Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects. Streamline the Sales Cycle.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Marketing is always moving at a fast pace, and the pandemic has kicked that into hyperdrive.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

FEBRUARY 16, 2023

Alternatively, some key insights on event marketing trends found that 37% of B2B marketers are increasing interested in utilizing brand influencers. Working with notable industry figures will certainly be used more this incoming year, as influencer marketing has shown the ability to increase brand awareness and buyer trust.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Speaking sessions. And more… there is something for every budget!

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Webbiquity

SEPTEMBER 12, 2023

There’s lots, lots more to discover in this study, from concerns about venues and the role of event technology to the challenges of demonstrating event marketing ROI and the top priorities and expectations for attendees when deciding which in-person events to participate in. .” Just 1% strongly disagree.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Adobe Experience Cloud Blog

JANUARY 30, 2013

Since events are in real time, attendees often use social networks to get updates and to engage with other participants in a live environment. We have put together a sample checklist to help you prepare for the cornucopia of opportunities that events open up to a Social Media Manager.

Social Media 48

Social Media Event Marketing Social Marketing Planning 48

Adobe Experience Cloud Blog

JANUARY 30, 2013

Since events are in real time, attendees often use social networks to get updates and to engage with other participants in a live environment. We have put together a sample checklist to help you prepare for the cornucopia of opportunities that events open up to a Social Media Manager.

Social Media 48

Social Media Event Marketing Social Marketing Planning 48

Marketing Insider Group

NOVEMBER 12, 2019

Concerns around climate change have been one of the major themes of 2019 as an increasing number of individuals and corporations make a commitment to lessen their impact on the environment. VR can transport your event attendees to another world and can be useful for virtual tours and games, but its applications are limited.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Marketing Insider Group

JANUARY 4, 2021

Once a full-day event in multiple locations, RSM’s pivoted this year and offered an exclusively virtual environment with interactive features to engage participants. In 2019, we had 643 registrants and 359 attendees across all locations of our RSM Tax Summit as a physical, in-person event.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Setting a group environment.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Heinz Marketing

MAY 25, 2021

Typical marketing organizations divide roles by type of responsibility. Marketing teams are typically delineated by what they do: digital marketing, event marketing, content marketing, marketing ops, marketing analytics, etc. A customer focus is key to any marketing strategy.

Planning 127

Planning Work Management Multi-Channel Marketing Management 127

Marketing Insider Group

DECEMBER 8, 2020

Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Many B2B SMBs use digital marketing to generate traffic and leads. However, they also traditionally spend a substantial amount on event marketing and sales travel.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

The Freeman Company

NOVEMBER 1, 2017

The launch of the BMW All-New BMW 5 Series in Singapore is honored as a top B-to-B environment

B to B 40

B to B Event Marketing Marketing 40

Lead Liaison

JANUARY 3, 2023

Event marketers know exactly why that doesn’t work. How event marketers can help increase staff adoption: 1: Set Expectations. This may seem obvious, but you’d be surprised how many event coordinators pay good money for lead capture without setting expectations. 3: Avoid Manual Entry.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Martech

SEPTEMBER 7, 2022

Their latest product offering, Microsoft Mesh , promises to combine Microsoft Teams, the enterprise-preferred communications and collaboration platform, with immersive capabilities like attending meetings as your avatar and easily collaborating in a metaverse-like environment. Sizzle reel of iHeart Media’s virtual CES event held in 3D.

Enterprise Management 115

Enterprise Management B2B Marketing B2B Marketing Management 115

Lead Liaison

FEBRUARY 28, 2023

It’s easy to build a touchless scavenger hunt that operates in a live and virtual environment. Lead liaison provides a pre-event marketing platform if you need assistance. They can be displayed on the big screen at your event or iFramed into your virtual environment. The waypoints are displayed via QR codes.

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

Launch Marketing

AUGUST 23, 2023

By fostering open lines of communication, the marketing leader can create a cohesive environment that leads to successful campaign implementation. Adaptable: Marketing is in a state of constant evolution. Effective communication is paramount to ensure all parties feel heard, supported and prepared to act.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022. ” The challenges of hybrid.

Budget Programs 98

Budget Programs Marketing Budget Broadcasting Conference 98

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

SmartBug Media

FEBRUARY 5, 2021

As we move into 2021, we want to be mindful of the biggest shifts in marketing, to monitor how we’re adapting and maintaining relevancy as we fight to compete in our respective markets. Although proactive planning is important, an ever-changing environment can’t support a 12-month plan. Email marketing is here to stay.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 105

Zoominfo

MAY 6, 2021

According to a 2020 Outreach survey, approximately 80% of teams with more than 25 sellers reported a need for change when it came to ongoing issues such as visibility into selling activities, productivity, and sales and marketing alignment. Prospecting in the event-less landscape.

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Martech

MARCH 30, 2022

One of their first projects in this new pandemic environment was the HBO virtual launch for the Snowpiercer TV series. The event earned coverage in Variety, and from there Little Cinema took on virtual event duties for Hollywood studios and streaming series. Fan events are where we push the boundaries of virtual events.”.

Multi-Channel 98

Multi-Channel Paid Search Agency Advertising Mediums Broadcasting 98

Customer Experience Matrix

DECEMBER 13, 2020

Bear in mind that live events are often the most important new business source for B2B marketers, so major changes in how they work will ramify throughout the marketing and sales process. Like events, marketers’ worksites will drift away from the current nearly-all-digital mode to a mix of online and office-based activities.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

SmartBug Media

FEBRUARY 5, 2021

As we move into 2021, we want to be mindful of the biggest shifts in marketing, to monitor how we’re adapting and maintaining relevancy as we fight to compete in our respective markets. Although proactive planning is important, an ever-changing environment can’t support a 12-month plan. Email marketing is here to stay.

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96

Martech

JUNE 5, 2023

It’s easy enough to capture data at your own events or your own booths by scanning badges. The Integrate app is intended to extend that capability to gathering lead data at any event and in any environment. Other features. Integrate has also announced two other features: Universal API.

Leads 104

Leads Lead Marketing Qualified Leads API 104

Zoominfo

JUNE 4, 2019

Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS. Get high-tech: The thought of incorporating technology into a booth set-up can sound like a nightmare to some event marketers. Step up your swag.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Zoominfo

JULY 15, 2019

Rather than accost strangers in less-than-ideal settings, choose your environment wisely. If you want to pull off an in-person sample campaign, consider upcoming events that your target audience is likely to attend. We’ve discussed a number of event marketing tips in the past, so we’ll move on from here.

Activities 246

Activities Brand Identity Branding Sample 246

Marketing Insider Group

MAY 23, 2021

Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Event organizer s need to recognize this reality and create a solid engagement strategy to keep attendees immersed in the event experience.

Tips 307

Tips FAQ Work Management Paid Search Agency 307

Zoominfo

OCTOBER 5, 2021

Rather than accost strangers in less-than-ideal settings, choose your environment wisely. If you want to pull off an in-person sample campaign, consider upcoming events that your target audience is likely to attend. We’ve discussed a number of event marketing tips in the past, so we’ll move on from here.

Activities 130

Activities Brand Identity Branding Sample 130

ClickZ

MAY 2, 2020

According to a study by Mediascience, COVID-19 related messaging worked well only in news environments. . From the brands’ ads studied Amazon was the only brand of which COVID-19 ads performed better in comedy environments as well as news environments. Pets’ ads related to COVID-19 performed better in comedy environments.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Marketing Insider Group

JUNE 29, 2020

About GDS Group: GDS Group is a global events and technology services company dedicated to helping clients meet the challenges posed by a fast-moving, disruptive business environment. GDS Group B2B summits and events bring purchaser and provider communities together to find solutions to real-world business challenges.

Paid Search Agency 261

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 261

Martech

MAY 9, 2022

” Industry experts have been well aware of the digital-first environment for years now. Instead of giving out free products and asking attendees to meet with event speakers (as in a live event), Bornstein’s team decided to offer interactive digital content options to keep audiences engaged in their virtual environment.

Top of Funnel 102

Top of Funnel Optimization Digital Marketing Funnels Advertising Funnels 102