SmartBrief - Marketing

JULY 17, 2024

Business agility is a requirement for survival and growth in today’s market competition. Along the same lines, modern data management practices are at the core of gaining the much-desired agility for any organization to respond timely to changes in markets or operational challenges. Here’s a bit more of how data analytics can help.

Marketing Management 114

Marketing Management Practices Business Terms and Conditions 114

Martech

APRIL 30, 2025

Trust is the most powerful and valuable asset a company has. With trust, your customers don’t question whether you’ll deliver on your promises they simply expect you to. Brand trust and brand value depend on each other. Trust is the essential component of a brand’s value. Transparent communication.

Paid Search Agency 93

Paid Search Agency Companies Brand Identity Branding 93

Martech

JUNE 3, 2025

Marketing often walks a fine line between persuasion and manipulation. But today, I see marketers using aggressive tactics masquerading as conversion-focused copy. But today, I see marketers using aggressive tactics masquerading as conversion-focused copy. Did marketers get lazy? Email: See terms.

Ethics 91

Ethics Urgency Marketing Terms and Conditions Opt-out 91

SEMrush

JULY 3, 2025

Create free account Semrush Blog Marketing Competitor Intelligence & Research SWOT Analysis: How to Do It, Examples, & Free Template Author: Alex Lindley 11 min read Jul 03, 2025 Contributors: Christine Skopec and Tushar Pol Table of contents What Is a SWOT Analysis? Try 55+ products for free. Let’s look at an example.

SWOT 109

SWOT Analysis Template Examples 109

Single Grain

APRIL 20, 2025

According to the World Economic Forum, marketing budgets are often the first casualty when recession looms, with 91% of U.S. In times of economic uncertainty, businesses face difficult decisions about where to cut costs. economists now expecting weak economic growth and 63% anticipating a potential global recession.

Paid Content 52

Paid Content Paid Search Agency Cost Per Click Terms and Conditions 52

SmartBug Media

MARCH 24, 2025

Healthcare brand storytelling uses real narratives to build trust, foster empathy, and inspire action. Trust in healthcare institutions is declining , making it more important than ever for organizations to engage patients in meaningful, transparent ways. Its a small shift that builds trust and makes content feel more human.

Marketing AI 59

Marketing AI Storytelling Brand Identity Branding 59

Hubspot

MARCH 14, 2025

To Build Customer Trust I think that companies should treat customers trust like Faberg eggs. Trust is fragile. Business ethics, such as fair treatment and transparency, hold everyone in your organization accountable for their actions. This includes being truthful, transparent, and consistent.

Ethics 59

Ethics Paid Search Agency Companies Work Management 59

Salesforce Marketing Cloud

APRIL 9, 2025

Sales leaders take the pressure off their team for a bit so they can recharge, which prevents burnout and gains trust. Learn more When to offer quota relief Companies offer quota relief to support their sales representatives during periods of market changes or time away from the office. Quota relief can help burnout.

Terms and Conditions 84

Terms and Conditions Work Management Paid Search Agency Privacy 84

Orange Owl Blog

MAY 28, 2025

Unicorn Chronicles Spinny Success Story: 5 Essential Lessons for Every Entrepreneur Vivek Goel May 28, 2025 Share : Table of Contents Introduction In the evolving landscape of Indias used car market, Spinny has emerged as a beacon of trust, technology, and transparency. billion by 2029, growing at a CAGR of 15.10%.

Transparency 52

Transparency Work Management Price Pricing 52

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Privacy and Data Protection in B2B Marketing: A Critical Priority Vivek Goel December 24, 2024 Share : Table of Contents Introduction In the fast-evolving digital landscape, B2B marketing has undergone a transformative shift. Failing to protect this data can erode trust and result in lost business opportunities.”

Privacy 52

Privacy Work Management Marketing Management Privacy Policies 52

Hubspot

MARCH 12, 2025

The 3 Decisions SNAP Selling Terms to Know How to Start SNAP Selling What is SNAP selling? Lets say Im in the market for a car thats reliable, fuel-efficient, and in my price range. I dont need to hear about every new car on the market. Instead, theyre a trusted advisor and resource for buyers.

Work Management 61

Work Management Marketing Management Lead Ranking Peer-to-peer 61

Orange Owl Blog

MAY 10, 2025

By focusing on underserved markets and leveraging technology to simplify digital transactions, BharatPe has solidified its position as a key player in India’s fintech sector. In late 2018, the team launched its first pilot in Delhis Lajpat Nagar and Chandni Chowk markets. The culprit?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Small Business Marketing 52

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Mastering Your B2B Marketing Budget: A Strategic Guide to Success Vivek Goel December 24, 2024 Share : Table of Contents Introduction In todays competitive B2B landscape, marketing plays a pivotal role in driving business growth. What is a B2B Marketing Budget?

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Budget Programs Allocation 52

Martech

OCTOBER 11, 2024

Industrial internet of things (IoT) sensors can process and analyze data locally, only transmitting summarized information or alerts when specific conditions are met. Why edge computing matters to your marketing organization Edge computing might sound like just an IT thing, but it greatly impacts marketing. Processing.

Personalization 72

Personalization Bandwidth POS Terms and Conditions 72

Orange Owl Blog

MARCH 20, 2025

B2B Marketing Managing Up in B2B: How to Work with Other Executives, Sales, and the CEO Vivek Goel March 21, 2025 Share : Table of Contents Introduction Managing up in b2b is a crucial skill in B2B organizations , enabling employees to build strong relationships with executives, sales teams, and the CEO.

Work Management 52

Work Management Enterprise Management Marketing Management B2B Sales 52

Salesforce Marketing Cloud

APRIL 15, 2025

Market sentiment shifts due to geopolitical developments that can emerge overnight. However, according to the latest Salesforce Connected Financial Services report , only 44% of customers experience proactive engagement based on factors like changes in market conditions that might affect them. The global marketplace is volatile.

Marketing AI 96

Marketing AI Work Management Marketing Management Terms and Conditions 96

Single Grain

APRIL 27, 2025

With rising acquisition costs and increasing competition across channels, marketers must focus on maximizing the return on every dollar spent. Return on ad spend (ROAS) has become the north star metric for performance marketers looking to drive sustainable growth. The global digital advertising market is growing at 14.7%

ROAS 52

ROAS Paid Content Spending Allocation 52

B2BMarketing.net

JANUARY 28, 2025

The need for B2B marketing leaders to understand and consider the geopolitical context in these uncertain times was really brought home for me at the Propolis Leaders Forum this year, where we brought together 100 of the brightest and best marketing leaders from across the sector.

B2B Marketing 52

B2B Marketing Work Management B2B Thought Leadership Ethics 52

Orange Owl Blog

JUNE 10, 2025

The Ola Cabs success story is no longer just about scale—it’s about navigating headwinds, redefining core strengths, and building long-term impact. The ecosystem was riddled with issues: inconsistent service quality, lack of transparent pricing, driver unreliability, and poor customer experience.

Mobile Advertising 52

Mobile Advertising Allocation Mobile Marketing Transparency 52

Ivan Guzenko - Forbes

JUNE 13, 2025

Blockchain can create a transparent record showing product origin, purchase date and return history. It tracks the item throughout its cycle, allowing retailers to verify the condition and authenticity of returned items. for Forbes Technology Council COUNCIL POST Expertise from Forbes Councils members, operated under license.

Digital Asset Management 97

Digital Asset Management Enterprise Management Budget Programs Work Management 97

Valasys

JULY 12, 2024

Social Media Marketing (SMM) has become a cornerstone of modern marketing strategies, offering unprecedented opportunities for brands to engage, influence, and grow their customer base. One of the key tools enhancing the effectiveness of SMM is the Social Media Marketing (SMM) panel.

Social Media 40

Social Media Social Marketing Lead Ranking Media 40

Orange Owl Blog

FEBRUARY 9, 2025

Video Marketing The Most Comprehensive Guide to B2B Video Marketing in 2025 Vivek Goel February 9, 2025 Share : Table of Contents Introduction to B2B Video Marketing Definition and Significance B2B (Business-to-Business) video marketing involves the strategic use of video content to promote products, services, or brand messages to other businesses.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Video Marketing 52

Lusha

JULY 22, 2024

Building Rapport and Trust: Establishing a connection with the prospect and gaining their confidence. Negotiation: Discussing terms and reaching a mutually agreeable solution. This is a detailed description of the type of customer who would benefit the most from your offering and is most likely to become a loyal, long-term client.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Process Tactics 52

New North

MAY 20, 2025

I recently had the pleasure of speaking with Mike Moran about implementing AI in B2B marketing. Small marketing teams across the tech landscape are feeling the mounting pressure to adopt AI solutions not only to stay competitive, but also to cut costs while still driving growth. Our conversation couldn’t have been more timely.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing B2B Thought Leadership 52

Sage Marketing

FEBRUARY 23, 2025

In todays hyper-competitive market, brands must do more than offer great products or services. This is where the concept of the future brand comes ina model for businesses aiming for long-term success. A future brand is resilient, adaptable, and relevant in an ever-changing market landscape. But what exactly sets it apart?

Startups 52

Startups Examples B2B Thought Leadership Brand Identity 52

Orange Owl Blog

MAY 26, 2025

As The Good Glamm Group prepares for its much-anticipated public listing in 2025, its journey stands as a compelling case study for entrepreneurs and marketers. As Priyanka Gill put it, Our idea was simplewe didnt want to just sell products, we wanted to build trust and relationships through content. Sirona, and Organic Harvest.

Acquisitions 52

Acquisitions Startups Storytelling Lead Ranking 52

Televerde

MARCH 26, 2025

Previously published in MarketingProfs Digital transformation is likely a term you’ve heard in recent years. Though it’s easy to write off as just another buzzword, the reality is that it’s how businesses, including their marketing departments, are evolving to stay competitive and relevant. Want to do more in 2025?

Digital Transformation 52

Digital Transformation Terms and Conditions Customer Satisfaction Lead Ranking 52

Convert

JUNE 19, 2025

Then I moved into what might now be understood as a pure CRO role, although that term was relatively new at the time. CRO as a term can be meaningful, but it’s fundamentally flawed by the sheer breadth of what it can cover. The term CRO doesn’t cover this level of strategic thinking around experimentation.

Terms and Conditions 52

Terms and Conditions Customer Satisfaction eCommerce Paid Search Agency 52

Valasys

AUGUST 27, 2024

Today’s market is brimming with innovative financial solutions that cater to a diverse array of needs and circumstances. These tools not only make real estate investment more accessible but also open the door to strategies that can enhance liquidity, profitability, and long-term growth.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Ranking 40

Eloqua Tips and Tricks

OCTOBER 7, 2023

Greg Staunton Introduction to Eloqua and Oracle Unity In the dynamic landscape of modern marketing, organizations are constantly seeking ways to enhance their customer engagement, streamline operations, and drive revenue growth. Two key players in the realm of marketing technology are Oracle Unity and Eloqua. Schedule a call 📅 2.

Eloqua 52

Eloqua Lead Ranking Paid Search Agency Marketing Automation Services 52

Valasys

JULY 3, 2025

Ethical Considerations and Best Practices As organizations implement AI-powered recognition, they must navigate important ethical considerations to ensure these systems enhance rather than undermine workplace trust and fairness. Prioritizing data ethics builds employee trust and ensures responsible use of AI in recognition programs.

Work Management 52

Work Management Ethics Marketing Management Paid Search Agency 52

Orange Owl Blog

JUNE 3, 2025

This hands-on, student-first approach quickly built a loyal community that trusted Physics Wallah not just as a coaching platform but as a friend and guide. The Indian competitive exam preparation market was traditionally dominated by expensive coaching centres located mostly in metro cities like Delhi, Mumbai, and Bengaluru.

Peer-to-peer 52

Peer-to-peer Barriers Paid Search Agency Youtube 52

Orange Owl Blog

MAY 10, 2025

This advanced form of artificial intelligence is rapidly gaining traction in B2B marketing, offering solutions to some of the industry’s most challenging problemslong sales cycles, intricate customer journeys, and the need for hyper-personalized engagement. What is Agentic AI in B2B Marketing? In fact, 26% of U.S.

Marketing AI 52

Marketing AI Sales Management B2B Marketing Lead Ranking 52

Orange Owl Blog

AUGUST 27, 2024

Understanding Vision and Mission Statements Vision Statement Definition: The vision statement articulates the long-term aspirations and ultimate goals of a company. Difference Between Vision and Mission Statements Focus: Vision Statement : Concentrates on long-term aspirations and future goals.

Brand Identity 52

Brand Identity Branding Terms and Conditions Allocation 52

Huptech Web

DECEMBER 27, 2024

The Global AI in Beauty and Cosmetics Market size was valued at USD 3,537.0 AI tools are increasingly used to analyze customers’ skin conditions, such as hydration, texture, and elasticity. By providing a customized experience, your brand can differentiate itself in a crowded market. million by 2031. You see it everywhere.

eCommerce 52

eCommerce Trends Personalization Marketing AI 52

Orange Owl Blog

JUNE 3, 2025

Ola Electric aimed high from the start, building the worlds largest two-wheeler EV factory to lead the Indian electric scooter market. As of March 2025, Ola Electric is the undisputed leader in Indias EV two-wheeler market , commanding a 32% market share with over 3.5 lakh units sold in FY24. While still loss-making (14.7

Lead Ranking 52

Lead Ranking Mobile Advertising Viral Marketing Startups 52

Televerde

JANUARY 7, 2025

By enabling AI to understand and synthesize diverse inputs and outputs, we can unlock groundbreaking applications that touch every function of an organization, from creating dynamic marketing content to enhancing sales training and improving operational safety, like plant inspections.

Enterprise Management 98

Enterprise Management Work Management Marketing AI Marketing Management 98