article thumbnail

The Importance of Transparency and Trust in Digital Marketing

Biznology

And that gets right to the heart of the problem with privacy issues in marketing. There is virtually no transparency. Transparency and Trust. I’m sure that’s doing so was legit based on the legalese buried in their Terms and Conditions agreements — you know, the ones you click to agree to without reading.

article thumbnail

Data Privacy Terminology 101

Zoominfo

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Let’s get started… Data Privacy. Some privacy laws exclude publicly available information from their scope, but others do not.

Privacy 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Privacy Terminology 101

Zoominfo

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals.

Privacy 100
article thumbnail

The ethics of AI-powered marketing technology

Martech

How can marketers balance innovation and privacy? Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology. Transparent privacy policies and easy-to-understand terms and conditions are essential. Data ownership.

article thumbnail

Marketing giant ‘admits it listens to your conversations to sell targeted ads’

Martech

Dig deeper: 3 privacy-centric solutions for marketing compliance Pitching the product. hit the marketplace neither consumers nor governments were as concerned about individual privacy rights. We regret any confusion and we are committed to ensuring our marketing is clear and transparent.” ” Why we care. Get MarTech!

article thumbnail

4 Consumer Privacy Tactics To Win Over Mistrustful Customers

Salesforce Marketing Cloud

However, our own Salesforce surveys show clearly that consumers are willing to share data comfortably as long as certain conditions are met. Transparency. Consumers want and expect the ability to control their personal data, retain the right “to be forgotten,” and actively manage their privacy preferences. What are they?

Privacy 95
article thumbnail

What Should Be First on Your Company’s AI Agenda?

Salesforce Marketing Cloud

That means we strongly believe in addressing concerns about data security , privacy , ethical use of AI , and trust right at the onset. Transparency and clear communication about responsible AI practices are crucial. Once the data is collected and stored, it needs to be managed with the utmost care and respect for privacy.