KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. Strategic Execution for B2B Social Media.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Only B2B

FEBRUARY 16, 2022

Simply because the pandemic’s previous two years have altered how purchasers act and make purchases. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Golden Spiral

MARCH 10, 2022

These four gifts don’t guarantee someone will quote you during purchase discussions and decisions, but without them, you’re surely just another name in the crowd. In the process of creating your solution, installing it, onboarding teams, and service companies who’ve purchased, you’ve learned a ton about the core problem you solve.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Martech Advisor

APRIL 6, 2020

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. Forrester surveyed 579 marketing decision-makers to help you answer this question. Impact of Predictive Analytics on Email Marketing.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

EveryoneSocial

JUNE 10, 2020

Below, I’ll explore the concept of brand equity, how it pertains to social media engagement, and tips for maximizing your brand’s equity through employees today. The Power of Social Media. While social media won’t solve all brand equity challenges, it can play a pretty big role in how audiences connect and perceive your organization.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them.

Spending 120

Spending Media Mobile Advertising Forrester 120

NetLine

JUNE 21, 2022

So it’s really this idea of progressing someone from interest to purchase consideration so when they’re ready to engage our Sales team or a channel, that’s what (nurturing) is trying to answer.” . Research from FocusVision states that consumers consume up to 13 pieces of content before coming to a purchase decision. . Automotive.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

KoMarketing Associates

MARCH 24, 2014

Twitter’s popularity expands into the B2B sector, as data has revealed that 87% of B2B marketers are now using social media as part of their strategical arsenal, with 85% of that total using Twitter. Twitter Profile: @Forrester. After all, social media is supposed to be used as a conversational tool! Followers: 247K.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Martech

OCTOBER 1, 2022

Nearly three-quarters of consumers rank data privacy as a top value, a recent report by MAGNA Media Trials and Ketch found. The term zero-party data was first coined by Fatemeh Khatibloo, VP principal analyst at Forrester Research. It includes information like names, email addresses, phone numbers, customer purchase histories, etc.

Privacy 103

Privacy Paid Search Agency Ad Exchange Transparency 103

KoMarketing Associates

NOVEMBER 18, 2014

The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Forrester’s New B2B Buyer. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Youtube 110

Youtube Stats Paid Content Marketing Strategy 110

ClickZ

JULY 23, 2020

According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. Let’s revisit the earlier statistic showing 87% of shoppers start the hunt for solutions online. Turn your virtual “open” sign on by creating an multichannel brand experience.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Porch Group Media

SEPTEMBER 12, 2019

Many brands understand the importance of these three broad areas as related to the customer experience, but let’s dive a bit deeper and some statistics you may not be aware of. 73% of buyers point to customer experience as an important factor in purchasing decisions. Forrester). Companies that are experience-led have 1.6x

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. times more likely to complete the purchase than those who receive only one follow up email. Source: Forrester). Alchemer and Forrester Consulting , 2021).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St. “We recognized the need to step up our game,&# says Lisa.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Hubspot

AUGUST 20, 2019

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included. With over 40% of the world's population on social media, it's critical your business devise an effective social media strategy to reach your intended audience. Statista ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Media Paid Content Work Management 157

seo.co

FEBRUARY 16, 2021

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. For example, you can make an entire video post or conduct a live broadcast session on social media.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. Startups Magazine) Over 90% of brands utilize social media for marketing.

Paid Content 210

Paid Content Stats Marketing Budget Webinar Metrics 210

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

EveryoneSocial

JULY 31, 2018

This content your company produces not only helps build organic traffic through search engines but if you are becoming a social business you’ll now have endless amounts of great content to share on social media that attracts your intended buyers. Some quick content marketing statistics: The average person consumes 11.4 You should be).

Research 78

Research Effectiveness Brand Identity Branding 78

B2B Marketing Savvy

SEPTEMBER 15, 2009

Read time = 2-3 minutes) One of the surest signs of mainstream acceptance is when cutting edge trends bleed into traditional media coverage, become fodder for SNL and other parody spoofs, and (gasp!) A Smattering of Social Media Maturity Proof Points. What have you noticed as your clients or agencies engage in social media discussion?

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Porch Group Media

NOVEMBER 5, 2019

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. Take a look at some of these statistics: ( source ).

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Webbiquity

DECEMBER 11, 2013

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). They may find something online and then head into the store to make the purchase. Omnichannel is centered around the customer and ensuring that customers can easily and seamlessly navigate between each company touchpoint to make a single purchase.

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

B2B Digital Marketer

MARCH 23, 2021

” After writing a book, most entrepreneurs received media opportunities – 63% were featured in online magazines, 43% in newspapers, and 33% on the radio, and 10% on TV. It’s tougher for them to buy from a smaller, lesser-known vendor without them having many media mentions or industry mentions behind them. Reduce their risk.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

ClearVoice

APRIL 10, 2023

B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics. Forrester ) Millennials aren’t the interns anymore. Content Marketing ROI Statistics Is content marketing still worth it?

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Although that might surprise you, it's definitely a much better statistic to focus on. Social media. On the flip side, only 8% are opened. Source: Capterra.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Here are a few statistics that back this idea up: . Here are a few statistics that back this idea up: .

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Clearly, YouTube is a phenomenon for social media marketers. YouTube Usage Statistics.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

QuanticMind

MAY 23, 2019

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. It looks at the average revenue of every click on each individual keyword in any given campaign.

PPC 40

PPC Advertisements Advertising SEM 40

KoMarketing Associates

JANUARY 18, 2018

As an actionable insight, approximately three-quarters of customers said content that includes original research influences purchasing decisions. While monetary investments vary depending on business size, industry, and overall marketing program, this statistic makes clear that SEO plays a critical role in digital marketing.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

ActiveDEMAND

OCTOBER 21, 2019

Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. These statistics showed that a lot of marketers are not tracking their marketing campaigns from the beginning to the end.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Hubspot

AUGUST 28, 2014

Check out the SlideShare and statistics below to learn more. 63% of people requesting information on your company today will not purchase for at least 3 months - and 20% will take more than 12 months to buy. Source: Forrester Research ). Nurtured leads make 47% larger purchases than non-nurtured leads. Social Media.

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). In the meantime, below are some B2B marketing statistics and cliff notes from seven such reporters. 34% said ebooks. Case in point?

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59