Hubspot

MARCH 2, 2018

In a series of tweets sent out yesterday, Twitter CEO Jack Dorsey announced that the social network would be enlisting the help of outside experts to measure its health. Twitter needs help, admitted Dorsey -- who is now inviting experts to apply for funding to study its health metrics and potential solutions to these issues.

Twitter 76

Twitter Studies RFP Social Networks 76

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. But is that enough?

Social Media 110

Social Media Media Lead Scoring Lead Ranking 110

Zoominfo

JUNE 27, 2018

74% of people trust social networks to guide them to purchase decisions ( source ). 90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). influencers who currently work with brands say Facebook is the best platform ( source ). 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Sprout Social

JUNE 7, 2023

By giving them something they want, you make customers feel like they are important and their opinions matter. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands.

Work Management 120

Work Management Brand Identity Branding Marketing AI 120

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Note and move on.

Facebook 95

Facebook Work Management Ad Frequency Marketing Management 95

SocialPilot

SEPTEMBER 5, 2024

The most popular social media networks for the travel business in 2024 are: Facebook Often overlooked by new brands, Facebook remains a key player for travel agencies. Per our gathered data, the travel agency’s Facebook page thrives, underscoring its impact.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Social Media Ad Agencies 86

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Oktopost

FEBRUARY 21, 2022

63% of 18-34-year-olds trust an influencer’s opinion of a brand more than what the brand advertises about itself. times more ROI on employee advocacy posts over the same amount spent on paid social. Employee Advocacy Statistics: The Best Networks for Advocacy. Not all networks work the same for employee advocacy.

Statistics 77

Statistics Paid Content B2B Thought Leadership Peer-to-peer 77

Onalytica B2B

NOVEMBER 10, 2016

However, 84% of Millennials are influenced by User-Generated Content (UGC) and 73% say it’s important to read others’ opinions before purchasing. To break this statistic down further, 51% of Millennials say consumer opinions found on a company’s website have a greater impact on purchase decisions than recommendations from family and friends.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Facebook is for sharing pictures of your family vacation, connecting with old friends from school, and sharing viral videos -- right? In fact, 78% of American consumers have discovered products on Facebook. Which one is best?

Linkedin 78

Linkedin Facebook Best Practices Business 78

Martech

JULY 12, 2023

Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. Dig deeper: Why we care about social media marketing: A guide for brands Is Threads the best alternative for advertisers? Here’s everything you need to know… What is Threads?

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Smashmouth Marketing

DECEMBER 10, 2008

remember that love is temporary, Facebook entries last forever." A list of 10 opinions: The “professional blogging” oxymoron by Ana Ulin Personal vs. Professional Blogging by Henri Bergius Should We Keep Professional and Personal Separate in Social Networking by David Mullen Personal vs. Corporate: Who Owns What You Create Online?

Opinions 100

Opinions Social Media Personalization Media 100

Contently

AUGUST 3, 2016

Every social network has a personality. Twitter is for the clever individual trying to turn current events into a punchline. Facebook is for the opinionated person who overshares details about private life. Twitter even more so, where intellectual opponents (and trolls) can volley back and forth with ease.

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

B2B Marketing Traction

MAY 3, 2011

It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. Once you have relationships with thought leaders in your space, you’ve built social equity.

Social Networks 100

Social Networks Planning Product Social Media 100

Oktopost

JUNE 19, 2020

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Following up.

Paid Search Agency 126

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 126

Hubspot

JUNE 14, 2012

Every so often, someone will pose a question about whether or not Twitter is dying. Trouble is, the debate is usually framed around various studies that report on Twitter usage, citing increases in things like number of users, tweets, and mobile usage. There are 100 million active Twitter users. Where's the qualitative analysis?

Social Networks 28

Social Networks Twitter Stats Churn Rate 28

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Webbiquity

NOVEMBER 30, 2017

There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly. Even if your potential customers use more than one network, it’s bad form to post exactly the same content on each platform. Let’s have your opinion.

Automation 211

Automation Marketing Automation Services Buyer Personas Skype 211

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Unbounce

JUNE 28, 2022

Here’s how to increase your social commerce sales. Several social apps let businesses transact within their app without following any outside links. Instagram, Facebook, and Pinterest all offer in-app shopping experiences. Focus on two or three of your top social media channels to make the most of your social commerce efforts.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Buzz Marketing for Technology

OCTOBER 11, 2008

LEARNING PROFESSIONALS ON TWITTER. DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. social networks aimed at learning professionals. NEW TOOLS FOR LEARNING CLUB.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. Many hands make light work.”.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Adobe Experience Cloud Blog

OCTOBER 30, 2018

You can have your own opinion about food products, but in marketing, the answer is pretty clear. But what is organic marketing and how does it differ from paid social marketing? For example, pay-per-click (PPC) ads incur a cost each time your ad is clicked by a user, while Facebook uses scheduled blast posts. Organic this?

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Contently

JUNE 12, 2017

As the company writes in the report, “Social media… has a major impact on brand reputation. A CEO can either participate in the discussion and influence it, or risk the implications of allowing his or her corporate image to be decided in the court of public opinion.”

Social Media 167

Social Media B2B Thought Leadership Thought Leadership Media 167

Biznology

JANUARY 8, 2013

Twitter Keyword and Hashtag Auto-Follow. I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets. Twitter is funny.

Twitter 80

Twitter Tools CAN-SPAM Phishing 80

Chris Koch

AUGUST 23, 2011

Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme. Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. to explain it.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme. Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. to explain it.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Sprout Social

MARCH 7, 2022

You deserve real-time insights, unfiltered audience opinions and speedy results. Plus, social insights can give you everything you got from your brand survey and more. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Twitter Brand Surveys.

Customer Surveys 96

Customer Surveys Brand Identity Branding Paid Search Agency 96

Hubspot

FEBRUARY 18, 2020

Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo Saverin. Just Facebook. Would The Facebook have been as successful as Facebook? The Facebook' and Other Bad Names.

Paid Search Agency 97

Paid Search Agency Companies Social Networks Lock-In 97

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This article will look at 4 alternatives to traditional Facebook ads. . Alternative Social Media. This is not an anomaly.

Price 45

Price Pricing Facebook Paid Search Agency 45

Buzz Marketing for Technology

MAY 7, 2013

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Too many companies in my opinion leave it to the sales team to figure this out all this by themselves. Content is the new collateral.

Top of Funnel 100

Top of Funnel Social Media Media Thought Leadership 100

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. How to Run a Contest on Twitter.

Social Media 101

Social Media Media Rules Guidelines 101

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Use an active voice to craft concise and actionable social content.

Copywriting 131

Copywriting Social Media Practices Marketing AI 131

KoMarketing Associates

NOVEMBER 29, 2018

Facebook, in particular, was a go-to resource for business content among B2B audiences. Why do you think this is the case, vs. platforms such as LinkedIn, Twitter, etc.? The silver lining here, of course, is that they need to encounter and engage with content in order to have an opinion of it.

B2B Marketing 122

B2B Marketing Lead Ranking Lead Scoring B2B 122

Marketing Insider Group

DECEMBER 11, 2012

Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel. These practices, however, are de rigueur in the age of social media. If you want to stay competitive, you have to become a true Social Business.

Generation 100

Generation Peer-to-peer Business Social Networks 100

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This article will look at 4 alternatives to traditional Facebook ads. . Alternative Social Media. This is not an anomaly.

Price 40

Price Pricing Facebook Paid Search Agency 40