Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. I suspect that underestimates the technical savvy of Marketo users, but no matter. This will be more true once Marketo finishes its planned migration of activity data to a combination of Hadoop and HBase.

How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Modern B2B Marketing

Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”).

Trending Sources

Anatomy of a Blog Redesign – 10 Best Practices from Marketo

Modern B2B Marketing

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. An engaged Facebook connection can be just as valuable as an opt-in subscriber.

Microsoft buys LinkedIn: the largest martech acquisition in history?


Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” of LinkedIn’s total revenue.

Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity

Modern B2B Marketing

The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives?

Contagious Content: Facebook Posts That Get Shared Like Crazy

Modern B2B Marketing

With the exponential growth of Facebook, there’s been an almost sickening amount of talk about likes and likeabilty. In fact, I just released a joint ebook with Marketo called Contagious Content: What People Share on Facebook and Why They Share It.

How to Use LinkedIn to Generate and Qualify B2B Leads

Modern B2B Marketing

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. LinkedIn enables brands to offer bite size chunks of content that support business objectives. To better understand LinkedIn’s value, it’s useful to understand its usage patterns.

The Top #Nifty50 Women in Technology on Twitter for 2012


Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement

Modern B2B Marketing

He has 12 years of experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. Recently, I caught up with Brian and he answered some of the top questions B2B marketers have about their Facebook strategy.

How to Build a Better Lead Form


“I think the perfect ideal scenario is to start with an email address,” said Jason Miller, global content marketing leader at LinkedIn. Perhaps you can offer an external log-in option, which lets your audience fill forms with social profiles on networks like Facebook and Twitter.

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Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective

Modern B2B Marketing

As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Does Facebook Work for B2B Lead Gen?

What Does B2B Social Media Success Look Like?


Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. number of blog subscribers, Twitter followers, Facebook fans). Until recently, most social media case studies have focused on consumer brands.

LinkedIn’s Newest Feature: InMaps

Modern B2B Marketing

by Maria Pergolino LinkedIn’s Newest Feature: InMaps. This Beta test from LinkedIn Labs has serious potential for B2B marketers. LinkedIn has a little-known, relatively new feature that may have the potential to increase the power of your professional network.

How to Effectively Segment Your Inbound Leads


This is by far the easiest setup, and your rule set in Marketo would look something like this: Department, Level (Default). Without these key variables your segmentation would look something more like this: Follow us on Twitter , LinkedIn and Facebook for more demand gen Best Practices.

Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)

Modern B2B Marketing

by Dayna Rothman We are halfway through our first day at Marketo User Summit. In fact, there are more people on Facebook then not on Facebook. You need to do more than create a page on Linkedin or Facebook.

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3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. You can also be notified of new posts by following us on LinkedIn or Facebook.”. Want a simple way to have your corporate blog show measurable results?

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The Top #Nifty50 Women in Technology on Twitter for 2012


Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

Is Social Media Going to Kill Email?

Modern B2B Marketing

Social networks such as LinkedIn, Facebook, and Twitter are changing the way we as individuals, and as businesses, communicate. Could you imagine sending an internal financial statement via Facebook or LinkedIn?

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available.

Marketing technology: Tech that makes Heinz Marketing tick

Heinz Marketing

Facebook. LinkedIn. Marketo. Marketo. LinkedIn Sales Navigator. After seeing numerous visualizations of marketing technology stacks from companies throughout B2B last year, we wanted to share one of our own.

[Video] The Social Media Lead Generation Trick You Need To Know

Modern B2B Marketing

Dark posts are ads that you can create and promote without having to publish them on your company’s Facebook timeline or LinkedIn page. Facebook and LinkedIn both offer this feature (although on LinkedIn it’s called “Direct Sponsored Content”).

6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

B2B Marketing: Facebook vs. LinkedIn. B2B Marketing: Facebook vs. LinkedIn. LinkedIn? Facebook? Source: B2B Marketing: Facebook vs. LinkedIn Return to the Top. The B2B marketing landscape continues to evolve.

Holiday Greetings from Marketo, in Verse

Modern B2B Marketing

So here at Marketo we did a quick list, of our views and misses and targets and hits. On LinkedIn, on Facebook, on blogs, on Twitter, Your prospects finding you is all the sweeter. Holiday wishes from your friends at Marketo. Two weeks before 2010.

The 6 Best Slideshare Decks on Content Marketing

Marketing Insider Group

That’s why I spend a lot of time on Pinterest , scanning people’s pictures on Facebook and on Slideshare. Not to be outdone by their competition, the folks at Marketo use the visual storytelling power of slideshare to show the impact of marketing with visual content.

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even is getting into the lead nurturing space. But Facebook? A very powerful side benefit of being on the Facebook platform. (to

50 Stats to Help You Choose The Right Social Networks for Your Brand

Modern B2B Marketing

Here are some stats to consider as you vet social media channels for your organization/brand: Facebook. adults) use Facebook. Facebook remains the most-used social media site by Americans 12 and up. Facebook Messenger has 1.2 LinkedIn. LinkedIn.

The ROI of Paid Social Media Ads

Modern B2B Marketing

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Facebook Promoted Posts. Facebook Advertisements. At Marketo, we’ve just begun to test these.

Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]

Modern B2B Marketing

In fact, Brandlive reports that 79% of businesses perceive live video as a more authentic way to connect with audiences, and users are 10x more likely to comment on video than other forms of media, according to Facebook. Author: Elaine Ip Live streaming is all the buzz lately.

The Top 200 Content Marketing Brands And Influencers

Marketing Insider Group

marketo. Marketo. LinkedIn Marketing. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Is a Player in Marketing Automation Software?


In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Share this on Facebook. Share this on LinkedIn. Guest post by Lauren Carlson.

5-Step Guide For Driving Revenue Through Field Event Marketing


At Radius we’ve seen a lot of success with field event marketing, in the past, as we drove over half a million dollars in opportunities from the 2017 Marketo conference alone. All of our Tier A, B, and C accounts were targeted with paid ads on Facebook, Twitter, and LinkedIn.

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What’s New in Social? Video Takes Center Stage

Modern B2B Marketing

According to TechCruch, Facebook now sees 8 billion average daily video views from 500 million users and Snapchat users watch 6 billion videos every day. LinkedIn Finally Takes the Leap Into Video. LinkedIn recently announced that they will begin rolling out 30-second videos.

3 Demand Generation Dangers in a B2B Blog Redesign


And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. A big part of lead gen is content, and the simplest content machine on the web is a blog.

How to Protect Your Company’s Reputation on Social Media

Modern B2B Marketing

For example, Facebook allows you to assign different roles to different employees including admin, editor, moderator, advertiser, and analyst. Simply go to your Facebook Business Manager page and follow the steps listed.

[Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer

Modern B2B Marketing

Whether it is your cover photo on Facebook, your sponsored post on LinkedIn, or your latest Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way. Facebook. LinkedIn.

How to Increase Your B2B Social Media Engagement with Neal Schaffer

Modern B2B Marketing

What Are the Most Effective Ways for B2B Marketers to Increase Facebook Engagement? . Paid social, groups, videos, and Livestream are the most effective ways to increase Facebook engagement. How Can B2B Marketers Leverage LinkedIn for Engagement? .

Amazing Account Based Marketing Tactics for Your Entire Funnel


And as Marketo’s Senior Director of Marketing, she knows these tactics better than anyone. Bianchini has been instrumental in bringing together Marketo’s sales and marketing teams around a common goal, but according to her, there’s one unifying success factor of any campaign.

How to Pivot Your Social Media Strategy to Support Account-Based Marketing

Modern B2B Marketing

If target stakeholders are active on social media sites like LinkedIn and Twitter, follow them. And by integrating an SRP with a sophisticated marketing automation platform, like Marketo’s, y ou can track leads throughout the sales process and measure the ROI of your social campaigns.

How to Generate Qualified Leads and Delight Your Sales Team


are they using marketing automation vs. are they using Marketo). Use Advanced Targeting on LinkedIn. Due to its background as a job-seeking site and its subsequent growth as a social network, LinkedIn provides an array of valuable business information on its users.

Understanding the Relationship Between SEO and SlideShare

KoMarketing Associates

based slide hosting service owned by LinkedIn. Organizations and individuals can upload presentations, infographics, documents, and videos; slide decks can then be viewed on the site itself, on hand-held devices, or embedded on other sites (to, for example, boost an existing LinkedIn profile).