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Want To Align Your Marketing Team? Try A Workshop!

Marketing Insider Group

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. And those who documented their strategy are 5x more likely to report high marketing ROI. That’s why a workshop can revamp your business’s marketing efforts in an almost magical way. No problem.

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A Peek into SmartBug's On-Site Business Training Workshops

SmartBug Media

Investing in on-site business training workshops is a cost-effective, high-impact way to ensure your employees have the knowledge, skills, and tools they need to excel in their roles and contribute to the overall growth, efficiency, and success of the business. What Types of On-Site Business Training Workshops Does SmartBug Offer?

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The Impact of SmartBug's On-Site HubSpot Training

SmartBug Media

We offer both workshops and immersive training, leaning on our discovery process to determine the right fit. Workshops are best suited to refining processes and strategy, whereas full trainings take you from novice to master—giving you the keys to manage your customer lifecycle. HubSpot Workshops Just starting out?

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Here’s what happened at B2BMX 2024

Martech

A bunch of generative AI content tools were on the vendor floor and featured in presentations, but nothing that was game changing. Marketers are drilling into ROI, contract terms, spend and functionality. Favorite workshop session My favorite workshop was called “From Strategy to Tech Stack.”

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How to Measure Event Marketing Performance and ROI

Adobe Experience Cloud Blog

While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events. Harder to measure, but still contribute to your ROI.

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Perfect your Post-Click Experience to Boost ROI

Adobe Experience Cloud Blog

In this blog, I’ll give you some tips to help boost your post-click experience to maximize your ROI. These changes are shown to result in increased conversions which can be tremendously impactful to your ROI. The chart below shows the mean and highest conversion rates for lead generating landing pages in 10 different industries.

ROI 134
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Four B2B Digital Marketing Strategies to Help You Generate Leads

The Marketing Blender

Generating leads with B2B marketing strategies is not low effort. Globally, 30% of marketers cite email marketing as having the highest ROI. This is probably because, for every $1 spent on email marketing, $44 is made in return, according to a study by Campaign Monitor, which equals a 4400% ROI.” [link]. “77% We’ve got it.