Vision Edge Marketing

MARCH 19, 2024

Creativity stands as a testament to the remarkable capabilities of the human mind. As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Where does human creativity come from? We really don’t know.

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Marketing AI Ethics Creativity Marketing Automation Services 217

Marketing Insider Group

DECEMBER 4, 2023

measures up against the creativity of human writers. Our collaboration brought together unique insights that could redefine content strategies in the digital age, blending artificial intelligence with human creativity. While AI excels in speed and cost-efficiency, human content wins in creativity, quality, and trust.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

The Point

MARCH 22, 2024

Here’s how a recent email listed “themes” for an upcoming event: * Key marketing use cases for AI * Crafting an effective AI strategy * Team preparation and AI roadmaps The issue is that these topics are all far too general to convey value. They read like an internal creative brief or planning document. Sell the event, not the product.

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Webinar Metrics Marketing AI Creativity Planning 182

markempa

FEBRUARY 10, 2014

Tweet One of the best insights into creativity I’ve ever discovered was scrawled into a Plexiglas window on a subway train. The campaign was so successful, the company’s Australia team utilized creative in its own email campaign and a magazine ad. Pop creative is about connecting with people.

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Creativity Email Marketing Campaigns Planning 120

Bannerflow

NOVEMBER 11, 2019

Ad tech is constantly evolving but quite often the creative part is left behind. Bannerflow’s newest ad creator, Creative Studio, is designed to resolve this. Creative Studio is version three of the Bannerflow ad editor and at its core is ten years of digital advertising user experience. How does Creative Studio help with this?

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Creativity Ads Generation Multi-Channel 45

Marketing Insider Group

JANUARY 29, 2024

Keyword Research and Idea Generation As marketers, we know the power of the right keywords. ChatGPT can help you draft these descriptions, especially when you’re looking for that perfect blend of creativity and SEO. Tip: Use the AI-generated draft as a foundation. Tip: Use the AI-generated outline as a skeleton.

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Copywriting Optimization Marketing AI FAQ 222

Marketing Insider Group

SEPTEMBER 20, 2023

Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. Types of AI every marketer should know are: machine learning, generative AI, natural language processing, conversational AI, and programmatic advertising.

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Marketing Insider Group

SEPTEMBER 12, 2023

In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% As content creators, we bring a unique perspective, creativity, and emotional intelligence to the table. The Power of Human-Generated Content The art of storytelling is inherently human.

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Martech

APRIL 26, 2024

By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. Predictive content creation: The ability to predict audience preferences could generate more enjoyable content for viewers. AI-assisted animation: It could generate in-between frames or suggest new character animations.

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Marketing AI Storytelling Content Budget Programs 95

Marketing Insider Group

APRIL 5, 2023

As AI-generated experiences become more pervasive, it’s getting harder to tell the difference between what’s genuine and what’s automated. Thanks to generative AI, everyone’s struggling to define what’s authentic — even the U.S. However, that doesn’t necessarily align with AI-generated output.

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Marketing AI Lead Ranking Lead Scoring Copyright 339

Webbiquity

JANUARY 16, 2024

In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos.

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Creativity Work Management Video Marketing B2B Marketing 175

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. It has made marketing efforts far more manageable in some significant areas.

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Marketing AI B2B Marketing Planning Allocation 258

The Point

MARCH 24, 2021

I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. B2B creative works when it generates measurable results and drives business, period. Personally, I’ll opt for advertising that generates revenue, not feelings.

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Advertising Agencies Advertisements Advertising Paid Search Agency 312

Trade Press Services Newsletter

AUGUST 3, 2023

Should Marketers Use Artificial Intelligence to Generate Content? With AI tools that generate website copy, blogs, sales emails and social media posts at the click of a button, it’s easy to be tempted by the promise of quick and easy content production. AI-generated copy can be inaccurate. ” The answer is…maybe.

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Marketing AI Copyright Ethics Content 130

Martech

APRIL 19, 2024

It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. Our lead generation products have evolved over the years,” said Becky Bui, Senior Director of North American Small Business Sales at Meta. “In An instant form lead gen ad.

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Lead Gen Paid Content Social Media Sales Qualified Leads 108

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Why we care. Serving to audio.

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Creativity Paid Search Agency Campaigns Advertising Agencies 110

Adobe Experience Cloud Blog

OCTOBER 30, 2015

You’re focused on generating leads. But, let me ask—are you utilizing videos to boost your lead generation efforts ? Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare. It’s your M.O. Campaign Landing Pages.

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Lead Generation Sales Qualified Leads Creativity Video Marketing 48

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

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Marketing AI Content Marketing Enterprise Management Planning 93

Marketri

JANUARY 29, 2024

There’s No Time to Waste Generative AI is set to transform many industries, including marketing. While many are fretting about generative AI replacing employees, that doesn’t seem likely. It was highly creative, resulting in original campaigns that differentiated companies. It’s a real quandary for marketers. Here’s my take.

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Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. This then justifies their lack of adoption.

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Marketing AI Efficiency Creativity Copywriting 109

Convince & Convert

JANUARY 3, 2013

What do you think of when I say “Facebook marketing”? You are probably thinking “coupons”, “promotions”, “product launch”, or even “contests”. Brands are well aware of the interest of the largest social network and its functions for promoting and creating an enthusiastic following.

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Facebook Creativity Generation Social Networks 124

Martech

APRIL 23, 2024

Adobe released Firefly Image 3, the third generation of its AI-powered image generator, on Tuesday. Adobe Firefly is a generative AI tool for creating and modifying images, illustrations, and fonts. The company says a video-generation version will be available in the Premier Pro video editing tool later this year.

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Marketing AI Tools Copyright User-Generated Content 86

Martech

FEBRUARY 22, 2024

It’s problematic to ask those in a creative profession like marketing to choose between technology and creativity. More likely, marketers are prioritizing technology because it increases their creative capacity. Marketing automation and generative AI tools increase the scale at which marketers can engage consumers.

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Marketing Automation Services Paid Search Agency Marketing Management Tools 97

Televerde

APRIL 24, 2024

Previously Published on Demand Gen Report In the whirlwind that is B2B demand generation , everyone’s trying to catch lightning in a bottle. Every demand gen marketer aims to reach and resonate with their audience, and generative AI has emerged as a formidable ally.

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Demand Top of Funnel Demand Generation Buyer's Journey 52

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. The questions that numerous users have asked include: Is the content generated by AI original? What’s AI-Generated Content? How Does AI-generated Content Work?

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Generation Psychographics Content User-Generated Content 97

Martech

OCTOBER 6, 2023

This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These capabilities are: Background generation. The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. These should be globally available by next year. GenAI magic.

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Paid Search Agency Features Ads Marketing AI 137

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. Magic Studio includes generative AI technologies like DALL-E and Imagen for generating images. For instance, last year’s effort focused on marketing and creative teams. “In

Marketing AI 113

Marketing AI Tools Enterprise Management B2B 113

Martech

MARCH 14, 2023

The tool challenges the one trait humans always thought they would have over machines — creativity. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1.

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Marketing AI Enterprise Management Paid Search Agency Work Management 126

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. A generative AI system makes a broader variety of data accessible, but the accuracy must be verified.

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Marketing AI Classified Ads Generation Lead Ranking 141

Martech

FEBRUARY 15, 2024

The integrations enable joint Salesforce and Movable Ink customers to automatically generate and predict personalized content, creating one-to-one customer experiences and eliminating tedious marketing work. Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives.

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Marketing AI Enterprise Management CPC Cost Per Click 97

Martech

OCTOBER 19, 2023

LifeStreet’s Nero Dynamic Creatives improves in-app advertising by testing, analyzing and deploying a limitless number of AI-generated creative combinations across numerous audience segments. This solution provides high-impact metrics in a package, combining instant creative and media analytics in one place.

Marketing AI 111

Marketing AI Paid Search Agency Aggregators Forecasting 111

Martech

SEPTEMBER 27, 2023

He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever. Interview edited for length and clarity) Q: Why do I need original images now that I can generate my own images with AI?

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Marketing AI Copywriting Advertising Agencies Paid Search Agency 115

Martech

APRIL 4, 2023

As Open AI’s ChatGPT and other generative AI models become more widely available this year, it will significantly change how content, ads and other communications are created. Advances in generative AI will likely affect content creation across the marketing profession, at brands and agencies alike. Creative work at agencies. “In-house

Paid Search Agency 110

Paid Search Agency Advertising Agencies Ad Agencies Marketing AI 110

Martech

OCTOBER 5, 2023

Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. When asked which responded best to the creative brief for these images, 50% chose the solely human response, 25% chose the hybrid and 22% preferred the AI-only design. Way to go, humanity.

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Digital Asset Management Work Management Marketing Management Mobile Advertising 111

Martech

JANUARY 11, 2024

AppsFlyer’s Creative Optimization uses AI to optimize creative assets and campaigns based on performance data and guidance. Mintel’s Mintel Leap is a generative AI platform that provides research and recommendations on people, products and categories based on Mintel’s expertise.

Marketing AI 87

Marketing AI Advertising Agencies User-Generated Content High Quality Lead 87

Salesforce Marketing Cloud

AUGUST 24, 2023

Thinking of adding generative AI to your business? Two-thirds (67%) of senior IT leaders are prioritizing generative AI over the next 18 months, and a third (33%) call it a top priority. There’s a good reason: Generative AI represents a seismic shift in technology. You’re far from alone.

Generation 98

Generation Marketing Management Business Paid Search Agency 98

Martech

MARCH 12, 2024

Specifically designed for advertisers and agencies, Copilot leverages AI to generate recommendations for assets such as product images, headlines, and descriptions. A user describes the content needed, like an image, and Copilot generates suggestions based on the description. How it works. Why we care. Use but verify.

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