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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Owned media typically has greater ROI, but organizations will find the most success leveraging all three.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. The post 7 Key Stats That Point to the Future of Marketing appeared first on Marketing Insider Group. Social listening will become even more important, as will user-generated content.

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Employee advocacy stats to secure C-level buy-in

Sprout Social

When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Meanwhile, the top three challenges for marketers are generating website traffic and leads (63%), proving the ROI of marketing activities (40%), and securing enough budget (28%).

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Email and SMS Marketing: Seven Intriguing Facts and Benchmarks

Webbiquity

Email marketing has for years provided the highest ROI of any digital marketing tactic. Those are among the many questions answered in 39 Email & SMS Marketing Stats to Benchmark Success , a new report from ecommerce personalization vendor Bloomreach. This is the stat that blows me away. Not surprising.

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The Can’t-Miss List of Video Marketing Statistics (with Sources)

Marketing Insider Group

We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. Video Marketing Stats About Your Audience 10.

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This Content Marketing ROI Calculator Is Just What You Need for Sales Enablement

Contently

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. Check out more ROI guides below: How to Measure the ROI of Video.