markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Online Marketing Institute

DECEMBER 1, 2010

Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more. Twitter Twitter can offer limitless value in promoting your event. So what other ways have you used social media for your B2B event marketing? Follow Adam on Twitter @adamholdenbache.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. .

Paid Content 283

Paid Content Social Media Promotion Media 283

Oktopost

AUGUST 10, 2022

Kevin Lau is an award-winning, performance-driven, innovative, and ROI-focused, customer marketing professional and digital/online marketing strategist.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

markempa

AUGUST 25, 2014

To create the program, the team began with the website and from there, added paid search and SEO to the digital marketing initiative. Another major piece was ongoing testing and optimization on all the new online marketing channels. Questions Every Marketer Should Ask of Lead Gen Forms [More from the blogs].

Case Study 120

Case Study Case Studies Lead Gen Studies 120

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Hubspot

SEPTEMBER 2, 2011

We were honored to receive amazingly positive feedback on our presence, and the creation of our event strategy was based on those very same concepts we use for our online marketing every day. How else can you apply inbound marketing principles to your event marketing ? So what are those?

Hubspot 28

Hubspot Event Marketing Marketing Strategy Marketing & Strategy 28

KoMarketing Associates

FEBRUARY 4, 2016

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. HOW IMPORTANT IS THE INVESTMENT IN EVENT MARKETING?

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

Strategic-IC

MARCH 18, 2020

One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Hubspot

MARCH 1, 2012

How Do You Integrate Your Offline and Online Marketing? On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. You can apply this concept to any of your offline events, too!

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Biznology

MAY 11, 2016

Tracking links will increase the effectiveness of your online marketing, as a whole. All of these factors make links ideal to track from a marketing standpoint. For all of these reasons links can, and should, serve as an important KPI for measuring the success of your online marketing.

Trust Marketing 80

Trust Marketing Multi-Channel Word of Mouth Paid Search Agency 80

KoMarketing Associates

JANUARY 2, 2014

As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Here are two recommendation sets we created for specific event marketing and SEO link building initiatives. 12 Simple Ways to Build Links Through Events.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Here are two recommendation sets we created for specific event marketing and SEO link building initiatives. 12 Simple Ways to Build Links Through Events.

Link Building 120

Link Building Tactics Ad Building B2B 120

Engagio

MAY 2, 2017

An increasing number of organizations are incorporating event marketing into their mix, but can events fit in with ABM? Why event marketing? With the rise of digital marketing channels, consumers have become inundated with emails, eBooks, and social ads. Leveraging your ABM strategy for event marketing.

Account Based Marketing 75

Account Based Marketing ABM Marketing & Strategy Cross-Selling 75

KoMarketing Associates

APRIL 24, 2014

Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns. Here are a few ideas to incorporate: Mentions of web address, social media profiles, and other online marketing-specific references. Use of relevant keywords and phrases.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

JANUARY 22, 2015

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. B2B Online Marketing Blog Content Marketing' Are there steps you believe that we missed in the process?

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

FEBRUARY 13, 2018

Her areas of expertise are ecommerce, event marketing, mobile apps, and lead generation, by way of Facebook, Instagram, Twitter, Pinterest, and LinkedIn Ads. a social media advertising agency, does best. Connect with her on Twitter at @AkvileDeFazio or at AKvertise.com.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The winners in online marketing know this. What’s that spell? CRO is the big game. They focus on developing CRO skills. They practice the discipline daily. Power-Packing Puppies. wg0yLBRnKz.

Conversion 163

Conversion Conversion Rate Paid Search Agency Psychographics 163

Adobe Experience Cloud Blog

AUGUST 28, 2014

Enterprise marketing? Come listen to Justin Cutroni of Google’s session in our Data-Driven Marketing track. Online marketing? MAKE FRIENDS WITH 20,000+ OTHER MARKETERS! Hang out in the networking lounge with 20,000 other marketers, representing a huge variety of industries, organizations, and roles.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Thought Leadership Paid Search Agency 48

Walker Sands

MAY 28, 2020

Money that was originally earmarked for delicious food, speaker gifts and a cool venue for in-person events can now be reallocated to online event promotion, impactful follow-up and other digital tactics in your overall marketing strategy.

Budget Programs 52

Budget Programs Spending Marketing Budget Allocation 52

Adobe Experience Cloud Blog

JULY 15, 2011

As mentioned before, content marketing is vital to B2B Marketing success, and event marketing is a B2B Marketing staple. Mobile Marketing: Stay Engaged Wherever You Are. Mobile marketing is going to be one of the biggest challenges for B2B marketers in 2012, so you need to get prepared now.

Jigsaw 48

Jigsaw Planning Marketing Automation Services Paid Search Agency 48

markempa

JUNE 6, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! A podcast version of the show is available via iTunes or the host website RSSRay.com.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

TrustRadius Marketing

OCTOBER 1, 2018

His blog has seemingly unending lists of blogs and video blogs to help you learn about online marketing, seo, e-commerce, paid ads, social media, and more. B2B Marketing. The blogs can be resources on finding great venues in particular cities, interviews with event planning leaders, event themes, or event planning trends.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

Adobe Experience Cloud Blog

JANUARY 21, 2016

According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but I think a lot of online marketers will start spending more on social media and less on traditional search ads in 2016 and Google will need to focus on keeping their dominance in the world of digital advertising.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Hubspot

OCTOBER 10, 2011

Bridge Offline and Online Marketing. QR codes present a great opportunity to bridge your offline marketing efforts with the online presence of your company, says David Meerman Scott. Event Marketing & QR Codes. Event Marketing & QR Codes. Where online could you be referring people to?

Business 28

Business Paid Search Agency Opt-out Opt-in 28

markempa

JUNE 28, 2007

Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. While these fundamentals still hold true, the Internet has changed marketing and the fundamentals we apply to it. New and innovative online marketing tactics help companies build their brand and generate leads online.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

KoMarketing Associates

FEBRUARY 9, 2016

Event Marketing. What better way to promote your event than with a fun video set to music? CMI: Content Marketing World 2016. Ingersoll Rand: SEMA 2011 product comparison. SXSW: TOMS brand Blake Mycoskie: The Future of the One for One Movement. Google Small Business: Launching a Web-Based Business. Moz: MozCon 2015.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Content Marketing Today

NOVEMBER 6, 2012

I have been a fan and a user of their email marketing and research products for many years. They do an exceptional job of online marketing, of course. Impressively, they are also experts at in-person content marketing via their regional reps who teach business owners and managers how to market effectively.

Contact Marketing 40

Contact Marketing Contacts Work Management Marketing Management 40

markempa

NOVEMBER 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Targeting Your B2B Lead Generation | Main | Podcast: Tradeshow and Event Marketing with Ruth Stevens » Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

TrustRadius Marketing

OCTOBER 1, 2018

His blog has seemingly unending lists of blogs and video blogs to help you learn about online marketing, seo, e-commerce, paid ads, social media, and more. B2B Marketing. The blogs can be resources on finding great venues in particular cities, interviews with event planning leaders, event themes, or event planning trends.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

markempa

JUNE 8, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

SEPTEMBER 4, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

MAY 8, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

AUGUST 16, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120