78% of B2B Marketers Now Measured By Their Pipeline Influence
KoMarketing Associates
MARCH 24, 2022
Conversica conducted its “2021 State of Account-Based Marketing Report,” and data indicated that 87% of sales reps and marketers agree that ABM has the potential to convert more pipeline. However, previous research suggests that they are still struggling in this area. Additionally, 86% agree that it can help close deals.
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