Marketing to the 50+ crowd: A booming opportunity
Martech
APRIL 25, 2024
Do not try to fit this sprawling generation into a one-size-fits-all box. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising. Outspend on Temu.
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