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Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. I suspect that underestimates the technical savvy of Marketo users, but no matter. This will be more true once Marketo finishes its planned migration of activity data to a combination of Hadoop and HBase.

How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Modern B2B Marketing

Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”).

Anatomy of a Blog Redesign – 10 Best Practices from Marketo

Modern B2B Marketing

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. An engaged Facebook connection can be just as valuable as an opt-in subscriber.

Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity

Modern B2B Marketing

The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". social media, data analytics and adwords; and companies such as Marketo and Hubspot.

This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?

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In this week’s episode, Robert and I discuss LinkedIn’s latest marketing solutions launch and what’s likely to be on its radar for 2015 acquisitions to further enhance its toolbox. These new services are built in part on products LinkedIn acquired from Bizo in 2014. pnr-marketo.

PPC for LinkedIn, What’s the Difference?

Modern B2B Marketing

Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. So we went back to the drawing board and decided to try LinkedIn advertising. Is LinkedIn the right audience? .

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How to Use LinkedIn to Generate and Qualify B2B Leads

Modern B2B Marketing

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. LinkedIn enables brands to offer bite size chunks of content that support business objectives. To better understand LinkedIn’s value, it’s useful to understand its usage patterns.

Contagious Content: Facebook Posts That Get Shared Like Crazy

Modern B2B Marketing

With the exponential growth of Facebook, there’s been an almost sickening amount of talk about likes and likeabilty. In fact, I just released a joint ebook with Marketo called Contagious Content: What People Share on Facebook and Why They Share It.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". social media, data analytics and adwords; and companies such as Marketo and Hubspot.

How to Build a Better Lead Form

Contently

“I think the perfect ideal scenario is to start with an email address,” said Jason Miller, global content marketing leader at LinkedIn. Perhaps you can offer an external log-in option, which lets your audience fill forms with social profiles on networks like Facebook and Twitter.

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Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective

Modern B2B Marketing

As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Does Facebook Work for B2B Lead Gen?

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". social media, data analytics and adwords; and companies such as Marketo and Hubspot.

Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement

Modern B2B Marketing

He has 12 years of experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. Recently, I caught up with Brian and he answered some of the top questions B2B marketers have about their Facebook strategy.

What Does B2B Social Media Success Look Like?

Webbiquity

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. number of blog subscribers, Twitter followers, Facebook fans). Until recently, most social media case studies have focused on consumer brands.

Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)

Modern B2B Marketing

by Dayna Rothman We are halfway through our first day at Marketo User Summit. In fact, there are more people on Facebook then not on Facebook. You need to do more than create a page on Linkedin or Facebook.

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LinkedIn’s Newest Feature: InMaps

Modern B2B Marketing

by Maria Pergolino LinkedIn’s Newest Feature: InMaps. This Beta test from LinkedIn Labs has serious potential for B2B marketers. LinkedIn has a little-known, relatively new feature that may have the potential to increase the power of your professional network.

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. You can also be notified of new posts by following us on LinkedIn or Facebook.”. Want a simple way to have your corporate blog show measurable results?

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Why Your Website Needs a Good Cleaning

B2B Marketing Unplugged

Here’s the real issue for B2B, though: a small percentage of your customers or prospects will connect to you on Twitter or LinkedIn or Facebook but 100 percent of them will, at some point, visit your website. Websites content marketing linkedin website

The Hidden Costs of Content Marketing

B2B Marketing Unplugged

Marketo, Hubspot and Eloqua have been making noises about them for years. Content Marketing B2B marketing bizmarketer content marketing Elizabeth Williams linkedin sales squirrels Hey kids, want to shoot your leads right to the bottom of the funnel just like that?

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)

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We also take issue with Mark Zuckerberg’s assertion that Facebook ads will soon become a welcomed part of the giant social channel’s user experience. Download this e-book now from Marketo : [link].

The 17 Best Social Media Management Tools

Webbiquity

Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.”

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Is Social Media Going to Kill Email?

Modern B2B Marketing

Social networks such as LinkedIn, Facebook, and Twitter are changing the way we as individuals, and as businesses, communicate. Could you imagine sending an internal financial statement via Facebook or LinkedIn?

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 Publish content and landing page URLs through Twitter, Facebook and LinkedIn.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

marketo. Marketo. LinkedIn Marketing. Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available.

Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!

Writtent

Contagious Content: Facebook Posts That Get Shared Like Crazy. You will find advice on how to do it with real examples based on Marketo’s research. At the end of the day, it’s essential to track the quality of your Facebook content and its appeal to your fans.

[Video] The Social Media Lead Generation Trick You Need To Know

Modern B2B Marketing

Dark posts are ads that you can create and promote without having to publish them on your company’s Facebook timeline or LinkedIn page. Facebook and LinkedIn both offer this feature (although on LinkedIn it’s called “Direct Sponsored Content”).

Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]

Modern B2B Marketing

In fact, Brandlive reports that 79% of businesses perceive live video as a more authentic way to connect with audiences, and users are 10x more likely to comment on video than other forms of media, according to Facebook. Author: Elaine Ip Live streaming is all the buzz lately.

Holiday Greetings from Marketo, in Verse

Modern B2B Marketing

So here at Marketo we did a quick list, of our views and misses and targets and hits. On LinkedIn, on Facebook, on blogs, on Twitter, Your prospects finding you is all the sweeter. Holiday wishes from your friends at Marketo. Two weeks before 2010.

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B2B Social Media Planning Needs Focus

Social Media B2B

from Marketo. Who Uses Facebook, Twitter, LinkedIn, & MySpace? The most obvious is the leveling off of growth of Facebook and Twitter, but of greatest interest is the clarification of who is using the Social Media tools. New LinkedIn Plugins for Companies to Use Now. LinkedIn has been on a blistering pace in the past year with a bunch of new updates. Communications Facebook LinkedIn Social Networks Twitter

The 6 Best Slideshare Decks on Content Marketing

B2B Marketing Insider

That’s why I spend a lot of time on Pinterest , scanning people’s pictures on Facebook and on Slideshare. Not to be outdone by their competition, the folks at Marketo use the visual storytelling power of slideshare to show the impact of marketing with visual content.

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The ROI of Paid Social Media Ads

Modern B2B Marketing

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Facebook Promoted Posts. Facebook Advertisements. At Marketo, we’ve just begun to test these.

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My thought leadership interview at Marketo

Fearless Competitor

Recently, Marketo — a marketing automation company with an extremely popular blog called Modern B2B Marketing contacted me and invited me to share my expertise in B2B demand generation with their readers. Here are the questions Marketo asked, along with my answers: (Marketo) How did you first get started with online B2B Marketing and what do you like best about it? I decided to pen the white paper, How to Find New Customers , which Marketo generously sponsored.

How to Protect Your Company’s Reputation on Social Media

Modern B2B Marketing

For example, Facebook allows you to assign different roles to different employees including admin, editor, moderator, advertiser, and analyst. Simply go to your Facebook Business Manager page and follow the steps listed.

My thought leadership interview at Marketo

Fearless Competitor

Recently, Marketo — a marketing automation company with an extremely popular blog contacted me and invited me to share my expertise in B2B demand generation with their readers. Here are the questions Marketo asked, along with my answers: How did you first get started with online B2B Marketing and what do you like best about it? I decided to pen the white paper, How to Find New Customers , which Marketo generously sponsored.