Martech

NOVEMBER 19, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the B2B playbook is expanding. Chris Wood, Editor.

Work Management 90

Work Management Marketing Management B2B Paper 90

Webbiquity

FEBRUARY 7, 2023

studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. We did research on which words were misspelled the most by Americans. Mehdi Hussen is a SaaS marketing and organic growth consultant. Image credit: RF._.studio

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Adobe Experience Cloud Blog

JUNE 1, 2018

Is there a gap in the market? Consumer insights are not just critical for marketers, but for research and development, finance, sales, and boards of directors as well. Social Media: The ‘New’ Focus Group for Consumer Insights. Focus groups have been around for nearly a century. What makes them tick?

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

Biznology

JANUARY 7, 2013

In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. One certainly needs to understand the basics of marketing to be successful in digital marketing. Market research rocks! I could not agree more.

Social Media 80

Social Media Research Social Marketing Media 80

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Unbounce

JUNE 17, 2021

But, in marketing, you have to manage projection bias—it may be natural, but you can’t let it get in your way. Challenging projection bias leads to better marketing through audience connection and inclusion. How does projection bias play out in marketing? How to Wrangle Your Projection Bias in Your Marketing.

Work Management 128

Work Management Landing Pages Psychographics Internet Marketing 128

Webbiquity

NOVEMBER 6, 2018

Companies for decades ran focus groups and test markets, and of course monitored sales success. The Internet didn’t change things much, at least initially. The first research studies were released showing that online reviews could affect sales. Actually, they made it quite difficult.

Enterprise Management 180

Enterprise Management Work Management Marketing Management Customer Surveys 180

Biznology

DECEMBER 6, 2016

Figuring out what people are talking about using Google Trends is a better way to do real-time marketing. Dan York reports on the Internet Governance Forum this week in Mexico, a panel last week on Internet fragmentation (which communicators don’t want), and WordPress’s move toward promoting more SSL/TLS. Like this post?

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

TrustRadius Marketing

FEBRUARY 15, 2022

Whether your business is large or small, marketing intelligence can give you a leg up in an increasingly competitive business world. Marketing intelligence refers to the insights, stats , or data that help businesses position products and services within their niche industry. Why Marketing Intelligence Matters. Self-Discovery.

Marketing Management 52

Marketing Management Top of Funnel SWOT Customer Satisfaction 52

Binary Demand

JULY 21, 2023

Therefore, B2B data is crucial in empowering business decisions and offering valuable insights that guide marketing and sales directors in understanding market trends, influencing purchase decisions, and allocating resources effectively. Methods like interviews, focus groups, questionnaires, and case studies collect valuable data.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Kevin Indig

MARCH 18, 2023

But for Marketing and especially SEO purposes, let's simplify design for a moment to show how one-sided our view often is. But in the last two decades, Growth and Marketing have overindexed on function and underindex on aesthetics. Three, internet users have been habituated to a minimalist aesthetic.

Lead Scoring 52

Lead Scoring Lead Ranking CTR Paid Search Agency 52

Biznology

SEPTEMBER 5, 2014

The problem with many quantitative marketing metrics is that they tell us frequencies and levels but do not get into the reasons why. While it is not always easy to figure out if the right strategy was in place, a good marketing strategy usually includes: market insights. proper selection of target audiences. clear messaging.

Advertising Agencies 80

Advertising Agencies Planning Paid Search Agency Marketing & Strategy 80

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT).

Mobile Advertising 100

Mobile Advertising Mobile Marketing Internet Marketing User-Generated Content 100

readwrite

SEPTEMBER 25, 2019

It truly does pay to keep moving, thinking, testing, and creating in the dynamic and ever-evolving world of marketing, and it’s pivotal that budgets are invested wisely. You didn’t commit enough time to initial market research. When it comes to advertising goods and services online, there’s no room to rest on your laurels.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

SmartBug Media

NOVEMBER 30, 2018

Guest author Michael Bird is the CEO and Co-Founder of digital marketing agency Social Garden serving companies in Australia. Content marketing has long been an afterthought, but having a strong content strategy is now more important than ever. All of this should inform your content marketing strategy framework.

Top of Funnel 88

Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88

Convince & Convert

AUGUST 27, 2015

It happened, and it seems like 100 years has passed since we first opened Netscape or Internet Explorer to “search” for a recipe or a news source. Depending on the influencer, she or he may be on the leading edge of what is happening in your market or industry. Research Your Market, in Realtime. highlight to tweet).

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Biznology

NOVEMBER 20, 2014

There have always been marketers who rely on subjective data and unsubstantiated hypotheses. Marketers can be overly swayed by hype and the latest “shiny new object.” In addition to an over reliance on biased but readily available information, many marketers suffer from an “internal out” view of the world. Like this post?

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Hubspot

MARCH 10, 2021

For instance, consider how many people search "How to [fill in the blank]" on Google each day: These search queries demonstrate one of the primary reasons people turn to the internet — to learn how to do something. Conduct research to ensure your guide is the most comprehensive piece on the topic. Let's dive in.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

ClickZ

MAY 4, 2020

This cuts down time agents would have spent researching answers, and allows for faster and better service. . NLP algorithms take advantage of the internet of things (IOT) and power many of our day to day apps. This cuts down time agents would have spent researching answers, and allows for faster and better service. .

Process 142

Process Work Management Marketing Management Marketing AI 142

Content Standard

JANUARY 3, 2019

With the internet letting us share our thoughts and interests with larger audiences than ever before, anything can spark a relationship. And savvy content marketers see these new pathways for personal interactions as a rich opportunity to create content-driven connections in a digital world. Image attribution: Avel Chuklanov.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

EveryoneSocial

FEBRUARY 10, 2020

If you are reading this post, then you probably have a solid idea about what marketing communications means. But before we dive in, I’ll recap exactly how I define it: Marketing communications are the techniques that the company uses to convey messages about their products or services, value, and work culture. Market Research.

Paid Search Agency 68

Paid Search Agency Companies Planning Marketing & Strategy 68

ERDM

JULY 24, 2017

And, per Boff, “When we apply these technologies in our teams and facilities, our customers and markets can reach their potential.” So, the action companies must take is to share customer listening insights across all departments involved in product development and marketing. Elizabeth Arden Goes Inside to Get Insights.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

readwrite

SEPTEMBER 25, 2019

It truly does pay to keep moving, thinking, testing, and creating in the dynamic and ever-evolving world of marketing, and it’s pivotal that budgets are invested wisely. You didn’t commit enough time to initial market research. When it comes to advertising goods and services online, there’s no room to rest on your laurels.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Hubspot

APRIL 26, 2016

You're also probably aware that they're doing some of their research online. But have you really adapted your marketing plan to match the way today's customers shop and buy? Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process.

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. What Is Affiliate Marketing? How to Use Social Media for Affiliate Marketing.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

EveryoneSocial

JULY 23, 2019

But first, a quick personal story… A brief parable of heavy-handed strategizing for employee communications: An acronym-mnemonic floating around the internet would suggest that an employee communications strategy should be SMART (Specific, Measurable, Attainable, Realistic, Timely). Case in point: IBM’s rebranding toward e-business.

Ad Building 53

Ad Building Marketing & Strategy Contingency Planning Network Marketing 53

Hubspot

APRIL 13, 2012

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. many marketers draw a blank.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Moz

JUNE 8, 2020

million American SMBs , but while absorbing these, I also spent six weeks shaking the Internet for bathroom tissue before locating some 1,400 miles away. My skills, for example, would enable me to teach almost any business in town how to market themselves. Now it’s time to research specific demand. Map local essentials.

Planning 72

Planning Business Paid Search Agency Communities 72

Content Standard

MARCH 23, 2015

Last fall, I met with a political campaign manager who told me about a recent focus group he held to figure out which of his candidates’ TV ads people liked best—and the answer was none of them. Obama: The Political Content Marketing Pioneer. His response: “Interesting.”

Social Media 40

Social Media Media Television marketing Word of Mouth 40

Webbiquity

NOVEMBER 23, 2010

Now I routinely trade updates and information with smart marketers and other interesting people across North America as well as in the UK, Belgium, France, Germany, South Africa, India, Thailand, Malaysia, The Philippines, Australia, New Zealand, Brazil and elsewhere. Social media is fantastic for research and learning.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Buzz Marketing for Technology

JUNE 28, 2008

According to some psychologists and researchers, the ?data After all, the Internet instantly links people with knowledge, distant places and family members. s ineffective presentation of information, researchers are finding. Lewis has found similar problems in focus groups he?s or as distracting. Web of chaos.

Work Management 100

Work Management Internet Marketing Case Studies Marketing Management 100

Content Standard

DECEMBER 21, 2015

The video customer testimonial taps into that desire in a powerful way, research shows. Successful video marketers rate video testimonials as their most effective content form, according to a report from Vidyard and Ascend2. Research suggests that people are attracted to mates with names similar to their own.

Video Marketing 42

Video Marketing Case Studies Paid Search Agency Marketing & Strategy 42

Writing on the Web

JULY 7, 2010

A perfect example can be seen on Internet marketing gurus sites. They are notorious for having testimonials from all their friends, you know, those ’same old faces’ you see at all the Internet marketing conferences and product launches. 4 Time-Saving Tips for Social Media Marketing.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

LeadSquared

DECEMBER 7, 2020

Sales and marketing campaigns can completely change the course of a brand. The purpose could be something like improving brand visibility in the market. You may feel that you have chosen the wrong channel, or the marketing collateral was not creative enough. For Nike, the Just do it campaign put them to the top of the charts.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

ClearVoice

MARCH 19, 2021

Brand awareness that you just ramped up through social sharing; for this, the marketers thank you. One brand awareness campaign that stood out to many marketers was the T-Mobile spot starring Tom Brady and Gronk. Marketers everywhere shake their heads in sympathy at the idea of so much budget burned. Mobile phone carriers.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Outbrain

DECEMBER 20, 2018

There’s no shortage of apps on the market — around 5 million to date! Needless to say, for app owners and marketers, it’s tough out there… In this guide, we are going to lay the foundation for a solid mobile marketing plan. If you don’t have the resources for focus groups or research reports, don’t worry.

Paid Content 29

Paid Content Planning Mobile Marketing Marketing Plans 29

Optinmonster

JANUARY 25, 2023

Creating a buyer persona is important for any business that wants to understand its target audience and tailor its marketing strategies accordingly. Smart marketers know that clearly defining your ideal customer is the key to high conversions. Do you want to learn how to create a buyer persona? With a buyer persona, a business can: 1.

Buyer Personas 115

Buyer Personas Template Demographics Ideal Customer Profiles 115