Biznology

Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Hubspot’s Blog Topic Generator.

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6 assumptions push marketing gets wrong

Biznology

So I started working on some basic visuals to help people understand the deck without my voice. The visuals will help when I reprise the talk at Intelligent Content Conference in Las Vegas on March 30. Give them visual cues to help guide their journeys.

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Personalized content for more effective content marketing

Biznology

Tracking these data points helps you gain insights into your prospects’ interests that can help you present them with content that fits their needs, rather than whatever content is on your editorial calendar this week or month. These can be helpful, too.

Is the CMO becoming the Chief Collaboration Officer?

Biznology

Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). We have to be proactive and reach out to peers in different departments to see if we can help. In the past, the role of a marketer was much simpler.

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37 facts on the future of Social Selling vs. Cold Calling

Biznology

Customers don’t want to deal with salespeople until they are 70% down the path of the buying process (source: HubSpot ). 60% more expensive per lead than other methods (source: HubSpot ). Could your business use help doing social selling better ?

Push versus Pull Marketing: In B2B, You Need Both

Biznology

Hubspot promotes it. In B2B, pull marketing generally means making yourself visible, or being helpful, and hoping that people will get the idea that they should visit your website or otherwise reach out to find out more about you and your offerings. Photo credit: Aimar (Nidde).

21 stats show CMOs leap before they look at ROI

Biznology

source: HubSpot ). I can help you. Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has.

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15 best Big Data companies and why they stand out

Biznology

which hired Palantir to help the government analyze data to find terrorists, and to help it uncover illegal trading activity. Interana is another big data startup that’s developing technology to help businesses analyze streaming data in realtime.

6 Effective tools for SMB that integrate with your existing SaaS

Biznology

If you’re one of the 1 billion Chrome users , you probably already use Chrome extensions, which are little plugins located next to your URL bar that help you do more without actually going to another website. These days, the buzzword is “integration.”

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11 tips and tools to jump-start your SEO

Biznology

This guides you and helps with differentiation for your brand. Marketing Grader from HubSpot can tell you. Did these tips and tools help you see how to jump-start your SEO? Photo credit: Sean MacEntee.

15 experts define Agile Marketing

Biznology

– Mike Volpe, Hubspot. Is build on the principle of the Agile Manifesto which reads: We are uncovering better ways of developing software by doing it and helping others do it. Do these definitions help determine if your organization is practicing Agile Marketing or should be? Photo credit: Daniel Feren?ak. The character pictured may or may not be an agile marketer. You can’t tell by appearance, only by track record.

26 Social Media Secrets Skittles Knows

Biznology

These stats are sourced from comScore , WOMMA , HubSpot and Amercian Express. These are great companies BarnRaisers is grateful to be associated with and we appreciate the information they make available to help business make smarter decisions. Photo credit: Wikipedia.

8 dead easy steps for writing a blog in less than an hour

Biznology

Image credit: HubSpot. If you really need to get your blogging time down to less than an hour, we can help. This method can help you produce blogs in record time, but perhaps not on the first try. Writing a blog post doesn’t have to be an overwhelming or time-consuming task.

4 simple truths about content marketing re-imagined

Biznology

Your readers always have time for what helps them get through their day, makes their life better, improves their business, or saves them effort or money. No guide or template is going to help you share what is crucial about your business, your cause, or your expertise.

Knock-your-socks-off marketing measurement: here’s how!

Biznology

There are plenty of solutions and tips available to help you leverage analytics and data in a meaningful way. If you narrow down the data you’ve got to what really helps you make marketing decisions, you’ll have information you can actually use.

11 expectations to have from a great SEO proposal

Biznology

HubSpot offer some sound advice. Did this help you understand what makes a great SEO proposal? 54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ).

7 Ways to Make Your Content Marketing More Useful

Biznology

In fact, HubSpot has found that 73% of consumers prefer to learn about a company through a series of branded articles, and 90% of consumers find custom content useful. We’ve compiled some tips to help you create content which helps: 1.

Blog Guest Posting: It’s a Privilege Not a Birthright

Biznology

Other places that I ended up doing some writing for over time like HubSpot and Search Marketing Standard came about through relationships I have been developing over time either with or without the intention of trying to earn a writing spot with these folks. Image by atduskgreg via Flickr.

How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Hubspot

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. Building HubSpot's Page Templates.

How to beat Hubspot at its own game

grow - Practical Marketing Solutions

I like to help new bloggers and I had an interesting conversation a few weeks ago with a young woman who was exasperated over what seemed like a hopeless situation. “How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post.

Hubspot Inbound Conference Recap 2 of 9

Kaon

Throughout this session she discussed how the use of brain science can help your audience remember exactly what you want them to. Marketing Guru marketing content change business challenges Content marketing Neuroscience Cognitive thinking Science Memorable Content Inbound Hubspot

Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

Hubspot

I didn't think about influencer marketing again until I joined HubSpot. Partnering with influencers could help us reach new readers while bringing our current ones fresh insights and promoting worthy thought leaders. A mere 0.002% of them clicked on the link to the HubSpot Sales Blog.

Introducing: HubSpot Guerrilla Marketing

Hubspot

At HubSpot, we’re big believers in the power of inbound. Time and again, the inbound approach proves its effectiveness in helping businesses grow while providing real value to customers.

Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Here are 6 tips to help your company power the bottom of the funnel with sales enablement: Prioritize leads and help leverage triggering events.

Hubspot Inbound Conference Recap 4 of 9

Kaon

The five trends for helping create those experiences and get moving are: Relevance in mobile becomes reality- 50% of unique visitors are mobile visitors. Filed under: Marketing Guru Tagged: B2B , B2B marketing , B2B mobile marketing , Blog , business challenges , Hubspot , Inbound , marketing.

Speakers | Grow with HubSpot Sydney 2017

Hubspot

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. JAMES GILBERT, HUBSPOT.

Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. The WhoToo deal won’t fully close that gap, but it does help to keep Demandbase competitive. (I’m

We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment

Hubspot

So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. I don't know about you, but I barely print anything anymore.

How to Avoid Burnout at Work: 7 Strategies from HubSpot’s Manager of Culture

Hubspot

That's why I decided to enlist the help of an expert: HubSpot’s Manager of Culture and Experience, Tamara Lilian. Here at HubSpot, we have a Culture Code , a document created to represent our people, culture, and values.

How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment

Hubspot

What if we used video to help our sales reps and process? We're always on the lookout to help our sales reps book more meetings. And since videos are a highly popular content format, we wanted to see if adding that to our traditional outreach mix could help.

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Dear HubSpot: My Blog Isn't Generating Leads. Please Help?

Hubspot

You need someone to help you. So we decided to start a little advice column on the blog to help you figure out these tricky situations. Or can you ask for certain pieces later on to help qualify leads later in the buying process?

Hubspot Inbound Conference 5 of 9

Kaon

by Lisa Toner of Hubspot. Three R’s to help you leverage your marketing relationships: Reach- how big is your audience. Marketing Guru B2B marketing business priorities communication Customer experience Hubspot Inbound Marketing Relationships Partnerships Relationships

8 Helpful Resources for Creating Beautiful Infographics

Hubspot

Not only do they make content more sharable -- 40 times as much -- but they help us retain information. 8 Helpful Resources for Creating Beautiful Infographics. Here's one that helps non-profits visually communicate highlights from an annual report: 4) Easel.ly.

How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams

Hubspot

HubSpot doesn’t operate at nearly the same scale as BuzzFeed, and we aren't a strictly media company, but it made me wonder how our industry peers are getting the job done. 4) HubSpot.

12 Awesome HubSpot Resources That Won't Cost You a Dime

Hubspot

Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 1) HubSpot CRM. Our CRM is easy to adopt and helps businesses automate their sales processes to save time, money, and energy. Missed out on HubSpot's annual INBOUND event?

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. To help you get started, we've detailed everything we've learned (so far) below.

HubSpot Goes #DeskFree, Pioneering the Next Frontier of Workspace Collaboration

Hubspot

HubSpot has always been committed to building a collaborative environment that helps our employees do their best work. Removing the desks from the office has been the smartest decision we''ve made for our company''s culture," said HubSpot CEO Brian Halligan.

4 Helpful Tools for Organizing Your Social Media Calendar

Hubspot

In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. So if you're not already using a social media content calendar , hear me out: Calendars help you get organized to avoid the dreaded scramble when things come up.

Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email

Hubspot

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Well, as it turned out, the HubSpot Marketing Blog had a bit of a graymail problem on our hands.

A Milestone in the Inbound Journey: HubSpot Turns 10

Hubspot

Just ten years ago, we founded HubSpot and set out to make the world more inbound. That meant transforming the way we market and sell to be more human, helpful, and empathetic. Without you, there is no HubSpot.