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How to Deliver a Great B2B Sales Experience

Webbiquity

B2B sales is, of course, the process of selling your products/services to other businesses. Similarly, in B2B sales, it’s not just about providing a product or service. On the flip side, if the sales team doesn’t share feedback, marketing might be off-target with their campaigns. Offer solutions, not just products.

B2B Sales 185
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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Eight Strategies That Can Boost Your Email Marketing ROI for B2B To drive corporate growth and success, B2B product marketers must seek to maximize return on investment. To do this, it’s necessary to monitor and evaluate marketing KPIs closely, including the rate of conversion and the cost of acquiring new leads.

ROI 175
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Avoid the Summer Slump: 3 Tips from Growth Marketing Experts

Hubspot

It can be tough to keep coming up with new ideas that lead to sustained growth over time. To help you avoid the dreaded summer slump, we asked three growth marketing experts to share their proven tips on how to jump-start growth and keep up momentum through the rest of 2017. 3 Growth Tips to Avoid the Summer Slump.

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The State of Digital Transformation in B2B In 2024

Top Rank Marketing

As the business world continues to embrace digital tools and technologies, it’s clear that the market for these offerings has reached a high level of maturity and is poised for ongoing growth. Research from HubSpot also finds that 25% of marketers are abandoning podcasts and other audio content.

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You’re making it way too hard for prospects to buy your product

MKT1

” Once prospects decide they want your product, they likely want to pay you, get into the product, and improve their workday asap. 42 Agency - Demand Gen & RevOps From 42 Agency: We’re a trusted growth partner for B2B SaaS companies—including MKT1 Capital Portfolio startups. Stop making it so hard.

Buy 52
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4 Content Types That Get Non-Organic Traffic, According to Content Strategists

Hubspot

In this post, hear from HubSpot content strategists and marketers about the types of content that bring in the most non-organic traffic as inspiration for creating your own. Bump gives a piece titled Marketing Trends to Watch in 2021, According to 21 Experts , as an example. Data-Driven Content. Emerging Trends.

Traffic 101
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How to hire your first growth team

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Q: How do I hire and build my first growth team? Elena is a growth advisor and angel investor—you can find her on LinkedIn and Twitter , and don’t miss her amazing newsletter, Elena’s Growth Scoop.