Vidyard

OCTOBER 2, 2015

Whether it’s through adding customer testimonials or by showing how many people shared your page on Facebook, Twitter, or LinkedIn, these methods can provide a massive boost to trust. Testimonials. Including testimonials and a picture of the customer that wrote it can really increase conversions. Well, it should be!

Landing Pages 94

Landing Pages Design Webinar Metrics Advertising Agencies 94

Mereo

JUNE 29, 2023

Your buyers desire meaningful content that is shares keen insights and is backed by facts (statistics, client testimonials). In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. Content marketing is an important strategy but can be challenging to master.

Top of Funnel 36

Top of Funnel Content Marketing Case Studies Case Study 36

Content Standard

NOVEMBER 19, 2018

Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies. Forrester predicts that one of the most important needs for marketers in 2019 will be the ability to lead full life cycle experiences for customers. In this phase, social proof like referrals, interviews, and testimonials are important.

Ad Building 78

Ad Building Forrester Content Storytelling 78

Influitive

JANUARY 15, 2016

4 pages of content - For the sub-pages, we sourced advocate testimonials, analyst research statistics , and online reviews to combat each buying objection individually. Free Forrester Report: Advocate Marketing Is Critical To B2B Success. Customer videos - As advocate marketing experts, our advocates are our greatest assets.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

SmarkLabs

JUNE 12, 2023

A study by Forrester Research found that companies excelling at lead nurturing generate 50% more sales-ready leads at 33% lower cost. By using a B2B marketing automation platform, you can start an automated email or a series of drip campaigns. Moreover, nurtured leads make 47% larger purchases than non-nurtured leads.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Customer Testimonials. B2B companies also find that presenting customer testimonials as case studies advances their sales process.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Vidyard

JULY 16, 2019

say they trust consumer-written online reviews, while only 10% trust ads on websites and 9% have faith in written messages from brands, according to research from Forrester. And let me tell you: video customer testimonials are way more believable than the standard, one-line blurb. In fact, 46% of adults in the U.S.

Small Business Marketing 115

Small Business Marketing Video Marketing Examples Brand Identity 115

Engagio

DECEMBER 4, 2019

Nothing new there, your classic customer testimonial, but wait for it… at the end of the commercial, he said he “ was so impressed, I bought the company.” I’ve spent more than a decade at SiriusDecisions (acquired by Forrester Research in February 2019). In the ad, a guy talked about how much he liked his Remington and why.

B2B 62

B2B Work Management Paid Search Agency Marketing Management 62

Rain: The Growth Agency

FEBRUARY 12, 2018

Older, more established brands could leverage their history of reliability and dependability while younger, less established brands will require endorsements from qualified, third-party experts and genuine testimonials from credible and authentic users. Given the increase in trust among CEO’s (+7 pts.)

Classified Ads 40

Classified Ads Gartner Forrester Trust Marketing 40

Launch Marketing

MAY 8, 2018

testimonials and product reviews) as part of your content marketing strategy. One proven way of doing this is by incorporating customer testimonials as trust signals in your landing pages. Solutions to help manage social media and paid search efforts. Leverage your customer’s voice in your content strategy.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

KEO Marketing

JULY 18, 2017

According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. When you are looking to hire digital marketing experts, ask them for testimonials, case studies , and an audit of your current strategy. Finding Digital Marketing Experts .

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Our B2B buyer research shows it’s worth putting in the effort, as 23% identified customer testimonials as a top trust factor, and 20% cited reference cases.

B2B 52

B2B Marketing Management Case Studies Paper 52

SmarkLabs

NOVEMBER 18, 2019

According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. If you haven’t embraced video yet, try starting with a testimonial video. It’s not a new development that a functional, engaging website is crucial for any business. However, it’s especially important for B2B companies.

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Customer Testimonials. B2B companies also find that presenting customer testimonials as case studies advances their sales process.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Oktopost

JANUARY 12, 2021

An effective way to hit the preceding touchpoints for a B2B buyer is through compelling case studies that include customer testimonials from B2B professionals in different career verticals. It’s worthwhile to pick and choose the most relevant stakeholder within your client’s organization and solicit their feedback.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Cost per Acquisition 101

Vidyard

JULY 16, 2019

say they trust consumer-written online reviews, while only 10% trust ads on websites and 9% have faith in written messages from brands, according to research from Forrester. And let me tell you: video customer testimonials are way more believable than the standard, one-line blurb. In fact, 46% of adults in the U.S.

Small Business Marketing 65

Small Business Marketing Video Marketing Examples Brand Identity 65

Outbrain

JULY 10, 2019

4/ Client testimonials and reviews. These reviews include everything from online customer testimonials, like Yelp posts, to word-of-mouth accounts from satisfied customers. Forrester Research reports that online shoppers prefer self-service interactions to help them save time as they buy. Google Trusted Score (22.5%).

Lock-In 37

Lock-In Word of Mouth Trust Marketing Paid Search Agency 37

Only B2B

APRIL 13, 2022

Forrester Research. Case studies and client testimonials that illustrate the issues an organization or individual encountered, how your solution helped them, and the outcomes they obtained can reassure your potential customer that what you have to offer is the correct fit for them. Demonstrate An Interest In Serving.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

Kapost

JUNE 24, 2016

Forrester estimates that a 60-second video has the same value as 1.8 you plan ahead, try exploring different approaches.Add training videos, customer testimonials, FAQ resolvers, and product explainer videos to your digital stable. Why Video Rules the Content Marketing Roost. million words. To put that into perspective, J.R.R.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

PureB2B

APRIL 20, 2016

Forrester has reported that 70% of the B2B purchase decision is complete before a prospect ever contacts a vendor. White papers, case studies and testimonials remain key educational tools – but buyers are finding them on their own well before they ever reach out to a prospective vendor. Inject Your Company into the Buyer's Journey.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

PureB2B

APRIL 20, 2016

Forrester has reported that 70% of the B2B purchase decision is complete before a prospect ever contacts a vendor. White papers, case studies and testimonials remain key educational tools – but buyers are finding them on their own well before they ever reach out to a prospective vendor.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

Sprout Social

SEPTEMBER 13, 2016

If you’re not using ads, you could still see returns in the form of leads, customer testimonials and referral traffic. According to data from Forrester Research, 70% of U.S. Facebook shares not only lead to organic customer testimonials, but more leads as well. Facebook Ads. If you chose the latter, you’re correct!

ROI 101

ROI Facebook Paid Search Agency Social Networks 101

Valasys

OCTOBER 15, 2019

According to a report by Forrester, 90% of the customer Experience decision-makers stated that a good experience is crucial to their success. This can be in the form of video-based testimonials including word-of-mouth referrals. Undoubtedly, many organizations & their leaders are doubling down their CX efforts.

B2B Sales 51

B2B Sales Enterprise Management B2B Word of Mouth 51

PathFactory

MAY 10, 2022

Top industry analysts like Forrester have been following this disconnect for years, and found that highly aligned companies grow 19% faster and are 15% more profitable. Whether it’s testimonials, customer case studies, or guest blogging, the opportunities created through customer advocacy are endless.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Lead Ranking Planning 52

Vidyard

OCTOBER 8, 2020

Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). A testimonial from a real person they can see can’t (at least, not easily). What are you waiting for? Power up your website with video.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Exo B2B

FEBRUARY 22, 2018

Several “stars” and influencers of B2B marketing were there, such as Laura Ramos from Forrester, Brian Solis , Lee Odden , Rebecca Lieb , Pam Didner , James Taylor , Paul Peterman from Facebook and many others. Obviously, Forrester is very interested in the subject: Of course, Lee Odden was on site and lectured on Millennials.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Vidyard

MARCH 9, 2017

Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction. This comes after the company was also named a leader in Forrester’s 2016 Online Video Platforms For Sales And Marketing Wave Report.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Content Standard

NOVEMBER 11, 2014

Buyers want case studies and testimonials to show how a product solves a problem and achieves results. Dr. James McQuivey of Forrester Research finds that one video is worth 1.8 . “Buyers want information, not infomercials,” McKenzie says on the blog. The Value of Video. million words.

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

Unbounce

MAY 15, 2019

Landing page elements like testimonials, client logos, ratings, and security badges ship standard with most templates to help reduce customer anxiety. times more revenue than their competitors , according to Forrester.). One of the big factors keeping people from converting is anxiety.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Valasys

JULY 29, 2019

Moreover, displaying positive customer testimonials across omnichannel ensures that positive brand equity is developed. According to Forrester, brand equity is considered an important metric by 15% of the B2B executives. B2B marketing is all about building trust with the prospects.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Metadata

AUGUST 30, 2021

Video testimonials. These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. Did you have the good fortune of running a beta or early adopter group before launch? Time to cash in, baby. Phase II: Thought leadership.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

Video testimonials. These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. Did you have the good fortune of running a beta or early adopter group before launch? Time to cash in, baby. Phase II: Thought leadership.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Vidyard

OCTOBER 8, 2020

A testimonial from a real person they can see can’t (at least, not easily). You can showcase a day in the life of a real employee, do a highlight reel of your office, get testimonials from people about why they love working there, or even feature your leadership team talking about the business. Power up your website with video.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Adobe Experience Cloud Blog

OCTOBER 20, 2016

85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” Here are a few statistics that back this idea up: . And if they’re not customers (yet), consider giving them a demo, free trial, or sneak peek at your product.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

SpotMe Blog

JUNE 30, 2023

Publish event photos, recap articles, video highlights, and attendee testimonials on your website and social media. SpotMe was named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Share photos and highlights. This promotes your event after it ends and builds excitement for next year. Find out why.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

PureB2B

APRIL 21, 2017

According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. In such cases, videos, presentations, product reviews, testimonials, and product images are appropriate to include in your content. In the last stage, buyers are ready to purchase.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

PureB2B

APRIL 21, 2017

According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. In such cases, videos, presentations, product reviews, testimonials, and product images are appropriate to include in your content. In the last stage, buyers are ready to purchase.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62