Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads?

PPC 100

PPC Paid Search Agency Adwords Tips 100

KoMarketing Associates

JANUARY 29, 2015

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. All questions should start with the PPC budget. There are nearly endless targeting options, social extensions, and platform choices in which to serve PPC ads.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

JANUARY 2, 2018

In situations like this, ask for the opportunity to sit in on meetings when team members utilizing this skill are presenting, or the skill itself is in focus. At KoMarketing, we try to alert team members when someone is presenting a recommendation or tactic not frequently used or that Directors know could be applicable across capability sets.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. Comparing SEO and PPC. Also, SEO allows you to experiment with keywords and even helps you with your PPC results. Let’s have a look.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone. Google Analytics.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

KoMarketing Associates

MARCH 29, 2018

SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Google Analytics. This may go without saying, but Google Analytics is absolutely necessary to the work of search engine marketers on a daily basis. Google Adwords Keyword Planner.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

JULY 9, 2015

We gather the SEO, content, PPC & social media teams into the conference room and spend 45-60 minutes discussing a topic related to the online marketing industry. While we tend to vary our trainings to incorporate PPC, social media, and even sales, I thought I’d get you started with 10 team training ideas for the SEO team.

Training 120

Training SEO PPC Conference 120

seo.co

AUGUST 20, 2020

Pay per click (PPC) Ads. If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO). Position 10, the last position in a standard Google SERP, only gets 3.1 Source: Google. How to Make Use of SERPs.

SERP 111

SERP Paid Content PPC Cost Per Click 111

KoMarketing Associates

MARCH 20, 2018

They associate SEO with Google and the singular goal of helping customers find us on the web. We need to first understand what people actually want for our target queries and then present them with the right type of content. In marketing, things can move quickly. PPC & SEO Alignment. But what happens when they do?

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. The business world is littered with examples of companies that have struggled to enter a new market. YouTube – acquired by Alphabet (Google).

Training 217

Training Planning Work Management Marketing Management 217

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. Needless to say, Google quickly caught on. They jump from link to link, and gather information about those pages for Google’s servers.

SEO 120

SEO CTR Domain Keywords 120

Brightedge

APRIL 7, 2020

Customers are increasingly shifting their buying activity towards online options, and brands need to be present for these consumers. In France, Statista has shown that the traffic rates for online supermarkets have increased by 4%, online fashion merchants saw a 6.1% Maintaining relevant ads.

Paid Content 126

Paid Content Top of Funnel SEO Digital Marketing Funnels 126

SmartBug Media

MARCH 19, 2021

Resources for Online Advertising and PPC. When executing your inbound marketing strategy, sometimes a little paid promotion is needed to get things started. These resources for online advertising and PPC tips and best practices can help. Google Ads. 16 Commonly Asked PPC Questions (And Answers).

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. The Future of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. We will particularly talk about text search advertising today and discuss how to use some of the Phoenix Nest functions to optimize your search engine advertising for the China market. to 5 or 6 p.m.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. We will particularly talk about text search advertising today and discuss how to use some of the Phoenix Nest functions to optimize your search engine advertising for the China market. to 5 or 6 p.m.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

KoMarketing Associates

SEPTEMBER 9, 2014

While I don’t want to give the entire presentation away, I do want to provide some tips on where to begin your competitive research and what to look for. It can show you if your competitor is engaging in SEO, PPC, retargeting, testing, etc., and help give you a more complete picture of their online marketing efforts.

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

SEPTEMBER 11, 2014

Notice the flow of information being presented. For example, the industry news section of the KoMarketing site generally focuses on B2B marketing news as a whole, while our blog is made up of highly targeted posts from members of our team that focus on specific aspects of B2B marketing such as social media, PPC, content, sales, and more.

Blogger 120

Blogger Guidelines Copywriting Buzz 120

Outgrow

JANUARY 22, 2020

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. He used Google Adsense and gradually began to make money off his website clicks. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. So we’ve got to start with the best.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

KoMarketing Associates

JULY 10, 2018

Goals are the most important part of your content marketing program and to understand our goals, we have to answer some simple questions: What are you creating content for? I gave a presentation last month on identifying gaps in your content. The entire premise was that as marketers, we can’t just be spending time creating content.

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Is this an ethical move by Google? It’s hard to think positive when Google takes a stab at you like it did with this move on Ookla: Cool. Will SEO soon be dead?

SERP 53

SERP Paid Content Traffic Features 53

Hinge Marketing

MAY 23, 2016

Like traditional lead generation, the new model is founded on demonstrating expertise and building trusting relationships — but these goals are accomplished online. While online marketing will continue to evolve, here are ten proven lead generation techniques that are working for professional services firms today.

Online Lead Generation 119

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 119

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. The Koozai YouTube channel is made up of a creative group of digital marketing experts.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Martech

FEBRUARY 12, 2024

Knowing how to use data to identify and manage an audience through marketing is vital. This includes knowing the tools, such as Google Analytics and Adobe Analytics, and having skills in using business intelligence tools, such as MS Excel or Power BI, for creating reports and visualizing data. Sales and Marketing Automation.

Paid Search Agency 98

Paid Search Agency Planning Ad Building Enterprise Management 98

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. According to Gitnux , 70% of brands generate more sales with SEO than PPC, although the return on investment varies depending on different factors.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Koozai The Koozai YouTube channel is made up of a creative group of digital marketing experts.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

KoMarketing Associates

MARCH 30, 2012

Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012. The significance of the growth in mobile device adoption fueled my interest in attending and covering mobile marketing sessions this year at Search Engine Strategies New York.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Bannerflow

DECEMBER 18, 2018

In online marketing terms: ePrivacy, in-house marketing, cookie-less tracking, programmatic TV, as well as many more are sure to transform the way marketers work in the year to come. But they certainly present exciting opportunities for omnichannel advertising. Programmatic DOOH will explode into the mainstream.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

Choozle

FEBRUARY 12, 2019

Google estimates that for every $1 a business spends on Google Ads, they receive $8 in profit. In their Economic Impact Report , Google points out that the $1 to $8 ratio on Google Ads (formerly AdWords) is actually rather conservative. Bottom line, PPC deserves to be a part of your greater marketing strategy.

Validation 42

Validation Paid Search Agency Marketing Management Mobile Advertising 42

Single Grain

JANUARY 10, 2024

SEO vs PPC – which is better for driving more traffic to your website? So understanding the nuances of these two powerful tools is essential for any business looking to create a balanced, efficient and cost-effective online marketing strategy. What Is PPC? PPC: This strategy offers immediate visibility and quick results.

PPC 52

PPC Paid Content SEO Marketing Websites 52

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Unfortunately, more than 90% of that information is now presented to webmasters as simply “(not provided).” 1) Google Auto-Populate. Who better to give you suggestions about keyword opportunities than Google?

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Why Online Marketing Is Important. View more presentations from HubSpot Internet Marketing.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Bannerflow

DECEMBER 18, 2018

In online marketing terms: ePrivacy, in-house marketing, cookie-less tracking, programmatic TV, as well as many more are sure to transform the way marketers work in the year to come. But they certainly present exciting opportunities for omnichannel advertising. Programmatic DOOH will explode into the mainstream.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

Directive Agency

NOVEMBER 2, 2016

The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. As with everything in the online marketing world, it’s all about aligning the right inputs to create the right outputs. But don’t worry. Pros and Cons.

Paid Content 49

Paid Content Work Management Marketing Management Service 49