Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Too many hashtags make it difficult to track and are confusing to consumers.

A guide to getting started on using hashtags on LinkedIn

Biznology

LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Hashtags are an easy way to do just that. What exactly are hashtags?

How can you start using hashtags effectively on LinkedIn?

Biznology

Using hashtags on LinkedIn is one of those trends, and here’s how you can use them to your advantage. Weave hashtags into your LinkedIn profile, especially your summary and/or headline. The easiest way to make this change is to turn the keywords in your LinkedIn summary into hashtags.

How to Find the Best Twitter Hashtags

Sprout Social

Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Hashtags are formed by using the # pound sign in front of a word with no punctuation or spaces. 9 Tools to Find the Best Twitter Hashtags.

Instagram Announces Hashtag Search on the Graph API

Crimson Hexagon

Hashtag analysis capabilities remain in tact for businesses after deprecation of the Platform API. Platform Instagram instagram api instagram api changes instagram api hashtags instagram changes

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An Extension of Your Brand: Creating an Authentic Company Hashtag

Televerde

What’s in a hashtag? Done right, a company hashtag can dramatically increase social media engagement and brand awareness. But it isn’t easy, and hashtags fail all the time, as companies like JP Morgan, Starbucks and McDonald’s have learned. A #Hashtag That Fits Your Brand.

A complete calendar of hashtag holidays for 2019

Sprout Social

There are hundreds of national, international and world hashtag holidays. From #NationalPancakeDay to #WorldBrailleDay, it’s clear that consumers want to connect with other people and brands around their shared interests, and hashtag holidays serve as opportunity to do that. Our list includes a combination of celebrated & industry-specific hashtag holidays, as well as a few atypical options. Step 1: Choose relevant hashtags. Hashtags and brand.

How to Use Hashtags on Twitter With #Confidence

Marketing Action

He particularly wanted to know what a hashtag is. So I started talking about how the pound symbol always precedes a hashtag and he interrupted: “They’re like tags, right?”. Hashtags are indeed like tags, and they’re used to identify the text they go along with. Types of Hashtags.

The Ultimate Guide to Instagram Hashtags for 2018

Hubspot

Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. Why Hashtags Are Important. Hashtags are essentially Instagram’s sorting process. Top Instagram Hashtags.

Top Hashtags Used By CMOs and CIOs

Modern Marketing

Presenting the CMO Social Stat of the Month for December 2015 - Top Hashtags Used By CMOs & CIOs. She points specifically to the following hashtags: #mobile, #video, #security, #analytics, #cloud, #digital, #bigdata, #innovation and last but certainly not least: #leadership.

5 Highly Effective Hashtag Tracking Methods

Sprout Social

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. What hashtag should you use?

The Word Of The Year Is a #Hashtag

Marketing Action

In 2012, ADS members determined that “hashtag” was the word of the year. Hashtags continued to become more mainstream, and in 2014 they decided to add a new category: Most Notable Hashtag. Language scholars are paying attention to the innovative linguistic force of hashtags.”

Why Twitter #Hashtags Are Worthless [Infographic]

Cody Ward

Now let’s talk about how #hashtags fit into this story. Hashtags are a great tool to group tweets together among a large number of users. But the problem occurs when spammers target hashtags in an attempt insert themselves.

Complete Guide to Hashtag Analytics

Sprout Social

Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. If you’ve been hesitant or confused about incorporating hashtags into your social media marketing strategy , we’re going to break down everything you need to know to get on board. Why Hashtags? Hashtag Battle.

The History of Hashtags [Infographic]

Hubspot

A lot''s happened since hashtags were first proposed on Twitter. It took two years for Twitter to fully embrace the hashtag, and it''s been a whirlwind of opportunity and embarrassment for both users and marketers ever since.

Interesting Infographics: What the #### are those social media hashtags all about?

LEADership

That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook. Done right, a hashtag gives social network users valuable information about subject matter and trending topics. hashtags on a shared photo.

How to Know Which Hashtags to Use in Your Social Media Posts

Marketing Action

And now… the hashtags. But which hashtags? How many hashtags? Do you really even have to use hashtags? Let’s take a look at the basics of hashtags and discuss best practices for using them wisely. Why picking the right hashtag is so important. Use hashtags!

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram.

Facebook Launches Clickable Hashtags #Finally

Hubspot

Today, in a post on its news blog , Facebook announced it would finally be rolling out functional, clickable hashtags. The Scoop on Facebook Hashtags. Here''s how Facebook hashtags work. Facebook Hashtag Functionality. How to Use Facebook Hashtags.

The Top 58 Most Popular Hashtags to Get Likes and Retweets on Twitter

Hubspot

Recently, we analyzed millions of tweets and found that some Twitter hashtags correlate with a 1,065% increase in engagement -- clearly, hashtags still matter in 2018. More specifically, we found tweets with no hashtags averaged 1.7 Best Hashtags to Get Likes on Twitter.

How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer

On social, #ThinkVeggiesFirst has also remained a key part of Tommy’s Superfoods strategy with the hashtag being used on each of its Instagram posts, and it has also begun working with micro-influencers to encourage people to eat healthily and help keep its products top-of-mind at meal times.

7 Hilarious Twitter Brand Hashtag Fails

Hubspot

We all know that Twitter offers you the ability to create a trackable, branded hashtag. You as the company choose the words, letters, and caps on the hashtag. The first hashtag was very specific: #meetthefarmers. The second hashtag was vague: #McDstories.

A Complete Calendar of Hashtag Holidays for 2017

Sprout Social

Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. Not sure which hashtag holiday makes sense for your brand? Hashtag holidays have been celebrated for decades but they’ve only gained traction on social media within the past few years.

What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story

Modern B2B Marketing

Author: Stephanie Barnes So you just put together an amazing marketing campaign idea and you covered all the marketing elements except…the hashtag. How many times have you added a hashtag to a campaign simply because it’s a social marketing best practice? Hashtag Tested.

The Hashtag That Could Tilt the Marketing Automation World

Content Standard

The post The Hashtag That Could Tilt the Marketing Automation World appeared first on The Content Standard by Skyword. I remember being challenged by my company to show ROI on individual articles we created for our content marketing program.

A Simple Guide to Using Hashtags on Twitter [Infographic]

Hubspot

I have a love-hate relationship with hashtags on Twitter. Like when #people #hashtag #every #word #of #their #tweet. When used properly, though, hashtags can be a powerful marketing tool in helping drive brand recognition, boost conversions, and positively impact customer loyalty.

7 Silly Hashtag Mistakes No One Should Make

Hubspot

Hashtags were initially introduced to Twitter to make it easier for users to keep track of certain types of content on Twitter and find the people and topics most relevant to their interests. While hashtags are fairly widespread, lots of marketers still aren''t using them properly.

Why Instagram Hashtags Matter for Your Influencer Marketing Game-Plan

Traackr

Research suggests that using 11 or more hashtags in an Instagram post can generate 442% more engagement, and influencers have caught on

How to Create a Hashtag Just for Your Business

Sprout Social

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. When you create a hashtag, you give users a new way to get in touch with your business on social. Reasons to Create a Hashtag. When to Use Hashtags.

A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture.

LinkedIn is Bringing Hashtags Back - Leveraging the New Tool to Increase Awareness

Marketing Envy

When clicking on one of the hashtags on the left side of your screen, you don't only get a list of content by others using the same hashtag, but also additional content suggestions on a new bar that comes up on the right side of the feed. By utilizing the hashtags and content suggestions, now we can see first hand what people in our industry are “searching” for. After a while of hearing rumors about LinkedIn’s plan to focus on content, the day has finally arrived!

How to Attract Talent With a Company Hashtag: 10 Inspiring Examples

Hubspot

Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. And what's a better way to make sense of social media noise than a well-branded hashtag? We live in the hashtag-driven society. Use Cyfe to archive hashtag results.

How to Use Hashtags on Twitter, Facebook & Instagram

Hubspot

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. What Does 'Hashtag' Mean?

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Battles Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : Nokia N8 Shipments Begin May 17, 2009 Ben Parr View Comments HOW TO: Get the Most Out of Twitter #Hashtags email share email share Do you like this story? Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it.

How to Filter Out Twitter Spammers When Following Trending Hashtags

Hubspot

If you''ve ever joined a hashtag conversation on Twitter during a popular conference, webinar, TV show, sporting event, etc., you''ve probably noticed that when the hashtag starts trending, the stream is infiltrated by spammers.

LinkedIn is Bringing Hashtags Back - Leveraging the New Tool to Increase Awareness

Marketing Envy

When clicking on one of the hashtags on the left side of your screen, you don't only get a list of content by others using the same hashtag, but also additional content suggestions on a new bar that comes up on the right side of the feed. By utilizing the hashtags and content suggestions, now we can see first hand what people in our industry are “searching” for. After a while of hearing rumors about LinkedIn’s plan to focus on content, the day has finally arrived!

Lessons for Your Brand from Facebook Live Video—As Told by Hashtags

Content Standard

Here’s a closer look at live video—through the lenses of the hashtags that embody the reasons for its success. It’s the hashtag that won’t go away—and with good reason. It seems like every week something new happens on Facebook Live video.

Hashing Out Hashtags: What They Are & How to Use Them [Infographic]

Hubspot

What do overalls, Mariah Carey's Christmas album, and hashtags all have in common? While hashtags didn't rise to popularity (with the help of Twitter) until after 2007, they were actually first used during the late 90s to categorize items into groups on IRC (Internet Relay Chat.).

Mapping and Effectively Using Twitter Hashtags for Business

Proteus B2B Marketing

Including hashtags in your tweets is a powerful way to extend the reach of your activity on Twitter. While people can follow other Twitter users, they can also follow hashtags. Tools like TweetDeck, Seesmic Desktop, and HootSuite are great for monitoring hashtag streams.

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity

Use Relevant Hashtags. On Instagram, hashtags act as keywords which help users find the content and brands they are looking for. Hashtags allow your Instagram posts to be seen by more people and to gain new followers and potential customers. Guest post by Jill Phillips.