article thumbnail

How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

HANDPICKED RELATED CONTENT: 9 Stats That Will Make You Want to Invest in Content Marketing. HANDPICKED RELATED CONTENT: How to Explain Content Marketing ROI to Win (or Keep) Buy-In. I point out that content marketing ROI is higher than the average marketing ROI in every place I’ve looked. (He What is content marketing?

FAQ 96
article thumbnail

8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

Here are a few stats that prove the value of short-form video: Consumers find short form video to be 2.5x How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. more engaging than long-form video (The Sprout Social Index™).

Buy 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Foolproof Ways to Skyrocket Your Email Open Rates

Outgrow

This can result in improved conversion rates and a higher return on investment (ROI). It might feel a bit sad to see your subscriber count drop, but holding on to inactive folks can mess with your stats. A study shows that segmented and precisely targeted email campaigns bring a remarkable 77% return on investment (ROI).

article thumbnail

Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. When your content rises in search ranking and traffic, the ROI increases exponentially over time.

article thumbnail

Include video content in your buyers’ journey

Biznology

In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Two of the stats revealed. Video FAQs that answer common buyer questions. The study proved how powerful video content marketing is to core marketing objectives. Landing page videos to convert browsers into buyers – good for PPC.

article thumbnail

7 Ways To Introduce an Advocacy Program to Employees

EveryoneSocial

Implementation aside for a moment, just consider the encouraging stats behind employee advocacy programs in general. This could include a variety of content, such as an FAQ document, best practices guide, cheat sheet on how to share company content on social media, or even posters that feature inspiring messages and promotional materials.

article thumbnail

Top seven chatbot platforms and tools available

ClickZ

It also provides one-click integration with FAQ pages and customer service software. Suggests actionables for assisted navigation, carousels, faqs, images, videos, and more. Built-in stats and metrics. You can build your chatbot on Reply.ai to cater to post-sales queries, help customers track their orders, and more. Product USP.