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    [Hubspot] 5 Ways to Analyze Marketing Automation Efficiency
    Connect with HubSpot Marketing automation : when done correctly, these are two words that can bring happiness to marketers everywhere. But how effective is it, and how do you know it’s working for you? There are definitely ways you, as a marketer, can decide if it is effective for your department and worth the time, effort, and cost. Here are 5 ways to analyze whether your marketing automation efforts are efficient. What Is the Total Cost of Ownership?
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2011
    [Hubspot] 3 Key Marketing Lessons from the NFL Lockout
    Connect with HubSpot Those of you in tune with headline news know that this past Monday was a big day in the sports world, marking the end of a 132-day lockout of the NFL players. The collective bargaining agreement (CBA) of the NFL players’ union expired in March, and the fact that a new contract had not been put in place before the previous one had expired resulted in a prolonged delay in negotiations of a new contract.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2011
    [Hubspot] The Pros and Profits of Podcasting
    Connect with HubSpot It's 2011, and chances are you find it convenient to listen to things on the go. Podcasting now has it's place as a popular medium of mobile media; recording can be as simple as plugging a mic into a laptop, and listening becomes a leisure activity while playing on an iPod. Similar to watching TV shows on demand, podcasting is used as a platform for adversiting. It is effective in the marketing world both for the marketer and the target audience.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2011
    [Hubspot] 3 Steps for Marketers to Take Leadership
    Connect with HubSpot This is a guest blog post by Mike Gospe, an author of The Marketing High Ground and a speaker at our Lead Generation Quick-Start Series. What does it take for a marketer to earn, then command, a seat at the leadership table? This question poses challenges to many marketers. Traditionally, certainly in hi-tech, companies are founded by technologists. When executive staff members are added, engineering, operations and sales leaders are often added long before a marketer.
  • HUBSPOT  |  MONDAY, AUGUST 16, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Online Brand Management
    Connect with HubSpot Sure, you might "get" that social media isn't just a passing fad and that it can actually help improve your business. But you still might be underestimating its power and potential. Our top inbound marketing article of the past week points out that social media engagement isn't exactly as easy as it seems. 5 Not-So-Easy Steps to Managing Your Brand Online. Author: Brian Solis of Social media is deceptive, says Brian Solis in this week's top article.
  • HUBSPOT  |  MONDAY, AUGUST 2, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Content Sources
    Connect with HubSpot Where do you get ideas for blog posts ? And what do you do when you just aren't inspired to create anything remarkable? Our top inbound marketing article from this past week focuses on the concept of content sources -- places where you can get ideas to help you write quality blog posts -- as well as different types of sources and how to use them strategically and continuously to create remarkable content. Source Quality Content … Continuously.
    [Hubspot] The Top 12 Marketing News Updates You Should Be Thankful For
    Connect with HubSpot As we gather around our Thanksgiving dinner tables and think about all we have to be thankful for in our personal lives, let's take an extra moment to reflect on all we should be thankful for as inbound marketers. We've covered some major marketing news stories on this blog during 2011. Not surprisingly, they've included a lot of helpful new updates and features that make our jobs as marketers a lot easier.
    [Hubspot] Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week
    Happy holidays, from HubSpot! Happy Holidays, marketers! :-). Are you enjoying your cozy, festive weekend with family and friends? We know many of you are off having a jolly ol' time rockin' around the Christmas tree, but we also don't want you to fall behind on your marketing news of the week! That's why we compiled this list of stories you definitely shouldn't miss (especially if you're diligently planning for a killer 2013 when you return from your holiday vacation).
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Hubspot] How to Write Stellar How-To Posts for Your Business Blog
    At HubSpot, we sell marketing software , and our ideal customers are constantly trying to learn how to be better marketers; so here are a few examples of how-to posts we've written that teach them how to be just that: How to Set the Right Lead-Gen Goals for Your Marketing Team. See what we did in the example below, mentioning HubSpot's marketing analytics tools in our how-to post about improving your email marketing with an integrated approach ?
    [Hubspot] The 5-Step Test to Determine Optimal Email Frequency
    Connect with HubSpot You know there's a delicate balance between infrequent email communications and bombarding your email recipients with messages to the point that they opt out. Maybe you're interested in ramping up your email marketing in 2012 but don't want to see all your hard lead generation work go to waste by increasing your sending frequency. How do you know what email sending frequency is the right frequency for your subscriber list?
    [Hubspot] How to Patch Up Holes in Your Content Strategy
    Connect with HubSpot Does your content strategy resemble a block of Swiss cheese? In other words, is your arsenal of content full of holes? Just like we all need a balanced diet in order to stay healthy, your content strategy must cover a healthy balance of topics, too! Even though I would love to be able to survive on cheese alone.).
    [Hubspot] 4 Traits of Successul Marketing Automation Campaigns
    Connect with HubSpot This is a guest article written by Stefan Tornquist, research director at Econsultancy and experienced entrepreneur, new media researcher, and business manager. He's built a reputation as a thought leader in online marketing as well as essential business issues, such as how to approach marketing and branding in an economic downturn. Every few years, academia revisits the idea that robots are out for our jobs, and popular culture isn’t far behind.
    [Hubspot] 3 On-Page SEO Mistakes and Tips for Franchisees
    Connect with HubSpot In the United States, the franchise industry accounts for almost 40% of all retail sales. Unfortunately, many franchise companies with large networks of franchisees spread throughout the country are not taking advantage of on-page search engine optimization (SEO) best practices. Here are three on-page SEO tips for franchisees to help get found by more people looking for their products and services. Create an Optimized Page Title.
    [Hubspot] 10 Homepage Items for eCommerce Website Conversions
    Connect with HubSpot On January 18 th we held an eCommerce “Click and Mortar” webinar to discuss the importance of having a website equipped with a shopping cart if you have a physical storefront. A common challenge among those that attended the webinars was understanding how to get more website visitors to make a purchase and continually increase this number over time.
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Social Media & Sales
    Connect with HubSpot In an inbound marketing world, the careful alignment of sales and marketing can be tremendously beneficial to business success. But are enough companies taking steps in the right direction to facilitate the collaboration between these two departments? In this week's top inbound marketing article, Todd Defren discusses the problematic disconnect between many businesses' sales and marketing teams in terms of social media engagement. Social Media and the Sales Team.
  • HUBSPOT  |  FRIDAY, JULY 27, 2018
    [Hubspot] The Ultimate Guide to Freelancing
    I was a freelancer before joining HubSpot — AKA the best career decision I’ve ever made. The information and recommendations in this article were collected from real freelancers across the world (including some from HubSpot employees who previously freelanced). HubSpot. HubSpot. From a HubSpot poll of over 80 freelancers, here’s a list of the top five platforms they use to manage their freelance work: Trello (used by 28%).
    [Hubspot] Checklist: How Well is Your School's Site Optimized for SEO?
    HubSpot users can use our Smart Content to keep the mobile screen clean. You've created awesome content. You have students, alumni, and faculty all contributing. Is anyone reading it? Can anyone find it? The Internet is a crowded and noisy place. With all your effort in creating outstanding content, don't let it go to waste. Don't overlook search engine optimization (SEO). Well, we're not going to let you. Here's an 8-point checklist you can use to review your school's SEO quality.
    [Hubspot] The Language of Account-Based Marketing
    Systems like Marketo, Oracle Eloqua and Hubspot are examples. The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. Red-hot trend. Mainstream strategy. That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals. But do you still feel like you’re having some trouble speaking the language of ABM?
    [Hubspot] 5 Savvy Ways to Segment Your Marketing Emails
    Connect with HubSpot Relevancy is becoming more and more central to today's marketing strategy, and buyers have come to expect personalization in their communications. According to a study by MarketingSherpa , 4 out of 10 subscribers reported that they've marked emails as spam simply because they were irrelevant. On the flip side, MarketingSherpa also reports that emails that have been tailored to specific audiences through segmentation get 50% more clicks than their counterparts.
    [Hubspot] The 3-Pronged Approach to Keyword Research for Global Marketers
    Connect with HubSpot This is a guest post by Christian Arno, the founder of Lingo24, a translation agency providing professional translations and multilingual SEO. Launched in 2001, Lingo24 now has over 150 employees spanning three continents and clients in over sixty countries. Follow Christian ( @l24ca ) and Lingo24 ( @Lingo24 ) on Twitter. Keyword research is tough.
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [Hubspot] How to Use Social Media Data to Improve Paid Search Campaigns
    Connect with HubSpot The following is a guest post by Jared Reed of SteadyRain , a St. Louis-based internet strategy, design and development firm. Sisyphus had it easier. Pay-per-click (PPC) has become so technical, that it’s hard to get a leg up as a newbie. Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon.
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Hubspot] 5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending
    Connect with HubSpot Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. Ecommerce companies can use PPC to reach extremely competitive markets while they build their more durable and enduring organic and social inbound marketing campaigns.
  • HUBSPOT  |  MONDAY, AUGUST 9, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Business Social Networking
    Connect with HubSpot Social media can help achieve a number of business and marketing goals, whether it's by facilitating customer service, helping connect with prospects, generating leads , etc. Another great use of social media is for professional networking. Our top inbound marketing article from the past week discusses just how social media helps you with professional networking and why you should invest some time in it. 7 Ways Social Media Helps With Business Networking.
  • HUBSPOT  |  MONDAY, JUNE 7, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: SMBs & Group Buying
    Connect with HubSpot Group buying is all the rage these days, and I'll admit, I've cashed in on an awesome deal or two using the group deal site, Groupon , myself. But as with any new online trend, this one has many small businesses asking themselves if it's an opportunity they should take advantage of. Our top inbound marketing article of the week weighs in on this debate, explaining the concept of group buying websites and discussing whether or not small businesses should jump in.
  • HUBSPOT  |  MONDAY, MAY 31, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Link Valuation
    Connect with HubSpot Generating inbound links to your website is an important factor in search engine optimization. But if you think any inbound link is just as valuable as another, you might want to check out the article at the top of our list this week, which goes to show that not all links are created equal in the eyes of search engines.
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Blogging Motivation
    Connect with HubSpot As with any new endeavor, personal or professional, staying motivated to stick with it during the early days when times are especially tough is, well, especially tough. Now that you've started to settle into your Monday, we hope you'll enjoy some of our favorite articles you may have missed in your RSS Reader last week. Our top article offers some useful tips for staying motivated during those trying, early months of blogging.
    [Hubspot] Announcing the Terminus Integration with LinkedIn
    To solve this challenge, Terminus is committed to building partnerships, and we’ve developed integrations with other vendors such as HubSpot and Bombora to enable teams to fully realize the potential of ABM. Easily Orchestrate, Automate, and Measure ABM Campaigns Across Terminus Display Ads and LinkedIn Sponsored Content.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Hubspot] A 3-Step Framework to Connect the Dots Between Marketing & Sales
    Mike Volpe , CMO at HubSpot, encourages marketing and sales leads to take the following steps to remedy that: Encourage weekly meetings between Marketing and Sales. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Smart sales and marketing leaders know how important it is to collaborate with cross-functional teams. In a perfect world, the two teams would be working in tandem and complete harmony with one another.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2011
    [Hubspot] 5 Ways To Double Your Social Media Results
    Connect with HubSpot This is a guest blog post written by Dave Larson, one-half of the voice behind @TweetSmarter , and an internet entrepreneur and investor. Who wouldn’t want to wake up one morning and see twice as many sales, visits or retweets? Especially if you did nothing much different the day before.). A growing crop of tools and best practices for automatically optimizing and increasing promotion of tweets, Facebook shares and blog posts is promising exactly that.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2012
    [Hubspot] Achieving Revenue Disruption Through SMarketing
    Connect with HubSpot One of the biggest trends in business organization for 2012 will be how businesses can better align their sales and marketing organizations. Businesses with mature sales and marketing organizations are seeking ways to improve their efficiency and generate more leads and customers without having to blow up the size of their teams. This is where the idea of revenue disruption can enter a business’ goals.
    [Hubspot] Master Online Lead Generation by Reducing Friction
    Connect with HubSpot If you're a marketer, you definitely know it's no easy feat to convert visitors into leads. There are a ton of potential blockers that can either distract, prevent, or turn off potential leads from filling out your forms. So as a marketer, one of your goals should be to create a lead generation process that's as frictionless as possible.
    [Hubspot] Why Marketers' A/B Testing Shouldn't Be Limited to Small Changes
    Connect with HubSpot Most people who do A/B testing do it modestly, testing only one variable at a time. They test headlines, images, button text, and other important page elements that are crucial to conversion. This makes sense. These elements are simple to test, the results you get are clear, and the next step is obvious: you permanently implement the text or image that converts best. By keeping the testing to one isolated variable, you can be more confident in the results.
    [Hubspot] How to Overcome the 3 Biggest Messaging Roadblocks
    Connect with HubSpot This guest post was writen by Stephen Denny ( @Note_to_CMO ) of Decision Triggers , a marketing consultancy that works with corporate clients to improve their sales and marketing performance by applying the social psychology of influence to critical customer-facing initiatives. Marketers have two choices when they’re standing at their customers’ virtual gates.
    [Hubspot] Transforming Your Marketing Culture with Seth Godin [@InboundNow #15]
    Connect with HubSpot Seth Godin joins us for episode #15 of Inbound Now ! Seth is a marketing mastermind, author of 13 books great books (including Purple Cow , Tribes , All Marketers are Liars, & Poke the Box ), and an inspiring speaker. In the show we chat about: How companies can transform the way they do business by poking the box. How companies can provide an environment that encourages innovation & doesn’t shun failure.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Hubspot] Education Blogging 101: How to Attract More Students Online
    HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts. Active blogging is a basic building block of any successful inbound marketing strategy - its hub, if you will. For schools and admissions offices struggling for resources, launching and maintaining a blog may seem like a daunting undertaking. But it's one well worth taking.
    [Hubspot] How Dynamic Content Makes Your Marketing a Helluva Lot More Personal
    Smart content tools, like HubSpot's smart CTAs , can also extend this adaptability to your website and landing pages. The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. The idea that a website could not only recognize a return visitor, but also discern their interests and alter their site experience accordingly, felt like nothing short of magic.
  • HUBSPOT  |  FRIDAY, JULY 15, 2011
    [Hubspot] 10 Consumer Behavior Secrets to Grow Your Sales
    Connect with HubSpot This is a guest blog post by Jamie Turner, co-author of “How to Make Money with Social Media” and in-demand keynote speaker for events, trade shows, and corporations around the globe. Are you interested in increasing sales and revenue ? Most people in your position are. Unfortunately, many executives don’t understand the secrets behind why people decide to pick one brand over another.
    [Hubspot] 48 Phenomenal SEO Guides, Tips & Tactics
    How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting. Search engine algorithms are constantly being updated.
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Hubspot] 3 Crucial Checkpoints for More Effective Ad Targeting
    Connect with HubSpot Let's face it: there's quite a bit of negative sentiment surrounding ad targeting. It’s not uncommon for consumers to complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.”
  • HUBSPOT  |  THURSDAY, JUNE 16, 2011
    [Hubspot] Why Marketers Should Forget Frameworks & Think Outside the Box
    Connect with HubSpot For those of us who have taken any sort of marketing course, the 4 P’s and the 5 C’s are nothing new. Product, Price, Place, and Promotion give us 4 dimensions over which to analyze the scope of any given marketing campaign. Company, Collaborators, Customers, Competitors, and Climate – these are important tools for evaluating the background of a situation before diving in to solve your marketing problem.
    [Hubspot] How to Get a Marketing Promotion: Top Execs Share Their Secrets
    Created in conjunction with our checklist of 15 Qualities Managers Look for When Promoting an Inbound Marketer , this post will feature prescriptive career advice from some top executives including Mike Volpe , HubSpot''s CMO; Blair Lyon , VP of Marketing at Monetate ; Chris Welham , Marketing Director at Space Age Technologies ; and Brian Kardon , CMO at Lattice Engines. Warm and fuzzies are nice, but let''s get real -- we''re not in marketing for sunshine, rainbows, and unicorns.
    [Hubspot] 7 Terrific Ways to Use Social Media for Instant Feedback
    Connect with HubSpot Social media moves at the speed of light, and marketers have done an admirable job at keeping pace. Now that you have your social media bearings in this fast-paced inbound marketing world, consider another use for social media: collecting critical feedback that advances your business objectives quickly. Social media gives you the ability to get the kind of quick feedback inbound marketers require to stay agile.
    [Hubspot] Content Marketing Madness: The Bracketed Battle for Content Supremacy
    As the pioneering company for inbound marketing, HubSpot is a great example of a distinct investment in producing quality eBooks. For any given business objective there are certain kinds of content best suited to achieving the desired result. In this case, however, none of that matters. In this bracketed battle, there can be only one kind of content -- one winning type to rule them all, and it all rests on you!
    [Hubspot] Content Marketing Madness: The Battle for Content Supremacy--Vote Now!
    As the pioneering company for inbound marketing, HubSpot is a great example of a distinct investment in producing quality eBooks. March Madness is hitting SnapApp. For any given business objective there are certain kinds of content best suited to achieving the desired result. In this case, however, none of that matters. In this bracketed battle, there can be only one kind of content -- one winning type to rule them all, and it all rests on you !
  • SNAPAPP  |  THURSDAY, MARCH 20, 2014
    [Hubspot] Interactive Widget Crowned Champion in the Content Marketing Madness Battle for Content Supremacy!
    As the pioneering company for inbound marketing, HubSpot is a great example of a distinct investment in producing quality eBooks. . After four weeks and 15 intense battles, a champion has been crowned - interactive widget is the ‘2014 SnapApp Content Marketing Madness Champion’. Let’s take a look at interactive widgets’ road to the championship.
    [Hubspot] How Schools Can Use Segmentation to Increase Enrollment Rates
    According to HubSpot, your click through rate (CTR) is higher when using the recipient's first name in the subject line versus not using the first name. Chances are thousands of prospective students and parents visit your website each year. Perhaps hundreds of them fill out a form to learn more about applying to your school. Great - now you can market to them. But, not all prospective students are the same and nor should your emails be that way.
    [Hubspot] 4 Reasons Why Rapper Nicki Minaj Should Manage Your Brand
    Connect with HubSpot Ever since rapper Nicki Minaj ’s debut album, Pink Friday , has been topping the charts, it’s been all anyone could talk about. Even business publications like The Wall Street Journal , Black Enterprise , and Forbes have taken a stab at deciphering Minaj’s success and, perhaps, rightfully so.
  • HUBSPOT  |  THURSDAY, JULY 26, 2018
    [Hubspot] 72% of People Think Facebook Will Recover From Its Earnings Miss [New Data]
    But as HubSpot CMO Kipp Bodnar noted after yesterday's earnings call, the company also still has room to grow. The past 24 hours -- and two years, really -- have not been kind to Facebook. In case you missed it, the social media giant released its Q2 2018 earnings report yesterday, where it was indicated that user growth has all but ceased completely in the U.S. and Canada -- and fallen in Europe. Source: Facebook.
    [Hubspot] 5 Ways to Capitalize on Last-Minute Ecommerce Holiday Shoppers
    Connect with HubSpot The holidays are here, and if you've been following ecommerce holiday best practices , then chances are you’ve been planning your strategy for months. Hopefully you saw some strong traffic over Cyber Monday , and now you’re expecting things to peter out as shipping deadlines shorten and the season winds down. Well, think again.
    [Hubspot] The Starting 5 for a Winning ABM Strategy
    HubSpot is an example of a hybrid to the next layer up in the ABM stack, which is a “system of engagement”, a process-oriented tool that enables you to segment your ABM contacts, create customized offers, launch email campaigns, etc. This year’s March Madness (NCAA college basketball tournament) has certainly had its share of bracket-busting surprises—guess we can all stop daydreaming about how we might have spent the extra cash from the office pool!
  • HUBSPOT  |  MONDAY, JANUARY 20, 2014
    [Hubspot] A Scientific Approach to Hitting Your Lead Gen Goals With Content
    The waterfall above is just an example using HubSpot software, but you could also set one up using this Excel chart. Do you have a lead gen goal? Probably. I certainly do -- we''ve had an SLA established with Sales for years, and part of the blog team''s SLA is delivering a certain amount of net new organic leads to Sales each month. The only time goals like this give me a major panic is when it feels like a guessing game.
    [Hubspot] Are Authentic Stories the Key to Experience Marketing?
    Writing for HubSpot, Julie Hong says: “English music producer Simon Cowell once told Rolling Stone Magazine , “You have this amazing thing now called fan power. Traditional marketing scholars teach the 4 Ps: product, price, place, and promotion. It’s not about experience marketing. Just combine these ingredients, they say, and you’ll reach your unique selling points. You’ll create community engagement. You’ll go far. And yet.
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Hubspot] 17 Foolish Mistakes to Avoid as a Guest Blogger
    All I had to do was copy/paste the text into the HubSpot blogging tool 's HTML, and voila! Connect with HubSpot Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry. That being said, getting your guest posts accepted by and published on the blogs of others is no easy feat.
    [Hubspot] The Qualities of a Powerful Word-of-Mouth Marketing Strategy
    Connect with HubSpot Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products. But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing.
    [Hubspot] 8 Tell-Tale Signs You Do (Or Don't) Need Marketing Automation
    Connect with HubSpot The topic of marketing automation has skyrocketed on marketers' radars, as evident by the volume of searches over time. But with all the hype over marketing automation or revenue performance management (RPM), some businesses jump too quickly to assume they MUST need this shiny new object. Don't get me wrong - marketing automation tools are great for a lot of companies.
    [Hubspot] The 12 Steps to Marketing Automation Recovery
    Connect with HubSpot You have a problem, and this is an intervention. Let's face it, your marketing automation addiction is out of control, and it's no longer working. You send out hundreds, if not thousands of automated messages every day. Your marketing behavior is hurting your prospects, leads, and customers. Worse still, you're ashamed of your marketing tactics, and you hide them from your friends and family.
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Make Love to Direct Traffic
    Connect with HubSpot Yup -- you read the headline right. Avinash Kaushik, author of our top inbound marketing article this week, isn't kidding, and we agree. Kaushik's blog post focuses on the concept of direct traffic and why you should take advantage of the valuable opportunity it offers. Excellent Analytics Tip #18: Make Love to Your Direct Traffic. Author: Avinash Kaushik on Occam’s Razor.
  • HUBSPOT  |  TUESDAY, JULY 26, 2011
    [Hubspot] 10 Easy Ways to Improve Landing Page Conversions
    Connect with HubSpot The following is a guest post from Justin Rachwalski, Strategy Lead at Google. We’ve put together a compelling list of ways you can improve your landing pages and conversions. These tips are easy to implement and, more importantly, can start improving your results immediately. Landing page headlines and ad copy should match. Google AdWords determines cost-per-click in part based on the quality of your landing page.
    [Hubspot] How to Diagnose and Repair Rotten Lead Nurturing Workflows
    Here’s an example of a recent lead nurturing email we've sent from HubSpot. Here’s the landing page for the HubSpot email mentioned in the last section. Marketers “sent” emails in 1995. They were fresh and manually made-to-order. Today, marketers “set” emails. They’re pre-made, automated, and usually very effective. But these automated emails just aren't as fresh. Sure, some pull fresh content from blogs or other regularly updated assets, but most also don’t.
    [Hubspot] 3 Simple Strategies for Establishing Brand Personality
    Example: HubSpot’s post Why You Should Teach Your Clients to Fire You. If your brand were a person, would it be more like Steve Jobs or Steven Tyler? If your brand were music, would it be classic or country? If your brand were a food, would it be closer to sushi or a cheeseburger? These questions seem silly but they are great for sparking a conversation about brand personality. Too often companies maintain a vanilla personality in order to appeal to the broadest audience possible.
    [Hubspot] 7 Reasons You're Not Generating Leads From Social Media
    Connect with HubSpot This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads.
    [Hubspot] How to Turn Your Blog into a Lead Generating Machine
    In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. These days, many tasks can be accomplished without human intervention. We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. For instance, we’ve come a long way since the first Ford Model T production line was created.
    [Hubspot] 3 Emails Your School Should Send to Improve Application and Enrollment Rates
    At HubSpot, we recommend progressive profiling to make our forms easy for people to fill out , while gathering ever-more valuable intelligence about prospects at each and every conversion. A great deal of inbound marketing for schools focuses on gaining the permission to market to someone via email.
    [Hubspot] The Best and Worst Brand Makeovers of 2011
    Connect with HubSpot 2012 is almost here, and unless those Mayans are right, it's time to evaluate what changes you're going to be making to your brand to make sure you hold strong through the next twelve months. You don’t need to drastically change what you're doing to reach prospects every year; you just need to show them that you are paying attention to the world around them as it changes. A new year means a fresh start and a world of possibilities for your brand, so get excited!
    [Hubspot] 12 New Year's Marketing Resolutions You Can Actually Keep
    Connect with HubSpot With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. How will your business keep up? Well here's the good news.
  • HUBSPOT  |  THURSDAY, JULY 28, 2011
    [Hubspot] 5 Ways to Engage Your B2B Customers with Mobile Marketing
    Connect with HubSpot In February 2011, the American Institute of CPAs found that the top business IT issue of today is the use of mobile devices. Companies are starting to let their younger hires use personal mobile devices for business purposes. The mobile device revolution is here, and you need a B2B marketing plan. Because B2B mobile marketing cannot simply mimic the form of successful B2C mobile marketing campaigns. Consumers enjoy making purchases.
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Hubspot] How to Excel With the Most Underused Marketing Automation Features
    Whether you're checking out HubSpot's social media tools or another platform, look for tools that allow you both to monitor the conversation and respond all in one place. Connect with HubSpot From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features.
    [Hubspot] How to Cater Your Marketing Strategy to Different Social Networks
    Connect with HubSpot Just as all audiences are not the same, neither are all social media sites. Every social network has its nuances, whether it be in the way users behave, connect, or share within that network's particular environment. Think about it. Do you have the same criteria on LinkedIn for who you choose to connect with as you do on Facebook? If Twitter were like LinkedIn, would you still 'follow' as many people?
  • VIDYARD  |  MONDAY, JANUARY 21, 2013
    [Hubspot] 21 Reasons Why People Don’t Like Your Video
    Here are 2 things to ask yourself: Is my content under-appreciated because… HubSpot produced a great video about their product/services. Here is a video that makes me ask “What is HubSpot?!” The other day, we came across an article titled “ 21 Reasons Why Readers Don’t Like Your Blog ”; after reading it, we searched articles along the same train of thought but for videos, and nothing appeared.
    [Hubspot] 11 Sure-Fire Ways to Increase Email Click-Through Rates
    Connect with HubSpot It's not that email open rate isn't important. It is! No one can redeem your email offers if they don't open the email first, right? But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). A high one, specifically.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Hubspot] The Rockstar You Need to Hire to Manage Your Blog
    Connect with HubSpot At this stage in the game, you know blogging is a crucial element to the success of your inbound marketing. But that doesn't mean you're doing it consistently like you know you should. Why don't marketers and business owners find time to blog even when they know how important it is to meeting their marketing goals?
    [Hubspot] 5 Hidden Tricks for Better B2B Lead Generation
    Connect with HubSpot Many marketers who have discovered tips or tricks about succeeding in their industry keep those secrets close to their chest. It’s understandable why they would want to preserve these secrets, whether it's for competitive advantage, job security, or just plain selfishness.
    [Hubspot] How to Leverage LinkedIn to Market Your Business with @LewisHowes [@InboundNow #10]
    Connect with HubSpot In this episode of Inbound Now, we are joined by Lewis Howes. Lewis is the author of two books LinkedWorking and LinkedIn Master Strategies , founder of , and a professional speaker, who covers a number of social media topics but mostly focuses on how individuals and companies can better leverage LinkedIn. This time around we chat about: Where to start with LinkedIn. Some common mistakes to avoid. How to leverage Linkedin Groups.
  • HUBSPOT  |  MONDAY, JULY 30, 2018
    [Hubspot] In the Face of a Falling Stock Price, Twitter Announces Two Studies of Its Network Health
    HubSpot Art Director Tyler Littwin had a similar experience. Twitter announced today the selection of two proposals to study the health of its network. The selection comes after a public request for proposals in March to study the network's "health metrics," which Twitter CEO Jack Dorsey said was part of the company's commitment to "increas[ing] the collective health, openness, and civility of public conversation.".
    [Hubspot] 5 Awesome Landing Page Lessons From Real Life Examples
    Connect with HubSpot On a previous blog post about marketing tests , a commenter asked for some examples of great landing pages. We've received that request more than once and figured it's about time to deliver! So I set out to find some of the best landing pages out there, and to get started, I went to some of my favorite companies.
    [Hubspot] Are Your Customer Success Stories Being Heard?
    HubSpot uses both video and case study options in their customer gallery, often with the video testimonial as the preview for the case study. Communicating your customer's successes can be one the strongest marketing approaches there is. Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey. .
  • HUBSPOT  |  MONDAY, JANUARY 16, 2012
    [Hubspot] 7 Types of Email Addresses to Delete From Your List NOW!
    Connect with HubSpot The average email list depreciates by 25% every year according to MarketingSherpa. Smart email marketers are actively involved with that depreciation. But why would you want to contribute to the depreciation of your email marketing list? Because by regularly scrubbing your email list, you are removing irrelevant leads and contacts that could be harmful to your email marketing success.
  • VIDYARD  |  TUESDAY, MAY 12, 2015
    [Hubspot] Vidyard and SnapApp Partner to Bring the Power of Interactive Video to B2B Marketers
    ” As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.
  • HUBSPOT  |  TUESDAY, MAY 1, 2012
    [Hubspot] The 9 Must-Have Components of Compelling Email Copy
    So take the beginning of the email to explain how you know each other, like HubSpot customer Zinzinya Web Solutions did in this email from its lead nurturing series. Take a look at how this HubSpot customer and Certified Partner Precision Athletics drafted a brief email that encouraged readers to click through for more information: There are a few lines of copy used to set up the purpose of the email and, of course, thank the recipient for utilizing their free training session.
    [Hubspot] How to Tackle Real-Life Social Media Customer Service Obstacles
    Gary Vaynerchuk , a new member of HubSpot's advisory board and author of the book The Thank-You Economy , says that "it's ridiculous that we are being asked to justify the ROI of social media when traditional media metrics are full of s**t." Connect with HubSpot eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service.
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Hubspot] 13 Ways to Create a Cringeworthy Social Media Presence
    Take former HubSpot employee Brian Whalley, for example, who was the recipient of one of AT&T's tweet. But tweeting more than once an hour has shown to decrease the click-through rate of your links by over 200% , according to HubSpot's Dan Zarrella. This week, a new free social media tool called Klouchebag hit the web. If you haven't played around with it already, it's a tool that tells you how. annoying you are on Twitter.
    [Hubspot] How to Use Email to Re-Engage Sleepy Subscribers
    For example, HubSpot customer Bob Phibbs -- the Retail Doctor -- figured out that though his truly engaged email list was half the size of his email list that included inactive subscribers, it resulted in 3X more unique clicks. Connect with HubSpot As an email marketer, you already know you're losing about 25% of your email list every year. It happens; people lose interest in your company, change email addresses, unsubscribe -- it's all part of the email marketing game.
  • VIDYARD  |  TUESDAY, MARCH 29, 2016
    [Hubspot] Can you DIY? How and When to Update Old Video Content
    The editor’s note below is what Hubspot typically uses, as an example. You know that wooden chair you snagged off the side of the road? Or the old nightstand you got off of Kijiji for $10? They still function well! But someone decided they weren’t up-to-date with current trends. Good thing you have an eye for DIY projects and a way with that white milk paint. With all the content you produce, it’s inevitable that some of your content may end up out-of-date as well.
  • HUBSPOT  |  MONDAY, AUGUST 6, 2018
    [Hubspot] The Ultimate Guide to Brand Awareness
    It’s a popular pricing strategy for software companies, like HubSpot and Trello. The Growth Show by HubSpot. Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into people’s lifestyles and purchase habits so that consumers don’t have to think twice before becoming a customer, time and time again.
    [Hubspot] How to Measure Your Sc hool's Marketing Funnel
    At HubSpot, we call all this the waterfall. Your school has already been publishing some content to start capturing email addresses from potential students and parents. Perhaps you're even seeing a boost in enrollment already. It's working! It must be working – right? The beauty of digital marketing is you can actually connect the dots all the way through your enrollment funnel. You can discover where it's strong and where it's weak.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Hubspot] Smart Business Applications of Google+ Hangouts You're Missing Out On
    At HubSpot, our marketeering team (marketing + engineering) has members who sit in all different parts of the office, work on different schedules, and some who even work off-site -- in other countries! Google+ is chock full of hidden gems. The problem is, most marketers regard Google+ as a social platform that isn't delivering significant social media marketing results.
    [Hubspot] 8 Universal Traits of a Winning Social Presence
    Connect with HubSpot Every social media network has a few nuances specific to that network, and it's your job as a social media marketer to master them. But when you begin to dissect any effective social media presence, whether on Twitter, Facebook, LinkedIn, or Google+, there are a handful of characteristics common to all of them that constitute what we can now boil down to social media best practices.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2011
    [Hubspot] The 25 Most Important Mobile Media Apps
    Connect with HubSpot This is a guest blog post from Jamie Turner, co-author of How to Make Money with Social Media and chief content officer at the 60 Second Marketer. If you’re like a lot of people, you’re still trying to wrap your mind around how to use mobile media to connect with customers. You may be thinking, “Great. I finally figured out how to use social media for my business, and now they want me to learn all about mobile media, too.”
  • HUBSPOT  |  TUESDAY, MARCH 27, 2018
    [Hubspot] 59 Female Marketing and Growth Experts You Should be Following
    Meghan is the VP of Marketing at HubSpot , and the host of The Growth Show. Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. It didn't take long for someone to comment that barely one-fourth of the experts featured in the article were women. These types of influencer round-ups are all over the web, but very few of them highlight more than a small handful of female leaders.
    [Hubspot] How to Make Instagram Stories Like a Pro
    Some of my favorite Instagram Stories are shared by chef Chloe Coscarelli , actress Busy Phillips , mattress brand Casper , and interior design app Hutch -- and don't forget to check out HubSpot 's Instagram Stories, either.). These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what's most memorable: These are the typical fodder of Instagram Stories -- seconds-long glimpses of people's lives, shared on Instagram for only 24 hours.
    [Hubspot] How to Get More Targeted Leads (a B2B Playbook)
    HubSpot provides a simple table of content assets and where they fall at different stages of the buyer’s journey: . . Brands are often pushing to reach multiple goals at any given time. From improving customer loyalty to lead nurturing, brand awareness, and engagement. The marketing, sales, and service teams have a lot on their plate. . However, no goal is more important for B2B companies than lead generation. .
    [Hubspot] Hacks And Tips To Keeping Your Focus
    We use the HubSpot Composition Tool but there are plenty of options including stand-alone apps like WriteMonkey and FocusWriter. Many people have the dream of being an online entrepreneur. Way too often the demands of work, family, and social responsibilities seem to overwhelm us, convincing us to give up that dream before we really learn to manage it. For thousands of people, that dream is their reality.
    [Hubspot] 9 Common and Costly B2B Social Media Marketing Mistakes
    Connect with HubSpot Yes, B2B companies should be using social media. In fact, it is easy to make the argument that B2B companies are better suited for social media marketing than B2C companies. Think about it: with a relationship-based sales cycle, core subject matter expertise and a legacy of content creation, most B2B companies are a great fit to leverage social media as part of an inbound marketing strategy.
  • HUBSPOT  |  MONDAY, APRIL 23, 2018
    [Hubspot] How to Audit Your Website for Improved SEO and Conversions
    But first, enter your website into HubSpot's Website Grader -- this will give you a general overview of your website's strengths so you can gauge your focus on each of the assessments that follow in this article. What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign.
    [Hubspot] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
    At HubSpot, for instance, we're using our landing page analytics to explore how successful different types of content are in converting visitors to leads. This blog post is an excerpt from " The Step-by-Step Guide to Lovable Marketing Campaigns." Download your free copy today to read more about how to make your marketing lovable. In order for a marketing campaign to be powerful, it needs a good offer -- you know, the thing that gets people excited enough to click! The creative coupon.
    [Hubspot] When (And When Not) to Automate Your Social Media Updates
    Connect with HubSpot This is a guest post by Nikki Peters, community manager of MarketMeSuite. MarketMeSuite now has thousands of users and a fast-growing global customer base of small businesses and consultants. One of the most common questions that gets asked in the social media world lately is, "Should I automate my updates?" You will also hear some very convincing answers that make the case for both the "yes" camp and those who say "no."
    [Hubspot] 71 Secret Tips for Website Redesign Projects
    Connect with HubSpot As part of my ongoing research into website redesign for the Science of Website Redesign webinar , I asked hundreds of marketers for their insider tips that they would give to their best friends based on their experience with a recent website redesign project. Here are the best tips that they gave me in their comments: Find someone to advise you on SEO, social media and marketing, in addition to the actual design.
    [Hubspot] Optimising Your B2B Email Marketing Click Through And Open Rates
    Just because HubSpot says that 12 noon on a Wednesday is the best time to send out a campaign doesn’t mean that it will work for your business. Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign ? Find out the secret to optimising your campaigns today. Email marketing may be one of the most economic and effective ways to nurture and mobilise existing leads and customers.
    [Hubspot] How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]
    Download the full competitive analysis kit from HubSpot and here. When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. To help you get started with competitive analysis the right way, we're breaking down everything you'll want to look for below.
    [Hubspot] Your Google Rank Doesn’t Matter Anymore
    To combat a lot of the issues I raised above, we shifted the way that we measured content at HubSpot. For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance. Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content.
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