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  • HUBSPOT  |  FRIDAY, JUNE 4, 2010
    [Hubspot] A Foodie's Guide to Inbound Marketing
    Connect with HubSpot When I'm not working, my passi on is food; eating it, cooking it, reading about it and talking about it. So naturally, it's started to invade other parts of my life -- including how I think about inbound marketing. Earlier this week while we were out having a dinner, a friend asked "I don't get Inbound Marketing. What exactly is it?"
  • HUBSPOT  |  MONDAY, MAY 31, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Link Valuation
    Connect with HubSpot Generating inbound links to your website is an important factor in search engine optimization. But if you think any inbound link is just as valuable as another, you might want to check out the article at the top of our list this week, which goes to show that not all links are created equal in the eyes of search engines.
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Blogging Motivation
    Connect with HubSpot As with any new endeavor, personal or professional, staying motivated to stick with it during the early days when times are especially tough is, well, especially tough. Now that you've started to settle into your Monday, we hope you'll enjoy some of our favorite articles you may have missed in your RSS Reader last week. Our top article offers some useful tips for staying motivated during those trying, early months of blogging.
  • HUBSPOT  |  MONDAY, MAY 10, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Geo-Marketing
    Connect with HubSpot Whether you're talking about location-based , mobile, local search, or geo-marketing, the ability to segment your message by location is one of the newest developments in marketing. New technologies now give you the opportunity to reach specific audiences based on their geography. Are you taking advantage of it?
  • HUBSPOT  |  WEDNESDAY, MAY 5, 2010
    [Hubspot] Why You Should Run Your Business Like Silicon Valley, Not Soviet Russia
    Connect with HubSpot Suppose you've been running your business for 15 years -- plugging along, building relationships with customers, making money, saving money, reinvesting money and growing your business. Then one day a new competitor appears. It seems too inexperienced to be a real threat, but it puts up a website, starts a blog that gets some traction, creates a Facebook page -- then before you know it, it starts stealing your customers. You have a Facebook page. You have a website.
  • HUBSPOT  |  MONDAY, APRIL 26, 2010
    [Hubspot] 3 Ideas for Creating Quality Link Bait Content
    Connect with HubSpot Lots of content savvy marketers will talk endlessly about that the best ways to build links. Many will tell you that the best way to do this is to create excellent, compelling, unique content on a regular basis, optimize and promote it. This method does have one inherent and obvious problem associated with it. Great content still relies on external forces, in the form of 3rd party webmasters, to pick up on your content and link to it.
  • HUBSPOT  |  MONDAY, APRIL 26, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Social Media Jerks
    Connect with HubSpot When referring to examples like the Pampers diaper fail or the classic Kryptonite Lock crisis , we're all trying to steer clear of the same thing: bad use of social media. To jump-start your Monday, let's take a look at the top inbound marketing articles of the past week, the first of which discusses some ways you and your company can act like a social media fool.
  • WEBMARKETCENTRAL  |  MONDAY, NOVEMBER 9, 2009
    [Hubspot] Will Content Marketing Kill Trade Publications?
    Marketers today are relying more on producing thought-leadership content to attract prospects than on traditional in-your-face advertising, according to a recent study reported by HubSpot. Content marketing is all the rage. Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere.
  • HUBSPOT  |  MONDAY, AUGUST 2, 2010
    [Hubspot] 8 Steps to Build An Inbound Marketing GamePlan
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog.
  • HUBSPOT  |  FRIDAY, MAY 27, 2011
    [Hubspot] 4 Criteria to Screen for Modern Marketing Talent
    Here at HubSpot, we've been doing a lot of that lately. Connect with HubSpot With the economy starting to show signs of life , marketers may be getting a bit more flexibility and budget to hire full time or even contract marketing talent. We just hired two new marketers last week, and that means we've been getting a lot of resumes online, via referrals, and more.
  • HUBSPOT  |  THURSDAY, MARCH 3, 2011
    [Hubspot] 7 Missed Social Media Lead Generation Opportunities
    At HubSpot , we have found that putting CTAs at the end of blog posts works well to increase lead generation. If you are a HubSpot customer or trial user, you can now do this very easily. Connect with HubSpot In the world of inbound marketing and social media, lots of fluffy terms like engagement and conversation get thrown around. But for marketers social media should be about one thing: leads.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [Hubspot] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    This is why larger vendors, like HubSpot, are entering the market with watered-down versions of predictive scoring, which is helping to broaden awareness for the opportunity. This Q&A with Infer’s Sean Zinsmeister was originally published on MarTech Advisor. Predictive analytics for B2B sales and marketing has certainly “crossed the chasm”, but it’s still in the early adopters phase of the product development lifecycle, and will continue to mature.
  • VIEWPOINT  |  THURSDAY, MAY 10, 2012
    [Hubspot] PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence
    On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Today's PowerViews guest is Christopher Hosford. Christopher is an award-winning business writer and editor based in New York City. He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc.
  • VIEWPOINT  |  THURSDAY, MAY 10, 2012
    [Hubspot] PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence
    On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Today's PowerViews guest is Christopher Hosford. Chris is an award-winning business writer and editor based in New York City. He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc.
  • VIEWPOINT  |  TUESDAY, MARCH 6, 2012
    [Hubspot] CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
    Brian Halligan, CEO and Founder of HubSpot. Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 21, 2010
    [Hubspot] How to Use a B2B Blog to Win Customers and Influence Prospects
    If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat?
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Hubspot] The 7 Attributes of Highly Effective Lead Generation
    I realize that a large focus has been on inbound (Thanks, Hubspot!), It used to be that darkening the skies with sales reps, albeit expensive, was the best way to grow a B2B company—more feet on the street equaled more opportunities. But in a world where prospects hide behind caller ID and email, it’s the organization who has the most valuable content for prospects shopping online for solutions that wins.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Hubspot] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” ” phase.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 26, 2013
    [Hubspot] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    How to Conduct a Competitive SEO Audit to Outrank Industry Rivals by HubSpot. Panda, Penguin, Phantom, Hummingbird. Disappearing keyword data. Personal / universal / local / mobile search. These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace. Given all of this change, what are the best practices for SEO as we head into 2014?
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 12, 2009
    [Hubspot] Outlook Productivity Tips « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers. MS Outlook is also a great productivity tool when used correctly, and so I decided to share some productivity tips for those using this program.
  • THE EFFECTIVE MARKETER  |  SUNDAY, JULY 5, 2009
    [Hubspot] copywriting that sells: powerful copy is easier than you think
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Copywriting That Sells: Powerful Copy is Easier than You Think Writing great copy is easy. Writing powerful, attention grabbing copy that will help you sell is another story. I usually Copywriting that sells. This is your goal. overcomplicate, think too much, duplicate sentences without realizing it and end up having to start from scratch.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 21, 2009
    [Hubspot] Why Social Media Is Not For Everyone « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Social Media Is Not For Everyone While many are in love with the whole concept of Social Media as being the next big thing in marketing, the holy grail that will lift sales and enhance your brand, I have seen some detractors that insist in calling out the faults and dangers or adopting Social Media as part of your marketing strategy.
  • HUBSPOT  |  FRIDAY, AUGUST 13, 2010
    [Hubspot] Data Shows: Presentations With More Slides Get Viewed More on SlideShare
    Connect with HubSpot If you want to learn more about the science of delivering contagious presentations, be sure to download the eBook now and register for the August 19th Science of Presentations webinar. In addition to the survey data and the webinar Twitter data, I also gathered information about presentations uploaded to SlideShare. What I found was interesting. I noticed that as the number of slides a presentation has increased, the number of views generally also increased.
  • HUBSPOT  |  TUESDAY, AUGUST 10, 2010
    [Hubspot] Research: People Tweet More Than Blog About Presentations
    Connect with HubSpot If you want to learn more about the science of delivering contagious presentations, be sure to download the eBook now and register for the August 19th Science of Presentations webinar. When I started to study how presenters can get people to Tweet and blog about their presentations, I first conducted a survey in which I asked a bunch of questions about why people shared presentation content.
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2011
    [Hubspot] 5 Must-Have Marketing Event Success Metrics
    Connect with HubSpot An important part of any event is making sure you're using the right metrics to determine whether or not your event was successful. A common misconception is that event attendance alone determines whether or not your event was successful. Although attendance is indeed a useful piece of data, there are many other aspects of your event you should also measure. What to Measure From Your Next Event. Metric #1: Number of Twitter Mentions.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Hubspot] Demandbase: A New Twist In The Lead Management Automation Market
    I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m PS – You included HubSpot in the list of “outbound” marketing systems, and I just wanted to make clear that the complete opposite is true – HubSpot is an inbound marketing system. Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. I have checked out Hubspot and LeadLander.
  • ONLY B2B  |  FRIDAY, FEBRUARY 9, 2018
    [Hubspot] Only B2B - Untitled Article
    According to HubSpot, 53% of marketers say blogging is their top marketing priority. 5 Smart Strategies For Content Syndication. Content Syndication has always been the hot potato of digital marketing. Content syndication is a process of syndicating your content in various channels in order to make your voice audible over the net. Marketers believe it to be one of the most successful ways of engaging the target audience and gaining visibility.
  • LEADCRUNCH  |  THURSDAY, FEBRUARY 1, 2018
    [Hubspot] The Best Strategies for Creating the Perfect Music Blog
    For example, you’ll want to keep blog posts to approximately 300-500 words, use SEO best practice, and follow these guidelines recommended by HubSpot. Music: it’s what you love. There’s something about that perfect rhythm, whether it’s the drums or the bass; there’s something about a melody that’s can get you hooked from the very beginning. On any given Saturday night, you can be found at a rock gig, classical piano concert, or dance club listening to your favorite DJ spin.
  • LAUNCH MARKETING  |  WEDNESDAY, JANUARY 31, 2018
    [Hubspot] B2B Sales and Marketing Alignment: Why it’s a Must
    According to HubSpot, 73% of leads that get passed on to sales are not contacted and 79% of leads don’t convert. Developing and nurturing B2B sales and marketing alignment is an ongoing challenge that organizations are aware of but, surprisingly, fail to properly address. One explanation might be that it’s easier to ignore problems for which the impact is difficult to assess and measure or the benefits of making changes are considered “nice-to-have” rather than “must-have”.
  • HUBSPOT  |  THURSDAY, JULY 21, 2011
    [Hubspot] How to Despamify Lead Nurturing Emails
    Connect with HubSpot Anyone who’s ever launched a lead nurturing campaign knows that the resource of a prospect’s email address is a marketing privilege not a right. With the overarching potential to be opted-out from at every turn, every email counts, with as few as one faulty move and it’s into the spam filter. With such a tiny window to grab your lead’s attention, do your emails bear the stain of a spam message? Include a Call-to-Action.
  • HUBSPOT  |  FRIDAY, JULY 8, 2011
    [Hubspot] The Secret to Generating Blog Leads Over the Weekend
    Connect with HubSpot If you're like most business blog managers, you tend to put your blog to sleep over the weekend. Your prospects are out enjoying their weekends, so why put the time and effort into writing an article for Saturday if no one is going to read it? While this is a common philosophy, I speculate that it could change in the future. With more and more people adopting and using mobile devices on-the-go, more weekend content may be a trend we'll start noticing in the future.
  • HUBSPOT  |  WEDNESDAY, JULY 14, 2010
    [Hubspot] Ben & Jerry's Drops Email Marketing In Favor of Social Media
    Connect with HubSpot Ben & Jerry's Ice Cream of Vermont announced in an email to their subscribers last week that they will be discontinuing their regular email marketing campaigns, in favor of social media. This was a major surprise - Usually, I think of social media and email marketing as having a close relationship and that they are most effective when used together.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Hubspot] 3 Awesome Uses of Paid Search Campaigns
    Connect with HubSpot The following post is an adapted excerpt from our new ebook, An Introductory Guide to Paid Search. To learn more about paid search, download the free ebook here! Once you have a fundamental understanding of how paid search works , there are at least a few different ways you can use it that are not quite as obvious as the main purpose, which is to enhance your company's online presence and drive more traffic to your site.
  • HUBSPOT  |  FRIDAY, MAY 27, 2011
    [Hubspot] How to Become the Awesomest Marketer EVER
    Example: In 2007, HubSpot had 10 beta customers, 5 employees, and generated roughly 60-90 leads per month. Collectively, HubSpot's library of inbound marketing assets have amassed over 7,000,000 views. At HubSpot, we refer to this short list of attributes as "DARC" (Digital, Analytical, Reach, Content), and we actively recruit, hire, and develop awesome marketers that possess these very qualities. Connect with HubSpot Want to become The Awesomest Marketer EVER?
  • HUBSPOT  |  MONDAY, MAY 16, 2011
    [Hubspot] 3 Inbound Marketing Lessons I Wish I'd Known @ Mint.com
    HubSpot helps you do this! Did the HubSpot growth technique. Hubspot is very good at this. Act like HubSpot. HubSpot also does their segmentation on the registration process. Connect with HubSpot This guest blog post was written by Noah Kagan, Chief Sumo of web deals site AppSumo.com , a daily deals site for web entrepreneurs. He was formerly an early employee at both Facebook and Mint.
  • HUBSPOT  |  TUESDAY, DECEMBER 21, 2010
    [Hubspot] Glossary: 29 Email Marketing Terms Marketers Must Know
    Connect with HubSpot According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Above-the-fold - The part of a web page that is visible without scrolling. It is generally more desirable placement on a website because of its visibility.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Hubspot] 4 Detrimental Dont's in Higher Education Marketing
    Connect with HubSpot Imagine a prospective college student just set out on a search for the right institution. This student isn't yet ready to sit down with an admissions counselor, apply for financial aid, or even visit the school. And yet too often, higher education admissions marketers only provide late stage offers to prospective students visiting their websites.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Hubspot] 3 C’s of Social Media Marketing: Content, Community & Commerce
    Connect with HubSpot This is a guest blog post written by Melinda F. Emerson, known to many as SmallBizLady. As host of # SmallBizChat , Melinda also publishes the resource blog, www.succeedasyourownboss.com and is the author of the national bestseller, Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. Social media has taken over the internet over the past few years.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Hubspot] 7 Ways to Integrate Search Engine and Email Marketing
    Connect with HubSpot In the world of inbound marketing , integrating tactics provides marketers with incredible leverage. However, integration can often be challenging because individual marketing tactics sometime exist in silos with little collaboration. This is especially true with an unlikely power couple, search engine optimization and email marketing. Search engine optimization is likely a strong source of traffic and leads for you already.
  • HUBSPOT  |  TUESDAY, NOVEMBER 16, 2010
    [Hubspot] How to Overcome the 3 Biggest Messaging Roadblocks
    Connect with HubSpot This guest post was writen by Stephen Denny ( @Note_to_CMO ) of Decision Triggers , a marketing consultancy that works with corporate clients to improve their sales and marketing performance by applying the social psychology of influence to critical customer-facing initiatives. Marketers have two choices when they’re standing at their customers’ virtual gates.
  • HUBSPOT  |  MONDAY, JUNE 7, 2010
    [Hubspot] How to Generate Leads in 30 Days Using Inbound Marketing
    Connect with HubSpot The following is a guest blog post by Greg Digneo, founder of Cloud Marketing Labs , a marketing firm that helps business generate more sales leads using social media. You can follow him on Twitter and on his blog. When you ask someone with a successful social media presence how to build your own audience, the answer most often is, “Write a blog post, tweet it to your following, and share it on Facebook and LinkedIn.”
  • HUBSPOT  |  FRIDAY, MAY 21, 2010
    [Hubspot] 6 Quick Tips to Search Twitter Like an Expert
    Connect with HubSpot The Internet is overloaded with content. The problem is not finding information -- it's about finding the right information. Search and different methods of filtering have become more important today than ever before, because of this information overload. We previously told you that you have to search Google like a pro. Today it's Twitter's turn.
  • HUBSPOT  |  THURSDAY, JULY 1, 2010
    [Hubspot] When Technology Goes Wrong: How to Respond to Your Audience
    The HubSpot marketing team has hosted over 50 webinars this year and every time, even in our seasoned age, something always goes wrong. Connect with HubSpot I've been doing webinars long enough that I know that technology never works 100% of the time. It's a painful experience, of course, as a marketer to never have a program just work. But technology isn't perfect (at least when it's run by humans!) and the lessons we learn are what to do when technology goes wrong.
  • LEADCRUNCH  |  THURSDAY, JANUARY 11, 2018
    [Hubspot] These Sales Statistics Will Change Your Approach in 2018
    HubSpot ). Are you a sales professional hoping to close more deals than ever before in 2018? What new strategies are you planning to incorporate into your approach in order to reach those big goals? While your approach to sales won’t be exactly the same as the next person’s strategy, you can learn a lot by observing others. In fact, there are quite a few sales statistics that could potentially change your approach to selling.
  • LEADCRUNCH  |  THURSDAY, JANUARY 11, 2018
    [Hubspot] 4 Common Reasons You’re Not Closing The Deal
    In fact, approximately 40 percent of sales teams say prospecting is the hardest part of their job, according to HubSpot. It’s a phrase salespeople love and hate — closing the deal , or making sure the customer signs on the dotted line and the sale processes. On the one hand, closing the deal can be an empowering feeling, but on the other hand, it’s easy to feel defeated after a few misses.
  • MARKETING CONVERTS  |  SUNDAY, OCTOBER 1, 2017
    [Hubspot] Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management
    Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) In my last post , I framed out the three main lead management approaches in B2B SaaS. If you haven’t yet read that post, read it first and then come back to this one and it will make much more sense.
  • MARKETING CONVERTS  |  SUNDAY, OCTOBER 1, 2017
    [Hubspot] Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management
    Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) In my last post , I framed out the three main lead management approaches in B2B SaaS. If you haven’t yet read that post, read it first and then come back to this one and it will make much more sense.
  • LEADCRUNCH  |  FRIDAY, DECEMBER 8, 2017
    [Hubspot] Why Storytellers Make Up The Best Sales Teams
    In fact, talking too much can be the #1 element that turns a lot of potential leads off, because as noted by Hubspot, 69% of respondents believed that listening to their needs was the biggest thing that salespeople lacked. When it comes to building a sales team, a lot of us look at the wrong things. We tend to focus in on the items that might sound nice, but don’t exactly equate to much, like the buzzwords they use or if they have a “sales mentality.”
  • LEADCRUNCH  |  WEDNESDAY, NOVEMBER 15, 2017
    [Hubspot] 8 Reasons You Should Consider Implementing AI For Your Marketing Efforts
    As noted by Hubspot, 60 percent of smartphone users have started using voice search in the past year, making it one of the fastest growing SEO tools out there. Marketers always are looking to get ahead of the competition. From gaining new lead lists to earning a better ROI on their paid advertising, this is undoubtably a cutthroat industry. However, that’s why the people in this industry value the tools in their arsenal very highly.
  • LEADCRUNCH  |  TUESDAY, OCTOBER 10, 2017
    [Hubspot] How AI Will Help Mom and Pop Shops Grow
    According to HubSpot, a staggering 80% of marketers state that their lead generation efforts are only somewhat effective. When we talk about AI, for some reasons, small businesses are never a part of the conversation. Honestly, this doesn’t make a lot of sense, especially since considering that according to the SBA, small businesses make up approximately 99% of firms.
  • LEADCRUNCH  |  FRIDAY, NOVEMBER 10, 2017
    [Hubspot] 5 Ways AI Is Influencing Content Marketing
    According to Hubspot, only 22 percent of businesses are currently happy with their conversion rates, which says a lot about how we approach search engines. As we’ve seen AI make a significant impact on an array of industries, who knew that the conversation would eventually shift to writing? After all, words are something we hold with high value, so how could a robot write something that resonates?
  • HUBSPOT  |  THURSDAY, JUNE 23, 2011
    [Hubspot] Understanding the Consumer Engagement Cycle With Jason Keath of @SocialFresh [@InboundNow #26]
    Welcome to another episode of HubSpot's Inbound Now. Like HubSpot, for instance, you guys have hundreds of clients. Jason: Yeah, and HubSpot does really well with this. We actually have a free ebook on Social Fresh that gives 64 of these tips, and HubSpot has a lot of great resources and blog posts that list these things out there. Connect with HubSpot Jason Keath, Founder of Social Fresh , joins us for another episode of Inbound Now !
  • HUBSPOT  |  MONDAY, NOVEMBER 29, 2010
    [Hubspot] Will Review Sites Destroy Organic Search?
    Connect with HubSpot This week, the New York Times put a nail in the coffin of organic search in their article about distressed consumers buying from ecommerce sites ranked highly in Google. At the center of the Times’s criticism and commentary on how search engines work is the hundreds of consumer review sites around the web, such as GetSatisfaction , among others.
  • HUBSPOT  |  MONDAY, NOVEMBER 1, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Cranking Out Content
    Connect with HubSpot Starting to feel the daily grind of blogging? If you're a business blogger who is trying to make the most of your blog by regularly cranking out content, chances are you're familiar with the pressure. In this week's top inbound marketing article, Chris Brogan shares his thoughts and tips on consistently creating remarkable blog content. Cranking Out Content. Author: Chris Brogan on ChrisBrogan.com.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 6, 2010
    [Hubspot] Facebook Launches New Groups Feature
    Connect with HubSpot Today in a live press conference, Facebook announced new features for its social networking platform. Facebook’s announcements mainly focused on control for users, which includes a new privacy dashboard and the ability for users to download their information from Facebook. While privacy is critically important, the new Groups feature is the announcement that will likely be the most talked about among Facebook users.
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2011
    [Hubspot] Google Takes Social Search to the Next Level with +1
    Connect with HubSpot Today, Google came out with a counter punch to Facebook's Like button. Earlier today, the search engine giant began rollling out a new button called +1. The +1 button will apear next to search engine results and AdWords advertisements. In the future, website owners and publishers will be able to add a +1 button to pages and articles on their sites. How Google +1 Works. How does Google's new +1 work?
  • HUBSPOT  |  THURSDAY, APRIL 29, 2010
    [Hubspot] Calculating How Much Website Traffic You Need to Hit Your Monthly Revenue Goals
    Connect with HubSpot A little while ago, I published a free worksheet which helps marketers devise an inbound marketing strategy to support their revenue generation goals. A bunch of prospects, customers and partners have started using it. But, it's too complex for most to grasp. And involves a lot of work to complete.
  • HUBSPOT  |  TUESDAY, AUGUST 3, 2010
    [Hubspot] Free eBook: Building the Marketing Plan: A Blueprint for Start-ups
    Connect with HubSpot The following is a guest post by Ilya Mirman. Ilya has spent the past decade running marketing for software vendors including SolidWorks, Interactive Supercomputing (acquired by Microsoft) and Cilk Arts (acquired by Intel). Download his free eBook: Building a Marketing Plan: A Blueprint for Start-ups. I talk to a lot of start-ups about their marketing and sales operations.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2012
    [Hubspot] Achieving Revenue Disruption Through SMarketing
    Connect with HubSpot One of the biggest trends in business organization for 2012 will be how businesses can better align their sales and marketing organizations. Businesses with mature sales and marketing organizations are seeking ways to improve their efficiency and generate more leads and customers without having to blow up the size of their teams. This is where the idea of revenue disruption can enter a business’ goals.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2011
    [Hubspot] The 12 Steps to Marketing Automation Recovery
    Connect with HubSpot You have a problem, and this is an intervention. Let's face it, your marketing automation addiction is out of control, and it's no longer working. You send out hundreds, if not thousands of automated messages every day. Your marketing behavior is hurting your prospects, leads, and customers. Worse still, you're ashamed of your marketing tactics, and you hide them from your friends and family.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2011
    [Hubspot] Social Media Tips and Best Practices From PR Pro @PRSarahEvans [@Inbound Now #27]
    Sarah Evans joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Connect with HubSpot Sarah, @PRSarahEvans on Twitter, is the owner of Sevans Strategy , a public relations and new media firm. She's been mentioned in Forbes magazine as one of the top 14 women to follow on Twitter, she has a great blog over at PRSarahEvans.com , and she's really the go-to girl in the online PR game.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2011
    [Hubspot] 3 Essential Benchmarks for Lead Nurturing Campaigns
    Some analytics programs, including HubSpot's Advanced Marketing Analytics , will show you a "reverse funnel analysis," which enables you to see which pages led to conversions. Connect with HubSpot When it comes to lead nurturing , the difference between effective campaigns and scheduled spam often boils down to the details.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2011
    [Hubspot] Guy Kawasaki's 12 Pillars of Enchantment
    HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot Simply put, being enchanting is beneficial- it gets you followers. You want people to consider and interact with you and your content/product/service, right? Exactly. So, whichever social media platform(s) you are using, you need to do your thing in a way that will pique interest.
  • HUBSPOT  |  MONDAY, MARCH 28, 2011
    [Hubspot] Marketing Lessons from The Oatmeal
    This blog post is based off of David Garland's interview with Matthew Inman on his HubSpot sponsored web series " The Rise to the Top. " Connect with HubSpot You can watch the full interview below. Matthew Inman, commonly recognized as The Oatmeal, has experienced a wide range of success in the online world. Previously, Inman was a web designer, developer and co-founder of popular Search Engine Optimization (SEO) software company SEOmoz.
  • HUBSPOT  |  TUESDAY, MARCH 22, 2011
    [Hubspot] 5 Steps to a Successful Email Lead Nurturing Campaign
    View more presentations from HubSpot Internet Marketing. Connect with HubSpot I had the great pleasure of geeking out about lead nurturing at the American Marketing Association in Tampa Bay last week. It's not often you can get a room full of marketers to get excited about lead nurturing, which is unfortunate because lead nurturing is such a powerful marketing tool. What does it take to put together a successful email lead nurturing campaign? Well, not a PhD or special expertise.
  • HUBSPOT  |  MONDAY, JULY 12, 2010
    [Hubspot] Case Study: Improve Search Rankings With Social Media and Website Optimization
    Last month, we launched our first-ever Inbound Marketer of the Month contest on the HubSpot Facebook fan page. Connect with HubSpot For businesses just starting out with inbound marketing, we often advise to dip a toe in by starting out with just one component (e.g. blogging, social media, video) before trying out another. So when we come across a company that does it all right from the get-go, needless to say, we're impressed.
  • HUBSPOT  |  MONDAY, OCTOBER 3, 2011
    [Hubspot] How to Manage Multiple Social Media Marketing Contributors [Marketing Cast]
    Connect with HubSpot How many people from your company should be involved in social media marketing ? This is a question that often comes up when businesses design their marketing strategies and organize their teams. But that’s the wrong question to ask, says David Meerman Scott. So what should you be thinking about instead? In this episode of the Weekly Marketing Cast , we discuss a few things you need to consider when recruiting social media managers.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2011
    [Hubspot] Why You Need to Stop Restricting Content [Marketing Cast]
    Connect with HubSpot A lot of businesses are resistant towards putting their content for free on the Web. To justify their decision, they point out security issues, privacy laws, strict editorial control. But fear remains the overarching theme throughout these excuses. “Are you afraid of the dark, too?” ” asks David Meerman Scott cynically. What is there to be afraid of?
  • HUBSPOT  |  THURSDAY, AUGUST 12, 2010
    [Hubspot] Goodbye TweetMeme: Twitter Launches Its Own Retweet Button
    Connect with HubSpot The rumors are now official. Today, Twitter released its own Tweet Button to allow website owners to encourage visitors to Retweet articles and pages. The new Tweet Button replaces the current industry leader, TweetMeme, though Twitter has worked out a licensing deal with TweetMeme for some of the technology they have already developed.
  • HUBSPOT  |  FRIDAY, OCTOBER 29, 2010
    [Hubspot] How A Block of Ice Increased One Company’s Customers By 225%
    Connect with HubSpot At 7:45 a.m. on Tuesday morning, the group payment startup WePay sent an icy message to payment giant, PayPal at its annual development conference in San Francisco. PayPal, a WePay competitor, has had negative publicity in the past around the issue of freezing some of its members' accounts. WePay obviously wanted to let PayPal customers and developers know that they would not experience the account freeze issue if they were using the WePay system.
  • HUBSPOT  |  MONDAY, JULY 11, 2011
    [Hubspot] 5 Tips to Optimize Your Social Media Engagement
    Connect with HubSpot This is a guest post by Tammy Kahn Fennell, CEO and co-founder of MarketMeSuite. MarketMeSuite now has thousands of users and a fast-growing global customer base of small businesses and consultants. As a business, you need to think of social media like fishing. Sometimes you put your pole in and the fish are biting; other times, not as much. Still, a lot of people approach social media marketing without any bait whatsoever. So what is this 'bait' I'm talking about?
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2011
    [Hubspot] How to Transform Your Website With Four Magical Steps
    Use tools, such as those HubSpot provides, to do this. Use HubSpot tools to design landing pages that can be deployed by a single person in 15 minutes or less. Connect with HubSpot Abracadabra. When it comes to business websites, there are only two kinds: Those that work, and those that don’t. The ones that work get found by search engines, generate leads, and help you convert those leads into prospects and paying customers.
  • HUBSPOT  |  MONDAY, JUNE 14, 2010
    [Hubspot] 7 Steps for Getting More Mileage Out of Your Blog Content
    Promote Past Content in Social Media: I recently conducted an experiment on Facebook and Twitter that involved promoting past HubSpot blog content in an attempt to generate additional social media traffic. It worked -– traffic from social media sources to the HubSpot blog more than doubled! Connect with HubSpot This article was originally published on Social Fresh's Training blog as part of its online social media community.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2011
    [Hubspot] The 3 Habits of Successful Social Sellers
    Connect with HubSpot This is a guest post by Jeff Molander, author of Off the Hook Marketing: How to Make Social Sell. Jeff answers questions each month live on AskJeffMolander.com and blogs at OffTheHookBlog.com. Be sure to tune to this Target Marketing webinar on June 30, where he'll reveal tips on generating leads using social media. There is a simple way to make social media sell for you.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [Hubspot] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    Inbound Marketing vs. Outbound Marketing - Hubspot , July 7, 2010 Editor’s Note : An updated version of this article has been published here: &# Inbound Marketing and the Next Phase of Marketing on the Web “ call these methods “outbound marketing&# where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack. Best of B2B Marketing. July 1, 2010 to July 31, 2010. Featured Sources.
  • HUBSPOT  |  TUESDAY, MARCH 15, 2011
    [Hubspot] 3 Strategies to Get More Sales Referrals With LinkedIn
    Connect with HubSpot This is a guest blog post written by Patrick O'Malley, former VP of operations for Google's top competitor and a LinkedIn expert. During the second session of Jill Konrath's Sales Productivity Summit , he'll show you that the real power in LinkedIn is in using clever search techniques. Are you looking for new ways to get referrals from your best clients? Want to save time for both of you? Here are 3 strategies that you can use with LinkedIn to get more referrals.
  • STRATEGIC-IC  |  TUESDAY, FEBRUARY 20, 2018
    [Hubspot] Why Use LinkedIn Sponsored InMail and Account Based Marketing?
    HubSpot. Everything you need to know about LinkedIn sponsored InMail, Account Based Marketing - and using the two together. Light social selling interactions (liking, retweeting, favoriting) are considered to be less creepy than more in-depth interactions (commenting, messaging). Everybody likes social support. What are Sponsored InMails? Sponsored InMails are essentially the paid counterpart of everyday InMail.
  • CONTENT STANDARD  |  THURSDAY, APRIL 9, 2015
    [Hubspot] How Boston Brought the Senate to Life Through Effective Storytelling
    Hubspot, an inbound marketing software company, unleashes a slew of in-depth blog posts to inform and educate marketing, sales, and agency professionals. Recently in Boston, President Obama, Vice President Joe Biden, and hundreds of other political leaders marked the opening of the Edward M. Kennedy Institute , a museum honoring the late Massachusetts senator Ted Kennedy.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 16, 2015
    [Hubspot] 16 Content Marketing Predictions for 2016
    HubSpot describes relationship marketing as “building stronger loyalty and long-term customer engagement rather than on quick, short-term customer acquisition and individual sales.” Even if we don’t have our New Year’s resolutions ready to go, it’s inevitable: 2016 is just around the corner. Before we know it, the ball will drop in Times Square, and we’ll head into another adventure as marketers, with a new year and a new focus.
  • SNAPAPP  |  MONDAY, DECEMBER 21, 2015
    [Hubspot] 4 Building Blocks of a Strong Content Marketing Strategy for 2016
    As HubSpot notes, a style guide should be living document that evolves over time. Do you remember playing with LEGOs as a kid? In my young career as a LEGO architect, I always wanted to build higher. I meticulously crafted skyscrapers from LEGO pieces – only to find that they fell over without a strong base. I noticed one day that attaching my tower to a wide foundation kept it upright. From there, my buildings grew and grew in height.
  • IKO-SYSTEMS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Hubspot] 6 Pros & Cons to B2B Trade Shows
    Hubspot provides a very comprehensive slideshare guide of 75 Tips to Generate Sales Leads From a Trade Show , to help you think of absolutely everything. Maybe it’s our new, happening location, or perhaps it’s the addition of couches and bar-style tables to our offices. Whatever the reason, the topic of events seems to be top of mind for everyone at IKO right now – and it’s made me think of something.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Hubspot] Plagiarism-Proof Your Content Marketing Strategy
    Here are common sense tips from Hubspots’ guide to correct attribution online, “How to Cite Sources & Not Steal People's Content on the Internet.” In today’s online marketplace, content is everything. It brings traffic to your website and into your sales funnel, which ultimately drives revenue and growth. According to Forbes , 88% of B2B marketers currently incorporate content in their overall strategy.
  • OPENTOPIC  |  MONDAY, SEPTEMBER 21, 2015
    [Hubspot] Content Marketing Spotlight Series: A Q&A With Barry Feldman
    In that same eBook, marketing master Joe Chernov of HubSpot writes, “Content marketing is what a company produces when it stops thinking about its own agenda and begins to consider its audience’s needs.” Opentopic is excited to present the most recent interview in our Content Marketing Spotlight Series , a regular feature that provides valuable insights from thought leaders in the content marketing space.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2011
    [Hubspot] The 25 Most Important Mobile Media Apps
    Connect with HubSpot This is a guest blog post from Jamie Turner, co-author of How to Make Money with Social Media and chief content officer at the 60 Second Marketer. If you’re like a lot of people, you’re still trying to wrap your mind around how to use mobile media to connect with customers. You may be thinking, “Great. I finally figured out how to use social media for my business, and now they want me to learn all about mobile media, too.”
  • HUBSPOT  |  THURSDAY, APRIL 14, 2011
    [Hubspot] Like It or Not, Your Company Is Now a Publisher [@InboundNow #16]
    Connect with HubSpot Joe Pulizzi, of Junta42 , joins us for episode #16 of Inbound NOW to talk about content marketing and why your company should start thinking like a publisher. Joe is a content marketing evangelist, co-author of the book " Get Content, Get Customers " and runs the Content Marketing Institute. In this episode we talk about: Why its critically important for marketers to start thinking like a publisher.
  • MLT CREATIVE  |  FRIDAY, MARCH 18, 2011
    [Hubspot] Business-to-Bacon: Why I should be #BaconfestATL Queen
    All of the credit for my Twitter knowhow, of course, goes to my inbound marketing training through HubSpot, as well as Mark Schaefer ’s book, The Tao of Twitter. As an account executive at the B2B marketing agency MLT Creative, I know good strategies when I see them. One in particular that currently stands out to me is the race for queen and king of Baconfest here in Atlanta.
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [Hubspot] Turning Web Site Visitors into Paying Customers
    Ramos also notes that competition with other startups in the field is fierce withother start-ups, including Zoominfo , Leadlander , and Hubspot , is fierce.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 8, 2008
    [Hubspot] Getting More Out of Each Click with "Post-Click Marketing"
    Further Reading Forrester's Laura Ramos provided an excellent summary of what she broadly termed lead automation management in August of this year, though it seems a bit odd to place Hubspot (inbound marketing / website optimization), Leadlander (site visitor tracking) and Zoominfo (an online directory / database) in the same group. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less.
  • HUBSPOT  |  MONDAY, AUGUST 16, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Online Brand Management
    Connect with HubSpot Sure, you might "get" that social media isn't just a passing fad and that it can actually help improve your business. But you still might be underestimating its power and potential. Our top inbound marketing article of the past week points out that social media engagement isn't exactly as easy as it seems. 5 Not-So-Easy Steps to Managing Your Brand Online. Author: Brian Solis of BrianSolis.com. Social media is deceptive, says Brian Solis in this week's top article.
  • HUBSPOT  |  MONDAY, MAY 10, 2010
    [Hubspot] Rules of Thumb For Managing Your Sales Team
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! to have access to these charts for use in your own presentations Connect with HubSpot Have you ever had sales superstars that don't abide by company rules? Or wonder how to foster healthy competitions between your sales reps?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2011
    [Hubspot] 3 Reasons to Practice Good Email List Hygiene
    Connect with HubSpot The success of an email marketing program is based on a range of factors, including eye-catching subject lines, valuable offers, quality copy, etc. But there’s one factor that you must consider before you even begin to compose copy: the cleanliness of your email list. Even if your list is entirely built on valid opt-ins, you are at risk of being branded a “spammer” if you don’t practice proper email hygiene.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 12, 2009
    [Hubspot] better time management with smart calendars
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2011
    [Hubspot] How Effective Are Dedicated Landing Pages? [New Data]
    Connect with HubSpot We talk a lot about how personalized and customized landing pages are essential if you want to get the best conversion rates. Our more than 650 targeted landing pages get an average visitor-to-lead conversion rate of 35.62%. That’s three to four times higher than most industry averages, so for us, it works. But what about everyone else?
  • HUBSPOT  |  WEDNESDAY, APRIL 28, 2010
    [Hubspot] Your PowerPoint Sucks
    Connect with HubSpot It seems like everyone hates PowerPoint these days. From the US army to the president's own infographics guru Edward Tufte , the message seems clear: "Powerpoint sucks." And we've all been stuck in a dark conference room, sometime after lunch, drilled into a coma by a monotone speaker dryly reading his own slides at us. It's easy to hate Powerpoint. Death by PowerPoint? More like death by bullet point. But it's not the applications fault, it's ours.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [Hubspot] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Published by Hubspot, May 2010. The 9 Worst Ways to Use LinkedIn for Business - Hubspot , November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. 10 Steps to More Scientific Social Media Marketing - Hubspot , November 2, 2010 I’ve spent nearly four years researching and analyzing social communications and contagious ideas for my Science of Social Media presentation.
  • HUBSPOT  |  WEDNESDAY, JULY 14, 2010
    [Hubspot] A Marketer's Guide to the 6 Phases of a Website Redesign
    Keith Moehring is business development manager and consultant at PR 20/20, an inbound marketing agency and HubSpot Partner. Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot's VP of Marketing. Connect with HubSpot You can follow him on Twitter at @keithmoehring. He also actively contributes to [link]. A website is the cornerstone of any marketing campaign.
  • HUBSPOT  |  WEDNESDAY, AUGUST 4, 2010
    [Hubspot] The 4 Hottest Social Media Marketing Trends Explained
    Connect with HubSpot With new applications launching daily and “experts” promoting the next big thing in social media marketing, it is a fast changing and confusing industry for marketers. It doesn’t need to be complicated, but it is important for marketers to think about the larger communication trends that these applications belong to and then decide if the trends are relevant enough to test in their marketing strategy.
  • HUBSPOT  |  TUESDAY, OCTOBER 12, 2010
    [Hubspot] 9 Awesome Ways to Market a Business Blog
    At HubSpot, we have published posts with audio, video, and even cartoons. Connect with HubSpot We are all impatient. We like instant gratification, and when it comes to blogging, these emotions are no different. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Bloggers understand that their reward for this content is increased traffic and leads from search engines, social media, and other sources.
  • HUBSPOT  |  TUESDAY, JUNE 29, 2010
    [Hubspot] Help the Unemployed Stormtroopers [Comedy Video]
    Connect with HubSpot After the fall of the Empire, it was pretty tough for Stormtroopers to find new jobs. What skills could they offer potential employers? How would they affect the company culture? Help the Stormtroopers. Watch the video. Want more videos? Subscribe to our YouTube page. Unemployed Stormtroopers". Producer and Director: @ WoodyTondorf Featured HubSpotters: @ prsutherland , @ ellieeille , @ karenrubin , @ amyeastment , Becky Garber @ inboundbeale.
  • LEADSPACE  |  TUESDAY, OCTOBER 31, 2017
    [Hubspot] AI for Marketing: What the Future Holds
    At the same time, we’ll also find it weird that we spent so much time looking at Gmail, Salesforce, or Hubspot interfaces on a big screen. This article was originally posted on MarTech Advisor. Artificial Intelligence is transforming B2B marketing , much as it is impacting so many other industries. But with the application of AI technology still relatively young, and the potential for advances so huge, the best may be yet to come.
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