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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Blogging: for any new business blog, traffic typically starts out modest but grows over time. Newly-launched blogs typically generate a very small share of total traffic from organic search, but the proportion builds over time.

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How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

Hubspot

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook.

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How to Use Keywords in Your Blogging Strategy

Moz

or subscribed to your RSS feed. Contrast this with something like a blog post about a personal experience, or a post introducing a completely new idea — in both these scenarios, because your content doesn’t answer an existing question, it likely won’t get much traffic from search engines like Google, simply because no one is searching for it.

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Social Media Monitoring: The B2B Process

Envy

When you’re using social for B2B marketing purposes, monitoring mentions, tracking your progress and gauging the impact on your website traffic, are all important tasks that can be incredibly time-consuming. You may find that Facebook works well for some segments of your audience and LinkedIn for others.

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Video Marketing Best Practices

SmartBug Media

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Create still images from the videos to post on Pinterest, Facebook, Instagram, and other profiles, and link back to your video or website.

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Facebook Fan Page Best Practices with Mari Smith [@InboundNow #18]

Hubspot

Mari Smith , coauthor of Facebook Marketing: An Hour a Day , joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! In this episode we chat about: What types of content work best within Facebook to boost engagement. What Facebook's "EdgeRank" is and why you should care.

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What the Death of Google Reader REALLY Means

Hubspot

For those of you who didn't catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1. And to tell you the truth, RSS readers were never going to be a mainstream tool for information consumption. The times, folks? They are a-changin'.

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