SmartBug Media

MARCH 2, 2020

Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. Maybe you’ve heard GTM can help you track visitors way easier than other tools? What Is Google Tag Manager (GTM)?

Marketing Analytics Tools 91

Marketing Analytics Tools Tagging Work Management Marketing Management 91

Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. What are meta tags? Think of a meta tag as a short summary of your page. Why are meta tags so important to SEO?

Tagging 110

Tagging SEO SERP Lead Scoring 110

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

DAGMAR Marketing

MARCH 6, 2023

We’ve developed a step-by-step guide that integrates Google Tag Manager into your GA4 setup, which reduces the amount of code required and can overall simplify the process. The most recent version of Google’s web analytics tool is called Google Analytics 4 (GA4). What is Google Tag Manager?

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Huptech Web

JULY 14, 2022

Table of Content Introduction What Is Google Tag Manager (GTM)? Steps Before Installation Of Google Tag Manager In Shopify Installation Of Google Tag Manager Into Shopify Stores #1 Method: Add Google Tag Manager Shopify Via Google Analytics Step 1: Copy the Universal Google Analytics Script Step 2: Paste Your Google Analytics Script Step 3.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Work Management Google 52

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. Did they see a Facebook ad? Fortunately, there’s an easy solution: UTM tags. What Are UTM Tags? are different UTM tags. Why You Should Track Marketing Campaigns.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Huptech Web

SEPTEMBER 22, 2023

UTM parameters are like tags for your online marketing actions. UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Is it from Google, Facebook, a particular website, or another source? Breaking Down the UTM Parameters!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Outgrow

NOVEMBER 11, 2020

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. By now you must have heard of something called the Google Tag Manager. The Outgrow tool allows you to use the GTM feature within it. What Is Google Tag Manager? Google Tag Manager is a tag management system. Convenience. It’s all in one place!

Marketing Analytics Tools 52

Marketing Analytics Tools Outgrow Tagging Work Management 52

Hubspot

OCTOBER 17, 2019

billion monthly active users on Facebook , it's important that your posts show up correctly in the newsfeed. Using the Facebook debugger tool, you can ensure your social media posts are formatted properly. Below, let's review HubSpot's step-by-step process for fixing images with the Facebook debugger tool.

Hubspot 53

Hubspot Facebook Process Tagging 53

Sprout Social

JANUARY 10, 2019

Instagram used to be a black hole in terms of third-party marketing tools. Zeroing in on the right Instagram analytics tools can be tricky, though. Tools come and go. That’s why we put together a comprehensive list of Instagram analytics tools you can use in tandem to master your key marketing metrics.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

RebelMouse

APRIL 29, 2022

We’ve recently updated the UI and UX in our Layout & Design Tool (L&D) to be able to precisely control what content is shown in what spot in the scroll. In this article, we fully describe how to filter content by related content, specific sections or tags, time frames, and much more! then show that post (Current Post).

Design 52

Design Tools Tagging Ideal Customer Profiles 52

DAGMAR Marketing

JANUARY 5, 2022

Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes. UTM strings are tags or add-ons you put at the end of URLs you want to track. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

seo.co

APRIL 29, 2022

This represents the total number of nonzero factors used throughout the URL. Keywords in the HTML Tag. For a given query, how many keywords are located in the HTML tag? Keywords in Body Tag. Similarly, how many keywords are located in the body tag of your website? Keywords in Div Tags. Keywords in P Tags.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. The most commonly used B2B social media platforms are Twitter, Facebook, LinkedIn and Instagram. You might be asking questions such as “How long should a blog post be?”

Content Marketing 127

Content Marketing Paper Content SEO 127

SmartBug Media

MARCH 4, 2020

UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site. Think about the different tools you use to drive traffic during a campaign. Why Use UTM Parameters?

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Go Beyond SEO

APRIL 25, 2024

Local SEO, or search engine optimization , is a powerful tool that allows you to optimize your online presence and attract more customers in your local area. Online Reviews: Encourage satisfied customers to leave reviews on platforms like Google, Yelp, and Facebook. Optimize your ads with relevant keywords and location targeting.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It’s a small but important step towards making social media a standard business tool. Tags: Genius.com demand generation marketing automation social media lead management.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Martech Advisor

AUGUST 22, 2019

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. This is where dedicated SEO tools can help. We have put together a comprehensive list of free SEO tools that can help you stay ahead of Google’s ever-changing ranking algorithms.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Content Marketing Institute

OCTOBER 24, 2018

Second, the users receive the URL on their mobile device. image alternative tags). Use query clustering tools to better understand how to explain your topic in a meaningful, yet concise way (as well as optimize for an array of related queries). texting, Facebook Messenger) to communicate with businesses. Offer takeaways.

Distribution 94

Distribution Trends Budget Programs Tools 94

Directive Agency

OCTOBER 2, 2019

Let’s look at a few examples and how much we can efficiently increase our reach by: In the screenshot below, you can see the original list of marketing qualified leads that were uploaded into Facebook was below 1,000. Google, Linkedin, and Facebook allow you to upload customer email lists. Engaged Users.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

SmartBug Media

NOVEMBER 24, 2021

Start driving pre-launch traffic to your URL. You can start to drive traffic to your site URL before the official website launch to increase visibility in search engines. Not only should you promote your URL, but also try to get as many links as possible from other sites pointing back to it. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

RebelMouse

OCTOBER 12, 2018

The Layout & Design tool is RebelMouse's intuitive canvas that guides you through creating the perfect look and feel for your website. foundation of the Layout & Design tool is made up of rows and columns. Here's an in-depth look at the different elements available to you within the Layout & Design tool.

Design 40

Design Tools Verticals Display 40

Optinmonster

AUGUST 25, 2022

Best SEO Audit Tools. There are certainly some automated SEO tools that can give you a good start. But relying on automated SEO tools alone isn’t enough. Best SEO Audit Tools. Before we dive into the checklist, we wanted to share some of our favorite SEO audit tools you can use to check your SEO. Indexed URLs.

Traffic 74

Traffic SEO Long Tail Marketing Lead Scoring 74

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. Social media doesn’t replace your existing selling or relational tools. Instead, it is a different tool that helps leverage the selling skills and the relationship-building skills that one has already fostered in their career.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Sprout Social

JANUARY 13, 2021

Thankfully, there are tools out there that can make this all easier to understand. On Monday, her friend posts on Facebook about some new shoes that they bought with a link to the shoes’ product page. In our example scenario, the first touch model would credit her friend’s Facebook post as the source of the purchase.

Marketing Attribution 97

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 97

Webbiquity

FEBRUARY 23, 2011

Like carpenters and cooks, SEO professionals rely on creativity, skill and the right tools to work their magic. And like a craftsman or chef, a talented SEO pro can produce impressive results even with simple tools—but can achieve even more with better, more specialized tools. SEO Keyword Research Tools. Other SEO Tools.

SEO 100

SEO Tools Lead Scoring Lead Ranking 100

illumin

SEPTEMBER 20, 2023

Data attribution tools Since the purpose of measuring attribution is to give credit in order to understand which activities are successful, it is important to choose a tool for measuring attribution that tells as full a story as possible. Others tend to assign credit largely near the conversion stage of the funnel.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Optinmonster

JUNE 5, 2022

If you’re looking for geomarketing tools, OptinMonster is a good choice. Editing tools will appear in a popup menu, allowing you to change the font, text size, color, alignment and to add bullets and numbering. Alternative Method: Use Smart Tags. In the text toolbar click on the Smart Tag button.

Conversion 113

Conversion Tagging Click Rate Display 113

Directive Agency

SEPTEMBER 12, 2019

Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. The first step is to make sure you have created and set up your Facebook pixel if you plan on using your website data. Utilize this audience in an upcoming Facebook campaign.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Optinmonster

NOVEMBER 18, 2019

Are you searching for the best Facebook feed plugins for your website? In this article, we’ve picked a variety of the best free and paid Facebook feed plugins that you can get started with today. With Flow-Flow , you can display your Facebook feed on your blog with beautiful and responsive walls or galleries.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Convince & Convert

MAY 2, 2016

If you’re Adobe’s photo editing and design tool, Photoshop, one of your goals might be to sign up new customers for a free trial. Image via Facebook. With these goals in place, you’ll be able to measure your performance by mapping back to the referral source, like Facebook or Twitter. Google’s URL Builder.

Social Media 111

Social Media Social Marketing Top of Funnel Marketing Analytics Tools 111

Only B2B

NOVEMBER 1, 2020

If you want to go for detailed buyer persona about your product, you can simply check into the Facebook Audience Insight in Facebook Ads Manager this will help you get closer to your ideal customer. To deal with this many syndication networks use the canonical tags, this saves our site from penalty. Content Syndication.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Content Marketing Institute

NOVEMBER 20, 2017

The question came via Facebook Messenger from a friend who was coming over for dinner. You just have to know that there are AI-powered tools that do things you weren’t capable of doing before that can now start to inform your strategy,” Paul says. Assume a tool either exists or is being built that can enhance what you do in that area.

Marketing AI 108

Marketing AI Tools Enterprise Management Work Management 108

Hubspot

APRIL 6, 2020

When you publish a blog on Medium , make sure you pay attention to the tags on your posts. Since users can choose to follow tags, this will help your post get discovered. Quuu Promote is a blog promotion tool that's designed to increase traffic and engagement on your blog posts. Facebook Groups. Quuu Promote. In fact, 1.4

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90