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The Importance of Transparency and Trust in Digital Marketing


And that gets right to the heart of the problem with privacy issues in marketing. There is virtually no transparency. Transparency and Trust. I’m sure that’s doing so was legit based on the legalese buried in their Terms and Conditions agreements — you know, the ones you click to agree to without reading.

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The ethics of AI-powered marketing technology


Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever. Data ownership.


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What Should Be First on Your Company’s AI Agenda?

Salesforce Marketing Cloud

When AI can be used for anything from sales to customer service to marketing to backend code development, choosing where to start can feel overwhelming. Don ’ t go it alone — we can help Salesforce Professional Services offers teams of trusted advisors providing specialized solutions for businesses in need. Who are you sharing it with?”

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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. A sales contract is a legally binding agreement between a buyer and seller that outlines the mutually agreed upon terms of a transaction. Sales contracts are vital to completing any business transaction.

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Choosing an Event Tech Vendor? Look for Transparency


When it comes to choosing event technology, vendor transparency is a crucial consideration. Defining event tech vendor transparency. Now transparency’s a vague term, so let’s boil it down a bit. In the current tech landscape,” Himanshu Sareen, CEO of Icreon Tech writes , “trust is … a high-value currency.”.

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Master Social Media Influencer Contracts: A Brand’s Guide + Free Template


These contracts transform your informal conversations into official business partnerships with clear terms. However, many marketers enter into partnerships with influencers without a thorough understanding of the legal considerations involved. What is a Social Media Influencer Contract?

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The Complete Guide to B2B Pricing

Marketing Insider Group

First, a used sedan that’s a few years old, has some wear and tear, but is in great driving condition. Implementing a value-based pricing strategy requires significant research into your target audiences and market landscape to understand the real and perceived values of your product. The price is a total bargain. Image Source.

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