Marketing to the 50+ crowd: A booming opportunity
Martech
APRIL 25, 2024
Do not try to fit this sprawling generation into a one-size-fits-all box. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. Outspend on Temu.
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