accelerate agency

MAY 9, 2020

Worthwhile results can only come through hard work over a long period of time. Rethink your use of long tail keywords. We all know that long tail keywords are important. Understanding the long tail keywords associated with your niche helps you to write content which users really want.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ). Here's an example of a page that is well optimized for local search. Target long-tail keyword variations. Be a guest blogger, talk to and about (positively, of course!)

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

nDash

AUGUST 25, 2022

Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . This course offers examples of important factors such as anchor links, inbound links, and page ranking. . HubSpot: Content Creation Courses .

Course 98

Course Content FAQ Long Tail Marketing 98

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. AWS Lambda — “serverless compute” — is the quintessential example of this. Two canonical examples are Twilio and Stripe, for telephony and payment processing services respectively. For example: Arity , a mobility data and analytics software venture launched by Allstate.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts. That is target both long-tail and short-tail keywords that will have the best impact.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. For example, if you're running a local marketing campaign for your coffee shop, you might create a PPC ad. This makes it more likely that they will respond positively to your ad. Let's review a few examples. Coffeemaker Example.

Ads 86

Ads PPC Long Tail Marketing Keywords 86

Hubspot

MAY 31, 2018

Google’s system knows — and seeks data on whether that visit was positive for you. If it looks to have been a good fit, the AI may decide to push an answer from that same website higher in the stack hoping to replicate your positive experience for others.”. Use long-tail, conversational phrases for content keywords.

Marketing AI 74

Marketing AI Forrester Long Tail Marketing Act-On 74

Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. For example, experiential marketing has proven to be effective with Gen Z, and they're also especially excited by virtual reality.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Lake One

APRIL 23, 2019

The Long and Short of It. For example, SEO. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? Need a second opinion on a headline?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Ledger Bennett

MARCH 25, 2020

Let’s take the Facebook “like” button as an example. While this change has been met with a lot of criticism, there are several positive takeaways. The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name. What Can B2B Companies Do To Adapt?

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

SmartBug Media

SEPTEMBER 6, 2019

Improve automated actions and better identify a buyer’s position in your sales funnel (e.g., Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g.,

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Convert

NOVEMBER 16, 2020

For example, the average height of adult men in the US is 70 inches with a Standard Deviation of 3 inches. If we were to use Variance in this example, the value would be 9 inches squared, so it’s less intuitive. You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative).

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? It should be fairly general; for example, in September 2017, “40 Sales Interview Questions to Recruit the Best Reps in 2017” ranked #2 for “sales interview questions.”. For example, “September 2017.”).

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Outbrain

JUNE 18, 2018

Here’s a quick example of a featured snippet for the search term: “ How to make French toast.”. When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. For example, here’s a snippet on “why is digital marketing important.”.

CTR 50

CTR Features Organization SERP 50

Hubspot

MARCH 22, 2012

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. So while it's important to target a search term like "inbound marketing," it's crucial to also target a long-tail term like "how to get leads with social media." CTR for position 3.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

MARCH 11, 2018

That's because we once lived in an era when, not even that long ago, that was the purpose of pages like these. Take, for example, something that was said by WP Engine CEO Heather Brunner at an earlier SXSW panel: Businesses need to ask themselves, "What’s right for your employees? What’s right for your customers?".

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

chiefmartech

DECEMBER 6, 2015

Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. 8 The Law of Duality : In the long run, every market becomes a two horse race. #10 Maybe a third contender. Is this the future of marketing technology?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

JANUARY 26, 2017

For example, Moz videos are published on Wistia first, then on YouTube. In fact, did you know that the first position in Google gets 33% of search traffic ? Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ) Tweet This Stat! Here's an example of a page that is well optimized for local search. Target long-tail keyword variations for your geographic area. Source: Kelsey Group ) Tweet This Stat!

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

NOVEMBER 4, 2016

In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. Here’s an example of my search for “blogging:” (Remember -- start with broad search terms.). This is helpful to determine which words or set of several keywords, or long-tail keywords , are the most popular in search.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. 1) User Intent Tells You What Users Are Looking For.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

APRIL 18, 2013

There is a very similar scenario being played out in the ecommerce space for those bidding on competitive terms, for example “Cheap Tires” or “Tire Deals Online”. Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.".

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

JULY 1, 2013

We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox. It''s also important to nurture and support your customers in order to retain their business long term. 10 Social Media Tips to Get More Business Value From Twitter.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Consider this example: The corrugated box industry has traditionally been limited to localized geographic areas due to shipping costs associated with shipping their bulky products.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

DECEMBER 8, 2011

If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. A loss or gain of a couple positions is pretty natural in the SERPs (in fact, you may even have different rankings depending on which device you use!), Connect with HubSpot :

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 13, 2012

For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. A higher score leads to better positioning of your ad -- and again, a better CTR. Example: Optimizing a Holiday PPC Campaign in Action. 1) Focus on Relevancy.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

MARCH 26, 2013

Once you've thought this all through, you'll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads. Have a full understanding of who appears below you and on subsequent pages, as well.

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

NOVEMBER 4, 2010

For example, if you sell tennis shoes and have a selection specifically for clay court surfaces you would want your page URL to read: [link]. This will increase the probability of ranking for long-tail keywords which typically have less competition and are extremely relevant to your product offerings. Connect with HubSpot :

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

SEPTEMBER 30, 2010

This isn’t a tough step – Think about your dream long-tail keywords that you salivate at getting found on, perhaps “outsourced recruiting service” or “dire straits cover band” Make sure it’s something searchable – Imagine if someone searched for that phrase and found your blog post.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. We at HubSpot are known for being hopeless romantics. 30) "hubspot rentals".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

SEPTEMBER 28, 2016

If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. For example imagine someone searched using the word “crash”. What kind of sites are ranking first?

Organization 28

Organization Tips Correlation Domain 28