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  • HUBSPOT  |  MONDAY, SEPTEMBER 6, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Convert Traffic to Sales
    Connect with HubSpot Generating traffic to your website and blog is all well and good, but if you're a B2B company, chances are traffic isn't enough. In your case, turning traffic into leads and ultimately sales is where it's at. In this week's top inbound marketing article, Chris Brogan shares some simple steps you can take to turn the traffic you're getting into coveted leads and sales. How to Convert Traffic to a Sale. Author: Chris Brogan on chrisbrogan.com.
  • HUBSPOT  |  THURSDAY, AUGUST 30, 2012
    [Hubspot] 11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing
    we bet u wouldnt follow @HubSpot 4long if we twtd like this ALL TH3 TIME!!!!! Do you know your best customer? Seriously -- do you really, really understand your best customer? For example, do they live in the big city or the suburbs? Watch Jeopardy or Modern Family ? Use their iPhone nonstop, or get nervous about new technology? If you don't know the answer, it's time to do some research.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Hubspot] The Ultimate Dictionary of Marketing Terms You Should Know
    Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. At HubSpot, we think COS is better than CMS. Learn more about HubSpot's COS here.). Dharmesh could say, "I received an inbound link from HubSpot.". Examples: HubSpot, Salesforce, IM clients, and project management applications.
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2018
    [Hubspot] What Is Phishing and How Can You Protect Your Business From an Attack?
    Here's a legitimate email from HubSpot to help you see where the sender address can be found in Gmail: 3. Last year in August, staff at MacEwan University, a school in Edmonton, Canada, received an email from a major vendor stating they had recently changed their electronic banking information and needed payments to be sent to a new account.
  • TRUEINFLUENCE  |  TUESDAY, OCTOBER 2, 2018
    [Hubspot] Content Syndication Leads Give Your Marketing A Jumpstart
    Popular B2B Lead Generation Strategies: According to a HubSpot Benchmarks report, companies that blog 6-8 times per month double their lead volume. Source: HubSpot ). Although not exactly poetic or altruistic, it has been noted that we are all in the business of making money. And as marketers, we all know we are only as golden as our last lead generation effort.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2012
    [Hubspot] Why User-Generated Content Is More Important Than You Think
    Connect with HubSpot A certain group of consumers has been gaining attention from marketers recently, because of the strong role they play in the purchasing decision; these power purchasers are known as Generation Y.
  • HUBSPOT  |  WEDNESDAY, JUNE 16, 2010
    [Hubspot] 10 Steps to Get CEO Approval for Online Marketing
    Connect with HubSpot The following is a guest post from Robin S. Fox , an IMU Certified Social Media and Inbound Marketing Specialist who lives in the San Francisco Bay Area. You can read additional posts on her blog or connect with her via Twitter: twitter.com/robinsfox or LinkedIn: linkedin.com/in/robinsfox. Are you still doing an internal dance, trying to figure out how to convince your CEO to support online and inbound marketing strategies?
  • HUBSPOT  |  TUESDAY, NOVEMBER 16, 2010
    [Hubspot] How to Overcome the 3 Biggest Messaging Roadblocks
    Connect with HubSpot This guest post was writen by Stephen Denny ( @Note_to_CMO ) of Decision Triggers , a marketing consultancy that works with corporate clients to improve their sales and marketing performance by applying the social psychology of influence to critical customer-facing initiatives. Marketers have two choices when they’re standing at their customers’ virtual gates.
  • VIDYARD  |  TUESDAY, DECEMBER 5, 2017
    [Hubspot] Vidyard Expands Leading Video Platform to Help Marketers Generate More Leads with Video
    With Vidyard, we’re able to understand exactly how our videos are performing and pass individual prospect engagement data to Hubspot and Salesforce.com so high value leads are identified and immediately routed to sales”, says Tarah Cammett, Vice President of Marketing at VoltDB.
  • VIDYARD  |  TUESDAY, MAY 9, 2017
    [Hubspot] Vidyard Selected as Finalist for MIT Sloan CIO Symposium’s Innovation Showcase
    Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Vidyard Recognized as Video for Business Innovator. Kitchener ON – May 9, 2017 – The 14th annual MIT Sloan CIO Symposium today announced Vidyard was selected as a top 10 innovator for the 2017 Innovation Showcase.
  • VIDYARD  |  THURSDAY, MARCH 9, 2017
    [Hubspot] Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails
    Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails.
  • HUBSPOT  |  SUNDAY, OCTOBER 28, 2012
    [Hubspot] Twitter Launches Gender Targeting, and Other Marketing Stories of the Week
    Option two would be to learn from our latest study based on real results from HubSpot’s 7,000 customers. Isn’t it scary how quickly the marketing world is moving these days? Search engines and social networks will roll out a new feature one week, then BOO! They’re terrifying us with a whole new update that requires us to adapt quickly and learn the new rules of the game.
  • HUBSPOT  |  WEDNESDAY, MARCH 23, 2011
    [Hubspot] Confessions of a Closet Slug
    Connect with HubSpot This is a guest post written by Jill Konrath, bestselling author of SNAP Selling & Selling to Big Companies and popular speaker at annual sales meetings. Hardly considered a "slug", she's also hosting the Sales Productivity Summit on March 24 amongst her many other responsibilities. How will I get it all done? There's more here to do than is humanly possible. All this email is killing me. That's what's going through my mind right now.
  • HUBSPOT  |  MONDAY, APRIL 26, 2010
    [Hubspot] 3 Ideas for Creating Quality Link Bait Content
    Connect with HubSpot Lots of content savvy marketers will talk endlessly about that the best ways to build links. Many will tell you that the best way to do this is to create excellent, compelling, unique content on a regular basis, optimize and promote it. This method does have one inherent and obvious problem associated with it. Great content still relies on external forces, in the form of 3rd party webmasters, to pick up on your content and link to it.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Hubspot] How to Conduct a Competitive SEO Audit to Outrank Industry Rivals
    Using competitive intelligence tools like HubSpot which allow you to plot trending patterns against an unlimited amount of different websites. A lot of marketers are interested in keeping tabs on their competitors' search engine optimization (SEO).
  • HUBSPOT  |  MONDAY, JUNE 28, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: All About Social Media
    Connect with HubSpot There have been a bunch of great blog posts about social media throughout the past week, so instead of aggregating articles under the entire umbrella of inbound marketing, I decided to focus solely on social media. This week, our top article by Todd Defren is the first in his five part series that explains what companies just starting out in social media marketing ought to be doing. If You Only Do *One Thing in Social Media. Author: Todd Defren of PR-Squared.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Hubspot] Career-Changing Advice Your Boss Wishes You Knew
    With fantastic training tools like those offered in the HubSpot Knowledge Base , new hires can get up to speed very quickly. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Sure, you know your boss better than I do. But I do know how bosses think. As the owner of a marketing agency, I have a pretty good pulse on what your boss’ day looks like, their goals, and their challenges.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Hubspot] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    When we set goals at HubSpot, we identify both positive and negative aspects things we'll commit to accomplishing, and others that we'll intentionally exclude from focus. At HubSpot, the marketing team receives a lead generation dashboard at noon each day with month-to-date data. As marketers, it's pivotal that we measure our work. How many leads are we generating? What are our best channels? How quickly are our leads closing?
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Hubspot] 5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending
    Connect with HubSpot Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. Ecommerce companies can use PPC to reach extremely competitive markets while they build their more durable and enduring organic and social inbound marketing campaigns.
  • HUBSPOT  |  WEDNESDAY, MAY 30, 2018
    [Hubspot] Unriddled: Facebook in Brussels, Launch of the GDPR, and More Tech News You Need
    Read HubSpot CEO Brian Halligan's recent note on GDPR >> 5. Welcome back from a long Memorial Day weekend, and an equally long week of data security-related news that applies directly to you -- and me. It's another edition of "Unriddled," our mid-week digest of the tech news you need to know. Also worth noting, this is the first edition of Unriddled under GDPR, a massive European data privacy regulation that went into effect last Friday (keep reading, it's a big deal).
  • HUBSPOT  |  MONDAY, SEPTEMBER 20, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear
    Connect with HubSpot Does the thought of engaging your business in social media leave you (or your boss) trembling with goose bumps? In this week's top inbound marketing article, Valeria Maltoni discusses why fear is common in social media adoption and how (and why) organizations should get over this fear. How to Get Over Your Fears of Social Media. Author: Valeria Maltoni of Conversation Agent. Valeria's article addresses a common sentiment toward social media for newbies: fear.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 8, 2016
    [Hubspot] Why Sales and Marketing Teams Should be Wary of the Social Selling “Guru”
    From Salesforce’s guide to social selling, to tips from Hubspot , to Trapit’s guide to social selling , there are many credible resources available to learn these tactics at a high level. Any shift in business and marketing, like the shift to digital-first, inevitably unleashes a wave of consultants who supposedly help marketing teams and their leaders understand how to work through and take advantage of the transition.
  • HUBSPOT  |  WEDNESDAY, JANUARY 26, 2011
    [Hubspot] 10 Homepage Items for eCommerce Website Conversions
    Connect with HubSpot On January 18 th we held an eCommerce “Click and Mortar” webinar to discuss the importance of having a website equipped with a shopping cart if you have a physical storefront. A common challenge among those that attended the webinars was understanding how to get more website visitors to make a purchase and continually increase this number over time.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2012
    [Hubspot] 10 Taboo Topics to Take Off Your Social Media Account
    Connect with HubSpot Marketers and business owners rely on social media to communicate many things about their brand. But there are also some dangers inherent in communicating with a large, diverse audience who you don't know on a personal level. Oh, and by the way, you are limited to getting your point across in only a few sentences (or characters!), and must achieve a tone that simultaneously entertains but does not offend.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 1, 2017
    [Hubspot] How to Identify Which Experiments to Run
    The last time I made an appearance here on the HubSpot Marketing Blog, I wasn’t shy about my love of experiments. At the same time, I wasn’t shy in my sense that, all too often, they’re conducted for the wrong reasons. We talked about how the purpose of online experiments is to answer questions about how people use your website. But how do you know which questions to ask? And how do you know whether experiments are even a viable option to answer your questions in the first place?
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Hubspot] The 7 Attributes of Highly Effective Lead Generation
    I realize that a large focus has been on inbound (Thanks, Hubspot!), It used to be that darkening the skies with sales reps, albeit expensive, was the best way to grow a B2B company—more feet on the street equaled more opportunities. But in a world where prospects hide behind caller ID and email, it’s the organization who has the most valuable content for prospects shopping online for solutions that wins.
  • HUBSPOT  |  THURSDAY, AUGUST 9, 2012
    [Hubspot] How to Create Marketing Emails Both Readers AND Inboxes Love
    With most ESPs ( like HubSpot , which we used to create the email pictured above), it's as easy as selecting a checkbox to include this option as you're crafting your email. As an email marketer , does it ever feel like it's impossible to make your readers and their inboxes happy?
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Hubspot] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
    By way of example, you can read HubSpot co-founder Dharmesh Shah’s latest thoughts on business and technology by visiting onstartups.com or read our CMO Mike Volpe’s thoughts on sales and marketing alignment via a guest blog with Salesforce.com. The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), public relations can be a critical ingredient in your marketing mix.
  • HUBSPOT  |  FRIDAY, JUNE 4, 2010
    [Hubspot] A Foodie's Guide to Inbound Marketing
    Connect with HubSpot When I'm not working, my passi on is food; eating it, cooking it, reading about it and talking about it. So naturally, it's started to invade other parts of my life -- including how I think about inbound marketing. Earlier this week while we were out having a dinner, a friend asked "I don't get Inbound Marketing. What exactly is it?"
  • ATOMIC REACH  |  MONDAY, JANUARY 21, 2019
    [Hubspot] 6 Challenges With Content Creation and How To Overcome Them
    As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. The fact of the matter is that any marketing team can be successful, regardless of how competitive the niche happens to be. That being said, successful marketing teams are not just lucky. They have been able to cash in when it comes to creating content that brings value to their business and most importantly, their audience.
  • HUBSPOT  |  MONDAY, FEBRUARY 10, 2014
    [Hubspot] The 10 Best Parody Twitter Accounts to Follow
    Pigeon is run by HubSpot designer Tyler Littwin, but what wins the day from our perspective is the stunning insight into the inner workings of a city pigeon navigating the big bad world of Cambridge. The marketing spoof is one of the best and worst institutions in our industry. Done well, it can result in one hilarious comedy skit after another. Take SNL''s riff on Brad Pitt''s Chanel ad , for example, or this clever spoof spawned by Dove''s emotionally charged "Evolution" campaign.
  • HUBSPOT  |  THURSDAY, FEBRUARY 10, 2011
    [Hubspot] 3 Marketing Lessons From Drug Dealers
    Connect with HubSpot "Emulate drug dealers. Make your product so good, so addictive, so ‘can’t miss,’ that giving customers a small, free taste gets them coming back with cash in hand.” ” Rework, From the Founders of 37 Signals. I wish I could say the title of this post is my own. It’s not.
  • HUBSPOT  |  TUESDAY, AUGUST 27, 2013
    [Hubspot] When Good Headlines Go Bad: Lessons From One Site's Marketing Mistake
    At HubSpot, we love to teach businesses how to write compelling copy and irresistible offers. One of the most important elements of any piece of content is having an attractive headline. Especially in today''s economy where every company is fighting for consumer attention, standing out is important. As our CEO Brian Halligan once said, "You can have an amazing piece of content, but if the headline sucks, no one will read it.".
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2017
    [Hubspot] How to Prep Your Agency for a Successful PR Launch
    Give the monologs a rest and go straight for the Emmy by creating an intriguing and must-share video based on a real-life success story, like this one from HubSpot. Whether you're a fledgling startup agency about to announce your grand opening, or a growing firm with some big news to share, one thing is certain: You need a way to get the word out -- and fast. But there's more to a big announcement than firing off a press release and hoping it somehow reaches the intended audience.
  • PUREB2B  |  MONDAY, MARCH 13, 2017
    [Hubspot] Why Your Business Needs Outbound Lead Generation
    In 2005, HubSpot developed the concept of Inbound Marketing to provide a better understanding of the process and how it differs from traditional marketing methods (i.e., Brands are becoming increasingly dependent on the internet. Consumers have changed the way they shop for the things they need and want, and savvy businesses have taken notice. Customers are now in control of the information they receive and the channels through which they get their information.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Hubspot] The Ultimate Guide to Optimized Social Media Updates
    At HubSpot, for example, we've primarily used Google+ to share our holiday ecards and conduct photo caption contests. Connect with HubSpot Participation in social media should be a staple for any business leveraging inbound marketing. Social media expands the reach of content, offers a valuable communication platform between businesses and their prospects/customers, and helps to nurture existing leads into a position where they're more ready to buy.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Hubspot] How Your Private School Can Get More Applicants With Inbound Marketing
    Brendan Schneider, the director of admissions at Sewickley Academy (and a HubSpot all-star) put it perfectly , “It all came together that prospective families begin their search for schools at Google, and if you don’t show up on the first page, you might as well not exist.” The traditional forms of acquiring new applicants -- direct mail, billboards, paid advertising, prints ads -- are no longer working for many K-12 private schools.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2011
    [Hubspot] All The Details on Facebook's Newest Updates [Recap]
    Connect with HubSpot Facebook shook up the social media world this week. The social networking giant released some major updates to its platform, which came as part of Facebook's annual f8 event and also included a few pre-event announcements. From this week's announcements, it's clear Facebook is leading innovation on the social web. Been under a rock or stuck in meetings all week? Look no further. All of this week's major Facebook updates are here for your viewing and learning pleasure.
  • HUBSPOT  |  MONDAY, AUGUST 16, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Online Brand Management
    Connect with HubSpot Sure, you might "get" that social media isn't just a passing fad and that it can actually help improve your business. But you still might be underestimating its power and potential. Our top inbound marketing article of the past week points out that social media engagement isn't exactly as easy as it seems. 5 Not-So-Easy Steps to Managing Your Brand Online. Author: Brian Solis of BrianSolis.com. Social media is deceptive, says Brian Solis in this week's top article.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Hubspot] Before & After: 5 Famous Websites Get Fictional Makeovers
    And HubSpot customers, if you want to try to implement any of these strategies on your own website, you''re good to go -- these are all COS-friendly.). The one time in my life I got a professional makeover, I was surprised at how much the little details mattered. Going into the makeover, I expected to walk out of it with crazy eye shadow colors, fake eyelashes, and bright red lipstick. I''m from New Jersey, so this was entirely possible. ;).
  • HEINZ MARKETING  |  MONDAY, AUGUST 6, 2018
    [Hubspot] 8 Management Tips For Marketers Who Lead Marketing Teams
    Even the Hubspot blog , which is widely considered to be one of the best resources for marketers of all levels and skill sets, doesn’t have much to say about leading and managing the people who do the marketing. By Maria Geokezas, VP of Client Services at Heinz Marketing. When you search for marketing management you get all sorts of information about what marketers do – the theories, tools, and frameworks used that make up the field of marketing.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Hubspot] 3 Opportunities for Sharing the SEO Workload
    Connect with HubSpot There are never enough hours in the day when doing search engine optimization - The work is long, hard, and can be tedious at times. One reason for this is that some marketers or optimizers do not spread out the work enough to their team or other individuals who could potentially help them with their work.
  • HUBSPOT  |  MONDAY, AUGUST 9, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Business Social Networking
    Connect with HubSpot Social media can help achieve a number of business and marketing goals, whether it's by facilitating customer service, helping connect with prospects, generating leads , etc. Another great use of social media is for professional networking. Our top inbound marketing article from the past week discusses just how social media helps you with professional networking and why you should invest some time in it. 7 Ways Social Media Helps With Business Networking.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2012
    [Hubspot] Neuroscience Makes Strong Case for Engagement, Personalization in Marketing
    Connect with HubSpot Recently, Facebook sponsored a study run by NeuroFocus -- found via Search Engine Land -- intended to quantitatively determine how people respond to websites and website ads. The results had some interesting findings for marketers who are wondering how their site structure and ad campaigns affect how users react to their website. Let's just dive right in to those results and see what marketers can learn from their experiments. What the Study Looked At.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2011
    [Hubspot] 7 Tips for Growing Your Email List With Sweepstakes
    Connect with HubSpot This is a guest post written by Ross Kramer, co-founder and CEO of Lititz, PA-based email marketing firm, Listrak. After working in the industry for more than 15 years, you learn countless tips and tricks to boost customer engagement and company revenue. But there’s one key lesson that all inbound marketers need to learn – how to multiply their email list. I know what you’re thinking. Could we get any more low level?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 16, 2011
    [Hubspot] A Marketer's Guide To Video Codecs
    Connect with HubSpot Online video is growing rapidly, with sites like YouTube getting 30 hours of video uploaded every minute. While online video is fun to watch and an important part of your inbound marketing content strategy, it does require some technical knowledge to execute well. When getting started with online video you might consider using an inexpensive video camera and doing some minor edits and posting the video on your blog.
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Hubspot] How to Build the Perfect B2B Social Media Strategy
    These are Dropbox, GoDaddy, HootSuite, HubSpot, Intercom, MailChimp, Marketo, Moz, Sage, Salesforce, Shopify, Verisign, VMware, wix, and Zendesk. B2B marketing on social media might seem like a tough challenge. After all, how many of your clients are using your products out of necessity rather than because they want to? When faced with such a consumer, building that evangelism or desirability that comes naturally to many B2C brands, can be a gargantuan task for many B2B brands.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2011
    [Hubspot] Why Marketers' A/B Testing Shouldn't Be Limited to Small Changes
    Connect with HubSpot Most people who do A/B testing do it modestly, testing only one variable at a time. They test headlines, images, button text, and other important page elements that are crucial to conversion. This makes sense. These elements are simple to test, the results you get are clear, and the next step is obvious: you permanently implement the text or image that converts best. By keeping the testing to one isolated variable, you can be more confident in the results.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Hubspot] 7 Tips to Kick Your Next Marketing Webinar Up a Notch
    Presented by HubSpot’s social media scientist, Dan Zarella, the webinar provided so much original research that it drew nearly 25,000 sign-ups. Webinars are a great way to establish thought leadership, capture new leads , nurture existing contacts and customers, and generate revenue. This is evidenced by the rise of webinars as a marketing strategy.
  • PUREB2B  |  SUNDAY, JULY 31, 2016
    [Hubspot] Top 10 B2B Marketers to Follow for Expert Insights
    Currently the CEO of VaynerMedia , he regularly shares insights on how marketers in operations can effectively apply data, and he is an integral part of HubSpot’s push to change the way businesses market and promote their products and services. What does it take to climb the ranks of high-profile B2B marketing experts? Opinions vary, but most marketers agree on one important element, and it has nothing to do with education or qualifications.
  • DIVVYHQ  |  TUESDAY, OCTOBER 9, 2018
    [Hubspot] Where to Learn the Top 5 Content Marketing Skills for Free
    Where to Learn It: HubSpot has a really informative post from Debbie Farese that includes a five-step course to researching prospects for a marketing plan. What are today’s most in-demand content marketing skills? What should you learn if you want to make yourself invaluable and advance your career? And how can you acquire these skills at no cost? Ambitious and driven content marketers, join us on a journey to professional growth. Dividing and Conquering Learning Objectives.
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Social Media & Sales
    Connect with HubSpot In an inbound marketing world, the careful alignment of sales and marketing can be tremendously beneficial to business success. But are enough companies taking steps in the right direction to facilitate the collaboration between these two departments? In this week's top inbound marketing article, Todd Defren discusses the problematic disconnect between many businesses' sales and marketing teams in terms of social media engagement. Social Media and the Sales Team.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Hubspot] 8 Pieces of Marketing Wisdom for the Chinese New Year
    Tweet this fortune: If you're anything like us over here at HubSpot, you probably love experiments. It's that time of the year again: A time when nearly a sixth of the world's population comes together to celebrate Chinese New Year. And as a global company with employees, customers, agency partners, and subscribers who celebrate this holiday, we decided it was time to get in on the festivities. In celebration of the Year of the Monkey, we created the Marketing Fortune Generator.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Hubspot] Heatmaps Reveal Where People Look on Social Media Sites [Research]
    Connect with HubSpot Have you ever heard of heatmapping? It's some pretty cool technology that lets you see where people are looking on a website. If you're ever testing a new website design or creating a really important landing page, you can use heatmap technology to see where peoples' eyes linger. If they aren't looking at the areas on the page you want to emphasize, you know you might have some design flaws. I told you that story to tell you this one.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Hubspot] 11 Ways to Use Content to Build Online Authority
    Connect with HubSpot When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry? Being an online authority essentially means you're not only a thought leader on a specific topic, but that you've also taken the time to translate that knowledge in a meaningful way online.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2011
    [Hubspot] 6 Ways To Turn Facebook "Likes" Into Loyal Fans
    Connect with HubSpot In April of 2010, Facebook allowed companies to place the "like" button on any page on their website. Since then, the "like" has become a recognized metric of social media marketing success. Many marketers have become obsessed with increasing the "likes" that their brand receives, and although it is a good first step, it should by no means be the end goal.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2011
    [Hubspot] 6 Steps to Conducting a Successful Content Brainstorming Session
    Connect with HubSpot Creating fresh, valuable content takes creativity. But creativity can be a scary, demoralizing thing. Are my ideas different? Will prospects and customers find them appealing? Oftentimes, just coming up with ideas can be even more daunting than creating the content that completes the ideas themselves.
  • VIDYARD  |  WEDNESDAY, APRIL 12, 2017
    [Hubspot] Vidyard Appoints Jeff Loeb as Chief Marketing Officer
    Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Hubspot] Put Your Customers on Camera: Wise Words from Truman Tang
    I check out a lot of marketing automation blogs as well whether that’s HubSpot , Act-On , Marketo , just to see what’s really resonating in the email space. Using video to showcase your product is nothing new, but what about showcasing your customers? Building video content that puts customers in the spotlight is the key to building real advocates, and truly showing off how much you appreciate the people who use your product.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Hubspot] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
    At HubSpot , we reorganize our 60+ marketing team (or segments within the team) every six months or so in order to fix any communication breakdowns, support new priorities as our team grows, and continue more proactive cooperation among different groups. For example, at HubSpot, each team has a monthly goal that rolls up into a larger a team-wide goal. Here at HubSpot, everyone we hire is a content creator to a certain degree -- whether it''s writing, graphic design, or media.
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Hubspot] Are You Bogged Down in an 'ABC' Way of Thinking?
    At HubSpot we call this solving for the customer, and it''s top of mind for every department -- but particularly for developers. ( "Always be closing.” ” This famous one-liner uttered by Alec Baldwin in Glengarry Glen Ross has become, and remained, a renowned mantra for sales professionals and business executives. This famous saying suggests that you should do absolutely anything to close the deal and to close the deal quickly.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Hubspot] 8 Frequently Missed Lead Gen Opportunities for Your Homepage
    This is a guest post written by Mike Lieberman, president of Square 2 Marketing , a gold-level HubSpot agency partner. Connect with HubSpot He is also the co-author of the new book, Fire Your Sales Team Today! Let’s face it: while most businesses have a website, more often than not, that site isn’t optimized to generate leads.
  • VIDYARD  |  TUESDAY, JANUARY 16, 2018
    [Hubspot] Tips and Hacks for Selling with Video: Reel Stories from Real Sellers
    I wrote a blog for HubSpot about this, about video being built on a biological mechanism that’s not going to go away anytime soon. Want to learn what the best in the biz are doing to sell using video? Curious what results actual sales teams have seen after using video during the sales cycle? Well, then you’ll want to watch our latest video featuring 4 industry sales leaders who share with you some of the best stories and tactics to maximize your selling capabilities with video.
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2018
    [Hubspot] 2019 Tech Trends: Users Weigh In and Make Predictions
    I think voice is incredibly intuitive, and that lots of people don't even think about using it," says HubSpot VP of Marketing Jon Dick. As we continue to wax nostalgic -- or something like it -- on 2018 and look ahead to the next year, we wanted to get a sense of how users feel about the past, present, and future of tech. We've covered our top news stories of 2018 , and looked back on which predicted tech trends for this year seemed to flourish the most.
  • HUBSPOT  |  MONDAY, NOVEMBER 19, 2018
    [Hubspot] 7 Fitness Challenge Ideas to Get Your Team Moving
    In fact, we already do plank and push-up challenges at HubSpot -- which I didn't know, until I was grabbing a coffee one day and stumbled across a team who had formed a small circle on the floor, heads in the center, in plank positions. According to the Centers for Disease Control and Prevention, almost 80% of American adults don't get the recommended amount of exercise per week. Unfortunately, this number could ultimately affect the productivity and long-term success of your company.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Hubspot] 14 Ways to Get More Use Out of Your Buyer Personas
    With dynamic content ( at HubSpot, we call it Smart Content ), you can display different messaging to different people based on what persona you have them assigned to. Ah yes, the excitement of creating your company’s first buyer persona. The interviews, the surveys, the extensive research … the PowerPoint presentation you put together so you can properly unveil your personas in all their persona-y glory.
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2011
    [Hubspot] 3 Key Marketing Lessons from the NFL Lockout
    Connect with HubSpot Those of you in tune with headline news know that this past Monday was a big day in the sports world, marking the end of a 132-day lockout of the NFL players. The collective bargaining agreement (CBA) of the NFL players’ union expired in March, and the fact that a new contract had not been put in place before the previous one had expired resulted in a prolonged delay in negotiations of a new contract.
  • HUBSPOT  |  TUESDAY, MARCH 15, 2011
    [Hubspot] 3 Strategies to Get More Sales Referrals With LinkedIn
    Connect with HubSpot This is a guest blog post written by Patrick O'Malley, former VP of operations for Google's top competitor and a LinkedIn expert. During the second session of Jill Konrath's Sales Productivity Summit , he'll show you that the real power in LinkedIn is in using clever search techniques. Are you looking for new ways to get referrals from your best clients? Want to save time for both of you? Here are 3 strategies that you can use with LinkedIn to get more referrals.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Hubspot] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    HubSpot. It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Because of these advantages, there’s been a tremendous boom in the martech landscape recently – some would even say to an overwhelming extent.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Hubspot] How to Use Wistia: A Step-by-Step Guide
    Pair your Wistia account with a marketing automation platform ( like HubSpot software ) or an email service to make your videos work harder for you. And if you're a HubSpot customer, you can learn more about our integration with HubSpot software here. Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates.
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Hubspot] The Next Big Thing in Fundraising: Monthly Giving Programs
    Charity: water recruited HubSpot (and myself) to be one of the founding members of Pipeline, sending an email that said "something big is in the works" about a week and a half before the public launch. 75% of your new donors will not give next year. You heard me correctly.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2011
    [Hubspot] The Ultimate Guide to Designing the Perfect Business Blog
    Connect with HubSpot Yes, as an inbound marketer, your blog content has to be amazing. However, even the best content can be hampered by bad design. As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business. Think about it this way: Would you buy an expensive sports car and drive around with four flat tires?
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2011
    [Hubspot] How to Measure Social Media ROI Like the Experts
    Connect with HubSpot When getting started with social media , it's fun to watch your follower and fan count grow, see how many retweets you're getting, and watch how much people are commenting on Facebook posts. Look at all that reach! Look at all that engagement! This is how you get your content into cyberspace! That's all true, and all important to monitor. But how does it fit into your larger sales and marketing strategy?
  • HUBSPOT  |  FRIDAY, AUGUST 3, 2012
    [Hubspot] 10 Marketing Jingles That Make Your Ears Bleed
    Sam," which just plain doesn't work (HubSpot's blog manager, Pam particularly hates this one). I have a feeling I'm gonna lose a lot of friends with this post. While trying to enjoy some Boy Meets World this morning, a jingle (pre-coffee, granted) hit my ears that rattled me to the deepest, darkest recesses of my soul. It's the first commercial jingle featured on this list, and simply put, it annoys the bajeezus out of me. But it's certainly not the only one.
  • HUBSPOT  |  MONDAY, AUGUST 2, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Content Sources
    Connect with HubSpot Where do you get ideas for blog posts ? And what do you do when you just aren't inspired to create anything remarkable? Our top inbound marketing article from this past week focuses on the concept of content sources -- places where you can get ideas to help you write quality blog posts -- as well as different types of sources and how to use them strategically and continuously to create remarkable content. Source Quality Content … Continuously.
  • HUBSPOT  |  MONDAY, APRIL 26, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Social Media Jerks
    Connect with HubSpot When referring to examples like the Pampers diaper fail or the classic Kryptonite Lock crisis , we're all trying to steer clear of the same thing: bad use of social media. To jump-start your Monday, let's take a look at the top inbound marketing articles of the past week, the first of which discusses some ways you and your company can act like a social media fool.
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Hubspot] Extreme Homepage Makeover: How to Increase Your Conversion Rate 106%
    Connect with HubSpot The homepage of your company’s website is your most valuable online real estate. Every year, millions are spent optimizing, promoting, and funneling traffic through this single page ? and for good reason. It’s your business' virtual storefront and face to the world. Because of this, it’s critically important to have an effective homepage that can turn more visitors into buyers.
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Hubspot] How to Write Stellar How-To Posts for Your Business Blog
    At HubSpot, we sell marketing software , and our ideal customers are constantly trying to learn how to be better marketers; so here are a few examples of how-to posts we've written that teach them how to be just that: How to Set the Right Lead-Gen Goals for Your Marketing Team. See what we did in the example below, mentioning HubSpot's marketing analytics tools in our how-to post about improving your email marketing with an integrated approach ?
  • HUBSPOT  |  WEDNESDAY, AUGUST 4, 2010
    [Hubspot] The 4 Hottest Social Media Marketing Trends Explained
    Connect with HubSpot With new applications launching daily and “experts” promoting the next big thing in social media marketing, it is a fast changing and confusing industry for marketers. It doesn’t need to be complicated, but it is important for marketers to think about the larger communication trends that these applications belong to and then decide if the trends are relevant enough to test in their marketing strategy.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Hubspot] A 3-Step Framework for Leading a World-Class Marketing Team
    CMOs can bridge operations between Marketing and Sales by incorporating the following plan, as outlined by HubSpot’s CMO Mike Volpe : Encourage weekly meetings between Marketing and Sales. The marketing landscape has undergone a powerful transformation -- one that puts consumers in charge of the messaging and content that they’re receiving.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2018
    [Hubspot] 60% of People Are Sticking With Facebook, Even After the Latest Data Breach [New Data]
    I asked two of HubSpot's VPs of marketing, Jon Dick and Meghan Keaney Anderson, to weigh in. When Facebook announced last Friday that tens of millions of user accounts had been compromised in a data breach, many of us wondered: Is this the end of the social network giant as we know it? It's not exactly the first major PR crisis involving user privacy to happen -- not even the first in a while.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Hubspot] 3 Core Sales Support Services Your Agency Needs To Offer
    If you're looking for a free CRM to get clients started, you can try out HubSpot's free CRM here. According to 2016 data from Econsultancy , only 22% of businesses are satisfied with their lead to customer conversion rates. That's bad news for a marketing agencies with retainer clients. How many times has your agency generated the agreed amount of high quality leads, but still lost clients because the client's sales team didn't close those leads?
  • HUBSPOT  |  TUESDAY, MAY 6, 2014
    [Hubspot] Handing Over the Keys to Your Company Blog: An Experiment
    With the recent launch of HubSpot''s German blog , we needed to get to know our new audience. As we always preach at HubSpot, building your buyer personas is step one of creating awesome content. We all know that terrifying feeling of losing control. It can make your stomach twist into a thousand knots. So why choose to do something like we did -- hand over control of something as important as our company blog?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Hubspot] How Does Inbound Work for Membership Marketing?
    If you want to bring in new members and keep them active and inspired, delighted members who donate, volunteer, and spread the good word – your organization needs to align its marketing strategies and tactics to HubSpot's custom inbound methodology. Like many other marketing strategies, inbound marketing transcends B2B, B2C, and nonprofit marketing. Inbound marketing isn't just about closing sales. It's about identifying and building trust with people in your target market.
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [Hubspot] How to Use Social Media Data to Improve Paid Search Campaigns
    Connect with HubSpot The following is a guest post by Jared Reed of SteadyRain , a St. Louis-based internet strategy, design and development firm. Sisyphus had it easier. Pay-per-click (PPC) has become so technical, that it’s hard to get a leg up as a newbie. Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon.
  • LEADFEEDER  |  SUNDAY, AUGUST 12, 2018
    [Hubspot] 47 Top Account-Based Marketing Tools for 2018
    HubSpot Pricing: $800/mo. HubSpot has a number of free tools for marketers to use, but the really useful ones for ABM don’t come out until you’re ready to spend $800/month on the platform. That’s when HubSpot’s “Smart Content” feature is unlocked. The Smart Content tool lets marketers deliver personalized content to prospects, and is complemented by a host of other HubSpot tools.
  • TELEVERDE  |  THURSDAY, MAY 31, 2018
    [Hubspot] 5 Superhero Traits of an SDR  
    HubSpot found that 69% of buyers attribute a positive sales experience to “being listened to”. Why are companies adopting the use of a Sales Development Representative (SDR) layer now more than ever? SAP, InsideView, and Yodlee, to name a few, know the power an SDR contributes to success. In fact, one can argue that SDRs are the hidden superheroes of your sales team, not the sidekick.
  • SNAPAPP  |  TUESDAY, OCTOBER 2, 2018
    [Hubspot] Harness the Power of Customer Questions for B2B Lead Generation
    According to HubSpot, 61 percent of B2B marketers in 2018 list “generating traffic and leads” as their top challenge. Lead generation—it’s the workhorse of any B2B revenue stream. The more effective a brand’s lead gen efforts, the more prospects get converted into paying customers. We know what you’re thinking… this isn’t exactly breaking news. What might be however, is the fact that lead generation efforts are one of the biggest obstacles marketers struggle to overcome.
  • HUBSPOT  |  SUNDAY, JULY 8, 2018
    [Hubspot] 21 of the Best Facebook Pages We've Ever Seen
    Want to see how HubSpot uses Facebook? Check out HubSpot's Facebook Page here. With more than 2.20 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses.
  • SNAPAPP  |  THURSDAY, MAY 31, 2018
    [Hubspot] How We Solved our Email Bounce Back Problem with Siftrock
    It currently supports the major marketing automation platforms, including Act-On, Eloqua, Hubspot, Marketo & Pardot, and uses machine learning to monitor and manage auto-replies, as well as human replies. The bounce back: the bane of the demand gen. marketer’s existence. We put tons of care into compiling the perfect email to deliver to a handpicked list for our campaigns. We agonize over the subject line that is going to get our audience to open our email.
  • SNAPAPP  |  THURSDAY, MAY 31, 2018
    [Hubspot] How We Solved our Bounce Back Problem with Siftrock
    It currently supports the major marketing automation platforms, including Act-On, Eloqua, Hubspot, Marketo & Pardot, and uses machine learning to monitor and manage auto-replies, as well as human replies. The bounce back: the bane of the demand gen. marketer’s existence. We put tons of care into compiling the perfect email to deliver to a handpicked list for our campaigns. We agonize over the subject line that is going to get our audience to open our email.
  • LAUNCH MARKETING  |  WEDNESDAY, JANUARY 31, 2018
    [Hubspot] B2B Sales and Marketing Alignment: Why it’s a Must
    According to HubSpot, 73% of leads that get passed on to sales are not contacted and 79% of leads don’t convert. Developing and nurturing B2B sales and marketing alignment is an ongoing challenge that organizations are aware of but, surprisingly, fail to properly address. One explanation might be that it’s easier to ignore problems for which the impact is difficult to assess and measure or the benefits of making changes are considered “nice-to-have” rather than “must-have”.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Hubspot] 5 Real Life Examples of Fantastic Calls-to-Action
    Connect with HubSpot Last week, we rounded up some of the most impressive landing pages out there and broke down why they rock from both a user's perspective and a marketer's perspective. But before visitors even get to your landing page, they're usually beckoned by a call-to-action. And it better be pretty awesome to get them to click.
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Hubspot] Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses
    To help shed some light on how businesses look at redesign frequency, we surveyed 6,000+ HubSpot customers about their redesign plans for the future. Redesigning your website is a great way to get a fresh start. But how do you know when it's actually time to get the ball rolling on an overhaul? Many times, a redesign begins when an executive or marketer begins to feel like the website is outdated.
  • HUBSPOT  |  MONDAY, OCTOBER 4, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Make Love to Direct Traffic
    Connect with HubSpot Yup -- you read the headline right. Avinash Kaushik, author of our top inbound marketing article this week, isn't kidding, and we agree. Kaushik's blog post focuses on the concept of direct traffic and why you should take advantage of the valuable opportunity it offers. Excellent Analytics Tip #18: Make Love to Your Direct Traffic. Author: Avinash Kaushik on Occam’s Razor.
  • LEADFEEDER  |  SATURDAY, MAY 6, 2017
    [Hubspot] What is B2B sales?
    Hubspot) B2B sales reps can spend up to 40% of their time looking for somebody to call. Hubspot) 90% of buyers won’t respond to a cold call. Back to basics. What is B2B sales? What is business-to-business? What does all that actually mean? What should you think when developing your B2B sales? Read this and learn. Source: Forrester Research US Online Retail Forecast, 2011-2016 What is B2B sales? B2B sales is short for business-to-business sales.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 26, 2018
    [Hubspot] How to Look Back & Plan Ahead with Your Marketing Efforts in December
    In fact, according to Hubspot , marketers who calculate the ROI of their strategy are 1.6 The end of the year is an exciting time for marketers. There’s the talk of emerging trends in the year ahead, new products, the latest stats , and can’t-miss conferences to plan for. . But with all the bright and shiny newness a fresh year brings, it’s also an important time to pause and assess your digital marketing strategy as a whole.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Hubspot] Busting 12 Myths about Marketing Automation Tools
    Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Hubspot] How Digital Plagiarism Detection of Your Content Protects Your Business
    Here are common sense tips from Hubspots’ guide to correct attribution online, “How to Cite Sources & Not Steal People's Content on the Internet.” In today’s online marketplace, content is everything. It brings traffic to your website and into your sales funnel, which ultimately drives revenue and growth. According to Forbes , 88% of B2B marketers currently incorporate content in their overall strategy.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Hubspot] 6 Critical Lessons You Need to Learn From Your Sales Team
    HubSpot customers: You can also monitor competitor activity in your own portal by clicking on "Reports" at the top of the page, then "Competitors." Aligning your sales and marketing teams means more than just signing a service level agreement (SLA). While SLAs are a great way to get both teams to collaborate on paper, alignment in practice happens when marketers and sales reps proactively seek to understand each other’s goals, activities, metrics, and obstacles.
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