Achieving a low Gmail spam rate: 3 essential steps
Martech
APRIL 17, 2024
On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. Advanced techniques to reduce spam. A lack of compliance with privacy laws (CAN-SPAM, GDRP, etc.). A lack of domain authentication.
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