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  • PUREB2B  |  MONDAY, FEBRUARY 27, 2017
    [Hubspot] Do Prospects Still Appreciate Downloadable Content?
    A great example of a brand using research reports for content marketing is HubSpot with their State of Inbound Report. Without data, content marketing can feel a bit like a high-stakes game of roulette. However, even though engagement rates are generally down , content marketers can take heart that prospects still appreciate useful and targeted content, including downloadables such as whitepapers, ebooks, checklists, guides, toolkits, SlideShare presentations, and the like.
  • LAUNCH MARKETING  |  WEDNESDAY, JANUARY 31, 2018
    [Hubspot] B2B Sales and Marketing Alignment: Why it’s a Must
    According to HubSpot, 73% of leads that get passed on to sales are not contacted and 79% of leads don’t convert. Developing and nurturing B2B sales and marketing alignment is an ongoing challenge that organizations are aware of but, surprisingly, fail to properly address. One explanation might be that it’s easier to ignore problems for which the impact is difficult to assess and measure or the benefits of making changes are considered “nice-to-have” rather than “must-have”.
  • SNAPAPP  |  FRIDAY, JUNE 30, 2017
    [Hubspot] Marketer Unleashed: An Interview on the Impact of Interactive With Skyler Moss
    To me I consider SnapAppl in the same level as our HubSpot for our marketing automation. A few of weeks ago, our CEO, Seth , published a blog post about SnapApp’s new mission: Unleashing the Potential in Every Marketer. . In the post Seth explains: . SnapApp exists to help marketers achieve greatness. And this isn’t just in their programs with cool content and campaigns, or sexy new strategies.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 29, 2015
    [Hubspot] 12 Digital Marketing Experts Share Their Trend-Watching Habits
    Section Editor, HubSpot. And, I like to grab coffee with my teammates at HubSpot to ask them what they’re working on. The ever-evolving digital ecosystem poses a hefty but thrilling challenge to marketers. We thrive on its dynamic nature, but it’s not easy to keep up with the landscape’s flux. Monitoring industry, consumer, and marketing trends requires daily immersion and dedication.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 3, 2015
    [Hubspot] 6 Tips to Increase Your Email Marketing ROI
    Source: Hubspot]. Nataly Kelly – VP of Marketing (Localization), HubSpot. Email is here to stay. It is the preferred mode of communication for the majority of consumers and is the biggest driver of new leads. When used correctly, email marketing is cost-effective and powerful. According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), an increase of 3 percent from last year. Organic search came in as a close second (67 percent).
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Hubspot] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    At HubSpot, one of our primary personas is Marketing Mary, and we know that she typically is a Marketing Manager or a Director of Marketing. Creating buyer personas is an essential part of building a successful inbound marketing strategy. Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2012
    [Hubspot] 7 Signs Your Mobile Marketing Sucks
    Connect with HubSpot "Marketers: Start your engines." That's the call many marketing professionals have taken to heart in the past several months or so as they add a mobile component to their marketing mix. That being said, some have been more successful than others at taking their marketing show "on the road" and leveraging all that mobile marketing has to offer.
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2011
    [Hubspot] 7 SEO Twitter Tips to Rank Better in Search
    Connect with HubSpot This is a guest post written by Lior Levine, a marketing advisor for an American based online company that offers personalized cancer care treatments. Lior also advises for the MA in political science department at the Tel Aviv University.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Hubspot] Busting 12 Myths about Marketing Automation Tools
    Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Hubspot] How to Analyze Your Blog Posts: A Beginner's Guide
    HubSpot customers: Y ou can see all of your marketing channels' individual performance in the Analytics tool.). How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? How many to publish in a week? How to promote them? These are just some of the questions you might have when creating your blog strategy -- and knowing a thing or two about your top performing blog posts will help you find the answers.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2011
    [Hubspot] The 3 Habits of Successful Social Sellers
    Connect with HubSpot This is a guest post by Jeff Molander, author of Off the Hook Marketing: How to Make Social Sell. Jeff answers questions each month live on AskJeffMolander.com and blogs at OffTheHookBlog.com. Be sure to tune to this Target Marketing webinar on June 30, where he'll reveal tips on generating leads using social media. There is a simple way to make social media sell for you.
  • HUBSPOT  |  FRIDAY, OCTOBER 2, 2015
    [Hubspot] Love 'Em or Hate 'Em: 9 Interesting Facts About List Posts
    11 Great Landing Page Examples You'll Want to Copy ( HubSpot ). You see them everywhere. You read them daily. You’ve probably written a few yourself. You’ve also probably gotten tired of them. What are these ubiquitous rulers of the internet content world? List posts. List posts or listicles are articles that are organized around a numbered list. Let me give you a few examples. 4 Ways Animation Can Actually Improve User Experience ( ConversionXL ).
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Hubspot] A Handy Guide to Optimizing Your Social Media Channels
    To truly understand the impact of your post timing, you’ll need a social media publishing tool that can talk directly to your database of contacts (if you’re a HubSpot customer, that technology is already in place ). This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2011
    [Hubspot] 11 Safeguards to Prevent Business Blogging Embarrassment
    Connect with HubSpot You just wrote an awesome blog post. It's well researched, it will help your audience, and the tone is spot on. The excitement to get it on your site is so overwhelming, you scurry over to the 'publish' button and hover over it, about ready to push. Don't make another move. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post.
  • FATHOM  |  TUESDAY, MAY 17, 2016
    [Hubspot] Getting to the Heart of It: CRM Technology
    Hubspot. Customers and clients are at the heart of any good business. Customer Relationship Management (CRM) is what keeps that heart beating. A strategy before it is a technology, CRM puts your patrons at the center of your business, where they should be. It focuses on fostering relationships by maintaining regular, organized contact with clients, customers, former customers, and prospects.
  • IKO-SYSTEMS  |  TUESDAY, JANUARY 26, 2016
    [Hubspot] 5 Quick and Dirty Tips for Cold Emailing
    Hubspot had a response to this dilemma that I found quite useful – simply check out their LinkedIn profile. One of the realities of prospecting is the daunting task of composing cold emails. You have an intimidatingly blank canvass with which to convince your lead that you’re worth talking to. What’s more, this is someone you’ve never spoken with before, who you know little to nothing about. Where do you start crafting an email that will get their attention (in a good way!)
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [Hubspot] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    After a bit of a lull in the space, Eloqua brought attention back to marketing automation in 1999 and inspired competitors such as Pardot , Hubspot , and Marketo to jump into the ring a bit later in 2006. Marketing automation has become a bit of a buzzword. Accordingly, it is a pretty well-known idea at this point. Unlike some buzzwords, though, marketing automation has substance at its root–a lot of substance, in fact.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Hubspot] How Digital Plagiarism Detection of Your Content Protects Your Business
    Here are common sense tips from Hubspots’ guide to correct attribution online, “How to Cite Sources & Not Steal People's Content on the Internet.” In today’s online marketplace, content is everything. It brings traffic to your website and into your sales funnel, which ultimately drives revenue and growth. According to Forbes , 88% of B2B marketers currently incorporate content in their overall strategy.
  • HUBSPOT  |  MONDAY, APRIL 10, 2017
    [Hubspot] How to Build a Productive Company Culture
    HubSpot’s CEO, Brian Halligan, told The New York Times that his best ideas come to him either right before or after a nap. “I’m Every company has a culture, much like every individual has a personality. And like a personality , a company’s culture can develop organically over time. Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal , like productivity. This article is about the latter.
  • HUBSPOT  |  FRIDAY, JANUARY 4, 2013
    [Hubspot] 11 Modern Technologies That Make the Case for Inbound Marketing
    Ask any HubSpot marketer: Music services like Pandora and Spotify have helped us get through quite a few long days of content creation. If you're relying heavily on old-school marketing tactics -- radio and TV commercials, cold calling, email spamming, direct mail, that sort of interruptive stuff -- you might be seeing a decrease in the success of your efforts. Because consumers are getting smarter at blocking you out, and they have been for quite some time.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Hubspot] How to Use the New Twitter Archive to Analyze Your Marketing Tweets
    For example, I ran a quick analysis of HubSpot's Twitter activity so far today, and here are the trends for our account: You can see that today, we've been talking about blogging, email, newsjacking , etc. Today, Twitter said good morning to the world by announcing that users will soon (if not already) be able to download an archive of all their tweets from the beginning of time. Well, from the beginning of whenever they started tweeting, that is.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Hubspot] How to Fuel Lead Generation With Facebook Contests
    Connect with HubSpot This is an excerpt from our new ebook, Beyond the Facebook Business Page. Download your free copy to get more valuable insights into using Facebook for marketing. A recent Exact Target study showed that the number one reason people will ‘Like’ a Facebook Page is to be notified of special offers and promotions. With that in mind, it’s not a bad idea to consider running a contest on your Facebook Page.
  • HUBSPOT  |  MONDAY, JUNE 28, 2010
    [Hubspot] A B2B Guide for Blogging Lead Generation
    Connect with HubSpot With all of the online buzz today about social media, blogging may seems like an old idea to some businesses. However, for many, it is still a new frontier. I previously took a deep look at leveraging Twitter for lead generation as the first in our series of social media lead generation articles. Today, let's take a deep dive into business blogging to ensure your business is doing everything it can to leverage its business blog for lead generation opportunities.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Hubspot] How to Convince Your Boss to Invest in Social Media Marketing
    Download and show your boss HubSpot’s 2013 State of Inbound Marketing report, which clearly shows that social media marketing is on the rise. This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand.
  • HUBSPOT  |  FRIDAY, OCTOBER 26, 2012
    [Hubspot] Why You (Yes, You) Need to Create More Landing Pages
    Plus, I hear HubSpot has a pretty sweet and easy-to-use Landing Page tool (*wink wink*). "Who, me? More landing pages , you say? But I've already got some of those floating around my website." BUT WHERE ALL THE LEADS AT?! Several months back, I wrote an article about why landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you probably 'get' why they're important.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Hubspot] Take the Inbound Marketing Personality Test
    Connect with HubSpot If your marketing strategy had a personality type, what would it be? Popular in the field of psychology, the MBTI (Myers-Briggs Type Indicator) is the world’s most widely used personality assessment test. The questionnaire is designed to measure personality by evaluating preferences in how people perceive the world and make decisions, and it is based on 4 scales: Extraversion/Introversion, Sensing/Intuition, Thinking/Feeling, and Judging/Perceiving.
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Hubspot] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    Working with clients like Hubspot, LinkedIn, and Marketo, ThinkWarwick knows that great tools make for a more reliable, stress-free content development process. “We Creating stellar content isn’t a matter of putting words, images, and interactive content together on a screen. It requires careful planning, research, and talent – with the help of some great tools along the way. These tools assist all throughout the process – from planning, to assigning, to execution and delivery.
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Hubspot] 10 Places You Can't Afford to Publish Mediocre Marketing Copy
    The Content Marketing Deluge ," from HubSpot partner Velocity Partners. We all know that you can't skimp on hiring great writers if you're looking to adopt an effective inbound marketing strategy. Hey, those blog posts aren't going to write themselves! But aside from writing a killer marketing email , an insightful blog post, a mind-blowing ebook, there are other, smaller, easily passed over areas in your marketing where killer copy is a must.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2011
    [Hubspot] 6 Steps to Implementing an Effective Lead Management Process
    Connect with HubSpot This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Lead management bridges the gap between marketing and sales. It’s a customer acquisition process which identifies potential buyers (leads), educates them, engages with them, and when the leads are considered qualified, get passed from marketing to sales.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2011
    [Hubspot] How to Use Online Video for Business with @SteveGarfield [@InboundNow #17]
    Connect with HubSpot Steve Garfield, the online video ninja, joins us for episode 17 of Inbound Now. Steve is the author of Get Seen: Online Video Secrets to Building your Business and is one of the web's first video bloggers and a mastermind when it comes to all things online video. In the episode we talk about: Why companies should start producing video content. Some of the biggest video mistakes to avoid. W hy the content and the passion behind video content is a key component.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Hubspot] 10 Inbound Marketing Myths It's Time to Leave Behind
    It might sound scary to commit to $1,000/month for software (like HubSpot ) but when your results come faster and you''ve made six figures in sales as a result of the program, you won''t care how much the software costs. Many things in life and business are misunderstood and under-appreciated. Professional athletes make playing a sport look easy but you don''t see the hundreds of hours of training that occurred behind the scenes. After all, it''s just putting a ball in a hoop, right?
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Hubspot] 13 Paid Search Pitfalls That Kill Your Conversion Rate
    Connect with HubSpot Running a paid search campaign is not easy, and the best way to do it is certainly not intuitive. However, there are some important practices to help ensure that your PPC campaign drives the highest lead-to-customer conversion rates possible. Trada’s webinar , "13 Ways You’re Killing Your Conversion Rate" lists some of the pitfalls that could cause your paid search campaign to take a turn for the worse. Make sure you steer clear of these harmful tactics.
  • LEADFEEDER  |  SATURDAY, MAY 6, 2017
    [Hubspot] What is B2B sales?
    Hubspot) B2B sales reps can spend up to 40% of their time looking for somebody to call. Hubspot) 90% of buyers won’t respond to a cold call. Back to basics. What is B2B sales? What is business-to-business? What does all that actually mean? What should you think when developing your B2B sales? Read this and learn. Source: Forrester Research US Online Retail Forecast, 2011-2016 What is B2B sales? B2B sales is short for business-to-business sales.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Hubspot] How a Small VC's Commitment to Content Made a BIG Difference
    HubSpot's 2012 State of Inbound Marketing research shows that customer acquisition is directly correlated with blogging frequency; 66% of businesses that blog have acquired a customer through their blog. This is a guest post written by Brian Zimmerman. Brian is managing director of OpenView Venture Partners , an expansion-stage venture capital firm focused on providing technology companies with deep operational support. You can follow Brian on Twitter @BrianZimm1.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Hubspot] 7 Tips for Making Your Transactional Emails More Personal
    While marketing automation platforms like HubSpot have great emails to begin with, I guarantee there are ways you can make them more personalized that result in better open rates, more click-throughs, happier customers, and more business. As marketers, the gospel of "value" is drilled into our heads before we write our first blog post. Providing value to site visitors, prospects, and customers is the cornerstone of inbound marketing, but it's easy to forget about transactional emails.
  • B2B PR SENSE  |  SATURDAY, AUGUST 19, 2017
    [Hubspot] Calls to Action: How to Motivate Your Audience
    Magdalena Giorgieva from HubSpot discusses CTAs from a semantics perspective in 10 Best Practices to Optimize the Language of Your CTAs. [Editor’s Note: One of our most popular posts is one we published on Calls to Actions. While the original post is still relevant, I've updated this post with some additional tips. Enjoy! ]. CTAs sit at the threshold between loyal readers and those readers becoming B2B leads. Many factors affect whether a reader passes this threshold.
  • HUBSPOT  |  SATURDAY, AUGUST 30, 2014
    [Hubspot] Inspirational Quotes From the World's Top CEOs [SlideShare]
    10) Brian Halligan, HubSpot CEO. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. As living, breathing professionals, we’re often bound to repeat our past mistakes. That’s one of the reasons looking back through history is so important -- it’s a great way to prevent the repetition of past mistakes, and the knowledge gained can be advantageous moving forward. The problem with business today?
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Hubspot] 40 Essential SEO Terms Marketers Should Know [Glossary]
    Connect with HubSpot Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. 40 SEO Terms You Must Know!
  • STRATEGIC-IC  |  MONDAY, OCTOBER 23, 2017
    [Hubspot] The Benefits of Growth Driven Design For Your Website
    Trialta are a Gold HubSpot Partner Agency based in Germany. What are the benefits of a Growth Driven approach to web design? We explore how GDD works and why should you consider it for your next web project. Understanding Growth Driven Design. Are you happy with your website? Is it working the way it should; i.e. does it provide a clear user experience and offer clear value to visitors?
  • HUBSPOT  |  THURSDAY, JULY 14, 2011
    [Hubspot] 4 Steps to Motivate and Scale Your Blogging Program
    Connect with HubSpot This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. In order to get my startup off the ground, blogging and guest blogging was one of my most effective tactics I used to build traffic. In fact, over the past 4 months, I have written about 100 guest posts for various social media and design blogs. Firstly, I have to admit, I have always feared writing a bit in the past.
  • HUBSPOT  |  THURSDAY, JANUARY 27, 2011
    [Hubspot] Podcasting for Business & Email Marketing Best Practices w/ Christopher S. Penn [@InboundNow #5]
    Connect with HubSpot In episode 5 of Inbound Now , Christoper S. Penn ( @cspenn ), vice president of strategy & innovation over at Blue Sky Factory joins us to share some valuable insights on podcasting and email marketing best practices. Chris is an avid blogger and has been in the podcasting game since it's inception in early 2004. In this episode we talk about: Podcasting for Business - the dos and don'ts, how to get started with it.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Hubspot] 8 Personalities to Look for When Assembling a Content Team
    But there’s technology out there that can benefit the taskmasters of the world, like the Projects app in your HubSpot software. Not having enough of the right people on your content team is a problem for many of today’s marketers. In fact, 38% of B2B marketers say HR and staffing issues are responsible for delayed success in content marketing , and 22% blame a lack of training and education.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Hubspot] 15 Ways to Drive More Home Page Conversions Without Reinventing the Wheel
    HubSpot recently shared this list of emotional words that could help you to get started. If you're serious about generating leads through your website, you'll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to take. That's great, but it's surprising how many people miss relatively straightforward opportunities to drive conversions on their home page.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 27, 2015
    [Hubspot] Pleased to Beat You: The Stories Behind 5 Epic Brand Rivalries
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. A few weeks ago, Burger King propositioned McDonald's in an effort to press pause on what it called the "burger wars" and support the International Day of Peace on September 21. Its grand idea for bringing together the two chains fighting for market share? The creation of the McWhopper.
  • HUBSPOT  |  WEDNESDAY, MARCH 23, 2016
    [Hubspot] The One Management Mistake That Causes 76% of Employees Not to Trust Their Boss
    As HubSpot's co-founder and CTO Dharmesh Shah once said, "Today, power is gained by sharing knowledge, not by hoarding it.”. Too often we hear of managers leaving employees in the dark, holding company performance data and information close to their chest. Maybe they think their employees don’t care or that the extra information will be distracting. Maybe they think that level of information is for executive-level decision makers only.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Hubspot] How to Protect Your Website Content From Future Panda Updates
    Connect with HubSpot This is a guest post by Amy Balliett, the co-founder of ZippyCart.com , a website focused on providing non-biased and thorough shopping cart reviews for the ecommerce merchant. Balliett is also the co-founder of Killer Infographics, an infographic design firm based on Seattle.
  • HUBSPOT  |  THURSDAY, FEBRUARY 10, 2011
    [Hubspot] How Traditional PR Is Becoming More Social @PeterShankman [@InboundNow #7]
    Connect with HubSpot In episode #7 of Inbound Now, Peter Shankman is founder of Help a Reporter Out (HARO) joins us to share some PR tips and insights. Peter is the author of two books: Customer Service: New Rules for a Social Media World and Outrageous PR Stunts That Work And Why Your Company Needs Them. He currently runs his own agency The Geek factory, Inc. In the show we chat about: The story behind HARO. How PR is changing. Fan questions like "Is traditional PR dead?".
  • LEADFEEDER  |  SUNDAY, APRIL 1, 2018
    [Hubspot] 70 B2B Facebook Ad Examples to Inspire Your Next Campaign
    Hubspot Hubspot appeals to Facebook users by promoting its “100% free forever” CRM. Are you creating a Facebook ad campaign and need some inspiration before you get started? Then, you’re in the right place. Just about anyone can go to Facebook and set up a campaign in a few minutes. But there’s a lot more that goes into creating a successful campaign without wasting a ton of money — and it all starts with the ad.
  • CHIEFMARTECH  |  TUESDAY, MAY 31, 2016
    [Hubspot] The disruptive effects of accelerating waves of marketing technology
    Two examples from the marketing automation wave are HubSpot and Marketo (which was just acquired by a private equity firm ), neither of which is profitable, even after 10 years. STAY TUNED at the end of this post to learn about the upcoming INAUGURAL EPISODE of chiefmartecTV , which will be covering this topic with David Raab on June 10.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Hubspot] Answers to 10 Email Marketing Questions You Were Too Afraid to Ask
    Your email marketing provider might be able to help you with this one ( HubSpot customers, for example, can test emails for different providers right within the tool). When I first started out with email marketing, I felt lost. I had been handling the blog and social media accounts, then suddenly I had to take on some email duties.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Hubspot] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    Instead of hearing from the HubSpot team why we thought our conference was great, these posts let you hear when the event was a can't-miss opportunity from actual attendees. Ticket Sales Tip #1: Get Cyndi Lauper to perform at your event. Just kidding. But you may have heard that we're in the heat of planning the biggest inbound marketing conference ever (at which Cyndi Lauper is indeed performing) -- INBOUND 2012. And part of that planning means, obviously, driving ticket sales.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Hubspot] Just Finished Serial? Here Are 11 Podcasts Every Marketer Should Listen To
    Check out HubSpot''s new podcast called The Growth Show. The Internet is an extraordinarily personal medium. People own or use personal devices; rarely is it a shared experience. Occasionally, something unique will come along to revolutionize the way we do things. I first heard of the Serial Podcast from my wife. On our drive from Denver to Dallas to celebrate Christmas, she asked if I’d like to listen to it. We streamed it through our iPad and listened to it together.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Hubspot] Is It Finally Time to Bid Adieu to the Press Release?
    BrewPR’s clients include charity: water, whose CEO, Scott Harrison, gave the final keynote at HubSpot’s INBOUND conference in August.) I have a confession to make. When I was a reporter at Newsweek, I received literally thousands of press releases via email -- and I deleted almost every single one of them without even opening them. Basically, I used my Newsweek email account as a filter. My “real” email was my personal Gmail account.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 6, 2013
    [Hubspot] Advice to Millennials: How to Build a Successful Career
    Those who put out content each day (HubSpot would tell you this), will be able to gain more opportunities and position themselves for success. Dan Schawbel is a Gen Y career and workplace expert, the founder of Millennial Branding and the author of the new book, Promote Yourself: The New Rules For Career Success (St. Martin’s Press). He is also the #1 bestselling author of Me 2.0 and was recognized on both the Inc. Magazine and Forbes Magazine 30 Under 30 lists.
  • SNAPAPP  |  MONDAY, DECEMBER 4, 2017
    [Hubspot] 54 Content Marketing Stats to Guide Your 2018 Strategy
    For example, HubSpot collects eight fields in exchange for an ebook, while some companies only require an email address. . . #24. LinkedIn is 277% more effective for lead generation than Facebook or Twitter - Hubspot. . . . . With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. .
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Hubspot] 10 Reasons You're Not Hitting Your Leads Goal This Month
    Connect with HubSpot As a marketer, you're all too familiar with the infamous lead gen goal. And if you're anything like us, you obsess over this number. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). And even if you hit your goal this month, the glory won't last very long. As soon as the month ends, a new one begins, and you'll need to hit your goal yet again. Oh, the horror!
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Hubspot] How to Launch a Google AdWords Campaign the RIGHT Way
    Connect with HubSpot So you’ve decided to try out a pay-per-click (PPC) campaign for your business. Awesome! Paid search is an extremely powerful tool and a valuable asset for enhancing your company’s online presence. But let’s be honest here – Google AdWords can be a little intimidating when you’re just starting out. There are a handful of decisions to make when you’re setting up your campaign, and it’s not always clear how to approach them.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2017
    [Hubspot] The Art of Managing a Flexible Schedule
    Here at HubSpot, our culture promotes a healthy dose of employee autonomy and flexibility. Ah, autonomy. Isn't it grand? No defined time when you have to arrive at the office. No guilt over having to leave early for your kid’s recital. And if you’re not feeling well or the roads are bad, no problem -- just work from home. But is it ever really that simple?
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Hubspot] 6 Signs Your Email Newsletter is Failing (and How You Can Fix It)
    HubSpot customers, here''s a tutorial on how to set yours up. If I had to take a guess, I''d venture to say that 90% of marketers have been pressured at some point in their job to have an email newsletter. Your boss is convincing. She says that email newsletters are a one-size-fits-all solution to your email marketing problem. Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer " delightion " all in one swoop. So you give in.
  • HEINZ MARKETING  |  MONDAY, FEBRUARY 5, 2018
    [Hubspot] Sales Pipeline Radio, Episode 101: Q&A with Ryan Bonnici
    You have been at Microsoft, at Exact Target, at Salesforce, at HubSpot. You reference the work that you guys did at HubSpot. The thing that was quite different at HubSpot and, I mean, at any software company that I’ve worked at is that the product typically can’t be used until someone buys the product. I feel like I’ve learned 85% of everything I know about marketing from him and from the HubSpot marketing team from when I was there.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Hubspot] 7 Steps to Becoming a World-Class Real-Time Marketer
    From a nuts and bolts perspective, this might mean using a social media monitoring or engagement tool like HubSpot or HootSuite (which integrate with each other , by the way). Lately, real-time marketing is the buzzword du jour. While the notion of real-time marketing has been around since the mid-nineties, the practice gained steam after Oreo's "Dunk in the Dark" ad was created immediately following the power outage during this year's Super Bowl.
  • HUBSPOT  |  SUNDAY, APRIL 26, 2015
    [Hubspot] How to Build Inbound Links the White Hat Way
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. As a result of the recent Penguin updates , link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Hubspot] How to Quickly Write a Blog Post When You're In a Time Crunch
    Here are some ready-made tweets: Click to tweet: How to Quickly Write a Blog Post When You''re In a Time Crunch - [link] by @DianaUrban at @HubSpot #blogging. Blogging is key for driving traffic to your website from search engines and social media channels. It will establish you and/or your company as an industry thought-leader, and you''ll get the opportunity to rank for search queries with every blog post you write.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2012
    [Hubspot] Ad Copy Must-Haves That Make or Break a PPC Campaign
    Connect with HubSpot Writing ad copy isn’t sexy. Typically done using a program like Excel (boring), it’s easy to just go through the motions and write copy that “will do.” ” While almost any ad copy you write will probably be okay , that kind of mediocrity won’t help you stand out and get the kind of performance you expect out of your paid search campaigns. Remember, your ad is competing with 10 other paid ads, as well as organic listings.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Hubspot] 6 Ways to Spice Up Bland Email Marketing Campaigns
    Connect with HubSpot This is a guest post written by Kimberly Lindquist. Kimberly is a project manager and in-house social marketer at ListEngage , a full service interactive marketing firm. She can be found tweeting about marketing, content, Boston, and other ramblings @lindquik. Do you remember creating your first email marketing campaign?
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2016
    [Hubspot] Data Journalism: A Simple Guide for Marketers
    HubSpot Research. For as long as we can remember, newsrooms have used data to support their stories. Whether it's elections, global warming, or Oscar predictions, writers and reporters dig deep for facts and statistics that'll add credibility to their claims. However, in recent years, data journalism has become the norm in almost every industry.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Hubspot] How to Enhance Your Marketing Videos With Analytics
    Connect with HubSpot Creating video content can be a grueling process, leaving marketers with carpal tunnel from hours upon hours of editing and fine-tuning. On top of the production process, marketers stress about video promotion to enable people to find it , like it, and share it. Lucky for you, YouTube recently launched an improved and more thorough analytics report to help you understand what's working and what isn't with your video marketing efforts.
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Hubspot] Solving the Inbound vs. ABM Contest with Content
    Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. We are marketers, so we’re used to ever-changing marketing “buzzwords.” ” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. The Age of Inbound. Three years ago, when I joined Kapost we were out educating the marketplace on inbound marketing.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Hubspot] What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
    In our post below from HubSpot, we asked followers to tag their office coffee buddy. Here's an example from HubSpot's Instagram account. Instagram isn't just a go-to social network for individuals anymore. Many marketers have caught wind that it's a powerful social network they need to have some sort of presence on.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Hubspot] 12 Bad Habits That Are Making You Less Productive
    Image Credit: HubSpot Sales Blog. You have a set amount of time to browse a certain website per day, and after that time expires, you'll get this message in your browser: Image Credit: HubSpot Sales Blog. Biting your nails. Chewing with your mouth open. Speaking before you think. This is the kind of stuff we usually think about when we think of "bad habits.". But what about the bad habits that are hurting your performance at work?
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Hubspot] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Hubspot] What Is Digital Marketing?
    At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. With digital marketing, you can see the exact number of people who have viewed your website’s homepage in real time by using digital analytics software like HubSpot. People spend twice as much time online as they used to 12 years ago.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Hubspot] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    In the example below, we posted a photo of a latte to the @HubSpot account and asked our viewers to tag their office coffee buddy. Here's a post from @HubSpot's account using the #MotivationMonday hashtag: Once you build up a bit of a following, you can try creating your own hashtags -- like your company name or a slogan that applies to a lot of your photos. You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Hubspot] The 45 Inbound Marketing Terms You Should Know [Glossary]
    Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. HTML is the foundation that the majority of webpages are built on, sort of like what you’re reading here on the HubSpot blog!
  • LEADCRUNCH  |  MONDAY, MAY 21, 2018
    [Hubspot] The Truth About Intent Data
    If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. What Google, Facebook, and B2B Media Companies Don’t Want You to Know. When I first heard about third-party intent data five years ago, I loved the idea. While I still encourage the use of this data source, I have a feeling the hype train might be steaming you off the edge of a steep cliff.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2011
    [Hubspot] 3 Strategies for Getting Found in a Mobile World
    Connect with HubSpot The following is a guest post from James Agate , SEO Director and founder of UK SEO Consultancy Skyrocket SEO. The Mobile Opportunity. By 2012, 20% of all search engine queries will be via a mobile device (source). 200 million Facebook users access the social network via their mobile (source). M-commerce spend is predicted to hit $119 billion by 2015 (source).
  • HUBSPOT  |  FRIDAY, APRIL 27, 2012
    [Hubspot] 7 Clever Email Campaigns That Get Customers Buying Again
    Take a look at how HubSpot customer Shar Music gets in touch with customers who have almost completed a purchase on their website, but abandon their shopping cart at the last minute. If you have a great product, customers will probably want to buy from you again. But that doesn't mean they'll always remember to. People are busy; no matter how much they love you, sometimes it's just hard to keep in touch, you know?
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, NOVEMBER 16, 2017
    [Hubspot] Why Marketers Need to Think Like Data Scientists (And How to Do It)
    HubSpot, LinkedIn, SlideShare, and Facebook, among others, use JavaScript tracking code to enable you to follow people “from your content through to your website.”. Your company may not employ data scientists today. And you might be fine with that. Consider, though, that if you’re not working with a data scientist or at least thinking like one, you’re missing something: the ability to say “I know” instead of merely “I think.”.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Hubspot] How to Create 360-Degree Video: The Ultimate Guide
    When you share a 360° video, you're asking the viewer to take a larger role in experiencing it,” says Matthew Watkins, HubSpot’s senior video editor and animator. There's something to be said for a truly remarkable experience. Whether it's a great party, the trip of a lifetime, or a particularly hilarious comedy show, having lived through it makes us want to talk about it. We share these experiences.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Hubspot] 7 Companies That Totally 'Get' Their Buyer Personas
    One of HubSpot's customer, Goodbye Crutches, actually has four buyer personas! One of the first things any marketer needs to figure out is who the heck they're marketing to. That exercise has come to manifest itself in what we in the biz call a " persona ," and there are some companies who have done an excellent job at not just figuring out who their target customer is, but marketing to them in just the right way.
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Hubspot] The Marketer's Guide to Pinterest SEO
    For more detailed information about how use Pinterest's new business accounts, check out the free HubSpot ebook, A Guide to Pinterest's New Business Accounts here. In fact, HubSpot Social Media Scientist Dan Zarrella researched 11,000 pins and found that the most re-pinned and commented on items were accompanied by descriptions ranging from 200-310 words.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Hubspot] 4 Tried and True Marketing Automation Recipes for Better Email Nurturing
    In our marketing at HubSpot, we drink our own Kool-Aid and use our own marketing automation software , and in doing so, we’ve uncovered a set of core lead and customer nurturing “recipes” that are especially effective at nurturing our visitors from prospects to leads to customers to evangelists. Research from MarketingSherpa shows that the email marketing strategy for most B2B marketers still predominantly revolves around sending mass emails to a marketer’s entire mailing list.
  • HUBSPOT  |  FRIDAY, JANUARY 6, 2012
    [Hubspot] How You (and Rick Santorum) Can Fix a Damaged Search Reputation
    Connect with HubSpot Some of you have likely heard about Republican presidential candidate Rick Santorum's Google problem. It's been in the making since 2003 when columnist Dan Savage took advantage of his knowledge of the workings of the web to redefine "Santorum" to mean something sexually explicit. If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. You'll quickly be caught up to speed.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Hubspot] 10 Ways to Rock PR Like an Inbound Marketer
    Connect with HubSpot Public relations isn't easy to master, especially when it comes to media relations. The smallest event can lead to the biggest news coverage ever, and the proudest moment of a business' career might only become a short article in the back of a local newspaper. The mantra of an inbound marketer is to get their message out without interrupting people along the way. So how does a company do great PR while still maintaining inbound marketing best practices ?
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Hubspot] 5 Online Marketing Tips Every Financial Advisor Should Know
    If you're a marketer in the finance industry, you'll love HubSpot's Little Book of Inbound for Finance Marketers. According to a study by Hearts and Wallets , there is a significant gap in trust between consumers and financial institutions. In fact, only one in five investors reported that they actually trust their financial advisor.
  • HUBSPOT  |  TUESDAY, FEBRUARY 12, 2013
    [Hubspot] Help! My Sales Team Thinks Our Inbound Leads Suck
    Sales Rep: “Hi, Mary, this is Mark from HubSpot [pause because at this point Mary may start telling you how much they love your content and your company]. I must have had the following conversation at least 50 times last year: “Mark, we love inbound marketing. We’ve completely overhauled our marketing so it aligns with the way prospects buy today , and we’re generating 10 times the leads we did in the past. It's awesome. But my sales team does nothing but complain about these leads.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2018
    [Hubspot] International SEO: How to Optimize Your Website for Other Countries
    For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys. If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. There are several important decisions you need to make when bringing your content to an international audience.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Hubspot] Erin Go Bragh: How St. Patrick's Day Celebrations Were Shaped by Marketing
    In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. There’s a special breakfast for the who’s-who of local government. There are green bagels. And there’s a lot of beer. We like to think of that as a very traditionally Bostonian way of celebrating St. Patrick’s Day. And we’re not alone -- in Chicago, for example, they dye the river green. But we’ve got news. That word, “tradition”?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Hubspot] 3 Awesome Uses of Paid Search Campaigns
    Connect with HubSpot The following post is an adapted excerpt from our new ebook, An Introductory Guide to Paid Search. To learn more about paid search, download the free ebook here! Once you have a fundamental understanding of how paid search works , there are at least a few different ways you can use it that are not quite as obvious as the main purpose, which is to enhance your company's online presence and drive more traffic to your site.
  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Hubspot] How to Get Your Executive Team Active in Social Media
    If you''re a HubSpot customer, maybe set up a dedicated email alert in your Social Inbox. As a savvy inbound marketer, you already know that social media is a must-have in your marketing strategy. You’ve spent time looking at what channels work best for your company, creating the best content you can for those outlets, and aligning the social media goals to the business'' bottom line. You live and breathe social media every day on the job.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Hubspot] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    To help dissect some of these future trends, we invited WordStream Founder Larry Kim and ClassPass CMO Joanna Lord to have a discussion with HubSpot's VP of Marketing, Kieran Flanagan , via YouTube Live. Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. And after reading the 2016 State of Inbound report, it became clear that inbound was beginning to change at a pace more rapid than anything we've seen before.
  • HUBSPOT  |  FRIDAY, MAY 4, 2012
    [Hubspot] 25 Little Details That Will Make a BIG Difference at Your Next Event
    At HubSpot events , for example, our employees can often be found wearing bright orange track suits. Throwing a killer marketing event takes tremendous planning and resources; you have to think about attracting PR coverage , turning conversations into sales , and even how you'll integrate inbound marketing throughout the thing. But you're a pro -- wouldn't forget big components like that when planning your event. The smaller details, however, are likely to escape.
  • TERMINUS  |  TUESDAY, NOVEMBER 14, 2017
    [Hubspot] 5 Essentials for Creating Effective Partnerships [Video]
    As an example of this, Sangram Vajre said that he manages every point of communication with Terminus’ HubSpot partnership. Editor’s Note: This post was written by Tim Kopp , a General Partner with Hyde Park Venture Partners, and was originally published on his website, CMOVC. Previously, Tim spent nearly 20 years in operating roles.
  • HUBSPOT  |  WEDNESDAY, MAY 4, 2016
    [Hubspot] The New Manager's Guide to Effective Leadership
    Register now for HubSpot’s new career growth assessment and we'll notify you when it's ready.). Congratulations! You’ve recently been promoted to a new position as a manager. You now have a team, perhaps the opportunity to hire, and the chance to guide and grow your new direct reports. Are you ready for this? You may be feeling excited, afraid, nervous, or empowered.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Hubspot] 8 Mistakes That Kill Lead-to-Customer Conversions
    Connect with HubSpot Marketers spend plenty of time fretting over what sometimes seems like a lofty lead generation goal. But luckily (for the leads and the sales organization), marketers are also still thinking about what happens to those leads once they enter the CRM.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Hubspot] 9 Ways to Truly Suck at Lead Management
    Connect with HubSpot Pop Quiz: Name your most important job as a marketer. Yes, creating brand awareness is important. Building brand loyalty is up there, too. And yes, you oversee ad development, PR, and customer satisfaction surveys, to name just a few things on your "To Do" list.
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Hubspot] 5 Ways to Totally Suck at Lead Nurturing
    Connect with HubSpot Let's say you've done an awesome job of creating content , optimizing it so it ranks well in search engines, promoting it on social media, getting traffic to your site, and converting that traffic into leads. (Go Go you!) But now it's time to figure out how to effectively nurture those leads so your sales team can convert more of them into money-making sales.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Hubspot] Marketing Leaders: 7 Reasons You Need to Run Social Media for Just One Day
    The volume of mentions we get, the volume of posts we publish, even the software we use ( it''s HubSpot , but it''s improved so much since I last really used it). I''m a marketing manager -- that means I love and have expertise in marketing, but rarely get to actually do it myself. But last month, my social media manager moved into a new role, leaving the duty of running all of our social accounts unclaimed.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 7, 2012
    [Hubspot] The Ultimate Guide to Using Animated GIFs in Your Marketing
    Here is how Cinematographs used animated GIFs to show the making of Dogfish Head's new strawberry-and-honey-flavored Tweason'ale : HubSpot Features an Animated GIF on a Landing Page. Animated GIFs. Think they're just for internet geeks? Think again. The fact is, animated GIFs have dominated the world of online memes for some time now, going viral across social media and blogs many times over.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 2, 2015
    [Hubspot] No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016
    According to new research from HubSpot , 37 percent of B2Cs and 24 percent of B2Bs say their biggest challenge is in identifying the right technology for their needs. HubSpot found similar results in its survey of B2B and B2C marketers: 52 percent of B2Cs and 51 percent of B2Bs say their ability to prove the ROI of marketing investments remain a top challenge. Technology covers a wide range of stuff we use today. The smartphone in our pocket.
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