eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset
ViewPoint
APRIL 25, 2011
This is why so much lead wastage is going on. Both lead gen and lead nurturing are important. To be successful, marketers need to integrate them both into a lead management process. One that won't happen if marketing programs stop at "lead" generation. How does that fit with their lead definition?
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