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The ethics of AI-powered marketing technology

Martech

In recent years, the introduction of the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), Apple’s App Tracking Transparency feature and a slew of other state laws have increased consumer awareness around the data companies are collecting. Data ownership.

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Marketing giant ‘admits it listens to your conversations to sell targeted ads’

Martech

hit the marketplace neither consumers nor governments were as concerned about individual privacy rights. We regret any confusion and we are committed to ensuring our marketing is clear and transparent.” That said, Apple and Google have both ended the practice of listening to recordings made by these devices. When Siri, Alexa, et al.,

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What Should Be First on Your Company’s AI Agenda?

Salesforce Marketing Cloud

Transparency and clear communication about responsible AI practices are crucial. Data sharing should be governed by strict protocols and transparency, ensuring that information is only shared where necessary and under stringent conditions. “Is Luckily, that’s our #1 value at Salesforce. Who are you sharing it with?”

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Data Privacy Terminology 101

Zoominfo

In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Data Governance. Data governance signifies how businesses intend to use data. Almost everyone has an opinion about the topic, but few truly understand how it actually works. So, where does ZoomInfo come in?

Privacy 130
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Data Privacy Terminology 101

Zoominfo

In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Data Governance Data governance signifies how businesses intend to use data. Almost everyone has an opinion about the topic, but few truly understand how it actually works. So, where does ZoomInfo come in?

Privacy 100
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How Public Sector Organizations Will Transform in 2022

Salesforce Marketing Cloud

This poses a unique challenge for government workers, who often do not have all the digital tools to carry out their mission in this new virtual world. Making investments in these areas will yield long-term benefits like a workforce with higher morale — and a desire to stay. Mia jordan, digital transformation executive.

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Corporate Responsibility in the Age of Content and Social Media

Contently

As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. The Sprout Social report found that most consumers define transparency as being open, clear, and honest. So how can interested brands use content to engender trust, and what can they do not to lose it?