article thumbnail

Data Privacy Terminology 101

Zoominfo

In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. In other cases, consent can be assumed or inferred based on a person’s action or even based on a person’s inaction (for example, in the case of “opt-out consent”). Opt In/Opt Out.

Privacy 130
article thumbnail

The ethics of AI-powered marketing technology

Martech

In recent years, the introduction of the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), Apple’s App Tracking Transparency feature and a slew of other state laws have increased consumer awareness around the data companies are collecting. Data ownership.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Privacy Terminology 101

Zoominfo

In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. In other cases, consent can be assumed or inferred based on a person’s action or even based on a person’s inaction (for example, in the case of “opt-out consent”).

Privacy 100
article thumbnail

Do Shipping Discounts Increase Sales in 2024? Challenges & Its Solutions!

Huptech Web

You can attract more customers and win market share by providing better shipping terms than competitors. Customers can opt to add more items to their cart to qualify for free or discounted shipping, thereby increasing the average order value, which can directly boost sales revenue.

article thumbnail

Only B2B - Untitled Article

Only B2B

But, we are here to help you out. Transparency . Transparency is the heartbeat of GDPR and you need to know all the “Why’s” we discussed above. It is important to review and update the privacy terms and conditions that are shared with customers to record any changes you have made. That’s plain sad.

Opt-out 121
article thumbnail

Consumers Say They Will Trade Personal Data For These Benefits

Salesforce Marketing Cloud

Yet regulations such as Europe’s General Data Protection Regulation ( GDPR ) and industry frameworks such as Apple’s App Tracking Transparency ( ATT ) require this type of consent. And what do terms like “tracking” even mean? We say one thing and do another; we demand transparency but we don’t read terms and conditions.

article thumbnail

4 Consumer Privacy Tactics To Win Over Mistrustful Customers

Salesforce Marketing Cloud

However, our own Salesforce surveys show clearly that consumers are willing to share data comfortably as long as certain conditions are met. Transparency. It turns out that we dislike online gossip just as much as we do in real life. Explain the benefits of sharing first-person data in concrete, positive terms.

Privacy 95