Using Hashtags as Strategic Objects
Buzz Marketing for Technology
FEBRUARY 27, 2013
Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Too many hashtags make it difficult to track and are confusing to consumers.
Are you #BreakingTheLaw by using Hashtags?
grow - Practical Marketing Solutions
OCTOBER 21, 2015
The “pound sign” (#) has seen quite a resurgence in popularity the past few years, as people repurpose it as the omnipresent hashtag on social networks like Twitter and Facebook. Don’t hijack another brand’s hashtag during an event or Twitter chat.
How to successfully harness the hashtag
JUNE 30, 2015
Brush up on your hashtag know-how with these vital tips that even the biggest brands tend to forget…. The post How to successfully harness the hashtag appeared first on Connecting Element.
Top Hashtags Used By CMOs and CIOs
It's All About Revenue
JANUARY 12, 2016
Presenting the CMO Social Stat of the Month for December 2015 - Top Hashtags Used By CMOs & CIOs. She points specifically to the following hashtags: #mobile, #video, #security, #analytics, #cloud, #digital, #bigdata, #innovation and last but certainly not least: #leadership.
What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
Modern B2B Marketing
JUNE 25, 2014
Author: Stephanie Barnes So you just put together an amazing marketing campaign idea and you covered all the marketing elements except…the hashtag. How many times have you added a hashtag to a campaign simply because it’s a social marketing best practice? Hashtag Tested.
How to Use Hashtags on Twitter With #Confidence
JANUARY 29, 2015
He particularly wanted to know what a hashtag is. So I started talking about how the pound symbol always precedes a hashtag and he interrupted: “They’re like tags, right?”. Hashtags are indeed like tags, and they’re used to identify the text they go along with. Types of Hashtags.
BYOH – Build Your Own Hashtag
AUGUST 18, 2015
We all know what a hashtag is; the little pound sign that gathers a feed of other messages also incorporating the same hashtag. So how can you use hashtags to your company’s advantage? BYOH – Build Your Own Hashtag. Once you’ve decided on a hashtag, use it!
Tips and Tricks for Using Hashtags on Social Media Sites
FEBRUARY 3, 2015
Hashtags have become an integral part of social media. If you’ve been limiting your hashtag use to Twitter, it’s definitely time to step out. There are nine other networks that let you search and sort information by hashtags. Search by hashtag? Click on hashtags?
A Simple Guide to Using Hashtags on Twitter [Infographic]
APRIL 8, 2015
I have a love-hate relationship with hashtags on Twitter. Like when #people #hashtag #every #word #of #their #tweet. When used properly, though, hashtags can be a powerful marketing tool in helping drive brand recognition, boost conversions, and positively impact customer loyalty.
7 Silly Hashtag Mistakes No One Should Make
JULY 29, 2014
Hashtags were initially introduced to Twitter to make it easier for users to keep track of certain types of content on Twitter and find the people and topics most relevant to their interests. While hashtags are fairly widespread, lots of marketers still aren''t using them properly.
Put a Hashtag on It!
JUNE 17, 2013
Hashtags, those little yet powerful pound signs (#), are a common way of making a social media marketing campaign more effective. ” The following tips will have you hashtagging successfully in no time: 1. When creating a hashtag for your campaign, keep it simple.
Event Marketing Hashtags Done Right
MAY 5, 2016
Social media has brought many changes to the event planning industry, including the use of event hashtags for seminars and conferences. Many event planners, social media marketers and event staff know what a hashtag is. Keep Hashtags Short & Sweet.
The Hashtag That Could Tilt the Marketing Automation World
SEPTEMBER 27, 2016
The post The Hashtag That Could Tilt the Marketing Automation World appeared first on The Content Standard by Skyword. I remember being challenged by my company to show ROI on individual articles we created for our content marketing program.
How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
FEBRUARY 17, 2017
Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. And what's a better way to make sense of social media noise than a well-branded hashtag? We live in the hashtag-driven society. Use Cyfe to archive hashtag results.
7 Hilarious Twitter Brand Hashtag Fails
MARCH 12, 2015
We all know that Twitter offers you the ability to create a trackable, branded hashtag. You as the company choose the words, letters, and caps on the hashtag. The first hashtag was very specific: #meetthefarmers. The second hashtag was vague: #McDstories.
How to Know Which Hashtags to Use in Your Social Media Posts
JANUARY 21, 2015
And now… the hashtags. But which hashtags? How many hashtags? Do you really even have to use hashtags? Let’s take a look at the basics of hashtags and discuss best practices for using them wisely. Why picking the right hashtag is so important. Use hashtags!
Lessons for Your Brand from Facebook Live Video—As Told by Hashtags
AUGUST 27, 2016
Here’s a closer look at live video—through the lenses of the hashtags that embody the reasons for its success. It’s the hashtag that won’t go away—and with good reason. It seems like every week something new happens on Facebook Live video.
Hashing Out Hashtags: What They Are & How to Use Them [Infographic]
APRIL 29, 2015
What do overalls, Mariah Carey's Christmas album, and hashtags all have in common? While hashtags didn't rise to popularity (with the help of Twitter) until after 2007, they were actually first used during the late 90s to categorize items into groups on IRC (Internet Relay Chat.).
Hashtag Stuffing Doesn’t Work for B2B Twitter Accounts
Social Media B2B
JULY 11, 2011
Stuffing tweets with high-traffic hashtags has been common practice since the advent of the hashtag in 2007. It was a case of hashtag stuffing gone horribly wrong. In 21%, there was no significant difference between posts with and without hashtags.
Interesting Infographics: What the #### are those social media hashtags all about?
FEBRUARY 27, 2015
That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook. Done right, a hashtag gives social network users valuable information about subject matter and trending topics. hashtags on a shared photo.
The Word Of The Year Is a #Hashtag
FEBRUARY 27, 2015
In 2012, ADS members determined that “hashtag” was the word of the year. Hashtags continued to become more mainstream, and in 2014 they decided to add a new category: Most Notable Hashtag. Language scholars are paying attention to the innovative linguistic force of hashtags.”
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Battles Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : Nokia N8 Shipments Begin May 17, 2009 Ben Parr View Comments HOW TO: Get the Most Out of Twitter #Hashtags email share email share Do you like this story? Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it.
Converting Hashtags into #Trademarks
FEBRUARY 10, 2015
Media outlets have hinted that hashtags may soon be an outdated trend, but the public has not abandoned the ubiquitous organizer of social media posts. As a further testament to the importance of hashtags, brands are claiming ownership of them as intellectual property. Twitter | LinkedIn | Converting Hashtags into #Trademarks by Kyle-Beth Hilfer - Maximize Social Business.
How to Filter Out Twitter Spammers When Following Trending Hashtags
APRIL 25, 2014
If you''ve ever joined a hashtag conversation on Twitter during a popular conference, webinar, TV show, sporting event, etc., you''ve probably noticed that when the hashtag starts trending, the stream is infiltrated by spammers.
“The Twitter Hashtag is the New Neon Sign”
Blue Focus Marketing
APRIL 10, 2012
Yet compelling as it is, we can take this statement one step further: I offer that your brand can also live in hashtags. The Twitter protocol known as the “hashtag” (or # symbol), which marks keywords or topics in a user’s tweet, has been making waves in the Twittersphere.
Engage Your Blog Readers with Realtime Content Updates Using #Hashtags [Infographic]
NOVEMBER 20, 2013
Hashtags have become the new language of social. WordPress Plugins @hashtags Facebook hashtag Instagram Social Media Marketing Tweetgrid Twitter WordPress This is a sponsored post written by me on behalf of #Hashcore. All opinions are 100% mine.
The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands
MAY 23, 2014
Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. The Best Twitter Hashtags.
The Importance of Hashtags on Instagram
MARCH 23, 2015
Though they started on Twitter, there might not be a place where hashtags are utilized more right now than Instagram. The hashtag, a number sign followed by a #word, #phrase, or #abbreviation, connects similar posts from different users all over the world and collects them in a single place.
5 Highly Effective Hashtag Tracking Methods
JANUARY 26, 2017
Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. But when used correctly, hashtags can be one of the most effective ways to track your social media marketing. The post 5 Highly Effective Hashtag Tracking Methods appeared first on Opentopic.
Announcing Hashtag Support for Instagram, Twitter, and Facebook
JULY 12, 2013
Hashtags are loved by both – users and brands. Today, we are excited to announce the support for hashtags on multiple networks – Instagram, Twitter and Facebook. You can add any hashtags from Instagram, Twitter and Facebook.
5 Twitter Hashtag Analytical Tools and How to Leverage Them
AUGUST 29, 2014
The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally. You’ve probably even met people who speak in hashtags: “Going shopping, … Continue Reading.
Social Media for Accountants: Likes, tweets and hashtags…Oh my!
APRIL 6, 2016
To many, the mysteries of building a social media network can be scary. So much so they avoid social media or discount it as frivolous and unnecessary. But, as we all know, squeezing our eyes shut won’t make the monsters go away.
Mapping and Effectively Using Twitter Hashtags for Business
Proteus B2B Marketing Blog
SEPTEMBER 21, 2010
Including hashtags in your tweets is a powerful way to extend the reach of your activity on Twitter. While people can follow other Twitter users, they can also follow hashtags. Tools like TweetDeck, Seesmic Desktop, and HootSuite are great for monitoring hashtag streams.
Your Hashtag isn’t Just a Pound Sign, it’s a Lifeline.
SEPTEMBER 16, 2013
What ensued that night (and well into the morning) was an excellent showcase of a brand that strategically, creatively, and successfully built an online community through a single hashtag. It’s 11:59pm and I’m wide-eyed, in my pajamas, and anxiously clicking around on my computer.
How to Pick Your Campaign Hashtag
JUNE 13, 2016
Hashtags are continuously making their way across social media outlets, TV programs, and print ads. We know that hashtags add value to a marketing campaign. The real challenge is coming up with the right and most appropriate hashtag for your promotion.
Want to Shop on Twitter? Amazon Has a Hashtag for That
MAY 7, 2014
The hashtag allows buyers to place products found on Twitter into their Amazon shopping carts without ever leaving the comfort and fun of their Twitter page. It’s worth noting that the sale isn’t complete by simply tweeting Amazon with the hashtag.
Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
JUNE 16, 2013
Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable. Facebook announced this week that it will be rolling out a hashtag feature to all of its users. Learn more about Facebook hashtags at Mashable.