Remove Ad Exchange Remove Terms and Conditions Remove Transparency
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What Is an Ad Exchange? Definition, Functioning, Types, and Examples

Martech Advisor

An ad exchange is a virtual marketplace where publishers and advertisers trade digital ad inventory. It is an online platform that is used by publishers to offer their ad space inventory for sale. For advertisers, it serves as a digital marketplace for by bidding on ad inventory. This is where ad exchanges come in.

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Why and How to Send A Personalized Discount Email

SendX

Sending a personalized discount email is one great way to stand out from the crowd, and it has incredible long-term benefits. Online prices are transparent. Shoppers will feel more comfortable sharing personal data in the future 86% of shoppers say they’re willing to share relevant information in exchange for personalized discounts.

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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. A sales contract is a legally binding agreement between a buyer and seller that outlines the mutually agreed upon terms of a transaction. Sales contracts are vital to completing any business transaction.

Process 110
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Guarantee trust by handing privacy power back to the consumer

Martech

Understanding how customers perceive your company’s data practices in this complicated landscape will help you develop the transparent strategies to build the trust you need moving forward. How often have you nonchalantly scrolled through a Terms of Service page only to click “accept” without reading anything at all?

Privacy 101
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Maximizing impact: Marketing resource allocation in lean times

Martech

Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation. Keep in mind that as economic conditions are squeezing your marketing department, they are also squeezing your customers. Confronting sacred cows requires courage, honesty, transparency and even compassion.

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4 Consumer Privacy Tactics To Win Over Mistrustful Customers

Salesforce Marketing Cloud

However, our own Salesforce surveys show clearly that consumers are willing to share data comfortably as long as certain conditions are met. Transparency. Explain the benefits of sharing first-person data in concrete, positive terms. What are they? Consumers want to understand what data brands have and how they are using it.

Privacy 95
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How to Increase Recurring Revenue for Your SEO Company

seo.co

You can rent an individual DVD for $3, or you can sign up for a monthly rental package that allows you to rent up to 20 DVDs per month in exchange for a recurring, $15 monthly charge. Long-term relationships. Recurring revenue models give you a chance to build better long-term relationships with your clients. Content marketing.