Cracking the code on accurate attribution for connected TV by MNTN
Martech
OCTOBER 12, 2023
A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. MNTN’s Verified Visits uses source validation to check the traffic for other media sources, ensuring the CTV campaign only takes credit when it’s due. And we get it — attribution is important.
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