). With the average attention span dipping to just 8.25
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Hubspot] 4 Reasons Trade Schools are Poised to Win with Inbound
    At HubSpot, we break the buyer's journey into three main phases: awareness, consideration, and decision. More than ever, students are considering alternatives to academic colleges. Major debt burdens and poor job prospects for recent college grads has sparked a major re-think about the relative advantages of attending a trade school instead of a traditional four-year university. That means the pool of potential students for your trade school is growing.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 6, 2015
    [Hubspot] 7 Brainstorming Tricks to Inspire Brilliant Ideas
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Coming up with fresh, new ideas isn't easy. And when your job requires churning them out on a daily basis, it can be easy to hit a wall. Not to mention frustrating.). That's why brainstorming sessions can be so helpful. But, as many of you probably know by experience, some brainstorming sessions are more productive than others.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Hubspot] A Simple Formula for Writing Kick-Ass Blog Titles
    Here at HubSpot, we spend a decent amount of time and brainpower coming up with our titles. Look, I said ass. And in a minute, you''ll know why. It''s one thing to write great content, but it''s another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It''s no surprise, then, that o ne of the most common questions we get is around crafting titles.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Hubspot] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    Shortening and tracking features are available in the HubSpot software and in tools like bitly. When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That''s right -- it''s your Facebook cover photo.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 5, 2012
    [Hubspot] 13 Free Design Tools for Visual Marketers on a Budget
    Even though it may seem like we have an unhealthy obsession with orange, we promise we’re equal opportunity color enthusiasts at HubSpot (but seriously, orange always seems to just work on us.) They say don’t judge a book by its cover, but let's be honest. a pretty cover sure doesn’t hurt.
  • HUBSPOT  |  FRIDAY, AUGUST 31, 2012
    [Hubspot] 10 Companies That Totally Nailed Their Taglines
    HubSpot's new tagline is "For the Love of Marketing." You know what's insanely difficult? Being succinct. Seriously. it's ridiculously hard. If you don't believe me, just grab your favorite copywriter and ask. But do you know what's even more difficult? Expressing a complex emotional concept in just a couple of words. In other words, coming up with a tagline. Yeah, it's a head-scratcher. But that's why we have a lot of respect for these brands that did it right.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Hubspot] The Ultimate Cheat Sheet for Mastering LinkedIn
    Connect with HubSpot With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Hubspot] 12 of the Best College Logo Designs (And Why They're So Great)
    I chatted with my colleague Tyler Littwin , art director here at HubSpot, to choose 12 of the best college logo designs from American universities. What makes a college logo great? Think back to the logo of your own alma mater. Was the design simple and clean? Was it easily recognizable? Will it still be a great logo in 10, 20, even 50 years? Did it resonate with you and your classmates?
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Hubspot] 7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
    Here''s an example of a post that strategically tags another brand: Post by HubSpot. People will go to all sorts of lengths to get attention from a small subset of Facebook''s 1.23 billion monthly active users. Sometimes it''s good -- people focus on creating more compelling content or integrating Facebook with the rest of their marketing strategy. Though it takes more time, their Facebook Page grows steadily and actually delivers results.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Hubspot] The 7 Elements of Modern Web Design
    Let''s take a look at HubSpot''s product page on the Content Optimization System (COS) for instance. Every year, we see new website design elements emerge. Even though it may not be necessary to include all of them, the more you can incorporate into your next redesign , the better your new website will be. You may be asking yourself: But what are the latest features to include? And what elements are important to my website? Well, we''re here to help.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Hubspot] 11 Things You Didn't Know You Were Doing Wrong on Twitter
    Here are some ready-made tweets: Click to tweet: 11 Things You Didn''t Know You Were Doing Wrong On Twitter - [link] by @DianaUrban at @HubSpot. Are you trying to amass a large following on Twitter? Want to increase your engagement and have meaningful conversations? Or maybe even drive more traffic to your website? These are great goals to set for yourself, but there are some mistakes you might be making on Twitter that are likely hindering your efforts, and you''re not even aware of it.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Hubspot] 7 Quick Ways to Free Up More Time in Your Day
    To help you manage this growth, we're giving away the HubSpot CRM for free. When life gets stressful, there's one quote that I always like to remember: "You have the same number of hours in the day as Beyoncé.". As true as that saying may be, most of us still come up short in terms of the time and resources we need to cross tasks off our list.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Hubspot] Your Essential Proofreading Checklist: 10 Things You Can't Forget
    For example, in the HubSpot style guide, we always capitalize prepositions in headlines that are four letters or more -- so words like "with" and "from" should be capitalized in titles. I remember the first time I had to proofread something. It was my third day on the job at my very first internship -- a small marketing agency in central New Jersey. My boss called me over and handed me a 36-page newsletter that needed to be proofed quickly. We had to send it back to the client ASAP.
  • HUBSPOT  |  SUNDAY, APRIL 19, 2015
    [Hubspot] How to Sell to 4 Different Personality Types
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Go to any grocery store and walk to the condiment aisle. You’ll see dozens of varieties of mustard -- Dijon, honey, whole grain, yellow, spicy, brown -- but probably fewer than five types of ketchup from a small handful of brands. Of those brands, one reigns supreme: Heinz, boasting a number one or two market share position in over 50 countries.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Hubspot] How Often Should Companies Blog? [New Benchmark Data]
    To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers. "Blog early, blog often.". In the inbound world, these are words to live by. After all, blogs help businesses attract new website visitors and convert them into leads. Each time you publish an original blog post, you''re creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Hubspot] Plain Text vs. HTML Emails: Which Is Better? [New Data]
    For the click rate, we dove into data from over half a billion marketing emails sent from HubSpot customers. In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. We'll tweak subject lines, calls-to-action, images, headers, layout, link positioning, copy, length, tone, content. the list goes on and on.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Hubspot] 7 Reasons You're Not Getting ROI From Your Content
    HubSpot customers can use the keyword tool built into the marketing software. Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. If your content marketing results are falling flat, here are 7 reasons why it might be happening and what you can do about it. 1) You Don’t Know Your Content’s ROI.
  • HUBSPOT  |  SATURDAY, OCTOBER 10, 2015
    [Hubspot] 20 Signs You're Emotionally Intelligent (And Why It Matters for Your Career)
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Why do some of the smartest people hit a wall in their careers where they can't seem to move up any further? And why do people who aren't as knowledgeable or experienced in a field become extremely successful leaders in organizations? What sets people apart from their peers isn't cognitive intelligence or a specific skill set.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Hubspot] 32 White Hat Ways to Build Inbound Links
    HubSpot, for example, created Marketing Grader to which many agencies, partners, and others in our industry link. This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. Follow him on Google+ or Twitter at @northcuttSEO, and read his SEO blog. There’s no question that building great inbound links to your site is hard work.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Hubspot] UPDATE 16 Examples of Awesome Email Marketing Campaigns
    HubSpot customer Bonafide uses this email in one of its lead nurturing email series, and it's a great example of a principle so many email marketers forget. If you're reading this, you probably have an email address (or two, or three.). In fact, you've probably been sending and receiving emails for years, and you've definitely received some questionable deliveries in your inbox.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Hubspot] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    Using Facebook's build-in targeting , they designed and launched an advertisement geared entirely toward people who work at HubSpot, encouraging us to join their office space. It's easy to hate on online ads. Most of them are pretty awful. They can be interruptive, distracting, poorly designed, completely untargeted, or any sort of combination of the above. But thankfully, not all online ads are bad.
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Hubspot] Why Marketers Should Invest in Visual Content Creation
    Connect with HubSpot The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.' If you're on my group, you may remember at that time it was just for college students, and you couldn’t do much more on it other than see what one friend was saying to another; there were no status updates, no news feed, and no sharing of videos or photos. The point is, I’m only 25 and I already feel old in the history of social media.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Hubspot] The Ultimate Online Editing and Proofreading Checklist
    Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. If you really think about it, the editorial process has quite a few steps -- from ideation, to concepting, to production, to proofreading, editing and copyediting.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Hubspot] Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More
    Chelsea Hunersen , Social Media Manager at HubSpot : The principles of creating a good post and grabbing attention are the same no matter what the medium. Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Hubspot] What Mobile Buyers Are REALLY Doing on Your Website
    Switch over to HTML View (In HubSpot, this is the button on your toolbar that looks like this </> ) then format your phone number like so: <a href=”tel:18884827768?>1(888)-482-7768</a> We are multi-tasking phenoms. During my last trip to the greatest diner on earth , I scanned an article about CRMs between the first and second coffee pour. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell.
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